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Plan your website's functionalities based on user requirements and buyers' journey.
Understand how your users behave and accomplish tasks online to design a user-friendly website.
Organise and create a comprehensive information architecture for your site's content and functionalities.
Bring your website alive with relevant and eye-catching designs for your user interface.
Construct the skeleton of your website's layout and processes before content and design is placed.
Design a great user experience on your website to improve rankings, traffic and online sales or leads.
Test how easy your users can navigate and accomplish tasks on your site.
Find out which versions of your website pages or content help achieve your goals better.
Create prototypes for testing before a page or site goes live to spot errors or usability mistakes.
Design a user-friendly and engaging mobile app that can attract and retain users.
Ensure your app or site works well across all types of devices and screen sizes.
If you are looking at creating a complex website which performs sophisticated functions, the standard team of a web/graphic designer and a web developer may not be enough. When it comes to creating web applications (effectively online software), it may be necessary to involve user interface and user experience designers, who specialise in using web technologies to deliver powerful functionality in a way which is simple and easy to use.
How can a user interface designer help you with your web project?
A UI designer will help you in both the planning and design phases of your project. Their role typically includes:
How can a user experience designer help you with your web project?
As user experience design is a holistic and multi-disciplined field, the role of a UX designer will change as your project advances. At the beginning, when the project is more conceptual, they can assist you with:
While the project is underway, they will be able to:
After the project has launched, they will follow up with:
How does it all come together?
If you put together a team which includes a skilled graphic designer, web developer, UI designer and UX designer, what you can achieve with web technology is virtually limitless.
The UX designer deals with the highest level considerations and is therefore likely to act as the de facto team leader, working closely with the UI designer to formulate a plan. The UX designer considers the way that users interact with software elements and makes a list of the overarching goals of the product. The UI designer subsequently examines the functionality required to achieve those goals. Together, they refine the plan until the full requirements of the system, it’s architecture and its design are clear.
At this point the web developer gets involved, assisting the UI designer in coding the required functionality and producing prototypes for testing purposes. Once the system is sufficiently refined, the graphic designer assists with creating the visual elements to produce the final product.