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4 Tips To Turbocharge Your Primary Goal

Most people, when pressed, will be able to identify one big primary goal that they have in their life at any given time. It could be learning a new language, being a better parent, getting in shape for summer or smashing last year’s sales record. Admittedly, identifying that primary goal can take a bit of work in itself sometimes. Once you’re clear on it however, another problem pops up: how do you get there? Big goals, by their nature, can be hard to make measurable progress on and the size of the overall task before you can often lead to backsliding, procrastination and a general feeling of being hopelessly stuck. Fear not! Help is at hand! In this article we will be sharing 4 Tips To Turbo-charge Your Primary Goal. Follow our four tips and you’ll be making record progress in the direction of even the most audacious of dreams in no time at all. 1. Make it the first thing you do This is your primary goal, right? Literally the most important thing on your overall plate? Then take some sort of measurable action towards doing it first thing in the day. It doesn’t have to be big or fancy, it just has to be early and consistent. Then, for the rest of the day, you have the satisfaction of saying “I made progress towards my goal” and you take a big step towards avoiding a world of procrastination and negative self-talk. 2. Use the right tools for the job There’s no getting around it, making progress towards an audacious goal is going to take hard work. Why make an already potentially tricky task that much harder by not investing in appropriate tooling as early as you can? Let’s take a cartoonishly simple example. Your primary goal is to cut down a massive tree on the edge of your property. You can spend five years fruitlessly attacking it with a butter knife or you can buy a chainsaw and get down to some serious business straightaway. Tools make an enormous difference. Don’t be afraid to invest time in choosing the right ones. 3. Do something every day. This follows on from our first point. Small steps, consistently taken, trump crazy sprints every single time when it comes to large goals. No matter how small it is, do something that moves you in the direction of your long-term goal every single day. We’re serious about the “small” part here. One push-up, one new piece of vocabulary, one sales call. Whatever your minimum amount is, make sure you’re doing at least that every day. 4. Don’t do it alone There are very, very few goals in life of any significant size that can be accomplished completely alone. At some stage along the road towards your eventual success, you are going to need a helping hand. Perhaps a whole crowd of helping hands. Don’t be too proud to reach out for assistance. Our primary goals are the stars we sail by. Nothing is more disheartening than seeing them slowly slip out of reach for no good reason. Stick to our simple guidelines and you dramatically boost your chances of achieving them over the long term. We wish you success!

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Asthma Peeps: Breathing Life into Children's Asthma Management

  Tell us a bit about your business? 
 Asthma Peeps is the result of my passion for Asthma education for parents and children.  We have created a range of products aimed to help parents teach their children to effectively communicate about their Asthma symptoms and medication. Why did you start up your business? 
  Asthma Peeps was launched 2012 following a personal experience that saw my own daughter hospitalised for almost a week after a serious asthma attack just days before her sixth birthday. She had been diagnosed with mild asthma in 2011.  We had begun the usual preventative asthma medications using an inhaler and spacer. We did well for a few months.  However, our daughter started to hate her medication. The inhaler and spacer were large. They were obvious medical-style equipment and they singled her out.  To avoid fights, we became relaxed. We decreased the asthma medication to an ‘emergency’ response, rather than an everyday activity. She seemed fine, had no symptoms and we avoided arguments.   In autumn 2012 our daughter had a severe cold. Throughout the night she began to cough, her skin took on a bluish hue, and she told us she was scared. Then she started having serious trouble breathing. We spent three days in Emergency in the most horrible of situations.   Asthma Peeps was created when we vowed to take asthma management seriously. We were no longer going to be flexible about her asthma medication. We needed a way to help her accept her asthma and make it something she could cope with throughout her life.   The Asthma Peeps characters were designed to reflect our daughter’s personality. She is a happy unique, vibrant and bright girl. She loves silliness and she very much loves stickers If Asthma Peeps can make asthma medication and management easier for families, and help children embrace their condition in fun and positive way, we’ve made something that makes us all smile.   What are the major hurdles you experienced when starting up your business? 
 When we first founded Asthma Peeps our first hurdle was finding an Australian printer that could produce kiss-cut stickers cost effectively.  We are a small business so ensuring our product was cost effective was very important, but also ensuring that we stayed within Australia was incredibly important to us as well. 

