Back

Apply

4 Tips To Turbocharge Your Primary Goal

Most people, when pressed, will be able to identify one big primary goal that they have in their life at any given time. It could be learning a new language, being a better parent, getting in shape for summer or smashing last year’s sales record. Admittedly, identifying that primary goal can take a bit of work in itself sometimes. Once you’re clear on it however, another problem pops up: how do you get there? Big goals, by their nature, can be hard to make measurable progress on and the size of the overall task before you can often lead to backsliding, procrastination and a general feeling of being hopelessly stuck. Fear not! Help is at hand! In this article we will be sharing 4 Tips To Turbo-charge Your Primary Goal. Follow our four tips and you’ll be making record progress in the direction of even the most audacious of dreams in no time at all. 1. Make it the first thing you do This is your primary goal, right? Literally the most important thing on your overall plate? Then take some sort of measurable action towards doing it first thing in the day. It doesn’t have to be big or fancy, it just has to be early and consistent. Then, for the rest of the day, you have the satisfaction of saying “I made progress towards my goal” and you take a big step towards avoiding a world of procrastination and negative self-talk. 2. Use the right tools for the job There’s no getting around it, making progress towards an audacious goal is going to take hard work. Why make an already potentially tricky task that much harder by not investing in appropriate tooling as early as you can? Let’s take a cartoonishly simple example. Your primary goal is to cut down a massive tree on the edge of your property. You can spend five years fruitlessly attacking it with a butter knife or you can buy a chainsaw and get down to some serious business straightaway. Tools make an enormous difference. Don’t be afraid to invest time in choosing the right ones. 3. Do something every day. This follows on from our first point. Small steps, consistently taken, trump crazy sprints every single time when it comes to large goals. No matter how small it is, do something that moves you in the direction of your long-term goal every single day. We’re serious about the “small” part here. One push-up, one new piece of vocabulary, one sales call. Whatever your minimum amount is, make sure you’re doing at least that every day. 4. Don’t do it alone There are very, very few goals in life of any significant size that can be accomplished completely alone. At some stage along the road towards your eventual success, you are going to need a helping hand. Perhaps a whole crowd of helping hands. Don’t be too proud to reach out for assistance. Our primary goals are the stars we sail by. Nothing is more disheartening than seeing them slowly slip out of reach for no good reason. Stick to our simple guidelines and you dramatically boost your chances of achieving them over the long term. We wish you success!

