Step 1: Answer a few questions

Tell us what you need so we can bring you the right pros.

Step 2: Get estimates

Receive up to five proposals from pros who meet your needs.

Step 3: Hire the right pro

Compare quotes, message pros, and hire when ready.

Top services offered by PR agencies

Audience targeting

Audience targeting

Research your target audience to come up with an effective PR strategy.  

FROM $900

Guest blogging

Guest blogging

Identify guest blogging opportunities, write guest posts and amplify the content.  

FROM $350

Media channels

Media channels

Magnify your PR strategies across online or traditional channels, using journalists, bloggers and influencers.  

FROM $450

Messaging

Messaging

Devise the correct messages or guidelines in line with your brand in all your communications.  

FROM $140

Newsletters

Newsletters

Create, promote and distribute your newsletters, whether printed or digital to journalists, bloggers and influencers.  

FROM $250

Press kits

Press kits

Create press kits for launches, products, services and personalities in your business.  

FROM $500

Press releases

Press releases

Write and distribute press releases to journalists, editors, bloggers, reviewers and influencers.  

FROM $595

Publicity events

Publicity events

Plan, host and promote PR events for launches, rebranding exercises, sponsorship and branding campaigns.  

FROM $1,500

Social media PR campaigns

Social media PR campaigns

Utilise social media platforms such as Facebook, Instagram, Pinterest and Snapchat for your PR campaigns.  

FROM $1,000

Speaking events

Speaking events

Plan, host and promote speaking events involving influencers, top speakers and others. 

FROM $500

Average hourly rate for PR Experts in Australia

min rate $46 - $136 max rate







  • Vantage Digital Chinese Marketing
    Vantage Digital Chinese Marketing

    ABN: 38634664118

    Public Relations (PR)

    Sydney

    Vantage Digital is Australia's leading Chinese marketing agency, offering end to end solutions targeting local Chinese in Australia and these in mainland China. We specialise in Chinese Social Media Marketing on WeChat, Weibo and Little Red Book, as well as Chinese Translation and KOL Marketing. With more than 8 years experience and 100's of clients across 10+ industries, we are your perfect end-to-end Chinese marketing partner. We have helped brands like Maserati, KORA Organics, Hyundai, Sydney FC with their China Journey.

  • Bay Public Relations
    Bay Public Relations

    ABN: 86199543706

    Public Relations (PR)

    Randwick

    Bay Public Relations is a full-service public relations consultancy that specialises in delivering powerful communication programs that work. Media publicity, content creation, social media, sponsorship, events, collaborations and creative activations are just some of the elements we employ to ensure outstanding results and client satisfaction. We are a senior team of experienced practitioners and pride ourselves on offering a professional service. Our strengths are achieving extensive media coverage and consumer engagement by blending traditional media relations with innovative and exciting social media campaigns and activations. Our comprehensive reporting means that clients can always see a valuable return on investment.

  • Enever Consulting Pty Ltd
    Enever Consulting Pty Ltd

    ABN: 22120424535

    Public Relations (PR)

    Spring Gully

    At Enever Group we are committed to excellence in all that we do. Our founders Clive Enever and Linda Reed-Enever are leaders in their fields and offer strategic coaching mentoring and services in our offerings here at Enever Group. BUSINESS STRATEGY Our Business Strategy Team is lead by Business Strategist Clive Enever. Clive brings over 30 years experience to the table and your business. WE CREATE IMPACT Our Marketing Team led by Linda Reed-Enever are known for creating impact. Linda’s superpower is ideas and working with her and our marketing team supercharges your brand.

  • Backtobasics Communication Services
    Backtobasics Communication Services

    ABN: 72419055452

    Public Relations (PR)

    Indooroopilly

    Backtobasic Communication Services is a boutique marketing consultancy based in Brisbane. We provide clients with a personalised approach. We listen and apply that knowledge to develop core strategies and effective marketing tools to achieve your goals. Founder and Marketing Communication Specialist Adriana Summers has over 20 years of experience working as a marketing communication specialist for government and private industries before setting up her own consultancy seven years ago – Backtobasics Communication Services. Adriana's aim is to help companies without inhouse marketing to manage their brand and communicate their story at an affordable price while providing expertise and personalised service. Backtobasic provides services such as strategic marketing plans, social media management, copywriting services for website, blogs, newsletters, brochures and traditional media, plus value-adding through networks. FREE first consultation to review marketing and strategy advice.