 We also struggled with leading the way with creating awareness within our niche market (parents with children living with asthma).  Being the first of its kind product meant that we were educating our consumers and creating the demand for the product.  We realised early on that the best way to achieve this was through alliances with large organisations, but even then creating awareness around our product on a shoestring budget was tough!  What tips can you give other SavvySME members that are thinking or in the process of starting up their business? 

 Dream big, but be realistic about the amount of time, money and personal determination it takes to get something off the ground.... It’s a lot! 

 I also learnt not to be afraid to ask for something... if you don’t ask the answer is defiantly NO, but if you do ask you may be very surprised with the answer. 

 Surround yourself with experts, you can’t do and/or be good at everything! Start by deciding where you time is most valuable in being spent and find someone else to do the rest, it will save your sanity!! My biggest piece of advice is to think outside the square and do things in a  "non-traditional " way... The Internet and social media has been a real game changer for small business What made you decide to take the jump and focus on your business? 
 Through my own personal experiences, I found that there was a need for the products that Asthma Peeps provides, and I truly believe in our products! Our products can make a  "real" difference to improving asthma management amongst young children in Australia, which ultimately helps reduce hospital
admissionsHow did you family and friends react? Our friends and family reacted with cartwheels and cheers, well maybe not literally, but I am so lucky to be surrounded by the most encouraging and supportive people imaginable!  How has your life changed? In a word, Busier! However I have also learnt to be more selective about what I spend my time on both in the business and personally ... Work/life balance is hugely important to me. What success have you experienced since starting your business? We have worked hard to align Asthma Peeps with some of the leading consumer health authorities in Australia.  Our most recent success has seen Asthma Peeps create a partnership with Asthma Australia, and has resulted in our self published book The Trouble with Bear Hugs, A Story About Asthma , entering its second print run with co-branding from Asthma Australia What is the vision for your business going forward? 2013 is a big year for Asthma Peeps; we are working on expanding the product range to include another children's book and an interactive iPad book. 
 We are able now to also look more closed for targeted promotional activities for the early childcare sector and wholesale partnership/distribution of the entire product range. Through the development of additional partnerships/endorsements from leading health authorities, I would love to see out the year knowing that our products are EVERYWHERE What tips can you give other SavvySME about motivating yourself to push through the challenges that rise up while building your start-up? 

 There will ALWAYS be challenges, and it is important to remember that the challenges are a good thing because it keeps you on your toes! But when things don’t go the way you expect try looking at it from a different perspective, your attitude and reaction to things has the ability to change EVERYTHING.... Oh and my final tip is GET ENOUGH SLEEP!!! I know that’s not motivational, but its very important! There comes a point when too much lack of sleep will make everything go pear shaped VERY quickly and you ability to make rational decision diminishes... and your brain will be incapable of creatively thinking how you can turn a negative into a positive.  *** As part of Asthma Peeps partnership with Asthma Australia, $1 from every purchase made via the website is donated to Asthma Australia. 

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Big Mouth Media - Voice Overs and eLearning Narration - Our Story

