Back

Apply

10 Reasons To Be Connected

Founded by Parisian-born, Sydney-based Frederique Bros, Women Love Tech started in January 2012. Today, the blog has over 10,000 followers and is growing rapidly week by week. So What Is All The Buzz About? Well, Frederique (Freddie) has done something no-one else has – made technology easy, readable and interesting, as well as savvy, sexy and fun. But it’s not just a boring technology blog – Freddie says it’s more of a technology lifestyle blog and is filled with everything women love, whether it’s cool fashion apps, the latest travel tips or the trendy gadgets. Designed for women who have a busy life and have time poor, Women Love Tech empowers women by giving them everything they need in one site. Freddie jokes that Parisian bloggers seem to be a cliche. “The most romantic city in the world seems to set off the poet inside a lot of people!” she laughs. Despite Frederique’s 10 years experience within the digital world, you won’t find any geeky talk here. Women Love Tech is like having lunch with an expert girlfriend. What Should I Expect To Read In This Blog Women Love Tech is a premium-level blog targeted at modern women who are passionate about the latest news & apps in lifestyle technology. Whether it’s the best app for travel and health, the latest smartphones, fashion sites, lifestyle and beauty apps, trendy gadgets, social media solutions, bloggers tips, entrepreneur women interviews, product reviews and many more! What Is Women Love Tech's Weakness? Freddie first language is French. After living over 12 years in Sydney, her English is not only fluent but it's also Australian with a French accent! However you might find here and there some English grammar mistakes. But she is working on it and her writing is direct and honest. What Is Women Love Tech's Strength? It's uniqueness. Women Love Tech is the only blog in the blogosphere to offer a technology lifestyle space for women without being boring or 'geeky'. It's a modern and witty techno-lifestyle magazine with a brilliant future. Who Read Women Love Tech 87% of Women Love Tech readers are professional women. Core age is between 20 to 34. They live mainly in United States and Australia. Most of them have their own blog, social networks and online community. They are techno-savvy and browse Internet daily. They own a computer, a tablet, and a smartphone. What Women Love Tech Readers Have To say Natalie // Publisher To be honest, I am addicted to your site. You are doing such an amazing job, keep it up, we need more women like you! Lana // E-commerce Director Where have you been hiding your blog? I love it and I’ve already shared it with my girlfriends. I want to buy all your gadgets! Emilia // PR I think I’m subscribed to about 50 blogs but your blog remains my favorite. Great mix of femininity, technology tips and fun writing. Keep up the good work! How Can I Support Women Love Tech Women Love Tech needs more exposure and support, you are welcome to share the blog with your colleagues and friends. Join Women Love Tech weekly Newsletter. If you want to write about Women Love Tech or just say hello, please send your email: contact@womenlovetech.com      

Read more
10 things NOT to do when first starting your business

Everything we read these days seems to be about what 'to do' to become a successful entrepreneur, which seems rational when starting our business. However, there are some things that entrepreneurs should NOT do when first starting out, that I think are just as important.  Here's a list of what NOT to do in the first few baby steps of starting your business.   Don't rush into designing a logo Do you want to represent your own company or do you want to hide behind this logo because you think that it might attract more customers. Perhaps it's best to spend time on more important business fundamentals like your service/product/cost rather than spending time and money thinking and designing a logo. These minor details can come after the name you make for yourself become more established.   Don't spend too much on marketing Marketing should start free. The best form of marketing is word-of-mouth. If your product or service is great and gives customers a compelling proposition to meet their needs, your product can easily market itself. Only when you intent to bring your business to the next stage, then perhaps you should consider spending more money on marketing.   Don't quit your day job (just yet) This is so important. Day job gives you the steady income to fuel your dreams. Do not quit your job just because you have such "strong feelings" about your product that it will do well. Similar to puppy love during high school, many have fallen in love and became so infatuated only to be heart broken later. This infatuation could shadow your judgment skills and you may live to regret it later. Only after researching feasibility and testing your business plan that it works, quitting your job to get more hours to work on your dream would be reasonable.   Don't break any laws Don't break any laws at any time, but especially in the start, you would want to ensure a stable and legal foundation. You wouldn't want to be building a business and get litigated for something you did years ago and could potentially destroy your reputation and business altogether.   Don't spend too much time planning Don't fall into the trap of 'all talk, no walk'. Many spend time planning and dreaming about how they want a business but it never eventuates. By the time they actually step out of their comfort zone and do things, it might be too late and that area of the market has already been exploited and highly competitive.   Don't rent an office (just yet) Use your house as your office. Working from home saves money from traveling and renting a place which can be expensive for a start-up. In addition, you can claim deductions from using your house as an office. Working from home however requires more discipline as you can be easily distracted.   Don't wait to start selling Start talking to potential customers from day one. Start selling yourself. Make it known that you are doing something that is of value to the people around you. Give out free trials for prospects to experience what you offer.   Don't hire employees (just yet) You are your brand. Chances are no one understands your business as much as you. Bringing employees on board too early might be counter-productive. Only when you get a stable revenue and more things rolling, hiring employees and sharing your vision can help expand your business.   Don't choose the wrong partner for the sake of having a larger capital Finding someone who is willing to invest and work with you just for the money isn't necessarily the best decision. When forming partnerships, it is more important to share the same visions.   Don't Quit. Starting a business takes time. Many gave up too early, and never saw the fruits of their labour. Don't give up too easily.    So there you go, just a few points for considerations on what NOT to do when starting a business. What has been your experience?   Stay tuned this week for some more business "NOT to do's"

