Back

Apply

The Main Differences Between All Computer Malware

In today's digital and technologically advanced world, cyber security is one of the most important aspects you simply cannot neglect both for personal and especially business uses. For that reason, you need to clearly know what a computer virus, a computer worm, a Trojan horse virus and a blended threat are and how best avoid them. Find out more by reading this article where we break them down separately for you. Understanding the differences between a computer virus, computer worm, Trojan horse virus and blended threat lets you know how to better protect your computer from any type of computer malware both for your personal and business use. What is a computer virus? Like the human virus, a computer virus ranges in severity. They are always attached to executable files on your computer. What does this mean? It means you are only going to be infected by the computer virus when the executable files is run. The executable file will always be sitting somewhere on your computer, residing on a USB stick or your favorite collection of Freeware software. The damage of a computer virus can be annoying because it can completely destroy your hardware, software and your files. Twill almost always start infecting other computers on the same network. What's a computer worm? Worms are not the ones found in the garden and used for fishing. A computer worm is very similar to the computer virus and in many instances, is considered a sub-class of a computer virus. The only difference is that a computer worm can spread without human interaction from computer to computer - meaning, the computer worm does not need to be executed by you to spread.  The non-garden variety - the computer worm, does this by taking advantage of files or information transport programs on the computer which will allow it to spread (information transport programs examples are email etc...). The largest amount of damage from a computer worm is its ability to replicate quickly and spread amongst computers across your network. Just imagine a computer worm sending to your address book, then the address book of your contacts. That computer worm would have a devastating effect on 1000 of systems within a short period of time.  The very nature of the computer worm spreading across systems means massive resource loads on large system causing servers to crash and web servers to be unavailable; and in most cases the computer worm brings a complete halt to a company's network. What is Trojan Horse? The mythical Trojan horse the Greeks used to enter the city of Troy.  Trojan horse virus looks like software you need or want to get onto your computer because you downloaded it. Once you install this software, a Trojan horse virus can cause all sorts of danger from annoying changes to your operating system to full blown system changes and deletion of files. Trojan horses virus almost always opens a backdoor program for malicious users to login and execute other code, and grab sensitive data i.e. your bank details. Unlike the aforementioned computer virus and computer worm, a Trojan horse virus does not replicate itself on the computer. What is a Blended threat? The blended threat, big one, as you might've you guessed, takes all the best characteristics of the computer virus, computer worm and Trojan horse virus and commits a devastating attack on your systems/network. That's exactly what the Blended threat does. The blended threat accesses servers, looking out for vulnerabilities on the Internet to initiate, transmit and, eventually, start an attack. The blended threat causes harm to the infected PC and networks. The blended threat does this using different methods with the attack coming from different or multiple points. What the blended threat does afterward is to exploit all the vulnerabilities found on the system. It can only be considered as a blended threat once the attack releases a massive payload from multiple sources. An example of this is executing a DoS (Denial of Service attack), while installing a backdoor vulnerability and attacking files, registry, HTML taking down multiple parts of the network at the same time causing massive downtime. This blended threat will spread via, email, IRC, and file-sharing networks. Blended threat is considered to be the worst risk to security since the inception of viruses, as a blended threat also requires no human intervention to propagate across networks. 3 critical areas to protect your business from computer malware: Always make sure your Operating System is up-to-date, i.e. you have patches installed regularly and not just windows software updates, Virus software is installed, updated and actively running and make sure you are running a full disk scan once a week if not more, Use a Firewall to protect from unauthorised access to your system. Have a good firewall on the computer as well as a firewall on the company gateway. If the 3 Critical areas are being looked after then your chance of being hit is massively reduced. Conclusion Do not forget this one.  Educate your staff and have best practices in place for computer usage, don't just click 'enter your username here' in the email. How do you protect your servers from computer virus, computer worm, Tojan horse virus and blended threat?

