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12 quick cheap marketing tips for all businesses that work

Today’s market is tough.  Competition has never been more intense and it’s getting harder to earn revenues and gain customers in today’s economy.  It’s easy to cut corners while trying to minimize costs when marketing on a budget.  Often times, these mistakes can lead into disaster.  So what can your business do if you have a tight budget? Here are some tried and tested cheap marketing tips that work: 1. Pay attention to your signage In a time where a lot of attention is being placed towards digital marketing, that humble sign in front of your store is still one of the most effective marketing tools.  Simple, attention-grabbing signs that highlight your products still work very well in gaining new business.  Keep the clutter down on your signs so that it is still readable from a distance.  You’ll spend on your store’s signs anyway so it’s best to do it right.  2. Reward your customers A loyalty program will help keep your customers coming back for more.  Using loyalty cards or QR codes to reward customers after making several purchases with discounts or freebies is a good way to start.  The same perks can be given to them when they refer your place to their friends through social networks. 3. Create a good relationship with your customers Good customer service is a must in order to keep your customers happy.  Happy customers will come back for more and will be more likely to recommend your business to their friends and contacts. 4. Improve your website A good clean design with all of the right information about your products and services and a clear call to action is important.  Make it easier for potential customers to find you by optimizing your site for search engines.  Use clear, concise language and try to answer questions your customers are likely to type in search engines when looking for a business similar to yours. Once your site is up, track its progress using free tools such as Google Analytics.  Find out how your customers are using your site, which pages they visit and how they found your site.  Make improvements and tweaks so that your site’s traffic better aligns with your goals. 5. Maintain a social network presence and cultivate the community build there Having a social network presence on Facebook and Twitter is no longer an option.  Social networks are great tools for sharing your latest promos and products and a good way to spread the word about your business.  It also serves as a great avenue to interact with your customers and improve your relationship with them. 6. Google+ pages are a must too The internet revolves around search.  With millions of web pages in the web, getting found is the hardest hurdle to overcome and the first major step in gaining a customer.  A Google+ page is a great way to get listed in one of today’s largest search engines, Google.  It’ll allow you to get into Google’s local search index and allow people visiting the vicinity of your business to find you. 7. Blog and comment on other blogs Consider writing a blog for your customers to read.  In addition to articles about your products, you can also cover common interest topics to your industry.  If you have a restaurant, you can post recipes and cooking tips for example.  Keep your blog updated frequently to keep traffic flowing. Commenting on other blogs is also a great way to bring traffic back to yours.  You can create a name for yourself and your business by interacting with the greater blogosphere (the community of blogs and bloggers) and establish yourself as a leader in that topic. 8. Guest blog for other sites Submitting articles to other sites does several things: it can draw traffic back to your site, it establishes yourself as a thought-leader in the industry and it makes your name searchable in Google as an author and allows you to show up in more search results. 9. Publish case studies Case studies help build credibility for your business.  Connect with your best customers and ask if you can write a case study about them and how they use your products.  Their testimonials would go miles in attracting new customers to come in. 10. Try to be a speaker If you can do it, landing a role as a speaker on conferences will build up your network and further establish you as a leader in the industry.  Find conferences about your industry in your area and see if you can apply as a speaker.  11. If you can’t speak, attend conferences anyway If public speaking isn’t one of your biggest talents, it’ll still pay-off to attend conferences to build a network around you. 12. Get the press to talk about you Reporters are always looking out for interesting topics to write or talk about.  Reach out to them and offer them a compelling reason to cover you in a story.  If you are successful, this would be a great way to get word out about your company. Marketing doesn’t have to be expensive.  With a little creativity and elbow-grease, you’ll find that your marketing budget can actually be stretched a long way into getting more customers into your door. 

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3 Tools You Need to Run Your First Front-to-Back Marketing Campaign