Read more
5 Startup Ideas That Even College Dropouts Can Succeed With

In today's Internet and tech-driven world there's one thing everyone knows very well about: you don't absolutely have to graduate from an expensive university to succeed in business and create a million-dollar company. Does this mean you need to drop out? Absolutely no! This simply means that we are here to give you 5 amazing startup ideas you are bound to succeed with. Go to college, learn everything, but keep in mind that business doesn't have to be too hard. Here are some of the most fun ideas you can start with. If the age of the internet has taught us anything, it's that you don't need to be a graduate of an expensive four-year school to find success. In fact, there are now more millionaires and billionaires in the world as a result of dropping out of school and pursuing their dreams than vice versa. This is especially true now in the age of artificial intelligence and automation. While many people are in school right now and will likely have to pay off years of debt after they graduate, they may ultimately find that whatever it is they went to school for is now a completely outsourced or automated process. With all of this in mind, today we are going to be taking a look at five different startup ideas that even college dropouts could succeed with. *This article is not focused to bash on the idea or concept of college, we simply wanted to create an engaging title while also relating it to how simple and effective some of these methods could actually be. This list has been inspired by the startup ideas from Oberlo, and we have simply picked a few of our favorites. Each is unique in their own way, while also focusing on a product or service that is currently in demand and has plenty of space to grow. 1. Smartwatches The smartwatch industry is expected to be valued at over $50 billion dollars by 2019. This leaves for a massive opportunity at being the source of information for all smartwatches and devices available for purchase. One could easily create a website or blog focused on providing audiences with the best smartwatch information possible. The monetisation methods here include everything from running Google AdSense, affiliate marketing through lead generation, and also teaming up with any smartwatch providers that want to get maximum exposure. 2. Dash Cams As technology continues to change everything in our daily lives, driving is also on the drawing board. However, it's not just in the ways you probably think. While self-driving cars are likely on the way for everything, there are still going to be accidents that are unavoidable. Dash cams are on the rise and are quickly being implemented in a number of cars today. The business model here is that there are several dash cams available through online marketplaces like Alibaba that could be rebranded and drop shipped to customers around the world. There is a massive demand for dash cams overseas, and a rapid increase in the United States and other countries as well. This market is ripe for anyone looking to take advantage of it and finding new and creative ways to reach their target audience. 3. Matcha Tea If you were to take a guess at the most popular drink in the world today, you would be right if you said water. However, if you said coffee at number two, then you would be wrong. The correct answer is tea. The number of sales for matcha tea is growing daily, along with the opportunities for business owners. This can be done through not only being a resource for information and creating tea review sites, but also by providing unique products and services in the process. Again, just like dash cams are available through sites like Alibaba, one could purchase and package up a wide range of teas and start their own dropshipping business while building up a loyal brand and customer base. If the idea of holding inventory isn't something of interest to you, there are also many tea affiliate programs that can pay you a commission for each customer you refer to their site. 4. Beard Oil Not every business or startup idea needs to generate billions or even millions of dollars to find success. Trendy topics and personal issues like having a beard also have the potential for a huge business as well. This is something we recently saw with ‘beard shave club’ and how they saw similar success in comparison to ‘dollar shave club.’ While they are slightly different in comparison, they both offer a service of value. The average person doesn't know much about beard oil or maintenance, but if you have a beard, you definitely do. Create a business around a niche audience while also serving them value and the best support possible, and you could end up finding yourself with a multi-million-dollar business in the process. 5. Pool Inflatables If you've been paying attention to what's been for sale on the shelves at your local shopping center recently, you probably have seen a wide range of pool inflatables available. The rapid and swift demand for new and creative pool inflatable seems to be the latest craze. This offers a lot of potential for anyone who is willing to put in the time to sync up with a manufacturer that can create pool inflatables that are unique to your audience as well. If this sounds like too much work for setting up a new business, the option is always there to drop ship through other websites or even build a resource website where you simply act as an affiliate marketer. The Opportunities are There. How Will You Take Advantage of them? Now that you've had the opportunity to read through some of the best ways to start making money online and even create a business of your own, it's time to take action. It's easy to look at the list above and think about what options you have, but if you aren't ready to make a difference in your life, then you likely won't find success in the process. There has never been a better opportunity than right now to pursue your dreams and take action. Through the use of the internet and the many opportunities that are offered today, you might be surprised at how successful you could actually be.

Read more
5 Steps To Motivate You To Chase Your Business Idea

Moving to different countries is a daunting process. Yet, it’s also an exciting opportunity to start fresh. It’s a clean slate to honor your dreams and live a life true to yourself and not what others expect of you. To live a big juicy life, leave a legacy and become the person you always knew were hiding deep inside you. Many dream of a new life overseas, but few succeed in making the transition from fantasy to reality. Even fewer people use this new life and environment as a springboard to chase their big dreams. It’s not easy to chase your dreams. You need passion, perseverance and self-belief. Over the past six years in Australia, I moved houses five times in 3 years. I lost my job and 457-work visa, and struggled to find a new job. I nearly had to leave the country before my permanent residency came through. I made a huge decision to leave my job to start my own marketing company three years ago and a bigger decision to follow my passion for inspiring people 2 years later. Each change, even the ones that were wanted, was difficult because taking risks means new beginnings and a few endings. When we decide to try something new and get out of our comfort zone, loss takes place. I have lost places, friendships, possessions and identities but I also gained new ones. I had many moments of doubt. What if I couldn’t find a job? What if it didn’t work out? Are you waiting for the right time? Until you’re ready, more settled in, until the kids go to school or until they leave home? "Taking a leap" sounds spontaneous. The truth is that many people who inspire us with their leaps prepared for months or years to make it happen, but all life-changing leaps start with making the decision to do it. Whatever your dream is — whether you’re halfway there or haven’t even started — here are some tangible steps you can take to make it a reality: Define Your Dream. Take time to define what you would like to have and do in life, and who you would like to be in life. Say your dream aloud and write it down. It makes it real and helps you commit to the idea and making it happen.  Choose Supportive People. You only need a few people who understand your pursuits, encourage you without resentment and who are living their own out-of-the-box lives. These family and friends will help you follow through because they want you to be happy. Lay The Groundwork. What stands between you and this dream? Make a list of what you need to do. Create an attainable goal instead of staying stuck in an overwhelming mess of what-ifs. Action steps will prod you into action and make your adventure happen. Now Is The Right Time. It’s never the perfect time whether you start a business, have kids or move countries. It’s easy to use one challenge or obstacle as an excuse when we’re scared. Trust yourself. If you want it badly enough you will find a way to make it happen. Ask For Help. Someone somewhere has probably done something similar to what you want to do. Find a mentor or a coach and connect with people. Ask them how they overcame their obstacles. Supportive people always lift each other higher. Have the courage to take the leap that will let you live a big juicy life and leave a legacy.  