Read more
The Most Popular Mobile App Development Tips for Luring Users

These days businesses are thinking about strategies beyond creating the responsive design of their business sites. They have begun introducing apps that have added some additional extra points to the reputation of their business. However, the whole process of popular mobile app development is easy to say but difficult to do. The success of an application only depends on its uniqueness, simplicity, authenticity, engagement as well as usability. With the increase in the usage as well as the demand of mobile applications, even the companies will find it tough to cope up with updates as well as apps together. But, they are not successful to appreciate the importance of the development of mobile applications. Even after ignoring this, they wish to have a healthy edge over their competitors with their customised applications that keep the customers engaged in numerous approaches. Companies can hire Mobile Developers for effective development. The main concern of thought of the creators is a reduction of lifecycles of the development of applications. Also, they have a plan on minimising the timeframe the development of the idea as well as to the ultimate app launch. Some useful tips on efficient mobile app development that will attract customers   Test your Mobile App. Testing is one of the basic ways by which efficient mobile application development can be done. Proper testing can be very impactful as tests conclude whether a strategy or a new idea is useful or viable or not. People need to check out the numerous platforms for carrying out tests. Companies can hire certified Mobile App Developer for doing proper tests. Develop with User Experience in Mind. Users are the ultimate people who will use the product. So, it is necessary that any change is made after thinking from their perspective. The companies must imagine what it would be like to think from the point of view of the customer regarding the planned development, whether they will find it useful or not, how will they be effective for them, etc.  After understanding what customers want, people need to plan accordingly. This will be easy for them as they are working towards satisfying their customers. In case a company does not follow this step, every other measure that they will take, will eventually turn riskier for their development and its success. Make your App Engaging Offline. There are various applications in the market that are applauded for their offline usage option. Some applications work effortlessly even when the customer is not connected to Wi-Fi or the Internet. This is one of the most effective strategies that every entrepreneur, as well as a development team, must consider while planning strategy for applications. They must think how their app will run in offline mode. Make your App User Friendly. An application must be easy to use. It's a known fact that people use smartphones nowadays, but it does not mean that they understand the utility and usage ways of every application. So, entrepreneurs must make the app in such a way that users will find it easy to use. A good mobile app development company will follow this step.

Read more
The New SMB Trend: Managed Print Services

The New SMB Trend: Managed Print Services Printing is a very important industrial process especially for small and medium businesses (SMBs). Every office aims at getting professional output through reliable and cost effective printing machines although there are quite a number of challenges that come with printer hardware. Most of the purchasing of printers by SMBs is done independent from other supplies and this result in disruption of core activities through manual involvement of staff. This has led most SMBs to turn their focus to managed print services to get rid of the cumbersome tasks and reduce unnecessary costs. What Are The Printing Challenges Faced by SMBs? One of the main drawbacks of in-house printing especially since most SMBs aim to produce high quality colour outputs, is the fact that it's very expensive. The costs are just as high when the printing is outsourced to printer bureaux and more so, the process is time consuming. The money spent on printing for most SMBs is usually undetermined and in most cases results in a spiralling of costs which may threaten smooth operations. For those businesses that rely on printing for critical stages of the business, any downtime may have serious repercussions on productivity. These downtimes may be due to crashing of the machines, running out of toner or even paper jams which may necessitate service calls. This manual setback impacts negatively on the productivity of the staff and the SMB as a whole. There is however hope for smooth functioning of print infrastructure through the emergence of managed print services (MPS). How Do Managed Print Services Save Money for Small Businesses? Most businesses are focused on reducing expenses and saving as much as they can especially in tough economic times. This being the case, SMBs may want to know how managed printing services will help their businesses stay competitive with their meager profits relative to overhead expenses. It is clear that when there is a breakdown of a printer in the facility, somebody will have to fix it whether it's an employee, managers or the owner. This will probably be preceded by a telephone call to an IT specialist for troubleshooting purposes and finding a solution. The longer the involved person is committed to solving the problem, the more the money and time lost on unutilized effort. What are Managed Printing Services? There are provisions for printing that are relatively cost effective for the fact that they entail minimal involvement of the staff hence fostering productivity. One of the main benefits of the service is the reduction in costs as purchase of hardware and attached operational costs are replaced by lease-based agreements. In addition, the owner gets to exercise more control and convenience since they need not worry about orders for printing supplies or worry about time and money lost on printer activities. Since there are no orders to be made and equipment to be fixed when business printer needs are being handled by an expert, there is less need for concern. Furthermore, through single monthly payments there are more predictable costs helping SMBs to budget accurately basing on the predefined invoices. The ordering process can also be consolidated into one contract hence minimizing the need for separate suppliers and services. There is also enhanced and automated ordering with timely delivery of output which prevents stockpiling. Through elaborate billing and management reporting it is easier for the SMBs to generate reports of the consumption patterns for users and devices. This means there is more transparency and control leading to increased staff productivity. What is the Impact on Productivity for Actual Users? Most of the SMBs that have incorporated MPS into their systems have realized some significant benefits, most notably being the reduction is time wasted in printer repairs. The impact on cost has been relatively less due to the fact that print usage is unmonitored. This is an indication that there is poor or lack of access to proper management tools for reporting on usage and cost. This assessment is also not offered in basic MPS although it is crucial for understanding the output by device and user. SMBs are therefore encouraged to take advantage of the new managed printing services with report portals in order to increase visibility for usage and costs.