Read more
10 tips to help you come up with a great business idea

Whether simple or revolutionary, at the heart of any good business is a great idea.  Often times, arriving at these ideas is the real challenge in getting a business started.  So how do all these people find the inspiration to come up with that magical idea?   Here are some tips to help you out. Wake up your brain You can’t come up with an idea if you don’t get into the proper frame of mind.  Do whatever activity that gets you thinking.  It can be reading a book, taking a stroll, playing a game or simply hanging out at your favorite coffee shop.  The objective of this exercise is to get you relaxed and start getting your creative juices flowing.  Don’t force yourself into an idea thought!  That’s one way of ending up with less than stellar ideas. Know your limits What are your expertise and how does that relate to other fields?  What are your strengths and where do you think you’ll need more improvement?  Knowing your limits will help you focus on ideas that you can actually work-on.  You might come up with an idea that sounds great at first, but you won’t be able to follow-up on it because it really isn’t in an area of your expertise, or a topic that interests you.  Keep something with you where you can keep your ideas Inspiration may strike you at the oddest of places.  It is important that you are able to record your ideas so that you’ll never lose them. It can be a small notebook in your pocket, or perhaps a note-taking app in your mobile device.  Whatever it is, it’ll have to be always with you so that you can always capture those fleeting ideas. Be sensitive to problems around you Find out what’s bugging you about everything around you.  Often times, finding a problem and coming up with a solution to that problem is an excellent basis for creating your business.  Get your hands dirty and try working on different things and find the sore points in that process.   Find a niche Even with the wide variety of products and services in the market today, there are bound to be gaps.  Find these gaps and see how you can find solutions to bridge these gaps.  A great example of this was the iPhone.  While smartphones existed well before the iPhone, most of these aimed at the business user.  Steve Jobs created a smartphone for the common consumer, a niche many of the big players at the time missed and the rest is history. Seek inspiration around you The thing about great business ideas is that it works well with people.  Don’t hole-up into your own world trying to find the next best thing.  Talk to your family and friends and see what they’re up to.  Often times, you’ll be able to find ideas by reaching out to the people around you.  Think about what’s coming next Research and find out about trends in industries you are interested in.  This is especially useful if you are into technology.  The fast development pace of today’s technology world always opens up new opportunities to introduce something disruptive that people will need and want.  Have a goal Having a goal for yourself is a great way to find an idea to get to that goal.  They key here is to work backwards from that goal.  What do you need to do to reach your goal?  What kind of business do you need to enter into to reach that goal? Let your mind go wild Think big.  Sometimes, ideas that may seem outlandishly impossible at first actually makes perfect business sense when you look closer into it.  Thinking big opens up an opportunity for you to come up with a whole different genre that can be your big ticket to success.  Remember that there is no such thing as a completely original idea In today’s connected world, it is very rare to stumble across a completely new idea. All of the great ideas have evolved from iterations of other ideas so don't be discouraged if your find your idea building on something that is already been done. Just do it better. These are just some of the things that will help you get into a creative mood.  But remember, the most important thing is remain driven. Your list of ideas won’t be going anywhere if you do not maintain the motivation to do something about them.  A good idea, conviction and drive are your tickets to success.  

