Find Top SEO Companies Near You

SEO Companies 

Search engine optimisation (SEO) is often called the secret sauce of digital marketing.

Why? Because when it’s done right, SEO is one of the most cost-effective ways to promote your business and acquire new customers. 

What is SEO?

SEO stands for search engine optimisation. People use search engines such as Google and Bing to find answers, do research, buy and hire online. 

Who needs SEO?

SEO is useful for all types of businesses whether you are in retail, professional services or trades because people are turning to search engines more and more for answers. 

SEO projects are cost-effective with a good return on investment when they’re done right, which is why many small business owners choose to hire an SEO agency or expert.

Can I do my own SEO?

While it’s absolutely possible to do your own SEO, it’s best to hire an SEO company if you lack the skills and knowledge rather than doing it on your own.

SEO projects require you to invest time, commitment and a reasonable budget long term, but it pays long-term dividends if you get it right.

Why should I hire an SEO company?

Once you’ve realised how much value SEO can add to your business, you might be wondering why you should outsource.

Here are some of the benefits of hiring an SEO company:

• Commitment to experimentation: SEO companies have the resources to experiment and iterate the best strategies for your website - something you might not have time for as a business owner.
• Professional expertise: SEO companies are ahead of the game when it comes to SEO best practices and updates to search engine algorithms.
• Better chance of getting good results: Leaving it up to the experts is often the best option when it comes to niche things like SEO. A good SEO company will create a comprehensive plan on how to improve your search ranking and they will be accountable for their actions and the results they achieve.
• Access to additional services: Many SEO companies provide a full-service package to integrate your SEO with other digital marketing strategies. 
• You can focus on what you do best: Not every business owner has the knowledge or time to do SEO, and do it well. By outsourcing, you can continue to work on other key areas of your business.

SEO companies, SEO consultants, SEO experts: Which one do I need?

There are various types of SEO businesses out there, we’ve broken the nuances down to help you decide who’s best for your business.

• SEO companies: A full-service SEO company or agency specialise in all things SEO. They are usually hired for larger long-term SEO projects.
• SEO specialists: Someone who specialises in SEO and has a few years of experience under their belt. They roll out SEO strategies and may have some input in developing SEO strategies.
• SEO consultants/experts: SEO consultants/experts have a high level of expertise and are hired to advise on long-term SEO strategy rather than implement the SEO strategies themselves. 
• In-house SEO: An employee you hire in-house to look after all things SEO rather than outsourcing SEO services. Even if you hire in-house SEO, you may still decide to outsource more strategic planning to a consultant. 

 What is the difference between a search engine marketing (SEM) company and an SEO company? 

The difference between SEO and SEM companies is in the method used for your business to appear on search engines' result pages. SEO companies use techniques to get organic search results for your business. Meanwhile, SEM experts focus on paid search results, meaning placing your content as ads in the result pages.

What is an SEO reseller?

An SEO reseller is an expert or agency that specialises in SEO. They offer their services to other agencies (e.g. a design or digital marketing agency) who may not have the expertise to provide a particular SEO service to a client. When hiring an SEO expert or agency, you can ask if they outsource any tasks to an SEO reseller to ensure you’re aware of where the work will be completed.

What services do SEO companies offer?

A full-service SEO company offers a wide range of services including:

• SEO website audits
• SEO web design
• SEO strategy
• Link building
• On-page SEO
• Keyword research
• SEO copywriting/content writing 

How questions should I ask an SEO company?

There are some important questions to ask before you hire an SEO company or expert, especially if this is your first time tapping into SEO. If you have an in-house digital marketer, they will probably have a grasp on the basics of SEO and could assist you in the hiring process.

Questions to ask an SEO company include:

• What is your process when it comes to taking on new clients?
• What sets your agency apart from others?
• What are your SEO processes?
• Can you provide a mixture of quick wins and long-term growth?
• What SEO tools do you use?
• How will you measure progress and provide feedback to me?
• Do you have any case studies or success stories from previous clients?
• How much do you charge?

What is a full-service SEO package?

SEO companies usually offer a bundle of services in an SEO package as a more time and cost-effective way to get the best results for your website. SEO packages usually contain a combination of the following services:

• Technical SEO website audit
• Keyword research
• Link building
• SEO copywriting and content creation

You may also be able to add additional digital marketing service to your SEO package including:

• Content marketing
• Social media marketing
• Web design and UX

How much do SEO services cost in Australia?

Here’s where it can get a little tricky. The cost of SEO varies greatly. Every website is vastly different, different industries have different levels of competition and some campaigns require much more people power than others.

How much does SEO cost per hour?

The average hourly rate for SEO in Australia ranges between $75 - $200 per hour.

How much does SEO cost monthly?

The average monthly retainer fee for SEO in Australia ranges between $1500 - $3000 per month. 

How much does an SEO package cost?

The cost of SEO packages varies depending on the services included. However, the average SEO package prices tend to range between $1,000 to $2,500 per month.

How much is an SEO audit?

The cost of an SEO website audit usually ranges from $650 to $10,000+. 

There are various factors that can impact the cost including the elements audited (e.g. content, technical website audit, competitors, etc), size of the website, turnaround time and audit implementation.

How much does SEO copywriting cost?

SEO copywriters typically charge between $150 - $300 per page (including competitor and keyword research). 

What factors can affect the cost of SEO?

As you can see from some of the prices discussed above, there are numerous factors that can affect the overall price of your SEO including:

• Whether you have already done SEO on your site already
• The goals you want to set for your website
• How much time you want to spend on your campaigns 

What is the problem with ‘cheap’ SEO?

You can find cheap SEO services on websites like Fiverr, but you will be hard pushed to get quality SEO that gets good results for as little as $7 per hour. 

You need to view SEO as an investment because it really does promise a good return when done right.

How long does it take for SEO to take effect?

Unlike other types of digital marketing campaigns, it takes a while to start seeing the results of SEO. That being said, when the hard work pays off it really starts to pay off.

Where can I find an SEO company?

Tell us about your project and we’ll introduce you to the best SEO companies who can help - right here on SavvySME.