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What's the difference between business name and company registration?

This topic is our most popular blog post and the most frequently asked question at Shelcom Corporate Services.    It is very typical that when speaking colloquially the words business and company are used interchangeably and it is not entirely incorrect. A company is in fact a business and a business can be a company. In the official business structure world however, the two are very different.  A business and a company are very dissimilar in the way that they are structured financially and legally. The basics of a business A business is usually a great starting point for a new small to medium size venture. The cost of setting up a business is relatively low as all you need is an Australian Business Number or A.B.N. for which you can apply for free through the www.abr.gov.au website. Business name registration is one of the first activities that you will need to take care of. If you would like to register your business with the Australian government you can do so for $30 for one year or $80 for three years. (These are the prices if you apply directly through the  Australian Securities & Investments Commission).  Australian business name registration is handled by ASIC you will need your A.B.N and a name for your business, along with a postal address and a physical business address. Generally there are two types of businesses: Sole Trader or Partnership. A sole trader does not have to register a business name with ASIC if they trade under their own name, however they must apply for an A.B.N.  ABN number registration will need to be completed as part of this process. Also, if the proprietors name changes, the business must be registered with ASIC. A partnership can comprise of two or more individuals or entities, and a formal partnership agreement should be put in place. Legally and financially a business and the proprietor are not separate from one another.  The money the business earns is income that needs to be claimed on the proprietor’s personal tax return. Tax-wise, in the eyes of the ATO you are seen as an individual, which means you are privy to the $18,200 tax-free threshold and the individual tax threshold rates. The proprietor of a business is solely (or together with a partner or partners) responsible for any debts the business suffers. If the business has bad debt, creditors are within their legal rights to repossess the proprietor’s personal belongings and private assets. Remember, you can always restructure your business down the line as it grows. You can go from running a business as a sole trader to running a company as a director in the future if need be. The basics of a company A company is a much more complex and expensive structure and is often favoured by medium to large enterprises, or by proprietors who need asset and liability protection. A company structure set up costs around the $600-$700 mark, and it is advised that an accountant, lawyer, financial planner or corporate service provider is involved in the entire company registration process from general business advice to the compilation and filing of paper work.  An expert should be involved to ensure that the structure fits the circumstances and that everything is completed correctly and in compliance with the law.  There are also mandatory annual fees (including company name registration), which must be paid to ASIC on the anniversary of company incorporation. Today, the fee is $230, but this is subject to change at ASIC’s discretion. Legally and financially a company is a separate entity from the proprietor.  If a company is set up with a limited liability structure and it goes into debt, the debt remains the responsibility of the company, which means that the proprietor’s personal assets are secure.  Keep in mind that this does not mean that company directors are not accountable if they violate the law. Incorporated companies have shareholders which enables the company to raise funds more easily. Companies are also taxed differently to individuals and pay a flat tax rate of only 30%, yet they don’t get the tax free threshold privileges. These are all factors that you will need to take into account whilst completing the required company registration tasks. A company must meet many regulatory standards and government directives. It must report and disclose information about itself on a regular basis.  ASIC ensures that companies are meeting their obligations under the Corporations ACT 2001. You can read more about company compliance here. Have more questions? Still unsure? Ask me I will do my best to help! 

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When Things Get Hard, This Will Put You Back On Track