  • Smart Solutions PR
    Smart Solutions PR

    ABN: 55470157552

    Public Relations (PR)

    Elwood

    Smart Solutions is a multi-award-winning brand communication, media marketing and content publishing firm based in Melbourne, Australia. Serving the needs of businesses nationally and beyond, we have achieved over $25 Million in Free media space for our clients and projects. Generating international media coverage for diverse businesses, entrepreneurs, speakers and experts has been the core activity for Smart Solutions, however with events, publishing and content creation, social media, digital marketing, media buying and marketing mentoring, the team can assist you with any marketing related matters - regardless at which stage your business is at or who/what your target markets are. Reach out for a Free Orientation call 1800 992 150

  • Four Drunk Parrots
    Four Drunk Parrots

    ABN: 38623656655

    Public Relations (PR)

    Ballina

    At Four Drunk Parrots, we can't fly, but we always aim high. We help brands connect in a meaningful way with their audience, establish relationships and advocate for real-world connection. As specialists in Inbound Marketing, we believe in creating content that resonates at a real, human level and providing genuine value. We often operate as Chief Marketing Officer for our clients, small and medium-sized businesses, particularly when they don't have an in-house marketing team. If you're looking for a list of services, we can offer: Marketing Strategy; Social Media Marketing; Content Creation; Email Marketing; SEO Services; Google Adwords; Website design and build... anything that your business requires from a marketing perspective. But, to be honest, we prefer to have a conversation, listen to your vision, and help you build something beautiful.

  • Bright Owl Marketing
    Bright Owl Marketing

    ABN: 33606489061

    Public Relations (PR)

    Elwood

    Bright Owl Marketing provides results-focused and affordable marketing solutions that boost leads, sales and profits for business that want to grow. Bright Owl Marketing can handle all of your marketing requirements, from web design and email campaigns through to creating tailored marketing plans, project management, brand identity, social media, public relations, Google search and direct marketing campaigns – we can help. Think of Bright Owl Marketing as your outsourced marketing department, freeing you to concentrate on running your business without worrying about where your next enquiry or sale will come from. Bright Owl Marketing Consultants will deliver the best online and offline marketing solutions tailored specifically for your business needs, applying top agency quality at affordable small business rates!

  • Adoni Media
    Adoni Media

    ABN: 98161406006

    Public Relations (PR)

    Spring Hill

    We specialise in corporate communication, media relations, PR strategy, crisis communication plus hands-on media and interview training. Our team can also offer expert experience in investor relations, digital marketing, advertising and law. Our focus is on delivering achievable and measurable outcomes for our clients who have included major international and national brands, legal firms, resource companies, entertainment giants, aged care and health sectors.

  • Barr None Group
    Barr None Group

    ABN: 33767537608

    Public Relations (PR)

    Melbourne

    Barr None Group is a boutique brand strategy and marketing effectiveness agency. We help brands that think big, make more effective marketing decisions and investments. Barr None Group was founded by Steph Barr, an award winning brand and creative strategist who has dedicated her career to figuring out what makes marketing effective. Steph is passionate about building brand value. With over 15 years experience, Steph has worked for Australia’s biggest and best marketers both agency and client side, helping Telstra achieve its current status as Australia’s most valuable brand, and creating the strategy behind some of the world’s most effective advertising campaigns. Our services include: Market Research, Brand Strategy, Marketing Strategy, Marketing Effectiveness Tracking and Optimisation. We also have a campaign based PR branch - Barr None PR, as we find PR is always an effective strategy!

Public Relations (PR) Firms

Public relations (PR) is all about cultivating others’ perception of your business and its offering - be it the general public, employees, potential customers, investors and any other stakeholders.

By establishing an authentic and credible brand image, consumers will feel invested in you and will be more likely to choose you over your competitors.

Creating a public image for your business with various media, finding the right channels and media management is no small feat. 

That’s where a PR firm can step in to help.

Why do businesses need PR?

PR provides you with a platform to engage the public positively, which can significantly raise the public perception of your brand while giving you exposure. 

If your business can find significant value in strong PR, you should consider hiring a PR firm or agency, as they are the experts in creating a compelling story and getting it into the right hands.