    Tell us about your business? We provide voice overs to organisations here in Melbourne, interstate and across the world.  Voice overs can cover anything from TV and radio ads, to corporate videos, web videos, on hold messages, IVR’s (when you call a company and someone tells you to “press 1 for this” !). Our main focus though, is eLearning narration.  We were approached just over 8 years ago by a company whose voice over guy was just giving them the voice over on a CD, leaving them to do the editing and all the other work – so we started providing the editing and final delivery - and have been doing so ever since for them and all our other clients. The one thing we discovered was that in the field of eLearning (and most media organisations), people have got enough jobs of their own, and don’t have time to do something that you can do for them and in turn, take one less task off their plate. Our motto sums it up – “Record. Edit. Deliver” Why did you start up your business? I started in radio almost 15 years ago and had always worked either on air or in production making the ads, so it was a natural progression to turn a skill into a business. It was a sideline while I worked full time but things have since flipped around – now the business is the full time venture, and I work as a casual in my former full time job. What are the major hurdles you experienced when starting your business? Getting new clients on board, getting ourselves known and finding the capital to get our equipment and marketing materials.  Also, bringing in a second person (my partner) was a challenge as we knew we had to generate enough work to keep two people going. What tips can you give other SavvySME members that are thinking or in the process of starting their own business? Research the area you want to work in, have enough capital behind you if it’s going to involve an office/shop/anything retail, and don’t be afraid to do it. Sometimes you can skate on thin ice, sometimes you might not be paid when you wish, but the benefits of running your own business and having so much more control of your life and lifestyle is great. What made you decide to take the jump and focus on your business? I had got to 2004, decided to get out of commercial radio and ended up working as a radio dispatcher for Victoria Police – the “treechange” – but the hours were long and a lot of it was shift…and I found out my father’s health wasn’t the best and needed to take time off in case he needed someone to look after him. By giving up a (fairly well paid) job, I had to keep making money – and ramping up the business was the solution, in addition to giving me freedom to focus on family without explaining time off to the boss ! How did your family and friends react? Pretty well as a matter of fact, I don’t think I ever heard a negative word or a doubt from anyone – which is always a great way to move forward in a venture which could go either good or bad. How has your life changed? I’ve got much more freedom time-wise, I don’t answer to a boss (except when I get called into dispatching !), and I do something I know I’m great at. What is the vision for your business going forward? We’re still looking for another ‘string to the bow’ – our main focus as I mentioned before is eLearning narration (which is an ever growing field) – so we’re looking to bring more clients on board there, but it would be great to have another arm of the business. What tips can you give other SavvySME about motivating yourself to push through the challenges that rise up while building your start-up? Talk to someone about it ! Whether’s it’s a business mentor, a good friend, family member, former co-worker, or even someone who’s doing what you’re doing but further down the track – sometimes it can take that little kick of motivation to keep you going. You’ll have times when there’s little money in the bank, or all your clients have gone quiet, and you think “is it me ?” – invariably it’s not, it’ll just be that the conditions surrounding you and them are something you can’t control. Push through the challenges, take constructive criticism, and MARKET the business – you might have a great product or service, but if nobody knows about it, you’ll be invisible.  Don’t be afraid to boast ! 

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Coffee Drinking Tips to Get You Through the Work Week

Like never before, the modern Australian coffee drinker is a fickle beast. Our baristas are considered world class and our coffee culture is as demanding and judgmental as anywhere in the world. We’ve become a nation of ‘coffee connoisseurs’ with approximately 10.4 million Australians (56% of the population aged 14+) consuming coffee in an average week. For many of us, it's an immense help, getting us through the work week. But how many of us really know our stuff when it comes to coffee? According to Dino Demetriou, barista trainer of eight years for coffee giant Cafe2U, there are five key elements to creating the perfect espresso (given espresso is the foundation for any coffee). Firstly you need your foundations in place, according to Demetriou: A good blend – “there are so many things that can affect a good blend.  Storage, light, heat and freshness are all factors that can compromise the quality.”The right grinder – “if the blades in your grinder aren’t sharp it will lead to burnt coffee.”A well-oiled espresso machine – “a maintained machine will operate at its best and go the distance. This includes regular cleaning and not jamming the machine with coffee.”Water quality –“the better the water, the better the espresso. For example, in SA the water is slightly harsher, resulting in different coffee taste.”A great barista – “all the aforementioned factors can be perfect, but if you don’t have a good barista it doesn’t count for much.” “The surprising thing about coffee is that it can look incredible but taste terrible. Trust your nose rather than eyes when judging a coffee. Demetriou revealed how to separate a great espresso from merely a good one: Aroma – “exhale, put your nose to the cup and inhale deeply.  Take time to smell the coffee and allow your nose to adjust. Smell should correlate to the taste, so if it smells burnt or rubbery, chances are what you’re sipping on won’t taste good.  The coffee should smell deep, rich and pleasant.”Sip – “after smelling the coffee, exhale and take a small sip. Let the espresso run from the front to the back of your tongue and swish it around. It may take a few sips to take in the full flavor.”Taste – “An espresso is a very strong beverage, so for a first timer it can be an intense experience. Remember that the taste of coffee can change, and your focus should be on how it ends tasting in your mouth, although a good initial taste is important too! Try to gauge the other elements beyond the ‘coffee’ taste. Is it spicy, fruity, earthy, or a different flavor? Is it intense, subtle, delicious or awful? As the coffee glides over your tongue, different areas will be sensitive to different flavors.”Feel – “your coffee should feel thick, heavy, luxurious and smooth, and something you want swish around in your mouth.  A thin, watery coffee leaves little to be desired.”After taste – “a good espresso should linger pleasantly on the taste buds for a good ten to twenty minutes. If your mouth tastes bitter, acidic or unpleasant, it’s time for a new barista.”