Read more
11 Vital Questions For New Businesses

Don’t know where to begin, or what things you should have in place before you begin? Then read on... As a CPA Accountant with over 10 years in Public Practice I have come across a lot of different questions and issues, SO..... I have gathered the most frequently asked questions by clients as well as some extra tips that generally are forgotten about or not known by the general public. 1. What is the best structure for me?                 This is something you need to talk to your Accountant about in proper detail, and most definitely don’t talk to your unqualified friend down the road that says you should be this or that. There are many things to consider before , for example, family situation , category of business, how much protection you require, your budget, your expected income etc etc. 2. Do I need a business plan?                 There is a famous saying “Fail to Plan, Plan to Fail” I have mixed feelings about this area, I have seen some people who develop a business plan and it’s a flop, and someone not have a business plan and succeed tremendously. My biggest belief that you need to have the fire in you to succeed. Believe you will succeed. Put your blood sweat and tears in and you will succeed. If part of you is a person that needs to see the Plan in writing then sure write it down but make sure you put it to Action too. 3. What Insurance Coverage I need?                 There are many different types of insurances that you need to consider when starting a business. Basically you will need public liability, this will protect you from if any one were to get injured on your premises, or by your business directly. Professional Indemnity insurance is also needed if you provide professional services. Work cover if you have employees. Motor Vehicle if you have a business related vehicle (well everyone needs this even if you are in business or not). And insurance that will cover other items like loss of tools or equipment. 4. Do I need to be registered for GST?                 This will depend on your level of income. The turnover limit is $75,000 before you need to register for GST and add this on your invoices. If you are unsure if you hit it usually you can begin trading and then the moment you become aware your turnover reaches that limit you can then register. When registered you must complete a Business Activity statement (BAS) that is usually done quarterly and in some cases annually. 5. How much tax should I put aside for the end of year?                 This will depend on a few things, firstly your structure; If you are GST registered then you need to put 10% away for GST and 20% for Income tax. If you are in higher income brackets then I would suggest increasing the amount of Income tax to 30%. This is also something that you can discuss in more detail with your accountant. Or you can get yourself familiar with the different tax rates that are provided on the ATO website. 6. What requirements are there regarding my staff?                 Payslips must be provided to employees 1 day after their pay cycle. Payment Summaries need to be issued. Super is also to be paid to employees that are over 18 and earn more than 450 per month. Work cover also needs to be paid. As well as Annual Leave and Sick Pay considerations when employing someone on a permanent basis. 7. What's the difference between an employee or subcontractor?                 If your subcontractors works for 80% or more of their time for you, then they could be classed as an employee. Therefore work cover and superannuation will apply. However there are other conditions that can still excluded them as an employee. 8. What are the general rules for cash flow?                 Rule of thumb I always like to live by is have a float, pick a figure that will easily cover expenses for a month (3 months if you are an over conservative person) and that should be your float figure. This doesn’t mean if your float is $20K and you have $25K that you need to spend that $5K but you can put it in a savings account, or offset it on your mortgage and get it to work. This gives you a good focus that if your float fall under your said amount you will hustle that little bit harder to get it back on track. 9. Do I need to pay myself a wage?                 Legally you do not have to pay yourself a wage but as said above this could be a good habit to get into, make it a non-negotiable expense, and you will find the money to pay it. The other plus side of paying yourself a wage is if you need to apply for loans etc down the track a steady consistent income will look very appealing to the Bank. 10. What about record keeping such as tax invoices?                 Depending on the size of your business and how involved you wish to be with your record keeping will also depend on how you keep such records. Some people use programs such as MYOB, Quickbooks or Xero to keep their records. Others hand their Bookkeeper or Accountant a box of receipts or their bank statements so they can deal with it which can work really well for those who are time poor. Obviously the more work you put in the less your bills are going to be from your Accountant. 11. Should I operate from home or rent a space?                 This is a Personal choice and will depend on your business, if you service clients and have regular meetings then this is something that can be a little hard to do from home and can look a little unprofessional depending on the type of business you are operating. However, if you for example are a trade based business and you go on site to your clients then having the business home based would be the best choice as not much space is needed and you carry your tools with you. Web based business’ are another good one to run from home as no one needs to have that contact with you.        

