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Consistent application brand across multi-channels
Your brand is your business’ personality in the mind of the public, your staff and your customers. It incorporates everything from your logo, to your marketing, to your brand identity and your story. It’s everything that people think of your business. There is a range of services that you will need to utilise if you want to create a successful brand.
How is a brand created?
The very first step in any branding project is brand strategy. This involves asking questions about your business like:
Branding specialists will help you answer these questions with research, client interviews, brand workshops and marketing science. Answering these questions gives your business direction and helps guide important business decisions while giving you and your employees a sense of identity and purpose.
What will my branding project consist of?
You may not need all of these if you are starting a new business - the most essential elements will be your company name, your logo, your brand design and your corporate identity.
What sort of professionals are involved in a branding project?
How can I use my brand to advance my business?
Your brand is put to work in any and all forms of communication your business makes with the public, your customers and even your staff. Any form of marketing or advertising should be created in line with your branding style guide and language guide to ensure that you are consistent across all mediums. This will help you build a credible and recognisable business. Examples of where your brand will be utilised include:
Your staff should be fully educated on how to represent your brand as well. The way they speak to customers, the language they use and how they manage your business relationships should all reflect your brand and support your core values.