How can technologies get integrated into your business? Use some of the most powerful marketing tools available on the internet. Data capture and data analysis are easier to do now.​   At one point or another small businesses run into an often under recognised challenge; marketing. Most companies see the value, but where do they start, and will it be expensive? Fortunately for small business owners, starting the marketing journey is now easier than ever. Today, technology has provided avenues to simplify almost every facet of doing business. Developers have created hardware and software tools that allow a company to almost entirely automate their marketing journey, from the first email or post all the way through to a full-blown marketing campaign. The best part is, it’s cheap and entirely in-house. Email marketing is still the best place to start. It is simple, effective when done intelligently and it is easy to measure results. With tools like PoweredLocal’s Wi-Fi marketing automation system, the AWeber marketing platform and a solid landing page builder like Leadpages, most of the work is done for you. The first thing you need to kick off your email marketing is a list of customers that will likely engage with your content. The ideal customer is someone who actually visits your business and has taken an interest in it, which is where PoweredLocal comes in. Capturing the Data PoweredLocal offers businesses a chance to take control of their own data and remove their dependency on third-party providers. We provide free Wi-Fi routers that, if your customers opt-in, will collect a small amount of high-level data, such as their email address and name. It is important to offer a fair incentive to capture data that your customers will agree to provide. With our Wi-Fi routers, you can offer any visitor to your venue free internet in exchange for an email address and the right to send some marketing content from time to time until the user opts out. Our network benefits your customers too; once they have signed in to the PoweredLocal network, they can choose to automatically connect to any PoweredLocal router in range of their device without having to fill out a sign in form. Our vision is that one day your customers will be able to move through Australia’s capital cities without needing to consume any mobile data at all. We’ve already connected over 2,000 venues across the country and growing fast. Building Your Content Now that you’ve developed your database of qualified contacts, you need to decide on the content you would like to produce. The best place to start is often a company newsletter, but this can be a time-consuming process, so there are also firms like Speedlancer that can do this for you. If you don’t think that your business is in a position to launch one, then start with some basic marketing emails that promote a special offer for those who were willing to receive your content. It’s always a good idea to offer your customers rewards for their loyalty wherever you can. The modern customer likes to feel a connection with a brand, so offering something exclusive in your email marketing is a great idea. Think about things like gift cards, reward points or exclusive offers to subscribers Now comes the fun part, design and distribution. This is where AWeber comes in, it is a website that allows you to store your database, create beautiful emails, distribute them to your contacts and collect all your measurement data. I know I keep coming back to this, but email marketing is all about providing incentives for engagement; you can’t just spam an email list and hope you get cut through or conversions. You need to generate content that your customer will get value from. AWeber has a drag-and-drop email building feature that allows you to craft high-quality marketing emails without the need for any code or technical skills. It takes no time at all to build a great layout and fill it in with your own branding and content. AWeber also uses a comprehensive email tracking feature that allows you to monitor and measure the success of your campaigns and improve your strategy. This allows you to segment your database based on open rate and even converted sales. With this level of data, in time you will be able to target separate segments of your database to drastically improve results. All that’s left is to find a way to convert them into a sale. Converting Your Leads Depending on your business and what you are trying to achieve, a web page is often the most affordable and simple way to convert your lead into a sale. Again, there are tools out there to make this process significantly easier, like Leadpages and LeadChat. Leadpages is a landing page builder that, like AWeber, has a suite of templates and a drag and drop feature that will make you look like a born web developer. You can create a landing page form a template, customise it to suit your branding and messaging, then drag in a shopping cart to convert your leads to sales. Use tools like LeadChat to not only place a live chat widget on your website, but also staff it with salespeople who work for you 24/7. That way, even if some information is missing from your site that the person wants to know, they can engage with the chat agents who can then convert them into buyers. Another amazing feature of AWeber is that it integrates perfectly into hundreds of software tools, like LeadChat, PoweredLocal and Leadpages. You can set up your landing page as another avenue to steam leads into your database by integrating a form from AWeber into Leadpages within minutes. You can then add sign up buttons to your landing page which, when clicked, will open up the sign-up form from AWeber and add that contact to your database. Leadpages also uses a suite of analytical tools that allow you to track your traffic and conversions. Combined with the data you capture through PoweredLocal, LeadChat and AWeber, very soon you’ll have a powerful database that you can use to better understand your customers and more accurately tailor your marketing activities. It is always good to ask yourself what you would do with your email if another business had sent it to you? What do you get out of it? How is this information or product useful to me? When you put yourself in the customer’s shoes and couple your marketing strategy with the right technology to make things easy, you’ll be firing off amazing campaigns in no time and seeing the results.   About PoweredLocal PoweredLocal is a social Wi-Fi company that helps bricks and mortar businesses to drive Word-Of-Mouth referrals from their existing customers, while building a database of these customers. It does this by providing free Wi-Fi services with data capture and analysis. Michael founded PoweredLocal with his oldest friend Gary Tramer, having together founded and exited a string of technology businesses. 