Read more
Website Maintenance – What are the Risks?

Things don’t stop once the website developer finishes your new website. Most website developer will tell you that a website should be looked after, added to, be kept up to date with latest technology. Try not to be over concerned, you are not the only one. Most business have their site developed, love it and after that… allow it to sit unbothered. Tragically, the site soon loses the excite it once had. If your website is not kept up to date with the latest web technology, then your website will appear to be old and out of date. Software Updates and Patches: Software updates are just one of the many tasks involved in maintaining a website. Some site owners skip this step because they don’t think they’ll ever be targeted by hackers. Any site, no matter how big or small, is a potential target. The time spent doing regular updates is far less than trying to clean up after an attack. Whether you do it on your own or hire a website maintenance company to do it for you, always install updates. Basically, every one of the websites we design utilize a content management system (CMS). This uses programs and “plugins” that require regular updates that guarantee security for both your website and your visitors. It is very important to keep websites updated with the most recent security patches and bug fixes that can be released almost daily depending on how many plugins your website uses. Hackers will attempt to get to your site regardless of the possibility that you don’t have “mystery” data or financial information on your website. Hackers will break into a site and include infection or malware for use in their other on-line assaults or just for fun. Outdated CMS and plugins gives these hackers an easy target. As security patches end up noticeably accessible, hackers will attempt to exploit sites that are not updating the program on their websites. Websites found to have malware on them will be delisted from search engines likes Google & Bing, which will affect the online presence of any business. Develop and Evolve to stay aware of Current Technology: As development advances your site should as well. Best to not watch your website becomes outdated. Website visitors will stamp you as “outdated” and potentially ‘irrelevant’ in your business. That can have annihilating effects. A new website every 2-3 years is the answer by many businesses. Updating, upgrading and a tiny bit at a time advancing can be another approach. Safe & Security for you: Because of the complexity nature of modern day websites, it is important that they are backed up regularly. Site documents, media and the site database should be backed up so that, if your site goes down or hacked or is lost from your hosts, then you will have the capacity to restore the site from the backup and continue pushing ahead. So, what we can do? Time is the key.  Online Marketing Guru offers web designing and maintenance Services to its customers to help with keeping your website running without any issues. We basically take care of your website whereas you concentrate on your business. No, this isn’t all about us selling you something. Ultimately, even if you do not use Online Marketing Guru for your maintenance, please do have it done regularly. The points above are all too real and play a key part of your business success.

Read more
Website Traffic: How to Turn That Light Green!

A great website is one of the most important investments business owners make in the current business climate. But if your site isn’t receiving many (or any) visitors, your investment could be going to waste. Do you want to improve your website traffic? Read on. No matter how much you’ve spent on a beautiful design, or how many hours you’ve spent making sure the copy represented your brand perfectly, there is no guarantee that prospects who have never heard of your business will look you up online. Getting traffic to your website isn’t that different to getting customers to a shop. lf your shop is tucked away in an alley without a sign and you don't advertise, there’s a good chance that the only new customers you get stumble across it by mistake. Here are ways to increase your website traffic: 1. Submitting your site to search engines To have your site appear when people type in a keyword, it’s critical that search engines know about your site. To do that, you can either submit your site manually by visiting each and every search engine on the web or you can enlist the services of someone to do it for you. Just go to one or more of the Search Engine sites below and look for the “submit site” link: Google — www.google.com Yahoo — www.yahoo.com Looksmart — www.looksmart.com Altavista — www.altavista.com Anzwers — www.anzwers.com.au NineMsn — www.ninemsn.com Another point to consider is paying for search engine indexation. Most of the major search engines now offer paid indexing where, for a small fee, you can ensure your site gets indexed quickly and/or you can guarantee a high placement. With the major search engines, this is well worth the money. 2. Actively and regularly promoting your website to your client base Your website can be fantastic for helping convert more prospects into clients. With a website, you have much more space to include copy that features extra proof that your company has what it takes to deliver the goods. It can also feature a lot of tips and information that positions you as a leader in the field. It’s also excellent for creating connection with your audience — really engaging them and creating a sense of community by including forums, chat rooms, membership areas and so forth. To maximize the traffic you generate from your clients and prospects it's important that your website address appears on: Letterhead and all stationery Business cards Shop signage At the foot of all advertising And make sure you actively encourage your existing customers to visit your website as often as possible, and naturally give them a reason to do that. 3. Advertise in off-line media, such as newspapers, magazines etc. It’s important to use traditional media to promote your site. Naturally the extent to which you’ll do this will depend on your budget. However with print media, the good news is that your ad doesn't need to be exceptionally large because all you’re trying to sell in your advertising is visits to your website. Classified advertising and small, matchbox-sized display ads are particularly effective in promoting a FREE reopen or e-book which respondents can download from your website. It’s a relatively inexpensive way of generating leads in a non-time-intensive way.

