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William Siebler added an answer to this question
William Siebler

William Siebler, CEO at

Top 10%

It varies enormously. CPM is realy the wrong metric to use. The focus should be cost per lead and cost to get a client.

Hatty Bell

, Community Manager at

Thanks for the insight @William Siebler . Why should CPM not be measured?

Quentin Aisbett added an answer to this question
Quentin Aisbett

Quentin Aisbett, Founder at

I've used two others not mentioned here already - Adzooma and Opteo. Both are much cheaper than Wordstream. 

In fact, Adzooma now offers it's product for free. It does what you can expect from Wordstream but it doesn't provide the same smooth user experience. I find it a little clunky. But hey, it's free!

Opteo is another that starts at $99 per month, which is still much cheaper than Wordstream and for me a better experience than Adzooma.

Hatty Bell

, Community Manager at

Good to know @Quentin Aisbett ! Great insight into cheaper and free service's too. Have you used either of these @Jignesh Vagadiya ?

Jignesh Vagadiya added an answer to this question
Top voted answer
Jignesh Vagadiya

Jignesh Vagadiya, Growth Marketer | Digital Marketing Expert at

WordStream provides you with trends on your account performance in a single snapshot, it doesn’t provide you with a root cause analysis of why things might be going south in your campaign.
With Optmyzer’s PPC Investigator you can ask a question related to your account KPI’s and linked ...  Continue Reading
Hatty Bell

, Community Manager at

Great insight @Jignesh Vagadiya ! Which do you find yourself using more regularly? 

Hatty Bell added an answer to this question
Hatty Bell

Hatty Bell, Community Manager at

Top 20% Get quote

In my experience, Bing is cheaper. Plus Bing is associated with Yahoo etc so you get more coverage

Hatty Bell added an answer to this question
Hatty Bell

Hatty Bell, Community Manager at

Top 20% Get quote

The price depends on your targeting criteria and your competition. I've run CPCs from around $2 and run up to $4 or $5 per click, with the higher end typically coming into play when your click-through rates aren't fantastic.