Digital marketing offers the perfect combination of a mass audience, data-driven analytics and lower cost base than traditional marketing. The best digital marketers and agencies are experts at cutting through all the digital noise in your target buyer's life to showcase your brand, product or service.
What services do digital marketing agencies offer in Melbourne, VIC offer?
Digital marketing agencies in Melbourne, VIC offer these services:
- Market research
- Email marketing
- Social media marketing
- SEO and SEM
- Content marketing
- Digital advertising such as digital tv, radio, billboards, display advertising, social and PPC ads
- Mobile marketing
- Affiliate marketing
- Online reputation marketing and management
Why is digital marketing important for your small business?
Digital marketing is important because more and more people are online nowadays, either researching, leaving reviews, buying, selling, using a service or hiring. A good digital marketing strategy and project should integrate seamlessly into and form part of an effective sales and marketing funnel.
Why hire a digital marketing agency?
You should hire a digital marketing agency because the wrong strategy can give you bad results and waste your money. Furthermore, an agency has many experts under one roof with lengthy experiences across various businesses. They can see the big picture and build a profitable digital marketing funnel to grow your business while freeing up your time.
Which is the best digital marketing agency in Melbourne, VIC?
To hire the best digital marketing agency in Melbourne, VIC :
- Hire locally, if relevant: An agency in Melbourne, VIC will understand the local market, social lingos and consumer behaviour better than an agency that is based in a foreign country. It is best to find local digital agencies if your target market is mostly local.
- Look past the awards: Awards and accolades are a decent barometer, but it shouldn't blind your judgement. It is more crucial to hire an agency that understands your needs and can present a holistic solution for your business.
- Talk to previous clients: Whether it is over the phone, through online messaging, emails or face-to-face, talking to an agency's previous clients can help immensely with hiring the right agency for your business.
- Find online reviews and ratings: Nowadays, it is easier to find online reviews and testimonials on a business. However, you should only trust reviews on genuine long-running websites.
- Find out the actual resources you will get: When you hire a big and top digital marketing agency, you should be cautious of paying for senior executives but only getting juniors to work on your project. A good agency will be transparent over who is going to work on your account.
- Be wary of outsourcing too much: Some marketing agencies may outsource a lot of the tasks overseas, even though they are based locally. While outsourcing overseas isn't bad, the quality of their work can deteriorate if they outsource based on cost, and not value.
- Compare based on value not cost: Always look at the value or benefit you are getting from an agency instead of the actual dollars and cents you are forking out. By framing your mindset to a value-based evaluation, you will have a more successful project or job.
- Place priority on integrity and accountability: An agency with high integrity will never compromise their work or undermine your needs, while an accountable one will never shift the blame back to you but will try to solve the issues you encounter.
- Find an agency you can work with long term: Every successful marketing campaign or project is born from a good long-term working relationship between the client and agency. Hire agencies with similar cultural values and work ethics as yours for a fruitful relationship.
What are the best digital marketing tools that agencies use?
The best digital marketing tools that agencies use are:
- Email marketing software: Popular platforms are MailChimp, Constant Contact, Campaign Monitor, Emma, GetResponse, AWeber, ConvertKit
- Social media marketing: Examples are native social media tools such as Facebook Business Page, Twitter and Instagram Business and scheduling and management tools such as Buffer, Hootsuite, SproutSocial
- SEO and website analytics: Check out Google Keyword Planner, Google Search Console, Google My Business, GA, SEMRush, Moz, Backlinko, Ahref and KWFinder.
- Website marketing: There are website builders such as Wordpress, Wix and Shopify and landing page builders such as LeadPages, UnBounce and InstaPage.
- Content marketing: You can use idea generation and competitor spying tools such as BuzzSumo, Reddit and Quora and content planning and management tools from CoSchedule and Hubspot.
- Video marketing tools such as Animoto and Wistia.
- Advertising platforms: Popular ones include Google Ads, Bing Ads and native social media ad platforms,such as Facebook Ad Manager and Twitter Ads.
- Affiliate marketing: The best and biggest affiliate programs are from Ebay, Amazon and Shopify.
- A customer relationship management (CRM) software: A CRM is used to integrate many of your marketing in one platform from customer database, behaviour tracking, email marketing and social media marketing. The best tools used by small businesses are Insightly, AgileCRM, Zoho CRM, Salesforce, Hubspot CRM.
- Project management software: Use tools such as Trello, Asana, AirTable, Slack and BaseCamp to plan and organise your marketing projects.
