5 Reasons Why It's Important to Choose The Right Australian Plumbers

If you are looking for Australian plumbers who take pride in their work and can help solve what caused the plumbing problem in the first place, rather than just fixing the symptoms, choose a company that has qualified plumbers that can help. Here are five things why it’s important to choose the right Australian plumbers for your problems: Upfront price You need a plumber you can trust not to overcharge you. Make sure that they explain in detail what he will do to fix your plumbing and why before letting them start any work. You should be given a quote before he starts the work. Good plumbing companies will not start any work unless the customer is totally happy for them to proceed.  Full check up Make sure that you look for a company who will do a full check-up. Choose a company that will check over the whole plumbing system to check that everything is working as it should. If it doesn’t, their plumbers will get to the bottom of the problem by using specific training. Your plumber will then do a thorough inspection to find out why your plumbing let you down and what he can do to stop it happening again. The correct tools You need a professional plumbing company, so your plumber will arrive in a fully customised vehicle explicitly suited to fixing your plumbing problems on the spot. This will give customers the confidence knowing their job will be handled by a professional plumber with the right equipment, training and knowledge. A friendly 24-hour service When you have a problem with your plumbing, it can end up becoming a disaster. If you have water near entrances to or inside your home, it can not only cause severe damage to your home, but it can also be a health hazard. A number of Plumbers are available 24 hours a day so you can always get hold of a plumber when you need one. Australian Plumbers that charge by the job Many plumbers charge by the job, so all customers know exactly how much the job will cost before any work is started. At least this way you won’t be hit with any nasty surprises once the job is complete. Plumbing service includes; Blocked Drains, Hot Water, Dripping Taps, Gas Leaks, Burst Pipes, Toilet Leaks, Leak Detection and 24hr Emergency Plumbing. There are lots of plumbers all over Melbourne and can service a broad range of areas including Portsea, Geelong, Mornington, Flinders, Dandenong, Cranbourne and beyond all from our centrally based office in Carrum Downs. Many plumbers charge a fee to arrive on the job and then an hourly rate on top of that for as long as it takes for the job to be completed. Service calls range from $80.00 to $400 depending on the time of day, and that’s just for the plumber to arrive at your door. If you need a plumber, you can book Australian Plumbers, Fix It Right Plumbing online or call 1300 664 392. The company is also a small family owned business, which means that unlike bigger companies you will get personalised and friendly service and you will be treated as a customer and not just another number. Fix It Right Plumbers dispatch fee of $49.00 inc g.s.t. This includes the plumber arriving on site and checking your job over. Once the plumber fully understands the job and what’s involved, he then prices everything up for you and runs you through how much everything will cost. Once you give us the go-ahead to complete the works, the $49.00 is waived, and you only pay for the work completed.

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Know Thy Enemy: The Importance of Competitor Analysis