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4 Easy-to-do Steps that Will Lead to Long-Term Client Base

Your clients are the reason you stay in the competitive market for as long as you are, because they are your target and they are the ones using your business. This only emphasises the need to pay extra attention in your marketing efforts to customer retention, because, if implemented well, that’s how you can keep the existing clients happy and always upsell them. So in order to do that, you need to know the exact steps to take. There are a lot of them, but we’ve separated 4 of the easiest and most useful ones for you right here. If you agree that most business advice is just common sense put into practice, you will love the following 4 practical tips for ensuring long-term client retention. Part of my motivation for writing this piece comes from a belief that with the rise of Big Data, KPI’s and performance metrics, the personal touch in marketing is being eroded. I propose that in order to remain relevant today we need to stay in tune with the traditional methods for building relationships, fostering loyalty and creating long-term client satisfaction and retention whilst staying ahead of innovation and changes as they develop. AI and bot technology are yet to replicate human relationships, so until they do, let’s not forget the basics. 1. Get to know your clients This piece of advice, although simple, can often be overlooked by account management and business development professionals. The reasons, I believe, are two-fold. Firstly, because it’s not an easily measurable KPI, therefore is not incentivised or treated as important because it is so “obvious.” And secondly, because it’s hard work to physically call/visit a heap of people and get to know them, especially in the short term if you are building a business, or have targets to hit – who has time for coffee dates? It’s much more efficient to work reactively – or is it? I have seen firsthand that strong relationships are a key determiner of long-term retention and loyalty and the only way I know to build a strong relationship, is to get to know someone by spending time together. It will always require balance, you can’t make up your week with “get to know you” meetings, but I always like to look at this from the point of view that if I really understand what is important to my clients (their needs, wants and problems), I have the best opportunity to genuinely help them and, in turn, earn their trust and loyalty. Rejection becomes a thing of the past when I operate with this motto. 2. Maintain regular contact This means quality contact. Each time you touch-base, it should involve bringing some form of value or achieving something with a tangible outcome to strengthen your relationship or build mutual trust and engagement. It’s like marriages that fail, when the communication just simply wasn’t there; yes the husband and wife talked every day, but did they communicate? Don’t get lazy! Think about the number of pointless conversations that happen every day, and now consider how you look to a client if you yourself are a time vampire. Time is, after all, the most valuable commodity in life – and business. You don’t need to eliminate fun from the equation, in fact, having fun, or making your client’s day could be a core objective here – I would argue that this brings extraordinary value. All I am saying is don’t fall into the trap of going through the motions, making calls or visits just to get them done. Always think ahead, “what value am I exchanging for my client's time?” and you will come out a winner in the long run. 3. Be a “Mate” When do you call your mates? Only when you need something? Surely not your “Real” mates. The same premise applies to clients; if you are only calling on your clients to ask for something- more business, a referral, a meeting, etc., you are essentially being that mate that only calls when they need something. And how do you look upon that sort of friendship? How likely are you to go out of your way to help someone else that only calls you when they need something? This comes back to a point of always providing value and positioning yourself with a mindset of “How can I help?” If you take the time to genuinely get to know your clients it allows you to get real with them a lot quicker, and ultimately deliver the results they need without having to do the customer/supplier dance off to establish expectations or do’s and don’ts. 4. Protect the relationship – but not at the cost to the business’s reputation It is easy to fall into the trap of believing that the relationship between you and your client is the only important measure when trying to build loyalty and retention. The reality is that while personal relationships, trust, and confidence in your ability all play a key role, if you separate yourself too much from the business you represent to achieve this, the likely outcome is that the client will love you, but eventually lose confidence in the business. Don’t be shocked to hear something like “I really like you, and you look after us quite well, but I just don’t think your business has the capacity to handle our needs.” Once you get to this point, it is very hard to recover. So instead, try to empathise with the client without laying blame. Take ownership, but emphasise that you have confidence in the business or team around you at every opportunity. This is especially critical when dealing with an issue that is caused by someone/something outside of your direct control. Of course it helps to genuinely believe this, so make sure you are aligned with a business and vision you believe in this one’s hard to fake!

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Bad Clients Will Steal Your Soul.