Read more
5 tips for a successful start-up

5 Tips for a SUCCESSFUL Start-up Starting a new business is an exciting and challenging task, one in which success brings a variety of rewards and yet failure can be a painful and damaging experience. Despite this there are 2.0 million SME’s in Australia and new start-ups opening every day. This is the entrepreneurial drive at work, the human need to try new things and to stretch and grow. The SME is the economic life force and breeding ground of business. Of the many small start-ups some will go on to become multinational corporations, this isn’t everyone’s choice, or objective and statistically most start-ups will fail within the first three years of operation Understandably starting a new business is full of challenges and I am often asked how I went about starting my first business and what tips I can offer. Starting a business for most entrepreneurs means a huge amount of sacrifice, hard work, risk and belief in your concept. My first business came about via a combination of accident, hope and “nearness” to opportunity but if I was to start again I would take these points into consideration:- 1.Think carefully about the business you choose: Last week at a conference I was asked the question “what business would you choose if you were starting again?” A very good question and yet one I felt confident in answering. I would choose:- A high volume established industry with proven customer demand An industry with a relatively low cost of entry A location very close to an established business in the same industry I would price my product at the market price or slightly higher And this is the WINNER I would out-service and outperform the competition in terms of customer satisfaction. 2. Market your business well – Marketing is your cash engine If you have taken my advice and set up your business virtually next door to an existing similar business you already have potential customers passing your door so how do you convert them. You need a plan of attack:-        I.  Check out your competition and look at weak points in their product offering, customer service, display, staff training, customer handling etc. Then do the reverse and observe their strengths.       II. Build your strategy around out servicing your competition; choose customer service and customer satisfaction as your point of difference. A company we have worked with “Chilligin” is a successful on-line and pop-up retailer of fashion accessories, scarves, handbags etc. Chilligin’s founder and director Nikki Gilhome decided from day one to offer Chilligin customers great products, at affordable prices and to package every item whether ordered on line or in store beautifully. “I wanted the customer to have a lovely surprise when they open their home delivery, or for in store customers something to look forward to when they return home” says Nikki. Small details such as carefully designing wrapping paper, stickers and ribbons, tags etc turn the ordinary into an occasion.  Effectively the customer gets a double hit of pleasure first the purchase decision and later a beautiful package to unwrap.      III. Train your sales staff to meet and greet customers with genuine warmth, use quiet times to rehearse the perfect approach.      IV. Wherever possible over deliver on customer expectations, the more a customer enjoys doing business with you the more they will return 3. Employ the best staff:  When starting a business we need to be careful of costs but a really good staff member is a key asset and a valuable part of your strategy. Don’t cut costs here. Chose staff who share your vision, who want to grow, who will absorb your training and guidance. Respect and reward them. Encouragement and respect are amazing rewards, how do your competitors reward staff? There are many ways to reward beyond the pure financial and most people I know would rather work for a little less in a great environment than for more in an uncomfortable environment. 4. Review Progress and Question – Can we do better? If your business strategy is to outperform your competition by offering better service and customer satisfaction you must work hard at it to keep at the top of your game. Constantly check your competition, both locally and via the internet, overseas. Read everything you can find for new ideas, engage with your customers, listen and learn. Constantly review every single aspect of your business questioning how you can improve the customer proposal, to satisfy and engage more closely. Your stock and services must always be current and adjusted as closely as possible to your customer needs. Use stock analysis tools so that you know which items are moving and which are slow. Respond very quickly to avoid wastage, move quickly to special out and move any slow stock. Slow stock is dead money and loosing you sales. Buy more of the fast moving items and consider expanding that part of your range with more options. Change your web presence or store displays daily to build and maintain customer interest. Collect email addresses via direct questions as you input receipt data, small competitions, draws etc. Communicate directly with your customers, be innovative, informative and “the place to go”. 5. Think carefully about finance & assistance: Most businesses will involve you assuming responsibility for some level of debt, make sure you understand the obligations here and your responsibilities. Debt isn’t just a loan, it includes your supplier credit, your rental or lease obligations etc. It's important to know which type of financing is right for your business and always try to hold three to six months cash in reserve. Are you willing to give away equity in exchange for cash? Are you looking just for an investor or also for a mentor? Is your business plan solid enough to secure a bank loan? All important questions to consider and remember with an investor you often gain an experienced mentor as well. If I was starting out again today I would look for an experienced investor who could guide and mentor me over any other form of external funding. We are fortunate to live in an age when so much information, knowledge and experience is available for those who want to search for it. Eric Schmidt, executive chairman of Google, said: "There's a new way to do marketing, and it's to do it with numbers. People do marketing to bring in revenue, to have an impact, and with these new systems you can measure this. The technology the internet brings means you should be able to measure almost everything." If you are thinking of a start-up read and absorb, plan and then follow through and your chances of success are high.