When you think of great business quotes few people will immediately think of Sun Tzu but the great Chinese philosopher, military strategist and author of Art of War knew a few things business could learn from. Companies battle on a daily basis for customers and constantly strategise on how to win the most business and get ahead of the competition. And it is Sun Tzu’s quote on the competition that business could learn from. “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” Organisations often spend time and money fixing their own internal issues but fail to keep an eye on those external competitive forces that threaten their long-term success. For every victory there is defeat. In an ever-changing business landscape, it is imperative to future-proof and safeguard your business by understanding the competition. The importance of competitor analysis/ industry intelligence Performing a thorough competitive analysis can help identify threats to your business and you can even learn from their victories and defeats, making the competition as much of an asset as a rival. This analysis will also assist you in attaining an accurate picture of what is going on in your industry. It is also crucial to study industry patterns and trends occurring as this will reveal the strengths and weaknesses in own your business and help formulate a competitive strategy for the future and adjust to shifts in the market to protect your market share against new risks such as non-traditional competitors and early adopters of future standards or technology. How to do it The goal is to inform your strategy and create a competitive advantage by understanding how your rivals operate and what contributes to or impinges their success. Mystery shopping has been used for decades by businesses to ascertain how their service is performing.  It’s a useful tool that gives great insight into practices and highlights areas for improvement which is precisely why it should be utilised more to investigate competitors. Call your competitors and buy their product or service – it will be money well spent. It’s a great educational exercise that allows you to directly ascertain your competitor’s fundamental strategies. Take time to analyse their customer experience. How does their representative answer your call? How easy is it to order their product or service?  What is the range of products and services they have on offer? What are they doing better than you? What are they doing worse? Reach out to their customers, or analyse social media posts relating to your rivals, and find out where they feel let down or what is winning their loyalty. Look deeper into how they package their goods, their pricing list, after sales service, and the marketing style they implement. Much like Sun Tzu knew his foes' strengths and weaknesses and used them against them so must you with your competitors. If their service is better than yours then you must improve. If customers are dissatisfied with your competitor’s returns policy then you must use that knowledge in your next sales campaign and make your policy more attractive. A particularly effective way to get a grip on a competitor’s marketing style is to subscribe to their email marketing. Competitor reporting can become an intrinsic part of the internal reporting to senior management, executives and the board, in your organisation. One of the ways this can be achieved is through a prepared and in-depth SWOT analysis or by properly applying Porter’s Five Forces Model. Preparing either will involve research into the reasons why some businesses succeed and others do not. Look for what factors are motivating customers towards particular businesses; at the strategies they are utlising to generate this favourability. The ultimate goal of any competitor analysis is always to inform a new strategy or even to retain an existing one in order to attract or defend a market share. To achieve long-term success you must build your strategy upon assets and skills your competitors do not have, and take advantage of the opportunities they have not seen. Your competitor analysis should not focus solely on your competitors. As Sun Tzu says, you must also know yourself. Conduct comprehensive competitor analysis on your own company and discover what your competitors are trying to find out or already know about you. Know yourself, and your competitors and you’ll never have to worry about losing your market share.

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Practical Marketing Ideas Plumbers Can Use Right Now

The impact reviews make on plumbers and ways to get good reviews The advantages of being involved in local communities The importance of being active in online communities Most plumbers have problems when it comes to finding marketing channels and strategies they can use. This is completely normal since marketing is not their specialty. Also, in most cases, the plumber is way too busy servicing the customers and running the business to even consider marketing. Unfortunately, marketing is necessary. You can be the best plumber in the world but if people do not know you or hear from you, how can you expect work coming your way? Fortunately, there are many different simple marketing strategies that plumbers can use right now. Fix It Right Plumbing mentions some of the really effective ones below. Build A Customer Referral Program The customer referral program is taking advantage of the customers you have right now to bring in extra customers. Various resources are available online for those that want to see how to build a good customer referral program. Read those resources and try to find ways to offer incentives to those that bring customers to your doorstep. Ask For Reviews Most people that look for a plumber will check online reviews. When you offer great services it makes sense to want customers to write reviews. Unfortunately, customers tend not to do that, unless faced with extremely bad or extremely good scenarios. This is why you need to try to offer the best possible service you can, to make your customers very happy. Then, it is time to ask them to review your work. You lose nothing when you ask for a review and can increase the possibility you actually get one. If you want to get more reviews: Ask for them but do it professionally. Remind the customers that you have a presence on review sites and social media. Encourage Google Plus reviews since these can create a great impression for those that use the Google search engine to look for plumbers. Get Involved In The Local Community This is one of the easiest ways to get known and get your face in front of numerous potential customers. People might not look for a plumber right now but when that time comes, if they remember you, there is a high possibility you will be contacted. In order to find local community involvement options, consider the local citizen groups and associations. Simply help out when you have the time. Also, don’t forget about PTAs and schools. This shows community support and builds relationships. Online Community Involvement In the event that you cannot participate in local events because of time restraints, at least try to be active in some online communities. These can drive good business to the website you hopefully have right now. As you are active in online communities the potential customers manage to get to know your style and personality. You can showcase the expertise you have and can prove you have the answer to questions people have. Don’t forget about LinkedIn and seriously consider Q&A websites like Yahoo Answers and Quora. One great answer can bring hundreds of people to your website, all interested in learning more about you.