As an entrepreneur, starting ans running your own business in the corporate world is not all rainbows and butterflies as it may seem at first. Being an entrepreneur means that you'll have to go through different phases of success and failure, ups and downs. You have to find the will to continue and that will is greatly, if not solely, based on the core reason of your desire to start your business in the first place. We all have them … those days when everything seems to be just too hard, and where it seems like it would be easier to give up and go back to the 9-to-5 grind. After all, packing it in and going back to work for another person’s business would mean that someone else: Would shoulder all the responsibility, Worry about making ends meet, Make sure the pipeline is full, Sort out all the problems with internal and external stakeholders … and the list goes on. There are times in your own business when things get so intense that you are left wondering why you bothered stepping up to try and change the world around you … but if you’re not careful, that mindset can see you stuck in a rut for days. And worst of all, as an entrepreneur it can feel like you’re going through this all on your own. Your passion to do things differently and bring things to the world in a different way can leave you somewhat isolated. That is until the world suddenly sees the magic of what you’re doing and catches up. It can be lonely out there, running your quest all on your own. As entrepreneurs we are visionaries. We see the way the world could be, rather than simply accept the status quo. Without us, the world would be stationary and stagnant. We’re so important to the advancement of the cultures we live in, but this entrepreneurial skillset can see us standing alone through a lot of our journey, because our visionary capabilities show us things that others can’t yet see. This can mean that we spend a lot of time with others who are struggling to understand, and often support us in our quest to change and better the world. It can mean that the very time we need to hear words of support and encouragement, we must find them from within ourselves – because our external world simply can’t see our vision for the future yet. As a recovering perfectionist, in the initial stages of running my own business, I felt the intensity of those days in a way that floored me. I found that I could lose days at a time being stuck in a spiral of negative chatter and non-productive thought patterns. I needed to find a way that I could move with the ebb and flow of business – a way that would minimise the impact of these ‘negative’ days. How Do You Overcome These Thoughts? I discovered that it is one thing to know what you are doing, but until you know ‘why’ you are doing it, you won’t really have a connection with it. It is the ‘why’ in business that keeps us going. It is the ‘why’ that keeps us focused when distractions come along. And it is the ‘why’ that keeps us driving towards our end goal. If you don’t know why you are doing something, then your commitment to keep going through thick and thin will waver, your determination to succeed will dissipate and your desire to be the change you wish to see in the world will wane. To make sure I that I can always stay focused and can easily bring myself back to the things that are important to me in any situation, I created a process to establish what I now call my ‘indestructible why.’ This ‘why’ is at the very heart of me – it is what drives me and sees me jump out of bed every day with a passion and connection to make positive change in the world. It is the very essence of everything I do. It transcends the boundaries of life and work; my ‘why’ is my connection to everything I do. In creating my ‘indestructible why’ I set two rules for myself: The ‘why’ must be something that is ONLY for me. It could not be something that I was doing for someone else; rather, to make sure I was really connected with it, it had to be something that I did that was just for me. The ‘why’ must be something that would drive me in every aspect of my life. There is no separation between work and home now with technology interweaving all aspects of life. Therefore, the ‘why’ must underpin everything I do. Having an ‘indestructible why’ doesn’t mean I no longer have days that are tough. It simply means that I am less distracted by them, move through them more quickly and experience less of the emotional trauma than before. Limiting these things alone makes it easier for me to stay on track, keep focused and fully fuel my drive to globally ignite change in the world.

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Who Else Wants To Make Great Decisions?

Tell us about your business? Finder.com.au is an online comparison website for Australian consumers. Our core purpose is to help people make informed decisions with financial products such as credit cards, home loans, mobile phones, personal loans, savings accounts, life insurance and broadband. A one stop shop of resourceful information and tools that make comparing easier and faster.Why did you start up your business? I sold my first company and built Finder.com.au with the other director Frank Restuccia. We were inspired to enter the financial comparison space when we realised that Australians can save more and be  savvy with their money. In the previous company we used to market the banks and large telcos products and we also realised that it was really difficult to get the information that you needed as a consumer to make a great decision. So instead of marketing someone elses product and wading through corporate red tape we decided to do it ourselves and help people compare products online. We created a free service that compares financial products to help Australian consumers switch, save and avoid traps. What are the major hurdles you experienced when starting your business? This was our 2nd business and so we had a lot less hurdles in establishing the business. Our real struggles were mainly around growing and how to do that fast. We spent most of our time just doing the same things over and over again because it was working and it grew the bottom line. Managing the growth and building structure and processes around a new business was the real challenge. The model itself worked and the business was profitable from the start.What tips can you give other SavvySME members that are thinking or in the process of starting their own business? Be straight up with yourself- Do you have the passion and commitment to run your own business? If you don’t, get a job and benefit from another business’s success. Make $1 of profit - The single most important focus that you need when you start a business is to make $1 of profit. Prepare yourself for some unpleasantries- It might not be as easy as you think it is when you start out. Be prepared that you might not get the answer you want and keep pushing through for the end goal. Be relentlessly persistant! What made you decide to take the jump and focus on your business?I started my first business at university and never turned back. Doing my own thing has always been my way of doing things. I am not really a follower, I prefer to create. I knew that if I built this business it would help Australians make great decisions and save some money. That makes me also feel good about myself, knowing that we are genuinely helping Australians.How did your family and friends react?My family and friends have only known me when I am working in my own business so they thought it was just normal. How has your life changed? Finder.com.au is a great company that delivers real impact and help to Australians. Since we started this business I feel I have turned a bit of a corner and started focusing on really making a dent in the universe by helping people. The previous company had a little soul as it was B2B, this one is direct to the customer.What is the vision for your business going forward?Our 5 year goal is to make Finder another word for comparison in Australia. In 10 years we want to have changed the way Australians make decisions from being just stick with your current provider to 1st comparing what is out there.What tips can you give other SavvySME about motivating yourself to push through the challenges that rise up while building your start-up?Be persistent -  There are plenty of obstacles you will have to push through to lift your business off the ground. You have a responsibility to your team and your business to overcome these challenges, put  everything in to get the business up and running. Your team has your back - It is crucial to have a team that can share your values and the values of the business. Having an A team you can trust will improve your business in more ways than one. Innovate and dominate - Come up with new ideas that will differentiate you from the rest. I encourage my team to do this everyday for every niche.