Bad clients will steal your soul. Clients – our reward and our honey (yes I do love bee-related analogies)… but not always. You should always focus on prospects or clients which will give you the highest R.O.E (return on energy) and you will reach a turning point in your business when you start to fire BAD clients. Two projects might look the same and two clients might look the same that is not always the case. As service providers, we are taught that the client is supposed to be king, and we are supposed to keep them satisfied. However there are cases when the king becomes a tyrant and it becomes time to decide whether or not you wish to protect your business, energy levels and team cohesion. If a relationship with a client – becomes synonymous with torture, it might time to end it – READY, SET, FIRED. I personally ask my team a lot of questions before taking on a project – some project related but many interpersonal as well – what was the clients’ attitude during our initial consultation? Do they agree with our terms and conditions? Did they accept to be part of the feedback process and do they accept their responsibilities in such a process? My approach changed very recently after being faced with a very unpleasant client combining most of the traits I will highlight below. I will give a few examples of bad client types which I think will erode your energy levels and will cost you thousands in resources and who might completely damage your team as well: 1. The ‘I can never be contacted’ client 2. The procrastinating client 3.  The absurd client 4. The disrespectful client 5. The ‘I refuse to pay on time but I still want the same service’ client 6. The ‘I can’t plan anything on time and correctly but it’s all your fault’ client 7. The ‘I might not know what I want even when I see it’ client. 8. The ‘I wanted a Mercedes with the capacity of a Boeing but I didn’t tell you because your crystal ball should do that’ client. 9. The ‘I am not really serious about improving my business and putting effort into it but make me make millions’ client. Why you should avoid them? - To maintain team cohesion. - To keep innovation and resources within your business. - To work with like-minded businesses that are serious about making theirs better. - To focus on building relationships with clients and potentials who see and admire the value in what you do. - To keep energy levels up and run a business where there are positive vibrations. - To make a healthy profit. - To reduce stress. - To remain sane. How can you avoid them? a) A TYRANNOSAURUS REX contract. b) Clear terms and conditions. c) Project management charts and clear deadlines. d) Education through consultation and briefs. e) Strong planning skills and tools. f) Quoting upfront (a clear allergy to financial denominators is usually a symptom). g) By being firm. h) By having a pre-project screening process. i) By having a list of warning signs. Conclusion There are several reasons why you might still want to take on a project with a bad client – desirability of the project, times might be a bit slow, increasing your portfolio and improving your skills etc.. but one thing you need to ensure is that you are protecting your team and your legal rights. You can avoid a tsunami by clearly communicating everything from the start and by making a client accountable by reinforcing that there is a reason why you do things the way you do them – it’s called professionalism. You know how you can  avoid this - create a business that is that good and a marketing system that is so effective that you only attract the top range of your market.  

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Customer’s thinking cycle before detaching with their dollars

Think about the last time you have purchased a product or service. Think about the time you discovered about its price and how you came to a quick conclusion of deciding whether it is worth the value for your money or not. That is exactly how your customers will think because each and every one of us is a victim of consumerism. This should help you grasp the concept on how and why people fork out their money for your product and service. A lot of factors comes in and contribute to the final decision.                                                                          To illustrate this example, I would use a personal experience of mine. One day I got a call from my best friend reminding me that I’ve got an important wedding dinner to attend at night and I only got 3 hours on my hand. Immediately, I started thinking of places where I could cut my hair. I went online and searched for hairdressers around my area. A number of results appeared and I took a look at every one of them. I wrote down some of their addresses, grabbed my house keys and dashed out. When I arrived at the first hairdresser, I was taken aback from long line of people waiting for their turn. Then, I decided to walk another 5 minutes to the next hairdresser and was disappointed by the higher price compared to the first place. Utterly hurried for time, I went ahead with the more expensive haircut. After the haircut, I checked myself in the mirror and thought that I looked bad but it was too late anyway; I had to leave for the wedding. I never went back there again. Let’s break down on the process of customers thought before and after a purchase of a product and service. A problem presents itself to me and I had to search for information regarding it. I, then, evaluated the alternatives online and went out to make a purchase. Lastly, I assess the service provided after I have purchased it. Stripping it to major components only will look like this: This flow chart is important to understand the thought process going through a potential consumer’s mind. However, there are many factors to consider that can potentially change the decision that he or she would come to. Referring to my story above, even though the first hairdresser had a lower price, I had to settle for the more expensive option due to time constraint. However, I wasn’t happy with the haircut I got. Thus, customer satisfaction is brought in and 'happiness' is a very difficult element to measure. On the other hand, for a tangible product, post purchase evaluation covers areas like the disposal of your product (is it environmental friendly or easy to dispose?), services provided after purchase (warranty, customer service) and the value customers get for utilizing the product. There’s a lot that goes through a customer’s mind before a purchase it made especially with irrational behaviour and the introduction of online purchasing. Online stores have to look into their system quality, auction price and other services supporting the product. Applying the 7Ps of marketing would help a lot by organising the way your product or service define themselves in the marketplace. In a nutshell, we can theorise what customers think and do in a nicely organised flow chart but we can never be 100% sure.

