Advertising Ideas

What are the different types of advertising?

The different types of advertising are:

• Newspaper advertising: This is one of the oldest forms of advertising and is still relevant. This can be done as either display ads, which are throughout the publication, or classified listings in a specific section.
• Magazine advertising: Magazines and newsletters help you reach specific demographics with a common interest.
• Radio advertising: Radio is widespread and can be done locally, nationally or internationally to reach the target market. Nowadays, podcast advertising are gaining popularity with the masses.
• Television advertising: TV has incredible reach and versatility, though the costs can be high for small businesses.
• Directories: This covers publications like the yellow pages or online listings, which can be a viable form of small business advertising, especially locally.
• Direct advertising: Involves mail-outs, flyers and catalogues. These can be en masse or to specific lists or areas.
• Outdoor or Out-of-Home Advertising: Think billboards, signages and vehicle advertising. These ads range from cheap to pricey depending on how visible they are to passers-by.
• Online advertising: A popular option for many small businesses, online ads are cost-effective and highly versatile, with many innovative options and a data-driven and targeted approach. Platforms with massive audiences are Google Ads, Facebook, Instagram and LinkedIn Ads.
• Digital advertising: This is advertising on any digital devices such as digital TVs, wearable apps, smart home devices and others.