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Why do we start a new enterprise?

Getting started in business is never an easy road. Typically we are entering our new endeavour on a shoestring budget or trying to get business running while continuing as an employee in another company to be sure there is enough money to pay the bills. Not many startups have the benefit of being bankrolled by someone with an excess of cash. Especially not until they have proved they are viable. So why do we decide to move away from stable employment into the topsy turvy world of Startups and SMEs. With the current business environment and the number of startups that actually do not survive the first year, surely you would need to be insane to jump into your own enterprise. Some of us look at the challenge of commencing a Startup as being the necessary penance to be paid in order to make a difference to the current situation. When I started GBOS (www.gbos.com.au) , I had come from a career of working in Australian manufacturing. I had seen my particular industry sector wither and die in the new Global Marketplace and I had also seen and heard of the issues and problems that arose from embarking on a ill-prepared venture to offshore manufacturing.There was (and still is) a lot of propaganda surrounding the decision of some companies to manufacture offshore. Persistent quality issues fuelled this sentiment. Basically a lot of Australian companies were left in a situation where they had no viable option. Domestic manufacture was too expensive to be viable but offshore manufacture was too unreliable to be an alternative.  There needed to be another alternative for these struggling industries. We did not need another company offering to move manufacturing offshore (although this was the original concept for the business). We needed an option where we could manufacture offshore without the quality and understanding problems. As is sometimes the case when you are trying to start something new, the idea you have for your business becomes distilled and refined over time. You start to identify exactly where you offer a difference to the rest of the market, then you start to focus your marketing specifically on this area. Everything else becomes superfluous and irrelevant. The focus of GBOS became on minimizing and preventing non-conformances and quality issues encountered with offshore manufacturing. We became obsessed with specifications, both from the client and the transfer and understanding of these specifications to the factory. This is really the area where we add value. We can get it done and get it right in the shortest possible time. I started sharing insights into the industry and trying to dispel some of the mythology involved. Manufacturing offshore was not a venture into a dark foreboding territory that was doomed to failure unless you used a trading company or manufacturer representative. Most failures were due to the lack of specifications or lack of understanding not the business relationship. We also decided to assist in the decision making process and introduced a quick online build or buy analysis (www.gbos.com.au/index.php/buildorbuy​) on our website to help companies make an informed decision before jumping to an offshore manufacturer. We are now advocates for informed manufacturing whether it be onshore or offshore and the control of non-conformances and quality issues.  While getting into a new startup has its own stresses and challenges and getting a reputation and market traction is often a long and arduous journey, the end result when you start to see success, even in small steps and see that your customers feel the money spent on your services was well worth the outcome they enjoyed, all of the financial and personal stresses getting there become worthwhile.

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Why You Don’t Need Funding To Get The Wheels Turning

