Branding strategy

Brand strategy
Brand strategy
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Develop a winning brand strategy within your budget and resources.

Brand building workshops
Brand building workshops
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Host workshops and training sessions to educate your employees or improve your brand further.

Corporate identity development
Corporate identity development
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Develop a consistent corporate identity that reflects your product or service.

Brand design and development
Brand design and development
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Bring your brand to life through design and a plan of action to imprint your brand in the customers' minds.

Company and product naming
Company and product naming
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Find the right name, tagline and positioning for your business, products or services.

Visual identity

Logo design
Logo design
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Get the perfect logo design that reflects your values, mission and identity.

Brand application
Brand application
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Protect your brand across multichannels and outlets with a consistent branding application.

Business cards
Business cards
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Design and produce business cards, whether printed or digital for your business.

Stationery
Stationery
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Streamline branding for all your stationeries such as papers, files, badges, pens, etc.

Website
Website
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Ensure consistent visual branding across your website and emails.

Brochures and catalogues
Brochures and catalogues
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Branding designs for all printed materials such as brochures, catalogues, flyers, and other handouts.

Signs
Signs
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Branding designs for your signboards, billboards, poster, bunting, etc.

Branding materials

Stationery application
Stationery application
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Apply your brand across all physical materials such as stationery and decor.

Style guides
Style guides
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Develop a brand style guide to achieve consistency in font, colours, patterns, taglines, attitude, values, etc.

Branding expert

Your brand is your business’ personality in the mind of the public, your staff and your customers. It incorporates everything from your logo, to your marketing, to your brand identity and your story. It’s everything that people think of your business. There is a range of services that you will need to utilise if you want to create a successful brand.

How is a brand created?

The very first step in any branding project is brand strategy. This involves asking questions about your business like:

  • Who are we?
  • Who is our target audience?
  • Why should they choose us?
  • Who are our competitors?
  • What makes us different to them?
  • What are we best at?
  • What’s the key benefit we offer our customers?
  • What do we stand for as a business?

Branding specialists will help you answer these questions with research, client interviews, brand workshops and marketing science. Answering these questions gives your business direction and helps guide important business decisions while giving you and your employees a sense of identity and purpose.

What will my branding project consist of?

  • Brand strategy
  • Brand building workshops
  • Company and product naming
  • Logo design
  • Brand design and development
  • Corporate identity development
  • Stationery application
  • Brand application
  • Corporate identity style guides
  • Advertising & marketing style guides
  • Corporate language guides

You may not need all of these if you are starting a new business - the most essential elements will be your company name, your logo, your brand design and your corporate identity.

What sort of professionals are involved in a branding project?

  • Market researchers help you understanding the existing marketplace and your competitors so you can better craft an effective strategy.
  • Marketing strategists use the research to build a plan, set goals and track progress towards those goals.
  • Graphic Designers create the visual elements of your brand, such as the logo and style guide, which will determine how your brand looks and feels.
  • Copywriters, content writers and bloggers will create a communication style for your business and use it to speak to your target audience.
  • Advertising specialists will apply your brand to your advertisements, which will help generate exposure and interest in your business.
  • Photographers will take photos that support and enhance your brand image, for use across a range of mediums.

How can I use my brand to advance my business?

Your brand is put to work in any and all forms of communication your business makes with the public, your customers and even your staff. Any form of marketing or advertising should be created in line with your branding style guide and language guide to ensure that you are consistent across all mediums. This will help you build a credible and recognisable business. Examples of where your brand will be utilised include:

  • Television, radio and print advertising
  • Direct marketing
  • Your website
  • Digital marketing
  • Social media marketing
  • Email marketing
  • Business communications (both internal and external)
  • Annual reports
  • Quotes
  • Internal documents
  • Stationery

Your staff should be fully educated on how to represent your brand as well. The way they speak to customers, the language they use and how they manage your business relationships should all reflect your brand and support your core values.