Read more
2 Simple Habits to Avoid Stress And Burnout

Stress and exhaustion are not strangers to entrepreneurs, however, setting some boundaries and taking care of yourself can help you combat and even escape stress.  As business owners, we often consider solving other's problem as our number one priority, while this is one of our tasks, it should never be at the cost of our rest.  Take some time off, do things that you enjoy and refuel your energy for the new working day and new challenges.   Like most entrepreneurs, I had a compelling reason to start my business. I had a desire – a drive – to teach other people that there are other ways to live. I spent over two decades as an employee, slogging away – battling to overcome being overwhelmed, exhausted and stressed to the max. That is until I experienced my own Armageddon and crashed to the floor, unable to get up again. In the ensuing two years of the most excruciating, painful and confronting work it took for me to recover, I learned a thing or two about the way we live our lives, the things that pull us off track and the things that can support us on our journey forwards. The more I learned, the more I realised that this knowledge is invaluable to everyone, and that understanding this knowledge is the key to being able to thrive in this modern-day world. This knowledge underpins all of my day-to-day activities and is always the starting point of the work I do globally – whether I’m working with a large, medium or small organisation, or on one-on-one basis.  Every entrepreneur steps into the breach to create a solution to a problem that no one else is addressing. Without entrepreneurs, life would be static and pretty boring because nothing would change; everyone would be sitting around bemoaning all of their issues that no one would ever ‘fix’. We’re all under pressure, we’re all connected 24/7 and we’re all constantly overwhelmed by the enormity of things we need to get done in a day. The things that scream the loudest are the things that get done, but we need to understand what happens when we let everything else take complete control of our time. Here’s what you need to know about ignoring stress and exhaustion and pushing on through. There are 2 simple things you can do to avoid burning out.  Make your own decisions When I became an entrepreneur, I found myself working in a different industry – one I had had nothing to do with before. Despite having almost two decades of experience helping other people to grow and develop their businesses, I felt like I was starting from scratch and knew nothing because I hadn’t worked in that industry before. I turned to everyone else for answers … and all of them told me about all the things I HAD to do for my business to be successful. Before I knew it, my business was structured in a way that didn’t support the life I wanted, or the things that were important to me. I was trapped in a life that didn’t support me in any of the ways I wanted or needed. Because I spent so much time listening to the advice of others, I also spent a lot of time and money on things I didn’t like doing, and that didn’t align to who I am as a person. Despite having learned all the things I’d learned – the hard way! – I was back on the track of doing everything to please everyone else and on the path to being stressed and exhausted. It wasn’t until I stopped and started looking at how I felt about things – and I began prioritising the things that were important to me – that I was able to find the pathway for my business to support me in my everyday life. You are the ONLY expert in YOUR life … so until you start prioritising the things that are important to you and making sure your business supports those things, you will have bought yourself a job that is masquerading as a business, and that runs your life. Understand whether you’re an introvert or an extrovert One of the greatest lessons I learned from my journey back to recovery was to understand my personal energy – where it comes from, how it is renewed and the things that will help you to refuel every day. Most people think that an introvert is someone who is really shy, and an extrovert is someone who is really outgoing. Actually, the introversion/extroversion spectrum measures the way in which you refuel your energy. As defined by Wikipedia Introversion is the state of being predominantly interested in one’s own mental self. Introverts are typically perceived as more reserved or reflective Introverts generally prefer solitary activities but do not necessarily fear social encounters. They need solitary and usually inwardly-looking activities to refuell their energy stores. Conversely, Wikipedia defines extroversion as The state of primarily obtaining gratification from outside oneself. Extroverts tend to enjoy human interaction and tend to be enthusiastic, talkative, assertive and gregarious Extroverts generally prefer and are energised by being around other people. They thrive on large gatherings and can be prone to boredom when they are by themselves.     Understanding where you sit on this scale then enables you to understand how your energy is refuelled. Once you know this, you know what activities you need to make a priority in your day. So, introverts tend to need solitary time every day so that they can refuell their tank, while extroverts need social interaction every day so that they can be refuelled. Make a list of the activities you love doing, the ones you automatically say ‘yes’ to when you’re offered the opportunity to participate in them. These activities will be things you walk away from feeling as though you’re full of energy and your soul has been fed. Create non-negotiable time in your diary where these activities can fit in. I find that having the same non-negotiable time every day works for me, while others love mixing it up. Where you schedule the non-negotiable time doesn’t matter – the only imperative for this time is that it is non-negotiable! If you’ve been putting off making yourself a priority, you’re not alone. Most of us receive social conditioning that teaches us that everyone else comes first – and apparently, we’re selfish if we live otherwise. We need to remember that times have changed, and we must change with the times before we can thrive in our lives. Never forget that if we don’t look after ourselves first, we’ll have nothing left to give to anyone else. Understanding where you sit on the introvert/extrovert spectrum and then making sure you refuel your energy appropriately EVERY day is the best way you can avoid burning yourself out. When your energy levels are high, your commitment to your passion is fully fueled and you can achieve so much more, and easily.