A lot of entrepreneurs are demotivated to start their implementing their great ideas because they don’t have the necessary funding. This story is here to tell you that you do not need funding in order to start your business and succeed. Get the wheels turning with taking the first step of reading this inspiring story. There is such a bubble at the moment about funding, that I am sure there are plenty of hopeful not-yet entrepreneurs out there, who are scared they will fail because they don’t have any funding. People, who cannot picture that big fancy office with a $15,000 conference table, they cannot even see how they will pay their next bill but they have this idea, which they think can solve a real problem. In my eyes, that’s all that really matters. The pure grit, the guts to go ahead and do it. The rest they will figure out later. Where to start? Nike, Apple, Amazon, Disney, and many businesses (including mine) started from the humblest of beginnings with a small amount of savings, a few credit cards maxed out, and lasted beyond the first hurdles because the founder had pure guts to solve that problem, to go after THAT thing. Many never use or receive funding. I fit that rule too. Many businesses out there will not fit the VC model—tech, modern, hip cool businesses. In fact, most won’t, and when I visit my clients’ premises, I quickly re-confirm that not all businesses start from a big tech dream. The majority don't. The media portrays the image of an entrepreneur as being part of the big tech realm and working in an incubator. While there is some truth to this, the actual reality is 90% of businesses start with a dream at a kitchen table. Not all businesses are tech-based and the majority of businesses don’t receive funding either. A great example of this can be Beauté Pacifique (BP) – Denmark’s leading skincare brand. BP is based in Denmark and has been selling skin care products for over 20 years. In 1997, Beauté Pacifique started from scratch, with no funding—just pure will at a kitchen table with a few family members. Today, they stand at the top of the Danish skin care industry and are a reference in anti – aging products and technology. Last year, I had the honour to be invited by BP to visit their Danish headquarters. I was honoured to be given a tour by the owner himself, and we sat in his car discussing his fondness for hounds and how the whole thing started. No need to say I was silently being mind – blown. The love he had for his product and its cause was impossible to not notice, and it goes to show that passion alone is worth more than any amount of funding. He told me the story of building his business, starting from the very beginning. It all started with an engineering angle and in the kitchen of his home. His family would sit around the table, each with a specific role, and manually package the products for hours at a time. With very few resources, the family put in the time and effort to turn the dream into a reality, and boy – that they did. An overnight success of 20 years. In conclusion The BP story will forever sit with me, and I use it as a tool to maintain perspective on what entrepreneurship really is. By believing in your business with an unrelenting passion and surrounding yourself with the true supporters of your idea and advisors, I promise that your business will shape together one way or another, and, who knows, you might even retain a 100% stake in the thing. I went back to my hotel thinking about how legacy companies start and why I love supporting an underdog… and probably always will. So, if you have the sole idea and will to start, don't be scared. 

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Why You Need A Lawyer When Starting A Business

So, you’ve got an awesome startup or business idea and you’ve validated it with credible traction.  Now you’re ready to launch your business. When should I engage a Lawyer is a common question we are asked and who should I engage? Here’s a few suggestions as to how you can engage a lawyer to get it right the first time and save you a massive headache down the track.   1.     Uncle Jack, my Lawyer Using your family or friends sounds like a good deal, but if this area of law is not their expertise, then you may end up paying for it in the long run.  Depending on how you want to structure your company there may be different options. A Lawyer well versed in the space may be able to provide you with more flexibility that will cater to your company and it’s growth in the short, medium and long term.   2.     Setting up, properly You’re spending a great deal of time and effort on establishing your business. Are you getting the basics right?  LawPath gives you the ability to select the right level of legal support for your business.  There are some relatively low cost precedents  (templates) available and you can access up to 30 minutes with a Lawyer free of charge to discuss and review your legal position. Some key things to consider when establishing your business: Company name - have you done a company search? Sounds basic but Is anyone else using your company name globally? If so, what are the implications? Are there trademarks in place or will you need to register some to protect your business?  Do you have an established ABN/ACN established, or do you need Incorporation? Are you establishing a shareholders agreement?    Customers – your customers are providing you with their data and using your service.  Are you up to date in terms of implications of the recent amendment to the Privacy Act? Is your company compliant and operating within Australian law? And what about your Terms and Conditions of Use, does it indemnify you against mis-use of your services? Could your company be doing more to better protect its intellectual property?  Or could you be extracting more value from your IP?   Staff - you’ll be looking to bring on staff in the short to medium term and you’ll need an employment agreement that best protects your business.   3.     Developing a working relationship with your Lawyer  Post establishment of your business, you’ll need Legal advice throughout different events within your business such as taking on investment or issuing employee (share) options, acquiring a competitors business, in the case of a commercial dispute, or possibly even a sale of the business.  Developing a working relationship can only benefit your business and help you better understand your position and options when such events arise. I asked one of our LawPath Lawyers, Paul Miller from Deutsch Miller to provide insight into common shareholder agreement disputes.   “There are various procedures that can be inserted in a shareholders agreement where the pre-agreed initial dispute resolution process has failed. I will comment on two of the more draconian solutions below: “Russian Roulette” clause – one shareholder serves a notice on the other setting out a specified price for a half share of the company. The other shareholder is required to give notice to either buy the notifying shareholder’s half share, or to sell its half share, at the specified price. If the shareholder who receives the notice does not elect to do either, it will be deemed to have agreed to sell its shares to the other shareholder;  and “Texas Shootout” clause – both shareholders submit to an arbitrator sealed bids of the price at which they are prepared to buy out the other shareholder’s half share in the company.  The sealed bids are opened together and shareholder who submits the higher bid must buy and the shareholder who submits the lower bid must sell their half share in the business. There are other solutions that may fit better with the shareholders depending on their particular circumstances and the type of business. We would strongly recommend a Shareholders Agreement contain a robust dispute resolution clause to ensure there is a process that can be followed in circumstances where the relationship between the shareholders irrevocably breaks down.” 