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Divergent Lenses

Have we lost our sense of imagination or just how to properly use it? I propose that we collectively need to fall down the rabbit hole with purpose on a recurring basis. Approaching a problem through your own context creates a narrow solution funnel. You must be willing to get out of your own head for a bit and think about a problem from other vantage points. If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions. - Albert Einstein Jumping straight into solution generation can lead to only making modest steps forward. If you are only focused on solutions, you are actively cheating yourself out of unique discoveries and novel combinations that only come through deep thought. Focused thought will uncover numerous potential solutions by evaluating the underlying issues thoroughly. The biggest problems aren’t always the most obvious. You must be willing to review your thoughts several times to see the small gaps. We all have our own unique areas of expertise, but the insight granted through expertise always comes with peripheral blinders. This produces unintentional information unawareness. This process conditions you to unintentionally overlook information. Refusing to acknowledge your blind spot will likely cause you to not consider what lies beyond it. Two great methods for overcoming your biases are teaming up with people that have different skill sets and putting yourself into the mindsets of others. A specialist is a man who knows more and more about less and less. - William J. Mayo The best way to mitigate an information bias is by constantly changing your routine. Force yourself into intellectually uncomfortable areas Consciously decide to deviate from your normal daily routine Seek information outside of your professional sphere Find commonalities between two disparate items Comfort will lead to sloth and sloth to your business being disrupted. You must constantly disrupt yourself and your business or your competition will. A great workout utilizes muscle confusion to build mass, in the same way, you must use discomfort to enhance your perspective. Using divergent lenses as a metaphor let us consider several ocular devices and how they affect our understanding. Telescope - This helps us understand distance (the future) but limits our perception by only focusing the lens on one eye. The information gained will be useful but incomplete. Microscope - Microscopes are great at lending awareness and detail to situations that may go unnoticed by the unaided eye. The drawback with this level of detail is that we may be oblivious to the larger vision or trend around us. Glasses - A pair of glasses will bring additional clarity when properly prescribed. The tradeoff with glasses is that our peripheral vision may be partially blocked and we may miss subtleties on the fringes. Binoculars - These will give us more accurate depth perception than a telescope, but will completely block our peripheral vision. Constantly using binoculars would also make completing close range tasks challenging. Periscope - This device is similar to a telescope with the added bonus of adding vertical awareness. We may be able to see over some obstacles, however, it has the same drawbacks as the telescope. Kaleidoscope - A kaleidoscope may not directly aid our vision, but it does have its place. It provides a unique approach for discovering patterns. I also believe this device is essentially a form of visualized imagination. Using some or all of the devices mentioned would produce a more reliable, detailed and interesting account. This is also the case for mentally exercised divergent lenses. Using multiple vantage points and perspectives will produce more compelling and robust solutions. Don’t oppose ideas that seem outlandish at first. Your goal isn’t to focus on wild ideas or to brush a potential idea off without consideration. Your goal is to start with an idea and use focused imagination and divergent lenses to properly vet its worth. Rally your team using divergent lenses as a catalyst for strategy and discovery. Revisiting this approach will help you identify and mitigate personal biases and knowledge gaps. Great discoveries never come from the status quo, unleash your potential. This article was previously published on LinkedIn

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Happy Mother's Day! Elise Easdown of What's On 4 tells us her story