Read more
What to Look for When Choosing Cloud Computing Services

Cloud this and cloud that. Private Cloud, Public Cloud, Virtual Servers so on and so forth – it is no wonder people find IT confusing to deal with. In reality business should not be concerned with the “what” rather the “end result”. Ask yourself the following questions: Does my IT offer the right features, cost and peace of mind that I need? Does my IT allow me to concentrate on my core business?  Does my IT provide the tools for me to help myself and/or get assistance no matter where I am when things go wrong? In an ideal world the answer should be a resounding YES but some companies may call themselves cloud services providers but are more akin to online backup or file sharing services.                                                             While there is certainly some overlap between each of these services, cloud computing services are unique because they should also allow you to view, edit and share files saved in the cloud from almost any device. There are many advantages of cloud computing that your small business can take advantage of. While no two cloud services are identical, each of the services provided should offer the same fundamental features and functionality. Features One of the most important factors to consider in a cloud service is features, including the type of content you can store. One of the main benefits of cloud computing is that it can allow you to upload and save any type of file you would save on your local hard drive, from word documents to music files and everything in between. Some services even allow you to keep email, contacts and your calendar in the cloud. Any cloud service you consider should also allow you to view, edit and share your content regardless of what computer or device you are using. Other features to look for include automatic syncing of your files across all your devices, and password-protected sharing and file encryption to safeguard your content. Mobile Access Arguably one of the biggest advantages of cloud computing services is their wide-ranging access. Whether you’re on your work computer at the office or at home on your iPad, cloud services allow you to access your content anywhere, anytime and on any one of your devices. Look for services that offer the greatest range of mobile access, including apps for popular smartphones and the ability to log into your account from any mobile browser. Ease of Use Considering how often you will likely be accessing your content in the cloud, it is important to select a cloud computing service that is intuitive and straightforward. The service’s interface and tools should be easy to navigate and convenient to use. Help & Support Getting help when you need it is crucial when using any type of technology, including cloud services. Available support options should include technical assistance via telephone, email and live chat. The service should also provide a knowledgebase and user forums as resources. Cloud Storage Providers Two of the major public cloud providers, Google and Microsoft, both provide very good user forums and also a technical remote helpdesk. Amazon Web Services (AWS) is another of the leading cloud computing services providers. AWS Services has recently established a service in Sydney, which is significant in that it will assist with performance due to its proximity to Australian businesses. However, for the average Small & Medium Business owner it can be difficult to work out which forum to jump onto or even feel embarrassed about phoning a provider’s technical helpdesk about a simple user question. In this situation it is worth considering a company that specialises in Cloud support services to get you started and provide you with a locally based telephone helpdesk that will handle even your simplest and stupidest questions.

Read more
Why Facebook is NOT a website.

