Find Top Digital Agencies Near You

Digital Agencies

Whether you have a great online business idea, you want to create a website for your bricks and mortar business or simply want to improve your existing website - you will most likely need the expertise of a digital agency.

What is a digital agency?

A digital agency is a company that helps your business compete in the digital landscape, focusing on user experience, marketing and digital design for mobile, web and digital devices. 

Full-service agencies offer a full range of digital services -  in both web development and design and marketing.

There are other types of agencies you may know about but they vary slightly. 

For example, a digital marketing agency specialises in online and digital marketing strategy and execution and may not offer web design and development services.

And then there are creative agencies that specialise in brand design, brand image and content creation.

Why should I hire a digital agency?

Starting and running an online business comes with its fair share of challenges -from back-end web development roadblocks and ensuring your site is responsive, to optimising user experience and attracting more organic traffic to your site.

Digital agencies have the expertise to not only get you set up, but to help you create an online business that will thrive in what is an extremely competitive market.

Here are some of the benefits of hiring a digital agency:

• Access to technical expertise
• Meet deadlines
• Manage your budget more effectively
• Keep your finger on the pulse of new trends 

What services do digital agencies offer?

Digital agencies offer a full scope of digital services including:

• Domain registration
• Web hosting
• eCommerce strategy
• Email hosting
• Local listings
• User experience (UX)
• User interface (UI) design
• Google AdWords
• Custom build website design
• Digital advertising
• Market research
• Disaster recovery
• Digital content creation
• Web development
• Search engine optimisation
• Wireframing
• Prototyping
• Information architecture

How do I hire a digital agency?

There are a lot of amazing digital agencies out there. Here are some pointers to help you find an agency that’s the right fit for your business:

1. Decide your needs and goals: What is it that you want a digital agency to do for you? E.g. Do you want to make your existing website more user-friendly or get help with digital content creation?
2. Allocate a budget: What budget can you realistically work with to achieve your goals? Do you have any in-house staff that can take on smaller tasks or learn how to?
3. Scope out the market: Look for digital agencies that have worked with businesses like yours in the past. Also make sure they have expertise in the particular services you need.
4. Review their portfolio and case studies: A good agency is transparent and eager to show you their work. Avoid agencies who are reluctant to show you their work.
5. Prioritise value over price: When it comes to any investment in your online business, cheaper definitely doesn’t mean better. Always consider what impact something will have in the bigger picture and evaluate the price based on what you will get.

What questions should I ask a digital agency?

Here are some questions you can ask to steer you in the right direction of hiring the best agency:

• What experience do you have working with businesses in my industry?
• Can you provide a breakdown of the quote offered?
• Do you outsource any work?
• What will the turnaround be for this project?
• How often will you communicate with me and how?
• How is the agency structured? Do you have dedicated specialists in different areas?

What are digital agency pricing models?

There are three main price models for digital agencies:

1. Hourly: This is the most straightforward pricing model and it can be better if you’re still trying to assess the scope of work involved.
2. Milestone/project-based: If you have a clear project mapped out and need clear deliverables, you’ll likely be charged on a project-basis.
3. Retainer: This is most suited to on-going projects that need a larger volume of work to be produced with multiple revisions.

How much do digital agencies charge? 

The average hourly rate for digital agencies in Australia ranges from $50 to $200 per hour. However, this figure depends on factors such as the type and scope of the project, project length, resources needed, etc.

For monthly retainers, you can expect to pay in the region of $2,000. However this can vary considerably based on the services you need.

Where can I hire a digital agency?

You can find the right digital agency for your business right here on SavvySME.

We can introduce you to some of the best agencies in your local area. All you need to do is answer a few questions about your project to get underway.