Elise Easdown is the owner and director of What’s On 4 Australia. She lives in Brisbane with her two little ones and her very understanding husband. Elise won the 2012 Emerging Ausmumpreneur Awards as well as the 2012 Practical Parenting Mumpreneur Awards. These are such great achievements so we wanted to hear the story behind Elise and her business What's On 4 Australia.   Elise's story "I always had an entrepreneurial brain. As a child I seemed to see business opportunities all around me but never had the confidence to pursue any of them. But some where in the back of my mind I always felt that it would be when I had children my new direction in life would be clear. Sure enough while on maternity leave with my first child Julius I fell in love with going to children’s activities. Having previously worked as a paediatric occupational therapist and baby massage instructor it wasn’t a foreign world but it was one I was involved in as a participant. I loved going to playgroup and music classes, visiting new parks and playcentres. Socially it opened up a whole new world of mothers for me to connect and share newborn experiences with. I also really enjoyed being at home with my son and wanted a job that I loved but also a new life with my family that worked for us. Yes I wanted it all! I decided when pregnant with my second child that a job from home that was flexible would be the answer. Continuing from my interest in children’s activities I thought of creating an online place where parents from all over Australia could search for local events, things to do, activities, clubs and help with planning birthday parties. I wanted it to be quick and easy to search with accurate information and no need to register. Through research I came across What’s’ On 4 in the UK and approached the owner Sam Willoughby if she would coach me in doing something similar in Australia. As fate would have it she was just about to release her international franchises and I happily agreed that this would be my best way forward with a proven method and ongoing support. Little did I know that babies don’t always do what the books say. I often heard from other mums that they got their work done while their babies had daytime naps. In my case I was flat out boiling the kettle for a cup of tea let alone having any time to think about work! My children aren’t big sleepers. I also didn’t realize how often children get sick! So I became a night owl and often worked late into the early hours of the morning. It has certainly being a juggle and has its challenges but the benefits of a have a flexible career from home have outweighed these. My aim of creating What’s On 4 Australia was to encourage families to involve their children in activities. I feel it is so important that children experience the beauty of music, the skill of sport and the friendship of playgroups. What I hadn’t thought so much about was how much I would be supporting small businesses. I’ve loved getting to know many businesses in regional areas and the capital cities of Australia and being able to showcase to the public what they have to offer children. I have a small team of mums who also work from home that I outsource some work to and have found the use of social media, especially Facebook has been very important in building awareness of the business. We have a national Facebook page www.facebook.com/whatson4littleonesAustralia and then separate state/territory pages with over 35,000 followers. Building this community has been very important for our brand development. We’ve also reached10,000 listings this month and are currently running our second national What’s On 4 Junior Awards where we recognize excellence in children’s activities and party services. We are proud to be the only ones in Australia offering awards such as these. It has also been a very rewarding past 12 months with acknowledgment from Practical Parenting magazine and the Ausmumprebeur network awarding me Entrepreneurial awards. The greatest reward however comes from seeing my children grow and develop, as they were my inspiration in the first place." The SavvySME team would like to extend a big thank you to all the mums that spoke to us this week. It's been such a great week being able to peek into the lives of mums doing business around Australia. HAPPY MOTHERS DAY EVERYONE!!

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Hobby, business, or somewhere in between?

There has always been a place for hobby businesses, especially in the arts and for boutique producers. The world of online retail and e-selling tools has opened that up to a whole range of new micro-businesses and even hobby entrepreneurs. Starting a hobby business can be a great way to pay for what you love doing in your “non-work” time. If you can make a clear profit on what you’re doing as well, even better! There is an important decision to make as you work away though - is this a fledgeling business you ultimately want to take off and do full time, or is it something on the side for fun and some pocket money (remember you can always change your mind as you go, you’re not locked in)? The difference between the two is in how you spend your time and (re)invest in the business. A hobby can work on much lower margins, do without much, if any, marketing budget, be structured for convenience and so on. On the other hand, there are some things you should be looking at from the outset if you’re looking to grow. These are my tips, whichever way you’re looking at taking things, on how to make the most of what you’re doing: Make it yourself Remember you’re starting out. You’re creating something - and it’s your creation which becomes your brand, what you’re famous for. The more of yourself you can convey the more unique your product will be, and for a boutique product that’s exactly what you want! Manage your distribution Where and when you sell is really important. You want to sell out of what you have, but only just! Being in demand and having people rushing to buy from you is great for business, but having people disappointed because they can’t ever get their hands on what you’re making will lead them to look somewhere else. Be your own critic When you’re creating something there’s no one better to manage the quality than yourself. Creating something small and boutique isn’t going to be everyone’s cup of tea, but some people will absolutely love it. Holding yourself to your own high standards will keep your pride and satisfaction high throughout! Keep it fresh There is nothing worse than something that is meant to be fun becoming routine. Keep your business and your products fresh, change things up and challenge yourself as you go. You can take your customers, or clients, fans (whatever you have) on a journey with you, and the more you make new things the more likely people will be to keep buying. Don’t stray from your passion No matter what you’re doing, if you don’t believe in it you’re not going to give it your best. If you’re spending part of your valuable spare time on a side project you should have a passion for it. Your passion for your hobby will come through your work -  and it will be better for it.   No matter what you’re doing, whether it’s a hobby, a business or mix of both, it’s important to enjoy it. If you aren’t it’s probably taking something away from you and you should look for something else to spend your time on - you won’t be giving it your best anyway.  If you’re really good at your hobby business you will probably find yourself in a position where you consider taking it to the next level, maybe even full time. There are a things that will change if you choose to do that - it’s important you have a good idea of where you stand before you take any action. If what you’re about to do is going to change what you love about what you’re doing it might be the wrong decision. Remember - not everything has to make you any money, let alone a lot of it. Sometimes it’s great to have something that does ok financially, but makes you really happy!

