Find Top Print Media Advertising Agencies Near You

Print Advertising Agencies

Print advertising is still one of the most effective marketing strategies for small businesses and can be a great way to complement and accelerate your digital marketing efforts. Print ads have wide exposure, allow you to reach a targeted audience and are generally more cost-effective than TV, outdoor advertising like billboards, radio and certain types of online advertising. 

So, how do you get started with print advertising?

Creating print ads involves concept and strategy, graphic design, printing, media planning, media buying and more. To create high-quality print ads that engage your target audience, you may want to consider hiring a print media advertising agency.

What is a print media advertising agency?

Print media advertising agencies specialise in designing, creating, printing and placing ads in various print media channels to help you meet your advertising objectives. Whether you are a startup trying to drive brand awareness or you want to promote an upcoming flash sale for your retail store, print advertising agencies know how to create ads for a wide range of objectives, markets, audiences and publications.

Note that some full-service advertising agencies may have a team dedicated to print.

What are the benefits of hiring a print advertising agency?

Here are some of the reasons why you should work with a print advertising agency:

• Expertise: They specialise in print ads and can give you unbiased recommendations on the type of print ads and placement that will be most effective for your business.
• Industry connections: They have built long-standing relationships with media vendors and can negotiate better rates and deals.
• Higher ROI: It’s becoming increasingly difficult to create effective ads that reach and engage your target audience. Print ad agencies know what does and doesn’t work to improve your return on investment. 
• Save time: The process of creating print ads takes time that you could be spending on other areas of your business.

What services do print media advertising agencies offer?

Print media agencies offer a range of services including:

• Concept and strategy 
• Media planning and buying 
• Artwork, photography and graphic design
• Copywriting
• Printing services 
• Newspaper advertising 
• Magazine advertising 
• Direct response advertising (e.g. coupons)
• Packaging and labelling 
• Catalogue and brochure advertising 

How much does it cost to hire a print advertising agency?

Some print ad agencies charge on a retainer basis (usually for ongoing or long-term work) while others charge on a project basis. Costs depend on factors such as:

• The scope of a project (whether you need strategy, design, placement, printing, etc)
• The type of print ad
• Design requirements
• Copywriting requirements
• Printing requirements
• Type and size of the publication 

To give you an idea, an ad in a small circulation newspaper can start from as little as $70, while an ad in a national newspaper starts from $7,000.

How do I hire a print media advertising agency?

To hire a print advertising agency you need to:

• Set your objectives, i.e. what are you hoping to achieve with your print ads?
• Determine a budget and factor it into your overall marketing strategy 
• Decide what you will outsource to an agency - will you outsource everything or only certain things such as printing and placement?
• Submit a proposal on SavvySME
• Review offers 
• Compare quotes 

Before you submit your proposal it’s important to know exactly what you need. Try to provide as much information as possible such as the type of print ads you want to create and your objectives, e.g. to promote a new product launch. You should also determine a budget for your print ad campaign. 

It’s crucial to review an agency’s portfolio and client testimonials to get a feel for the type of campaigns and clients they’ve worked with. Does their body of work align with your brand? Do their clients recommend their services? Make sure they have a track record producing print ads that drive measurable results.

A good print ad agency is transparent with costs and will provide a quote for your project. They should be clear about hidden costs such as media buying, placement and printing so there are no surprises when you get your final bill.