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Why You Should Use Guerrilla Marketing (And How to Do It)

Are you on a budget thinking about great marketing techniques? Guerrilla marketing is aimed to increase the visibility of your brand without spending extra money on it.  What are the perks of this marketing type? What's so unique about it? Let's discuss some important points for your guerrilla marketing strategy to be highly engaging and inspiring. Guerrilla marketing is a unique branch of marketing that doesn’t require huge financial investments like a conventional advertising campaign or significant time investments like an ongoing marketing strategy. The main goal of this marketing is to increase the visibility of a brand through a creative public stunt that takes viewers by surprise and impresses them. Naturally, achieving this purpose requires superb creativity, energy, and the ability to produce advertising that connects with the viewers on a more memorable and personal level. When done properly, guerrilla marketing can create social buzz, make a great impression, and raise or increase awareness of the brand. Here’s a great example of guerrilla marketing.  hu   Image Source: Creative Pool In this incredibly creative piece of advertising, bowling pins play a role of teeth supported by dental implants. Knocking down pins in this case implies that the implant can come off in various circumstances, so it’s better to insure them. It’s very easy to understand and relate to, plus it can give any viewer a good laugh. Indeed, this advertising is well-designed and beautifully illustrates what guerrilla marketing is all about. Now, let’s see the benefits of such marketing: It can be cheaper. Advertising in a bowling club is cheaper than on television or press. Depending on the location of the advertising, it can be even cheaper than online advertising. This makes it great for startups and brands with a limited marketing budget. It can be more memorable. Creativity is what guerrilla marketing is all about. Traditional advertising can be pretty boring, but seeing something like the ad above would definitely be more memorable because it’s funnier and much more creative. It can create free publicity. People who see ads like the one above tend to take photos of them and share them on social media. Such free advertising is awesome for brands because customers trust user-generated content much more than conventional advertising. So, your brand can go viral without a significant involvement on your part. It can help to connect with customers on a whole new level. Guerrilla marketing speaks on a more personal level because it provokes thoughts and doesn’t require you to create complex texts such as a professional essay, as opposed to conventional advertising that is associated with ‘salesy’ slogans. So if your current marketing strategy isn’t getting the traction you need, you can add it with guerrilla methods. Below, you’ll find some of the high-performing ones. Tips for Successful Guerrilla Marketing In order for your guerrilla marketing strategy to be highly engaging and inspiring, you have to meet the following requirements: It must be entertaining and fun for everyone It must be social It must be doable The dental implant insurance is again a great example that meets all three requirements. It’s fun, can be shared on social media, and it obviously easy to participate in. Naturally, the biggest benefit is the potential for your stunt to go viral on social media. While getting some exposure among locals is good, even a couple of shares can expose the content to a lot more people. Here are more tips to enhance your guerrilla marketing effort. 1. Go Offline Marketing online is certainly a good idea, but it doesn’t mean that you have to focus all your efforts on promoting your business on the Internet. Offline advertising can be just as enticing and fun, and the ad of dental insurance serves as a great example of that. Being creative is critical here, and you have much more creative liberty than with traditional advertising because you’re not limited in terms of words you use or visual space. For example, check out the idea of Gold Toe. The company has manufactured one of the largest underwear and placed it on the famous statue of Charging Bull in Chicago. The result of this incredible stunt? Thousands of selfies shared on social media and press coverage. 2. Open a Pop Up Shop Pop up shops aren’t popular as they used to be but they are still one of the most effective low-cost guerrilla marketing tactics. They are those small temporary stores that the owner can easily set up and take down. By setting a physical store, you’re bringing yourself closer to the customers and can communicate with them directly about the benefits of your products. But don’t forget to ensure that the location of your pop up shop is appropriate and has a lot of people coming by. 3. Create a Social Challenge Remember how everyone went crazy for that ice bucket challenge several years ago? It seemed like everyone tried it because the ones that engaged first challenged their friends and even world leaders. You can also create a social challenge of your own. It doesn’t have to be spectacular and requires special equipment to complete, but it should be fun and easy to do. 4. Make Your Stunt Memorable The best way to ensure that is to surprise anyone who sees your stunt. An element of surprise is something that shocks (like the underwear on the Bull) or delights the viewers, but should leave them with a positive lasting impression of your business. A project by Folger’s Coffee is a great example of a memorable stunt. They printed stickers that transformed typical New York City’s manholes into brewed cups of coffee. This project made a lot of New Yorkers pleasantly surprised when they saw these stickers. People took a lot of photos of them and shared them on social media, thus increasing the awareness of the brand. Moreover, it’s safe to assume that they thought of Folger’s when they saw a steaming manhole, so the goal of making a memorable advertising was achieved. Conclusion The limit with guerrilla marketing is only your creativity, so let your imagination be your guide. The bottom line that this kind of marketing can be effective if executed in the right way. To get unique rewards, a brand must be the one that stands out and shows incredible creativity.