Read more
5 Tips On How To Choose a Business Idea That's Right

In order to start a new business you need to decide on what kind of business you're starting in the first place. So your number one step is to choose small business ideas for you and narrow them down to the right one. But how exactly can you do it? Well, if you're wondering if there are particular tips and tricks for that... you're right. There are. Take a look at these 5 tips in how to choose a business idea that is just perfect for you. A week ago, I outlined some tips to help you get your creative juices flowing and come up with great new business ideas. You may have gotten one or maybe two in your head. However, some of you may have had a creative landslide of small business ideas and now need help in narrowing down these ideas to a more workable number and learn how to choose a business idea that will work. Why would you want to narrow down your small business ideas? Narrowing down your small business ideas to select a few gets you to a more realistic set that you can actually work on. The thing about ideas is that if you don’t put effort and time behind them, they won’t get you anywhere. Working on too many of them at the same time may leave you with half-baked products and services that your customers won’t like. Here are some ways to narrow down your list of small business ideas and find that special one. Choose which small business ideas are FUN It’s a concept I got back in school. FUN stands for Feasible, Useful and New. Which of your small business ideas do you think are attainable given the amount of time and resources at your hands? Of these, which are the most useful? Lastly, pick one that is new or a new way of implementing an old concept. Bounce these new business ideas around It helps to get another perspective when trying to evaluate which are the best new business ideas to select from. Share these small business ideas that you have with people you trust. These can be members of your family, like-minded friends or business partners. Listen to what they think about your new business ideas and discuss with them how your ideas can be improved upon. Being able to openly discuss your business ideas with others can help you realise which of your ideas won’t work and which are likely to become a hit. Weigh the pros and cons of your small business ideas Evaluate your small business ideas objectively. What are the things that put a value on your ideas?  What are the potential things that may add value to your business ideas? On the negative side, find out what factors may bring down the value of your idea. Also, list down the threats that may decrease the value of your idea further. These tests will help you have a bigger view on which is the best new business idea, how much work you may need to put into your idea and what sets it apart from the current offers in the market today. Which business ideas will people most likely spend money on? The goal of your business is to make profit, and you can’t make profit if people don’t spend money on your products and services. If you are thinking about how to choose a business idea, put yourself into your customer’s shoes and imagine, if you had 10, 100 or even 1000 dollars, which one of your particular business ideas would you spend that money on? Bring in your family and friends and ask them the same thing. This simple, small-scale market test will get you an initial idea of what business ideas may be profitable in the long run. Pick the one you are most passionate about If you had to pick one from all of your small business ideas, which one would you rather work on? Which one are you most passionate about? It is important for you to choose the small business ideas that resonate with you the most. Being passionate about something will allow you to stick through it even when times get tough. Also, your passion will shine through your employees and eventually, to your customers. These are just some of the many ways that can help you with the issue of how to choose a business idea. Remember, in relation to small business ideas, it’ll be better to pick a narrow, very specific niche. This will let you skirt around and address the gaps left by the big companies giving you a better chance at making your business flourish and grow. How would you choose the best one out of so many small business ideas?