One of the biggest frustrations I have when searching for a business online is finding a Facebook page but no website and I know I am not alone in this frustration. It seems to be the worst offenders are in the hospitality space – cafes, restaurants in particular. In this digital age, the first thing you should do when you start a business is register the name and register the domain name to create even a basic website. If you think a Facebook page replaces a website then read on. 1.You do not own this channel If you think you own your Facebook fans then think again – Facebook own them and at any stage they can change the rules and you have no access to them at all. As Facebook are moving to a ‘pay to play’ channel you never know what is around the corner and very soon your page might not even appear in the searches. The idea of Facebook is to connect and have conversations with your audience. Then next step is to get them to connect with you on your ‘owned’ channels like your newsletter or blog. These are channels you own and can control. 2.Customer expectation Basic customer expectation is for you to have a website. From a customer perspective if you don’t have a website you don’t exist. A brand’s website is part of your total digital presence, a channel to communicate and share key details about your business, show brand personality as a professional business. It makes NO sense for a brand to simply walk away from taking advantage of owned assets and defer all interactions to environments you cannot control like social media.  There is NO replacement for sleek websites that have good content supporters can share on social media. 3.Brand perception Have you stopped to consider how your business is perceived if it doesn’t have a website. If I can only find a Facebook page I either think it’s a start up business, has no concept of how to do business in the digital world or just doesn’t care about its customers. Most often I don’t take it to the next step as I feel like the brand is saying I am not really serious and don’t care so what sort of service can I expect to receive when I am actually at your business. 4.Limited customisation for your brand Brand building can be challenging on Facebook. You can include your logo and a cover photo on your page, but that’s where the customization ends. However you have complete control over how you present your brand & what content you share on your website. This is something Facebook simply cannot give you.  As a business, it may be important to have a Facebook page but it’s much more important to have your own website to bolster brand identity and accelerate growth. Brands have paid, owned, and earned options which should interact to minimize the cost of engagement while maximizing the quality of the brand experience. You cannot do that in a paid or earned environment. Why be beholden to third-party platforms to ensure the quality, consistency, and effectiveness of your brand’s messaging? This is what you need a website for. 5.Content style is limited Content is limited on Facebook. Every post you make will be constrained to the social network’s format, sizes & guidelines. It’s no wonder the majority of businesses simply share links to blog posts and other pieces of content on their website. On your owned platforms you can share whatever content you like – a blog, a fact sheet, a video, images…. There are no rules or guidelines – you fully control your brand. A brand can use their website(s) to play one or more of the following roles: * Informer: A rational informative resource * Seller: A specialized transactional environment * Expresser: An emotional brand expression * Engager: An interactive and socialized brand experience There is no place better to explore and punctuate these roles than in an environment that is all yours to do whatever you wish. These days you can create a good basic website dirt cheap so there are NO excuses not to have a website.   

Read more
Why iCloud, Google Drive, and Dropbox Can’t Truly Protect Your Data

Today, most people understand cloud applications and cloud computing, but some still question the differences between a cloud backup solution, like Acronis, and cloud storage services, such as iCloud, Google Drive, and Dropbox. In some cases, the providers of the latter three products advertise their services as a backup solution. In other cases, consumers believe that anytime they store data in the cloud, it's always protected in the event of loss. Let’s set the record straight when it comes to online backup vs. cloud storage services. How Are Cloud Storage Services Different from Backup Software? To start, take a look at the definitions of the different types of cloud storage services available today: iCloud is a cloud solution from Apple Computer Inc. that provides cloud storage and apps for Apple desktop, tablet, and mobile devices. It includes the ability to store documents, videos, photos, music and other data online, and users can synchronize it between iOS-powered devices. Google Drive is a personal cloud storage service from Google that lets users store and synchronize digital content across computers, laptops and mobile devices, including Android-powered tablet and smartphone devices. If you delete a file — whether intentionally or by accident — it’s gone. Dropbox is a cloud storage service that enables users to store files on remote cloud servers with the ability to share files within a synchronized format. The bottom line is that iCloud, Google Drive, and Dropbox are designed for cloud storage with the primary objective of synchronizing data between devices so that documents, videos, photos, and music can be accessed and shared – and they do a good job at this. For example, you may use your iPhone to take pictures but want to view these pictures on your iPad. You can use iCloud, Google Drive, or Dropbox, which store the pictures that are on your iPhone in the cloud. Then, you can access and view the pictures that are stored in the cloud using your iPad. While Google Drive and Dropbox are not advertised as backup solutions, Apple does advertise iCloud as a backup solution. However, iCloud can only back up your mobile device and only some of the data on your Mac computer. On the other hand, cloud backup software (also called online backup) protects data and systems in the event of file loss or deletion, stolen or lost devices, mishaps and disasters. Unlike public cloud storage services, today’s more complete backup solutions can back up everything to both the cloud and local disks and drives. This includes pictures, videos, documents, contacts, calendars, reminders, even an entire computer. You can restore a new device in a matter of minutes and be totally back up, running, and on the go — something that no public cloud storage service can do. 3 Ways Cloud Backup Solutions Provide More Protection Than Cloud Storage Services Data protection is very important to Australian consumers. A consumer new study conducted by Acronis revealed that more than half of survey respondents have more than four devices in a household to protect and 47 percent of Australians fear losing photos and videos the most. 1 in 3 Australian users suffered from data loss. Here are three ways that online backup solutions provide more protection and broader features than public cloud storage services: Protects your entire PC or Mac computer — includes the operating system, applications, data, preferences, history, etc. — a full disk image backup protects everything on your computer. And you can restore everything to a new computer quickly. Preserves all your mobile device content – includes pictures, videos, contacts, and events on your iPhones, iPads, and Android devices. Manages all computers and devices from one place – backup and restore all your PCs, laptops, and mobile devices from a single online dashboard. Replace and restore devices any time from any place. This is great for families and households with multiple computers and mobile devices to look after.

Read more