Google AdWords is an important advertising avenue for small businesses because of its low-cost base, data driven design and access to a wide range of consumers. Hiring an AdWords consultant or agency can help improve your conversion rate, better manage your pay-per-click (PPC) campaigns and gain new customers.
What is an AdWords consultant?
A Google AdWords consultant is an expert at PPC ads, in particular for Google. They are essentially online marketers with a focus on search engines, keyword research, ad creation and PPC campaign management. AdWords consultants can obtain training and certifications from Google.
What is the difference between an AdWords consultant and SEO consultant?
The difference between AdWords and SEO consultants is in their areas of expertise. AdWords consultants are the pros to hire for Google AdWords management and search engine advertising while SEO consultants are experts at improving your content's ranking organically.
Which is better, Google AdWords or Facebook Ads?
Google AdWords is better for targeting people who are ready to buy your product or use your service while Facebook Ads is better for increasing brand awareness and reaching out to new audiences. It is advisable to do a combination of both in your marketing campaigns.
Who should use Google AdWords?
Google AdWords is for small businesses that need to catch the attention of people researching product and services that you provide. It is effective for local businesses because Google considers a person's location when serving results. You can hire AdWords agencies to manage and improve your PPC projects.
How to hire the best AdWords consultants or agencies for your business?
Find these traits and criteria when hiring the best AdWords consultant or agencies for your business:
- They are certified: AdWords experts can get training and certification from Google to understand the latest rules, trends and strategies.
- Their niche: Find AdWords experts who have experience serving your type of business or industry.
They know the competition: You're also competing with other businesses in the industry and a good consultant knows how to navigate so you come out on top.
They are good to work with: Lastly, hire those who are transparent, responsive and proactive in their work and communication with you.