Read more
3 common problems faced by start-up businesses

Starting and managing a new business is said to be one of the hardest things you can do—what with the tons of financial, managerial, technological, and marketing challenges that arise every day. But true-blooded entrepreneurs do not cringe in the face of these challenges for one important reason: They know they are not alone and their problems have plagued others before them. Overwhelmed by the volley of issues in your start-up business? Here are three consolations to make you realise that you have ridden the same boat successful ones had: Growth problem It is not enough to have starting capital for business; the more essential thing is to know how to grow this capital into a stable source of income and constant cash flow. According to many business people, sourcing capital to innovate in terms of processes, technologies, and marketing is a very tough road at the moment. Capital is the ultimate tool to stimulate business growth, so without it, restrictions in many business aspects can lead to a quick downfall. Closely related to capital is the issue of marketing. Obviously, you need to inform your customers that you exist, that you offer a better product than competitors. However, without funds to catch eyeballs, there is no chance you can cover your operational costs. Marketing is a strategy that pays off in time—but it all starts with the capital to hire great minds to plan effective marketing strategies. Management problem People are necessary in a start-up business, and the great challenge is finding the skilled ones.  Finding and hiring the right people is always a challenge. Then, there comes the induction period (if you have one) for assessment of the new people. Managing employees is another difficult part of running a business. As the leader, you need to walk the talk. Live you core values, provide an environment that people enjoy coming to each day, and offer avenues for improvement or promotion in order to keep their loyalty. Experts add that you must find supportive and positive people in your team, those who can help you get up once you stumble upon a great obstacle. The ever changing landscape of technology Without efficient technology in the business, you will remain behind the competition. Once you have a stable customer base and consistent demand, for example, it is time to adopt a faster back office software. Such software can help you process payrolls, quotes, sales, invoices, and project costs faster, not to mention the ease in generating management reports. This is only one scenario of how appropriate technology can result in efficiency. So, how do you cope with the many challenges that come with handling a new business? Experts say that you need to surround yourself with like-minded people in various fields. According to Christian Renaud, principal of business incubator StartupCity Des Moines, meeting and networking with experienced people is as beneficial as finishing a formal curriculum in school. “You end up learning from each other's successes and failures,” a great way to boost each other's morale without keeping yourself blind of the possible areas to improve in your business.    