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How Recycling Cuts Costs and Attracts Customers For Your Café & Restaurant

Running a small business is a difficult and challenging vocation, no matter what industry you’re in. It involves long hours, financial commitment and plenty of resilience. As I was enjoying my morning coffee today, I thought: Is there any field more competitive than the café industry in Australia? The Australian café sector is unique. Unlike other countries, our cafes have been able to keep the international behemoths such as Starbucks and Britain’s Costa at bay. Major cities in the US and Canada are dominated by coffee chains. We Aussies love to enjoy the different flavours and nuances provided by small, independent and dedicated traders. Not only are our coffee globally recognised, we’ve all become coffee connoisseurs in our daily lives.   Recycling – what’s the big hype?   When you run a busy café, bringing in sales and delivering great customer service becomes your number one priority. You would have implemented processes and systems to ensure everything runs smoothly. But have you thought about taking recycling seriously? Image source: mnn.com Although it sounds a trivial thing, I’d like to show you how a small environmental commitment can snowball into big benefits for your café or restaurant. By committing to recycling most of your waste, you can cut business costs, attract new customers and protect the environment. Firstly, recycling your waste properly can save you a significant amount of money, which will help your cash flow. Commodities such as cardboards, plastic, and metals are valuable with a huge international demand for these products. If you choose to dump your waste at a landfill instead of recycling, you will be penalised with a hefty tax. These taxes, called landfill levies, were put in place to encourage people to recycle. For example, dumping a tonne of waste in a landfill in Sydney carries a tax of c.$130. Commit to collecting all cardboards, plastic bottles and metal items rather than dumping everything into the general waste bin. Secondly, take a look down any busy street in any major city or suburb. You’ll see plenty of new cafes sprouting up all the time. If you’re feeling intense competitive pressure from other cafes or restaurants, recycling will help you stand out with your customers. Just ask yourself. Would you prefer to buy a latte from a café that dumped all its waste in a landfill or one that recycled almost 100% - at no extra cost to you? It’s not a tough question to answer for most people. 3 STEPS TO MANAGE WASTE IN YOUR CAFE Step 1: Work out what sort of waste you produce On a yearly basis, a typical cafe produce tons of cardboards (i.e. stock boxes and cup holders), plastic bottles (milk cartons, juice bottles, etc.), cans from soft drinks as well as organic waste from food, coffee, etc. By estimating what percentage of waste are derived from each item, you can easily arrange the required bins. For example, your café may produce 30% waste in cardboard (by volume), 30% in commingled recycling, 30% in organic waste and 10% in general waste. Cardboard collection – the blue recycling bin – is generally the cheapest and easiest to organise. Simply request a cardboard bin from your local waste supplier. Commingled recycling (yellow bin) is the next cheapest option and can be easily arranged in Aussie cities. You can put your plastic bottles, cans and packaging in this one. The next step is if you want to divert the organic waste such as your food waste from going into the landfills. You can organise for organic waste services in most areas. Put your food waste into the provided bins, and it will be treated in a variety of ways such as composting. Note: if you have space in your café, you could also consider a small composter on site and potentially use the compost for a herb garden, etc. Numerous cafes and restaurants are pursuing this strategy to enormous success such as prestigious restaurant Noma. Step 2: Engage your staff Achieving success in these endeavours really relies heavily on the commitment from your staff – basically to put the right waste in the correct bin. This is usually reasonably easy to do as many people are quite engaged in making a difference to the environment. The two things to bear in mind are that: a) it can save your business quite a bit of money as recycling is much cheaper than general waste going to landfill b) you need to make recycling easy by having the correct bins with the correct labels in your service location. If you make it easy for people to do the right thing – they generally do the right thing! Step 3: Tell your customers about it We are big believers in using your good environmental performance for marketing purposes – blog about it, tweet about it and try to engage your customers. You can put up posters in your shop showing how much you recycle – by percentage or volume and advertise your targets to your customers. We find this is a clever way to promote your business and attract new customers. It fits in well with the trends towards ethical sourcing of coffee and ingredients – and it can save you money also!  

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