Display Advertising Agencies
Display advertising allows you to create targeted ads and place them on websites and platforms to reach the right audiences when they are most likely to engage with your brand. Display ads help spark an interest in your products or services, generate conversions and boost sales. But how do you get started?
Display advertising agencies are experts in the entire process of creating and managing a display ad campaign including strategy, planning, design, campaign management, analytics and reporting. They understand the ins and outs of targeting and remarketing for your particular industry and can help you stretch your advertising budget further.
What is a display advertising agency?
A display advertising agency specialises in creating display advertising campaigns to help you achieve your advertising goals, whether it’s to boost sales, get more leads or build more brand awareness. They can help you devise a strategy, design and set up ads and manage your campaigns for various ad networks including the Display Network, the Facebook Ads Network and other platforms.
What are the benefits of hiring a display advertising agency?
There are many benefits of hiring an agency including:
- Expertise
- Higher ROI
- Clear reporting
Online advertising is a whole world in itself. It comes with its own challenges and industry best practices that you might not be aware of. Agencies have extensive experience and skills to create campaigns that drive real results. They have a thorough understanding of sales funnels across different industries and business models and can align your strategy to suit.
As well as the analytics side of things to ensure your strategy is on point, display ads are creative. One of the great things about display ads is being able to use text and rich visual media, but this can be a wasted opportunity if you don’t know what works or how to create visual graphics, videos and compelling ad copy. Agencies have creatives dedicated solely to designing your ad and writing copy that converts.
Setting up targeting options, bidding strategies and campaign management can be confusing at first and if you’re new to the game there’ll be a bit of a learning curve involved. Agencies cut straight to the chase so you can save time, spend your budget where it counts and minimise waste. With this comes a higher return on investment (ROI) - while it might seem like an initial investment the return is often much higher than what you could generate without the expertise.
Lastly, agencies can provide you with detailed reports with campaign insights that can be useful across different areas of your business. They can help you understand what worked well and what didn’t work so well, as well as insights into your target audience behaviours.
What services does a display advertising agency offer?
Display advertising agencies offer a full suite of services including:
- Campaign strategy and planning: Agencies have worked with a diverse mix of businesses and can help you get crystal clear on your campaign goals and map out a clear plan of how to achieve them.
- Ad design: With a full team of copywriters designers, agencies can create messaging and creative media that stands out in crowded online spaces and entices prospects to learn more.
- Set up: Setting up a campaign requires choosing the right targeting options, installing tracking cookies and purchasing ad space on different networks.
- Management and optimisation: The work continues even when a campaign is live - the key to success is closely monitoring ads and optimising them to maximise your ad effectiveness and spend.
- Reporting and analytics: Get monthly reports with key insights into your campaign performance and other insights to improve your overall strategy.
How much does it cost to hire a display advertising agency?
The cost to hire a display ad agency varies depending on the scope of your campaign and the type of services required. They may charge you on an hourly basis, a per-project basis or a monthly retainer fee. To give you an idea, the hourly fee starts at around $75 and can exceed $200 per hour depending on experience. Monthly retainers can start from $400 for basic ad management practices. The average monthly cost for small businesses is around $2,000.
How do I hire the best display advertising agency?
To hire a display advertising agency you need to:
- Set your goals: Get a rough idea of your campaign goals - this will help you sift out the most suitable agencies.
- Decide what you will outsource: Do you need to outsource full strategy and campaign management services or will you outsource certain tasks and keep the rest in-house?
- Submit a job: Submit a proposal with your project requirements on SavvySME and we’ll introduce you to agencies that fit.
- Get proposals from suitable agencies: You’ll receive a number of proposals from agencies that can provide the services you’re looking for.
- Compare proposals: Check out their business profiles to see the type of projects and businesses they’ve worked with, and to see what previous clients have said about them.
Make sure the proposals provide a breakdown of costs and the agency is transparent about what their services include. You need to ensure they’re a good fit for your business and budget.
We can introduce you to display advertising agencies that are ready to start working with your business on SavvySME. Simply answer a few questions to get started.
