Find Top Media Buying Agencies Near You

TV, radio and other paid media advertising campaigns often require quite a bit of work behind the scenes. In order to get the most out of your campaigns and your advertising budget, it’s crucial to have a clear ad concept, find and utilise consumer insights and purchase ad space that gives your ad the greatest chance of success.

Although it’s possible to do all of this in-house, creating and running effective ad campaigns is time-consuming. Unless you have expertise in media production, planning and buying, it can seem like a minefield. That’s where a media buying agency comes in. 

But what exactly is a media buying agency and how can they help you?

Our goal is to introduce you to the services offered by media buying agencies and how to hire one. We can also introduce you to media buying agencies in your local area to get the ball rolling with your campaigns.

What is a media buying agency?

Media buying agencies specialise in identifying and purchasing ad space on channels that align with your target audience and advertising objectives. Some media buying agencies also offer production services, but their primary focus is on media strategy and planning.

Media buying agencies have strong industry connections and can identify the best markets and channels to maximise the positioning of your campaign, and for the best price. They have high buying power and can negotiate better rates to help you stretch your advertising budget as far as possible. 

What does a media buying agency do?

Media buying agencies offer a range of services including:

• Media strategy 
• Media planning
• Media production 
• Media research 
• Media buying 
• Campaign analysis 

So why should you consider working with a media buying agency versus doing it in-house?

Why should I hire a media buying agency?

Here are some of the top advantages of working with a media buying agency:

• Expertise
• Negotiation power
• Efficiency 

Media buying agencies have years of experience and understand the ins and outs of traditional and digital markets, audience segments and channels. They understand current trends and can offer insights to help you get the best results. 

With expertise comes industry connections, and media buying agencies have built strong relationships with media outlets and vendors that lends them trust, credibility and buying power. They can negotiate competitive rates and more favourable terms and conditions on your behalf (often saving you much more than you could on your own). 

Many people don’t realise the amount of grunt work that goes on behind TV and radio ads. Media buying agencies do all of the heavy lifting including research, dealing with media sales reps, accounting issues and more. This frees up your time to continue with high priority and business as usual tasks.

How much do media buying agencies charge?

Most media buying agencies charge a commission – usually ranging between 5% to 15% of your total ad spend. Depending on the services you need, they may charge a fixed fee instead. This is common for things like strategic planning and campaign reporting. 

How do I hire a media buying agency?

Here are a few tips to help you find the right agency for your business:

• Determine your goals: Have a crystal clear idea of what you want to achieve. An agency can help you so much more when you know what you want. 
• Set a budget: Ideally, you should sit down with an agency to determine how much work is involved and work out a budget that satisfies both parties.
• Contract terms: A good agency will ensure you understand the contract terms of your agreement. They should be transparent and answer all questions relating to costs, terms and conditions, processes, etc.
• Working style: How will they manage your account and communicate with you? How do they measure results? Make sure their working processes and style align with yours.

If you’re looking to create a TV or radio advertising campaign, we can connect you with media buying agencies here on SavvySME. Simply answer a few questions about your project to get started.