Read more
6 Tested and Proven Ways to Help You Get Started in Real Estate

The main reason for starting a business of your own is being your own boss and decision maker in the process. Real Estate industry is no different when it comes to starting your company in terms of having the gut and skills to go forward. There are many tips and tricks to help you along the way, and we decided to choose 6 of the tested and time proven ones for you to use before starting. The desire to be your own boss is what drives you to start a business. The independence and freedom of employing yourself provide the motivation you need to turn your idea into a business model. However, getting a startup off the ground is not a child's play, and anyone can make costly mistakes when starting a new company The real estate industry is not different when it comes to the entrepreneurial skills and zeal its practitioners need and must have to make their business concepts a success. Before you make any move for freedom in real estate, it is important to know the industry well. So here are six industry-proven tips to help you navigate your business to success. Do Not be Self-Sufficient: Seek Advice Even if you have been employed in real estate for a long time, there is no guarantee that you will successfully run your company if you were to strike out on your own. We all need help and guidance from experts on things like real estate agent fees, so you should not be self-sufficient but ask for professional advice. It is wise to appreciate how little you know by attending events for networking and being close to influencers in the industry. Sharpen Your Internet Marketing Skills In other words, you need to have a professional website to market your brand. It is truer for the real estate than other industries that the image you project matters a lot. Take time to have a professional-looking website designed for your business, in which you can display and post all listings you have and those from other services. Presently, a majority of prospective home buyers turn to the internet to search for homes. Make your website SEO friendly and authentic by giving valuable information about buying/selling homes. Save Money The startup costs of any business are high. You need to save money to cover initial expenses such as office rental fees and office equipment/furniture, website building, business insurance, marketing and the operating costs for the first few months. Research and Compile a File for Ideas Every good idea that comes to you should be written down because developing a holistic business strategy for real estate is often a complicated and long process. Having an idea or concept alone is not enough. Therefore, you need to carry out detailed and extensive research to ensure that your idea will fit the marketplace and thrive. Come up with your unique selling points that can give you an advantage over the competition and help you reach more customers. Invest in Creating Brand Awareness No one will know of your existence if they are not aware of your business’s existence. You need to invest in creating brand awareness by crafting authentic marketing materials that truly define your business. It is essential to come up with a unique and distinctive brand image backed by content and materials that project a professional outlook. For this step, you will need to work closely with skilled graphic designers and web content creators. Hire Competent and Knowledgeable Sales Personnel You are in the business of buying and selling. And since real estate is all about sales, it will be impossible for you to close any deal if the people working for you are inept and unprofessional. Invest time and money to attract the best sales personnel in the market. Of course, the tips above are just a signpost to point you in the right direction. A lot of the things that will make your business a success or failure will depend on how you respond to the industry dynamics. There are other attributes such as being a good/understanding boss, being courteous to your customers, and being ready to delegate that will make your business stronger.

