Social media expert
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Set your goals, key metrics, and tactics on each social media platform covering Instagram, Facebook, LinkedIn, etc.
Set up social media accounts for your business on any platform from Facebook to Snapchat and Pinterest.
Manage daily posts, interactions and analytics on any social media platform.
Acquire more followers, increase engagement and click through rate and run better social media campaigns.
Manage customer service, listen and search for social media chatter on your business and relevant topics.
Create targeted and useful content to grow your popularity, engagement and click through rate.
Create and run social media advertising campaigns on multiple platforms and seamlessly integrate with other channels.
Use social media with CRMs, landing pages, emails and other tools to generate leads.
Create Facebook business strategy, use Facebook Ads, Facebook Groups and Facebook Insights effectively.
Use Instagram for business, run Insta Ads, sell on Instagram, work with influencers, build a following and run campaigns.
Twitter strategy, branding, customer service, Twitter Ads, influencers, hashtags and live tweet events.
Build a channel, create videos, run YouTube ad campaigns, work with influencers, educate, engage and sell to prospects and customers.
Build a following, advertise on Snapchat, work with influencers and reach out to your customers.
Create Pinterest strategy, use boards, images, hashtags, and sell on Pinterest or use Pinterest ads.
Build LinkedIn strategy, personal and company profile, create posts, use LinkedIn groups, LinkedIn ads and influencers.
Develop Tumblr strategy, build a following, create regular posts and interactions, use hashtags and ads.
Develop Flickr strategy, monetise your images, build a following, groups on Flickr.
Create Reddit strategy, explore sub-Reddits, engage and generate leads to your website or business.
Build authority on Quora, research or reach out to prospects, answer questions relating to your market and business, drive traffic to your business.
These days, social media is an integral part of many businesses marketing mix. Not only can it be used to reach existing and potential customers, it's also an essential part of building credibility and establishing communication with your audience. Choosing the right combination of platforms can be challenging, but if you focus on your business purpose and look for ways to further that purpose through social media, it can be a highly cost-effective marketing tool.
What type of social media is right for me?
When it comes to social media platforms, businesses are really spoiled for choice. Of course, there are the household names like Facebook, Instagram, Twitter and Youtube, but on top of that there are many useful tools available depending what type of business you run, including Google+, Pinterest, LinkedIn, Tumblr, Flickr and Reddit. It's also likely that there are niche social media sites available which are specifically designed for businesses like yours!
When choosing your social media platforms and how to use them, it's important to look at what your business offers. If your business is highly visual and can easily offer appealing images then platforms like Instagram, Flickr and Pinterest are a fantastic way to garner attention. Whether you are making delicious food, taking beautiful photos, or creating artwork, these websites offer an opportunity to display images to a huge audience and build a following.
Alternatively, if your business services a niche community, like a specialised field or a particular hobby, websites like Reddit, Google+ and Tumblr can offer an opportunity to connect with your audience and be part of their conversation. By sharing worthwhile content on these websites, rather than just bombarding them with ads, you can become a valuable part of their community and through that you are likely to gain customers and clients.
If you just want to reach the widest audience possible, you can't go past Twitter and Facebook. Combined these websites have over 2 billion monthly active users. These sites have tools available for businesses that help you grow your presence and target the audience you want most, and if you combine them with interesting content you are sure to make a splash.
Finally, the work-focused platforms LinkedIn and this website, SavvySME, are a fantastic networking tools for any business – especially if you work in the B2B space. LinkedIn focuses on connecting professionals based on their mutual contacts and their skill-sets, whereas SavvySME focuses on educating business owners and connecting them with valuable partners and service providers. As a business owner, both can be incredibly versatile and useful tools in running and growing your business.
Things to keep in mind when using social media: