Find Top Content Marketing Agencies Near You

Content Marketing Agencies 

"According to a 2018 study done by Digital Silk, "91% of B2B marketers use content marketing to reach customers, and 86% of B2C marketers think content marketing is a key strategy."

But, even if you do include content marketing in your holistic marketing approach, you still might be like 63% of businesses that don't have a documented content strategy or feel like 60% of companies who struggle to produce consistent content.

And that's ok. Most small to medium businesses do.

You have a business to focus on.

Still, if you're aware of the benefits of content marketing and struggle to plan a strategy or produce content consistently, then you should consider hiring a content marketing agency.

What is a content marketing agency?

 A content agency, or a content marketing agency, provides content-based services to brands. These content agencies design, organize, and sometimes implement content for brands to grow their online presence. 

When companies started conducting business and sharing information with customers online in the late 1990's content marketing was born. Content marketing agencies jumped in to fill the needs of businesses that could not hire an in-house content marketing team or needed assistance with the direction and implementation of a content marketing strategy.

Why should I hire a content marketing agency?

 You should consider partnering with a content marketing agency for several reasons:

• Reduced Cost and Overhead. Hiring a content agency saves you money on hiring staff, purchasing marketing software, hardware equipment, office space, and additional hidden costs. 
• Expand Marketing Capabilities. Because content marketing agencies take on the tasks your team doesn't have time for, you're able to stretch your marketing efforts with the extra support from the content marketing service staff.
• Instant Proficiency. Just as you are an expert in your field, content marketing professionals are experts in getting clients results from planning, creating, and implementing content marketing systems. 
• Additional Support. When you hire a content marketing service, you'll instantly get access to not only creative teams with experience creating results-driven content for clients but additionally backend support and sales teams.
• Fresh Viewpoints. Sometimes when business owners create content in their niche for an extended period, they can fall into a pattern or run out of content ideas. When you hire a content marketing service, you'll receive new outside perspectives that are sure to shake up your business as usual content creation cycle. 
• More opportunities. Since you aren't directly managing the content marketing team, you will be free to focus on advancing and developing your business in other ways. At the same time, you can feel confident that your marketing efforts are improving as well, without the hassle of managing a team.

 What services do content marketing agencies offer?

 Content marketing agencies can offer various services depending on the company; however, many content marketing companies provide: 

• Strategy Development
• Market Research
• Brainstorm content idea
• Content creation (including blogs, videos, editorials, graphics, and various other copy types.)
• Editing
• Publish and distribute content
• Market your content through partners
• Optimization for SEO/Keywords

How do I hire a content marketing agency?

 There are many exceptional content marketing agencies out there. Here are some pointers to help you find the right fit for your business:

1. Decide your needs and goals: What do you want a content marketing agency to do for you? Which of the services above would you like provided for your business? Can they do it for you?
2. Allocate a budget: What budget can you realistically work with to achieve your goals? Do you have an in-house marketing team with the knowledge and time to accomplish some of these tasks?
3. Scope out the market: Look for content agencies that have worked with businesses similar to yours. Do they have expertise working in your niche?
4. Review their portfolio and case studies: A good agency is transparent and eager to show you their work. Avoid agencies who are reluctant to show you their work. Do they have a blog of their own? This is an essential factor when determining a content agency. Do they practice what they preach for their own business?
5. Prioritize value over price: When it comes to any investment in your business, cheaper isn't always better. Rather than price, think about the potential Return on Investment rather than cost. A service may be more affordable but could cost you more money in the future by not delivering on what they promised. Would you rather pay $100 a month and see $500 in sales or pay $200 a month and see $5000 in sales?

What questions should I ask a content agency?

 These are some questions to ask potential partners' when looking for the right fit:

• What experience do you have working with businesses in my industry?
• Can you provide a breakdown of the quote offered?
• Do you outsource any work?
• What will the turnaround be for this project?
• How often will you communicate with me, and how?
• How is the agency structured? Do you have dedicated specialists in different areas?

What are content marketing agencies ' pricing models?

 There are three main price models for content agencies:

1. Hourly: This is the most straightforward pricing model, and it can be better if you're still trying to assess the scope of work involved.
2. Milestone/project-based: If you have a straightforward project mapped out and need clear deliverables, you'll likely be charged on a project basis.
3. Retainer: This is most suited to ongoing projects that require a larger volume of work to be produced with multiple revisions.

How much does it cost to hire a content agency? 

 The cost of hiring a content marketing agency depends on the type and scope of the project, how long it will take, the resources you need, and other factors.

The hourly rate to hire a content marketing specialist in Australia ranges from $25 to $150 per hour to give you an idea.

Monthly project retainers usually cost around the $2,000 mark, but again, this can vary considerably based on the services you need.

What are some common mistakes when hiring a content marketing agency?

• Assuming they know what you know: your writer can't read your mind, so it's important to go into as much detail as you possibly can about your business and the purpose of using their writing
• Not having clear expectations and goals: while it can sometimes be difficult to know exactly what you need before seeing a draft, having unclear or uncertain goals is bound to lead to more rewriting
• Not discussing fees: every writer will have their own protocol for dealing with additional rewriting, and if you don't discuss it with them upfront you may wind up with an invoice you didn't expect
• Not providing detailed feedback: it's not enough to simply say we want it to be punchier, you need to go over the writing with a fine tooth comb and indicate what works, what doesn't work and why

You can find the right content marketing agency for your business right here on SavvySME.

We can introduce you to some of the best agencies in your local area. All you need to do is answer a few questions about your project to get underway.