Read more
7 Common Challenges For Startups In The Vacation Rental Market

Challenges for startups can come in a variety of packages. These can range from technical challenges with your website to having the right partners helping run your business run smoothly. Startups will also have to deal with customer expectations and clearing laying those out to ensure they have the best possible experience. And staying current on all legal matters is crucial to not only keeping your business afloat but also avoiding any costly fines or lawsuits. Another challenge is hiring the right people, which will determine how efficiently your business runs. Within that same principle is having the financial discipline to ensure the business is run responsibly and has the necessary resources to continue operating. Finally, winning customers' trust is one of the toughest challenges for any startup to face, but once it has been done, a business is on a straight path toward success. 1. Staying on top of website issues In this industry, your website is the backbone of the business. Even when you’ve perfected your code, issues will still pop up here and there. An image may not be showing up; an integration isn't working as well as expected; a payment gateway may not work properly, and transactions can’t go through. You need to be responsive and fix the issues as soon as possible. Prioritise your tasks and determine which issue should be tackled first. A common mistake people make is fixing the issues as soon as they arise, yet some are more urgent while others can wait. 2. Finding the right partners It’s crucial to find the right partners to work with. As an online company, you will have to rely heavily on third parties, and your reputation depends on them. Your business will suffer whenever your customers have a terrible experience with a third party. Therefore, make sure that you only work with professionals you can trust. Meet them, talk to them and test their services to understand the quality of services you are offering to your customers. As your company grows, you will receive more offers to collaborate, but not every single one will fit your goal. Be selective and resist the temptation to partner with everyone who comes to you. Remember that quality is more important than quantity. 3. Managing customers’ expectations Problems arise when there is a mismatch in customers’ expectations and your deliverables. Take great care to avoid any miscommunication, overpromising and under-delivering. Be honest about what you can and cannot do and communicate that clearly. As William Howard Taft said, “Don't write so that you can be understood, write so that you can't be misunderstood.” While you may promise the best experience for your customers, sometimes things may be out of your control. You need to have clear judgment to determine where your responsibility lies and when an issue is not yours to own. 4. Getting the legal matters right It’s never fun to run into legal problems. If you are in the emerging vacation rental market, regulations may change quickly. You might also operate in several countries while dealing with many hosts. From a legal perspective, how do you enter a new market? What if something happens during a customer’s stay? Make sure that you understand the legislations, pay your tax, get your business visa and have everything clear in the terms and conditions to avoid getting into trouble. 5. Hiring the right people As you grow, you will need more people in the company, and that can be a real challenge. You want to find people with the right skills, attitude and fit in well with the organisation. Having a talented team and keeping them happy are extremely important as they represent your brand, your values and help ensure that customers have a wonderful experience. On the other hand, having a misfit in a small team can create a big issue. Aside from the problem itself, the team’s morale is also affected. As an entrepreneur, you have enough to deal with, and the last thing you want are internal issues. Set up your hiring process, be selective and only hire those who align with your company’s values. 6. Having financial discipline Keeping good finance is one of the most common challenges for any startup. You need to have enough capital to sustain the company. It’s vital to have your budget well planned and spend on the right things. Know where your money is coming from, where it goes, and what your return on investment is. Having good financial discipline will allow you to focus on improving the business. 7. Winning customers’ trust It’s hard to win your customers’ trust when they can’t see you in person. You will have to convince them to part with their money to try your services through your website. Therefore, your site must look credible with testimonials from those who have tried your services. Having a solid “About Page” where you introduce the business, the team, your missions and visions will help the customers understand the company better. But above all, make sure that you keep your promises and deliver results. No amount of words or marketing magic can cover up a poor experience.