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Top 20 Online Customer Survey Forms

Online customer surveys are a great way to gather information, from voting for your next team building event to getting feedback from customers, online services make it easy to collect information and collate it into meaningful reports without spending a lot of time doing it manually. We compiled a list of sites which you can use to create surveys, if you have any that you recommend please leave a comment below this article. We'll have to start with our favourite: Wufoo Plans: Freemium + Paid Package ($14.95-$199.95/month) The stand-out feature in this survey tool is the payment integration – your PayPal, Google Checkout or accounts can be connected to WuFoo Forms to collect donations or payments.Wufooreally breaks the survey process down, keeping the process simple and still flexible enough to customize. The actual forms and reports are as clean, customizable and beautiful as the survey process. You can also use this tool to create a customer satisfaction survey form for you small business. While all of the survey tools listed here offer discounts for nonprofits, Wufoo offers an impressive 50 percent discount. SurveyMonkey Plans: Freemium + Select Package ($16.99/month) + Gold Package ($24.99/month) + Premium Package ($64.99) SurveyMonkey is one of the more popular online customer survey tools today.  They offer a free version for small and informal surveys, but the customization options are very limited. The paid packages offers unlimited questions and responses, customizability, skip logic, and the ability to export Excel and PDF files. Reports are minimal, but they allow you to export results for further analysis with the use of another application. Zoomerang Plans: Freemium + Pro Package ($149/year) + Premium Package ($449) Zoomerang is similar to SurveyMonkey in many respects, but offers in a more powerful package for more money. Zoomerang has a very limited free package; the more useful Pro package is offered to nonprofits for unlimited surveys, questions and respondents, and a Premium package includes mobile surveys, comparison reports, multi-user survey sharing and collaboration, and statistical analysis. The customer survey building tools are not quite as intuitive as SurveyMonkey’s, and it can be more difficult to learn. However, Zoomerang offers more extensive reporting, with a flexible cross-tabulation report tool that lets survey administrators see the data relationships across any set of questions.  SurveyGizmo Plans: 14-day Trial + Basic ($19/month) + Advanced ($49-$160/month) SurveyGizmo offers a low-cost solution with some advanced features—it supports 1,000 responses per month, and basic logic—as well as a range of more advanced packages. At all levels, SurveyGizmo offers basic piping, fully customizable survey look and feel, and the ability to embed images and videos hosted on your own website. More advanced levels offer many randomization options. PollDaddy Plans: Freemium + Advanced ($200-$900/year) PollDaddy offers the ability to create your own customer satisfaction survey that can be easily embedded into external websites and applications.  The free package offers a maximum of 10 questions per survey and 100 responses per month, plus basic reporting. Survey features are more limited than some of the other options in this category, with no skip logic or piping, but survey administrators have a lot of flexibility over the look of the survey, by selecting from pre-designed templates, or fully customizing the template by editing style sheet code. Constant Contact Plans: Pro Package ($10-$150/month) Although known primarily as an email marketing tool, Constant Contact offers “Listen-Up,” hosted online customer surveys with some interesting benefits. There’s no free option, but fee-based packages are competitive with other lower-cost options depending on the number of respondents who will be answering surveys. Constant Contact offers more than 40 predesigned templates with some ability to customize. Surveys can include skip logic, and can be scheduled in advance. The tool also offers a variety of emailing and email management services, including contact importing, list segmentation and basic contact management. Reports are quite basic, but data can be exported for analysis in another tool. FormSite Plans: Fremium + Pro Package ($10-$100/month) FormSite offers a tool for building website forms—everything from simple “contact us” forms to evaluation forms. Although the focus is forms for feedback and test-taking, FormSite offers a basic set of survey features, and may be useful to those looking to collect a lot of different types of information via web-forms. Features include multiple page surveys, question randomization, basic skip logic and piping. Surveys can be customized to match your website by someone familiar with HTML. Moodle Plans: Free Moodle is a powerful open source course management software package primarily targeted at schools and universities. It integrates website content management and online course management with survey and test-taking solutions. The survey tools are geared toward those gathering feedback from students to assess teaching methods, and several verified survey instruments are provided for this purpose. Moodle may be appropriate for nonprofits running training programs or schools seeking an all-in-one website, course and survey management solution for their programs. The package is free to download, but will require substantial technical knowledge to install, configure, customize and support. Qualtrics Plans: Corporate Plan ($10,000/year) Formerly known as SurveyZ, Qualtrics provides advanced survey logic and analysis targeted at research surveys, with a focus on academic institutions. Qualifying nonprofits can get a bargain with a free-for-a-year “consultant” account which allows up to 1,000 responses per month and two surveys at a time. The corporate plan provides data analysis support for cross-tabulation, conjoint analysis, subgroup analysis, time series analysis and more.  