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Why your product has to fit your business

A strange thing happens when a business adds to its products or services. Often by trying to expand and diversify they add a “complimentary” service they fall in to the trap of moving beyond what they’re known for. A great idea for a product (or service) isn’t enough reason to create it and sell it. There are some key areas a new product or service should satisfy before it is considered and developed further. The impact, positive or negative, goes far beyond the financial - succeed or fail, your new offering could become what you’re known for, so you have to get it right. Who needs it? This is more than identifying the market for the product. You should be identifying what the product is, what it does and why that is important to someone who might buy it.  If there isn’t a clear market for your product, one which will purchase in quantities to make the endeavour worthwhile, entering into the space will be a risk for the business. If you are producing something without a perceivable need the market may see it as a negative, solely profit driven move, and you may find yourself damaging your brand. What does it add? This one has two parts. What does this project add to the customer, that they can’t get from your competitors and their offering? If what you are aiming to present doesn’t innovate or revolutionise an element of what the customer can already purchase, it needs work, or it isn’t a great idea. The other part is what does your business get from producing it? You should be thinking beyond the financial - there should be a strategic gain to come out of what you’re doing. Building a strong business stems from what you offer. If you don’t  Why are we doing it? The answer to this one shouldn’t be only profit. Any new endeavour should have a sound strategic goal as well as financial ones. The new product should have a link back to the way you have done business in the past. Diversifying your offering is great, but you should be sticking to your strong suits. Your business will become confused and costly to run if you start to provide services outside of your core organisational knowledge. Do we know how to do it? This is probably the most important point. You need to be able to deliver what you’re promising as a business. This means having the strategic and physical resources as well as the capacity to do so. Learning new skills or buying them is expensive, but it is possible. The fundamental step many businesses miss when they are expanding their offering is acknowledging the parts they don’t know how to deliver. Identifying early in the process what the additional costs over your normal product or service development and delivery is important to being able to make an educated and accurate estimate regarding your financial position. It is common for costly delays and revisions to stem from needing to revisit parts of a project the business didn’t know how to do. Identifying these potential issues early is vital to accurately weighing up the viability of the new product. What is the message? I’m not saying your business shouldn’t go for something new, not by any means. I am saying it is really important you carefully examine the way a new product fits in to your business before you get to the point where you are offering it to the market. If something truly has merit and is viable there should always be a way to make the most of it. It might be a matter of setting up a new or subsidiary company to do it, or partnering with another business to protect both the new and the existing part of your business. The best way I have found to make sure you have a fit is to be ruthless with yourself and your business, and to let others be ruthless with your business and ideas. If you can break it right down and emerge on the other side with a way forward you will be much stronger and ready to capitalise. The Coaster Group approach is focused on getting the best version of an idea in to the hands of the consumer. Visit our website to find out more or email me - if you have some thing on the boil, I'd love to hear about it!

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