Read more
7 Mistakes That Can Sink Your App Startup and How to Prevent Them

Among the millions of mobile apps offered worldwide let's see how we can make ours an outstanding one.  How important is it to test your app on your own? What kind of negative factors can you expect? Others are earning a lot of money even if their app is free. How?  With the Apple App Store having 2.2 Million Apps and Play Store having their share of 3.1 Million Apps, one thing is clear - Mobile App industry is flourishing like never before. Being an industry that has grown to become an integral part of the world’s every day, the demand for the mobile apps are on a growth chart that is only going up. And this is the reason why more and more businesses are investing thousands of dollars behind the development of mobile apps to reach the world’s fingertips. When done right, Mobile Apps can help create a fortune for your business, but when done wrong, your business will be lost in the sea of million others. So how do you ensure that you develop an app that the world uses and loves? Answer - by not committing these mistakes -   1. Basing Your App to a Provide a Solution that Isn’t a Problem for the Masses One of the biggest mistakes that businesses make is developing an app around an issue which is either a short-lived one or is not even an issue in the first place. Suppose there’s a water crisis in some area and you decide to make an app where you are informing users of the localities where water is present. Now, what will happen of your app engagement when the problem gets resolved? The Solution: While it’s good to be a pioneer of an industry, but in case of something long-term and investment based like the Mobile app, take your time in understanding the market. Look at other companies who are solving the issue that you have found and look how people are engaging with them.    2. Not Being on the Platform Where the Users Are Another crucial mistake that businesses make is not knowing which platform to develop their apps for, which results from not knowing which platform their users are active on. The worst thing that can happen to your app is that you might launch it for Android when the majority of your app users are on iPhone. This can severely affect all your development and marketing time, cost, and efforts. The Solution: The ideal solution is to study your market. While both Android and iPhone smartphones come with their concentrated buyer segment that can be divided geographically, do not rely on the information and do a in-depth research yourself. The other solution would be to develop a cross-platform app that would operate on both Apple and Android phones. 3. Testing Your App Yourself Thinking that your team’s evaluation of the app is enough to launch it in the app stores is the next big mistake that you can make as a business. Never rely on just your team’s eyes to evaluate if your app will survive the test of time. The Solution: Appoint a team compromising of prospect users and QA to analyze whether or not the app is ready to be launched on the market. Involving prospective buyers in the cycle would ensure that the app flow is right for moving to the next stage. 4. Thinking You Can Develop Your Own App There are a number of businesses that in order to save time and costing effort that goes behind the development of a mobile app, start looking at the various options that are available all across the internet giving tools for developing mobile apps. There are a number of negative factors attached with opting for this decision - A. Loss of brand identity - there is a fair chance that your app will end up looking like Company D’s app. B. Lack of Stability - While it would help you as you start your app journey, the option to scale your app features will diminish to none. The Solution: Never rely on the online tools. Always invest in a mobile app development company that understands the nuances of the app development methods. In case cost is your pain point, go with the development of MVP first and then scale your app across a period of time. 5. Not Paying Attention to the Demographic Your App Would Function in A very common mistake that businesses make is assuming that their apps would function only in the US. With this assumption businesses end up with an app that becomes the US specifically. What these businesses forget that there will be app elements - words, images etc - which might be a US citizen’s layman language, won’t be taken well by someone in the UAE or developing countries like India. The Solution: Ensure that your app is localized. In case your app is to be launched in multiple geographical locations, have area wise screens.    6. Reusing the App Code to Fasten the Development Cycle White Label Apps is the term that is used to coin the concept where a structure (code in case of the mobile app) is used to develop multiple mobile apps. It comes as an ideal solution for businesses looking for a quick time to launch and low-cost effort. But, there are some major issues attached to investing in a White Label App Solution besides the obvious resemblance that your app with at least 50 other apps on the market. And one of those crucial issues is security. Because the ownership of the app’s source code lies with the parent company, you have no control over where the user data is being used. The Solution: Go with Native App Development and once the project ends, take the complete ownership of all the source codes. 7. Having Incorrect or No Monetization Plan The last mistake that businesses make is the one that has a direct impact on their business revenue - Not having a monetization in place. You need to understand that even the free apps in the store are not free. They are making money one way or the other and so should you. The next mistake on this front is to implement a monetization strategy that is not in sync with your app model. Example, if yours is a gaming app, do not include a subscription monetization model to make money. The Solution: Know which App Monetization Strategy you should opt for to make money off your mobile app. So here were the 7 deadly mistakes that can end your mobile journey even before it begins. Are you making one of these mistakes? Or do you know of any other deadly mistakes that businesses commit when it comes to the mobile app? Let us know in the comments below.  

Read more