QuestionPro Plans: Freemium + Advanced Package ($14-$99/month) QuestionPro packages range from limited free versions to more advanced options. The free package lets you re-use questions from one survey to the next, or pull questions from a standard survey template library. The more advanced packages offer unlimited surveys, questions and responses with skip logic, piping, randomization and even more complex survey logic, as well as multimedia and multilingual support. QuestionPro also offers an API to exchange survey data with outside applications, including a module for integration. LimeSurvey Plans: Free This is a powerful, free and open source survey package appropriate for nonprofits looking for advanced survey logic and analysis features and who have substantial technology support. Its range of features includes full customization of survey look and feel, support for 40 different languages, piping, skip logic, a library of available survey questions and blast emailing. The tool has a large support community and is under active development. This is an open source package that can be downloaded for free, installed on your own web server, and customized to your needs by a developer with knowledge of PHP/ MySQL. Although the tool itself is free, be prepared to bear the costs for your own web hosting, and the time it takes to properly install, configure, customize and support this product on your own. KeySurvey Plans: Pro Package ($1,950 to $5,950/year) This is the most robust of the advanced survey tools covered in this article. It offers a full set of features, including several unusually advanced ones such as LDAP integration to allow single-sign-on models for large organizations, role-based permissions, support for “teacher/student” surveys, multimedia questions and much more. Key Survey also offers an API to exchange survey data with outside applications, with a module for integration. Cool Web Toys Plans: Free After you register for a free account at Cool Web Toys, you can create a poll by choosing from a web poll, an embedded web chat client, or a “CoolWebOfTheDay.” The poll can include content such as word of the day, quote of the day, or any other content. As far as poll creation goes, it’s quite easy to use. You can specify size and colors to match your site! Results appear quickly and the visitor will not leave your site unless they click on “More Info”. If they click on that link a new browser window will open up and they will be on the site with a bunch of AdSense ads. Vizu Plans: Free Polls generated by are delivered via a Flash widget rather than a snippet of JavaScript or HTML code.  Vizu walks you through the steps of creating a poll and gives you total control of the look and feel. To create a poll, you first create the question, then choose if it’s an “opinion” or a “prediciton” poll, then choose keywords and categories so that your poll is easy to find. You can also add pictures or links to your poll. A Vizu poll on your site is free with registration. Blog Flux Plans: Free Blog Flux requires that you create an account on their site before you can create a poll. Once your account is created, you can then create the poll with up to five options. You also have a choice of customizing the poll's look and feel. After the visitor clicks on the add my vote link, the results will appear in place of the poll questions on your site. A unique feature is that the voting results are mapped on Google maps. The site has other tools to enhance your blog such as a button or chicklet creator, a link logger, and a page rank checker. Quibblo Plans: Free Creating a poll at is a simple two-step process. After you are registered, log-in and choose your question and create the answers. There is no customization however. Visitors who choose to click on the “Discuss this poll at” link will be taken to their site, where they will need to register as a user before they are allowed to leave a comment about the poll. Ballot-Box Plans: Free Purpose:   Ballot-Box allows you to create a free online poll for your website. Before you can get started, you'll need to create an account. Then you can create 15 questions for your poll and each question can have 15 answers. Poll appearances are completely customizable with real-time updates and poll results. Poll results can be made private or public and also prevents users from voting twice. You can also create up to 25 polls. If you are conducting a survey, you might want to consider creating a poll with multiple questions. Easy Poll Plans: Free Easy Poll is an easy and effective way to make your site more interactive. Easy-Poll has a large selection of patterns and colors for free polls. They offer two sorts of polls: a yes or no poll and a multiple-choice poll. Another great thing about this poll creation site is that you don't need additional software or IT support - everything is handled and calculated on their servers quickly and safely. Two minutes is all it takes to sign up, and you can create a poll for free. FluidSurveys Plans: Freemium + Pro Package ($17-49/month) If you need form tools to build a questionnaire, online forms, quizzes, polls or surveys, choose FluidSurveys. Their free plan allows for the creation of unlimited polls with unlimited responses, and their powerful drag & drop interface is incredibly easy to use. For an alternative to Survey Monkey, or to conduct an advanced longitudinal survey, FluidSurveys is right for the job. Its powerful questionnaire tool and online survey software enable you to design and launch your project in minutes. Deploy your survey online, offline, and even on mobile devices. Google Forms Plans: Free If you’re looking for a free service for small-scale surveying, this is hands down the best option out there. All of the other survey tools do have a free option, which usually entails a limit to the amount of surveys (10 per month) and responses (100 per month).Google Forms offers an unlimited amount of surveys and space for well over 1,000 responses. Themes for your survey are plentiful, the software makes email or web embedding easy and, being Google, there are a number of ways to visualize your data. To use it, just go to Google Docs and create a new form. Conclusion Conducting and analyzing surveys can be really difficult and frustrating, but these sites will help make your life easier. Always remember to distinguish your company needs so that you will be able to pick an online survey tool that caters most to your business. 