Read more
3 Things Small Business Owners Need to Know

A lot of entrepreneurs jump onto the bandwagon of starting a new small business in today’s competitive marketplace heads first, without proper research, planning and basic preparation. No wonder 60% of those newly-opened small businesses fail and even close down in just the first 3 years of their operations not even getting to the fun part of reaching great successes. Poor business planning, not detailed enough market research, or no clear understanding of business finances can cause catastrophic results for SMEs. So in order to avoid those, there are 3 things every small business owner must know about. Small and Medium Businesses are the backbone of the Australian economy. However, what is scary is that the Australian Bureau of Statistics found that more than 60 percent of small businesses cease operations within three years of establishment. According to Dun & Bradsheet, business failures rose 11 percent in the third quarter of 2016 compared to the same quarter in 2015. Here are 3 things you need to know to help you run a successful small business. 1. Planning and keeping track of your finances Small businesses often experience seasonal fluctuations in sales. Planning ahead for periods of low sales by keeping additional cash flow from the high sales periods ready will keep your business running smoothly. According to a survey conducted by Staples, 94% of small business owners claim they are confident in managing their finances, however more than 50% are not familiar with basic accounting principles. Using small business accounting software that removes the unnecessary features packaged for large corporations is a cost-effective way to help make your life easier. Not all cloud accounting software is the same. Some accounting software programs are better suited to larger corporations. These software programs often package together extra features and functions that you are most likely not going to need, driving up your expenses. Something that we try to avoid at Reckon. 2.  Continuously re-evaluate your business plan You may have had an overarching vision or business plan on where you see this business going when you first began operations. However, it is important to stay adaptable. Re-evaluate and update your business plan on a regular basis, either weekly or monthly, depending on the industry you are operating in. This strategy will keep you on top of changes in your industry and make sure you have a business model that adapts to the external market conditions outside of your control. Working hard is essential, but also working smarter is equally important as well. Find out more about the common pitfalls successful businesses avoid. 3. The idea is good, but where is your market? You may have a great small business idea that you are extremely passionate about to start in your neighbourhood. But is the neighbourhood you choose in need of the product/service you are offering? Quite often we may operate the business in the wrong location where the demand could have been much higher in another area. Making sure you conduct your market research on who, why they will buy your product/service, and where your target market resides will help you plan ahead and gage how easily it may be to establish your business operations initially. Additionally, seek the advice of other business owners operating within your proposed area to see whether there are any hidden problems that may surface. This can also help you build potential business partnerships which can be hugely beneficial when entering the local market. Making sure you manage these three things will help you set a solid foundation to succeed in your small business venture.

Read more
3 tips on how to reinvent yourself

I thought I was different. There has been a stirring inside of me that I couldn’t define. My life on a personal and business level was shifting and as someone who has been through some major reinventions, I can say that this felt unsettling yet at the same time there was a feeling of anticipation and excitement for what is coming. After speaking to other entrepreneurs and my clients, I realised I wasn’t alone. There is certainly change in the air. More than ever, they were feeling the desire to stop living by other people’s rules, to let go of a life of “shoulds,” and to create a life aligned with their true purpose, that is full of happiness, with the wealth to live a life they dream of and success on their terms. Reinventions are not just external. They require huge paradigm shifts. True reinvention happens on the inside more than on the outside. By the time people start to notice you’ve reinvented yourself, they can only see the external changes. I have begun to release what hasn’t been serving me – mentally, emotionally and physically. Each time I release what hasn’t been serving me, I understand on a deeper level that these unsettling feelings and shifts in our worlds are imperative to our happiness.  It doesn’t have to be a painful experience so here are three tips on how to reinvent yourself. Have faith. Trust that the changes that are happening are occurring in the exact way that they need to for you to fulfill your goals. We can get caught up in thinking that achieving the goal should be, look and feel a certain way. The problem with that is that the way we expect things to happen occurs from our preconceived ideas rather than the exact process that needs to take place to achieve your desired goal. I have a saying on my wall that reads: “I am positively expecting great results no matter what I see in front of me. The Universe is rearranging itself for me best interests right now.” If I ever feel like I am out of faith, I read this and instantly I am back on track. Take personal responsibility. Everything that occurs in our life is a direct response to what you have asked for. You may have asked for something consciously or even subconsciously. It has been quoted that 95% of what occurs in our life is a result of what is happening in the subconscious. Even if you do not understand why something is happening, recognise that is being created from your subconscious. You then have the power to look within yourself for the answers to “Why is this happening?” Look for the opportunity. Sometimes when we are in the process of reinventing ourselves, we experience what is perceived to be misfortune. We could lose a major client, have technical issues or even experience a financial setback. Opportunity is often disguised in these temporary moments of misfortune and it becomes imperative to ask yourself “Where is the opportunity right now?”. By focusing on finding a solution, you will ensure a positive, stress free outcome. Now I would love to hear from you. In the comments below, tell me your biggest insight you are taking away from this? If you found value in this article, please share it with your friends – it would mean the world to me. Thank you!

Read more