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Do you have a Long Distance Relationship with Your Clients?

A couple of months ago I answered a question in a business forum relating to keeping customers engaged and loved up while working remotely or in an environment such as online sales. Besides thinking about what it is we do it prompted me to think why we do what we do, and how can we do this better? While years ago we would have taken files home on a USB, had them emailed to us or logged into a VPN (virtual private network), advances in technology means we can now simply open our laptops and work anywhere in the world with immediate access to all the information we require.  A quick Google search will reveal the hundreds, if not thousands of tools available to us, still, as with any tools it is how you use them, the strategy you apply and your actions around that strategy that really make the difference. Despite what business you are in it's the relationship you have with your customers (both internal and external) that ultimately drives your business and matters most. Relationships is strategy and with all relationships Communication is key. With this as our focus point, all the tools we use revolve around how we can best communicate with our clients and each other. Written communication is just words on a screen, despite this they can be interpreted in a myriad of ways depending on the state of the reader. Are they having a good or a bad day, are they rushed when reading it - the human condition plays a major role.  Never underestimate the power of a phone call, in saving time and avoiding misunderstanding.  I like to think of communication in order of priority, firstly face to face in person, then Skype, followed by the phone. Text and email come next followed up by project management software. Working Remote can be as simple as working from home in the same city as your office, for others, it raises the issues of different time zones and the ability to organise meetings that are good for everyone. Online time clocks are great to navigate meeting times across various time zones. Meeting planners and calendars that generate links to send to others so they can schedule meetings according to their convenience are also valuable.  Tip - If you travel regularly to multiple locations like I do, when booking your own appointments always use the time zone function in your chosen calendar. There are many good schedulers on the market so do your research. What I love about an online meeting scheduler is that it takes care of emails and phone calls back and forward in setting the meeting and then sends everyone attending it prompt emails or texts as reminders of their attendance. Missed meetings and communication in a long distance relationship is the kiss of death. If Relationships is your strategy then alongside communication, flexibility needs to be a priority. Flexibility of workstyle allows you to work across the whole of a 24 hour period, not so great if you like the structure of a 9-5 day however, if you thrive on variety and the ability to schedule your work around your natural peak productivity times then it is perfect. Take into consideration how those you are communicating with like to work too - relationships are a two way street. Disappointment arises when unmet expectations occur. Clarity with your team and clients on when, who, what and how is essential. When everyone is on the "same page" and expectations are clear the gap for miscommunication is shortened.  Using project management software that allows you to share with your team and clients, allocate tasks, set deadlines and create discussion around projects will go a long way in knowing who is doing what when. In summary, no matter what tools you are using to engage your team and clients when working away from the office, the rules of relationships will always apply and Communication, Flexibility and Clear Expectations are key.  

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Five Tips to Manage Client Expectations

Client expectations are formed over time from a variety of sources. How you interact with your clients, the service you provide and information that is made available to them shape their perception of the product or service they will receive.  Here are five areas to focus on how to better manage client expectations.   Consistent Marketing Material Your marketing material including your website should clearly reflect your business capabilities and the typical work carried out by your business.  Are you consistent across marketing media?  If your website and brochures list different services it creates uncertainty.  If you state that you are a full service business but you only dabble in certain areas, is that fair to your potential clients?  Will their expectations be met?   Clear Terms and Conditions Do your terms and conditions clearly outline your expectations?  Is it clear how many versions or changes are considered routine and included in the cost?  Do you specify a turnaround time or payment conditions?  Get these areas defined early in the process so that you and the customer are both on the same page going forward. If your client had initially agreed to Job A but now want you to also do Jobs B and C it is best to get them to sign a new contract for the additional services with any different terms and conditions highlighted.   Client Education Establish early on the level of understanding that your client has about your service. Ask them some questions about what they are expecting to get from your service.  If there is a knowledge gap you need to educate them.  Don’t launch into an explanation full of industry jargon.  Try and use everyday language where possible or if you absolutely have to use jargon make sure you educate your client in the basics. When you ask a client for approval to proceed let them know what they are approving.  Is it the concept, is it every word and format on the page, is it something in between?  Your understanding of what is being approved is likely to differ from your client’s. Use your website and social media to write about your process, provide examples of work you have completed previously and provide articles that may assist the client to understand your service.  If they come to you with a good understanding and clear expectations, the process will flow much more smoothly.   Client Communication Your clients want to know that they are dealing with a real person not a robot.  If your client contacts you, respond with a short personal response in a reasonable timeframe.  If a client doesn’t hear from you, they are probably wondering if you received their message at all.  On larger projects communicate your progress at regular intervals so your client is aware that progress is being made. Delays sometimes can’t be avoided, when a delay is anticipated inform your clients as soon as possible, tell them why and provide a realistic timeframe for the new date/time of supply.  Most clients are understanding if given advance warning. If your client has specifically asked for something and you don’t agree, don’t ignore it, they have obviously asked for a reason.  As the expert it is your job to guide them to a suitable solution.   Team consistency Make sure everyone involved in your business follows the same process.  Consistent positive experiences are appreciated by your clients.  No doubt you understand your client’s business and their requirements, so make sure other staff or contractors also familiarise themselves with the client.  If each time your client contacts you they have to explain who they are, what they do and other questions which they have answered many times before it can get a little irritating!  Ensure client records are maintained and accessible so that your hard work isn’t undone.   There are many other methods to ensure client expectations are met however when those listed above are implemented well it will make a big impact to the way your client experiences your business.   What do you do to manage client expectations?