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Top 5 Qualitative Market Research Techniques

Qualitative market research is a powerful tool to plumb the depths of new territory and discover truths that are normally hidden from easy view. What does a given product category really mean to buyers? How can you make small changes in your packaging and marketing that drive large results? Not only can qualitative techniques reveal the unspoken meanings which products hold to customers, the results often stimulate the generation of fresh new ideas. Most importantly, qualitative market research is a fantastic way to screen ideas and concepts before you begin to invest even larger sums into them. It can both save you from making serious mistakes as well as tell you what you should be doing instead.     Besides the traditional methods of qualitative research like focus groups, in-depth interviews, and ethnography, modern market researchers also deploy two new techniques you should know about: online communities and eye tracking. Together, the three older methods and two high-tech ones provide a window onto your market that generates a steady stream of answers you can use. Let's consider them in more detail. Online Communities     People increasingly spend large parts of their lives on social media, and online communities allow you to take advantage of this to understand your market better. Consumers are invited to private versions of social networks, where they can discuss and critique products and ideas from the comfort of their homes. Since everything happens in a familiar context, they tend to open up and provide more spontaneous, natural answers than in a sterile 'laboratory' type environment. Online communities can also mix in other market research techniques to get a better picture, and they can be used both for short-term tests and tracking attitudes in the long term. For example, participants might be asked to post photos of their fridge, participate in Facebook-like discussions, or even work with other participants to create their idea of a "perfect product".  Eye Tracking     Market researchers know well that what people say they like is often quite different from what they actually like. Eye tracking research allows the savvy researcher to find out from people's reactions which things are drawing their attention, without the filter of what people believe they 'should' be paying attention to.     Eye tracking can happen both in an in-store and on-screen context. For example, letting consumers walk around a real store or a packaging lab's realistic shelf set up with lightweight eye-tracking glasses quickly reveals which signage or packaging designs are producing results. Alternately, if many different designs need to be evaluated, market researchers might create a 3D digital mock-up and show the designs to consumers on-screen.     Ethnography or 'Observation Research'     Market research need not involve asking consumers questions. Many studies begin without recruiting any formal research subjects at all -- the researcher simply spends some time in different stores that stock the product (generally at least 10-15 stores) observing the behaviour of consumers as they interact with the product on the shelf. In other cases, researchers might spend time in homes and workplaces observing consumer behaviour as they use the product. Photo ethnography is a widely used variant of this kind of research. With this, consumers record their behaviour in a kind of digital diary, taking photos or making videos of their purchases and how they use them. In-Depth Interviews     In-depth interviews (sometimes called 'depth interviews) happen either one on one (so called 'dyads') or with one moderator interviewing two consumers (so called 'triads').     These interviews, as the name suggests, tend to be long and in-depth; often as much as 90 or 120 minutes. They can reveal everything from consumer attitudes toward the product category and brand to how they react to a new type of pack and what their suggestions might be. Using modern technology these interviews can also take place over the phone or via video chat.     Focus Groups     The classic tool of market research, focus groups of 6 to 12 people and a professional moderator are still a staple choice. The group interaction often stimulates unplanned reactions, revealing insights participants wouldn't think of individually. To reduce costs or reach a broader participant base, they may use a 'Hollywood Squares' format with many people on one video chat, connected over the Internet.     Despite their ubiquity however, focus groups do have some downsides. Notably, participants don't get much time to speak individually, and 'group think' type effects may reduce the usefulness of the insights produced. If the moderator is not careful, some participants may end up hiding and not speaking much at all. (focus group report example) Image source: Pixabay

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