What is a PR firm?

The role of a PR firm is to craft communications and present the ‘face’ of a business in the public domain via the media.

For this reason, PR is an essential part of branding and brand strategy because it defines the way a brand is perceived by the public at large.

PR specialists are typically experts in communication and rhetoric, with strong writing spoken communication  skills. 

In some sense, PR is about spinning news events in the company’s favour. To do this, PR firms work to fully understand your business and work towards a long-term branding and PR strategy.

What are the different types of PR firms?

There are various types of PR firms that may offer general or more specialised services:

  • General PR
  • Crisis management
  • Internal communication
  • Press communication
  • Community management 
  • Public affairs
  • Non-profit PR

Why hire a PR firm versus do it yourself public relations?

Brand image is everything, and that’s why PR is important for every business.

Bad press can tarnish a business’s reputation and good press can skyrocket brand awareness and sales.

Although it may seem obvious that mega brands and corporations need a dedicated PR team and robust strategy, it’s less obvious when it comes to PR for SME businesses.

PR for smaller businesses is on a much smaller scale, but it’s just as important. 

While it may seem like it’s easier and cheaper to do your own PR, here are some of the benefits of hiring a PR firm versus the DIY option:

  • Save time
  • Minimise rooky error mistakes
  • Access to a comprehensive media list and stronger media relations
  • Create strategic campaigns that will drive engagement 

What services do PR firms offer?

PR firms offer a vast range of services including:

  • Crisis management
  • Press releases
  • Reputation management 
  • Social media/community management 
  • Media relations
  • Organising speaking events
  • Media training
  • Outreach
  • Copywriting
  • Creating press kits

What is a press kit?

A press kit, or media kit, is a customised package or promotional and communication materials that PR firms create for businesses.

It contains information about your business, services or products and company events.

Press kits are mostly used at launches and events to help journalists and other media professionals create press material.

How do I measure the effectiveness of PR?

There are five industry-standard steps to measure the effectiveness of online public relations(as per the Public Relations Society of America  which has been developing PR strategies since 1947):

  • Engagement: Measure the number of people who engaged with an item (social shares, likes and comments).
  • Impressions: Measure the number of people who may have viewed an item.
  • Items: Measure any content (blog posts, articles, etc.) that originally appeared as digital media.
  • Mentions: Measure how many online items mention the brand, organization, or product.
  • Reach: Measure how far the PR campaign managed to penetrate overall and in terms of a particular audience.

When utilising digital marketing, such as social media, you can collect this information and use it to get a sense of how the public is responding to your messaging. 

On platforms like Facebook, mentions are particularly important, because they allow you to see what the audience is saying about you in return. If your mentions are consistent with your messaging, that's a strong sign that your PR is doing well. 

If there is significant dissonance between what you say about yourself and what others say, however, your credibility may be undermined and your PR strategy needs to reposition you back on brand.

How do I hire a PR firm?

There’s a lot of trust involved when it comes to choosing a firm to manage your brand’s reputation.

Here are some key things to look out for to choose the right firm:

  • Decide on your objectives: Get clear on what it is you’re looking to achieve. E.g. Do you want to raise the profile of a new product or service or your overall brand?
  • Set your budget: How much can you realistically set aside for PR?
  • Research your options: What services and value props are different PR firms and professionals offering?
  • Be prepared for their pitch: A PR firm will pitch their offering to you, so be prepared with qkey questions to ask.

You can also ask the following questions to help you decide if a PR firm is the right one for you:

  • Have you worked with similar businesses?
  • What kinds of work have you done for businesses in my industry?
  • What are your capabilities?
  • What will you need from me for a good working relationship?
  • What is your fee structure?
  • How will you communicate with me?

How much does it cost to hire a PR firm?

There is no concrete answer as to how much public relations costs - it all depends on your objectives, the services you require and the budget you’re working with.

Fees may be task or retainer-based or calculated on an hourly basis.

For example, a PR firm may have a set fee for media kits, press releases and publicity events.

To give you an idea, monthly retainer fee typically start from around $2,000 per month. 

For hourly-based PR services, you can expect to pay between $45 and $120 per hour.

Where can I find a PR firm?

Are you ready to hire a PR firm for your business?

Simply answer a few questions and we’ll introduce you to the best PR firms who can help.