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Managing Customer Support For Your Early Stage Startup

Customer support is one of the most important departments. It should run right, and no other way around it - there's no middle point.  Can a single tool help us run our department successfully? Let's look for an integrated solution instead - Kayako for example.  The power of excellent customer service: Have you ever thought about asking something in exchange from your customers?  If you want to cause a positive impact, then you need to manage your customer support department right. There is no other way around it, because you do it either right or wrong, no middle point. Therefore, it is important to manage it properly, and in this article, you are going to learn how. It can set you apart from your competition and allow you to cultivate a loyal following that will support you in growing your business. This is exactly what you need in the early stages of your startup, so, let’s see what you can do. Don’t Look For a Tool, Look For an Integrated Solution It is a misconception to think of customer service as a one-facet thing, when in fact, it is multi-faceted. Therefore, using a tool to manage it all is ineffective. You need an integrated solution that considers all of these facts of modern customer support. Ideally, you want something that includes different support channels (social media, live chat, inbox, self-service portal, etc.) and that allows you to track all the data, so you can analyze it. You need an all-in-one and data-driven solution. Sounds like a unicorn, right? Well, think again, because it exists due to the needs of modern business. Not only one, but different options are at your total disposal, however, like everything else in this world, some are better than others, and in this case, Kayako is the answer. Why? Because it is easy to use, data-driven comes with tons of integrations and is fully adaptable to the needs of your startup. Therefore, if you want to manage customer support the right way, then start off with the right foot and select a solid integrated solution that takes care of everything that customer service covers.   Be Fast People are more impatient than ever before, and instead of complaining about it, you need to just embrace the reality and deliver what it demands: fast responses, very fast. Your job is to make customers feel satisfied, and if answering fast to their issues can do that, then do that. As simple as that. However, a warning here: don’t reply just for the sake of replying. You must be fast, yes, but your messages need to deliver exactly what the customer is looking for. Be fast and go straight to the point to solve the problem as soon as possible. That will pay off, big time.   Personalization Pays Off Again, another reason to have an excellent customer support software, because if you want to make interactions more personal, then you need to go for personalization. People want to feel important and not just like another number in a long list. You must make them feel that way to strengthen the bonds that unite them with your brand. This is where success resides at, you need to make them feel good, better than what your competition could ever offer. That is why you must personalize every single interaction when bringing customer service. It is hard to do if you rely on only one tool that doesn’t track anything at all, but when your software lets you know everything about the customer in an instant fashion, then everything becomes much easier, and of course, the results will be wonderful.   Ask For Something in Exchange When you bring a stellar-quality customer service, and your customers are happy, you can ask for something in exchange, because they will be in the mood to do so. It can be a review on one of your social media profile, a review about one of your products or services, subscribing to your email list or YouTube channel, completing a small survey to evaluate your customer service, etc. Use the power of excellent customer service to make your startup grow and prevail in time.   Bottom Line: Customer support is one of the things that will make your startup successful. You have an excellent product/service, your marketing campaign is rocking, so don’t forget about bringing an amazing customer service, because it will pay off: customers will love you, they will be loyal fans and they will refer your brand to others, and remember, word of mouth is powerful.

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