Advertising is creating and placing advertisements to get your target audience's attention to convince them to buy, hire or use your services. An ad can be a video, printed material, poster, flyer, billboard, social media post and sound bite on radio. Advertising techniques include endorsements, sponsorships, visual and copywriting techniques.
What are the best advertising ideas for small business?
The best advertising ideas for small businesses are cost effective ones with the highest reach. Consider locally targeted ads, free advertisements like online forums and speaking engagements, online advertising such as Facebook, LinkedIn and Google Ads, and smart sponsorships with influencers, communities, environmental and social causes.
What are the different types of advertising?
The different types of advertising are:
Newspaper advertising: This is one of the oldest forms of advertising and is still relevant. This can be done as either display ads, which are throughout the publication, or classified listings in a specific section.
Magazine advertising: Magazines and newsletters help you reach specific demographics with a common interest.
Radio advertising: Radio is widespread and can be done locally, nationally or internationally to reach the target market. Nowadays, podcast advertising are gaining popularity with the masses.
Television advertising: TV has incredible reach and versatility, though the costs can be high for small businesses.
Directories: This covers publications like the yellow pages or online listings, which can be a viable form of small business advertising, especially locally.
Direct advertising: Involves mail-outs, flyers and catalogues. These can be en masse or to specific lists or areas.
Outdoor or Out-of-Home Advertising: Think billboards, signages and vehicle advertising. These ads range from cheap to pricey depending on how visible they are to passers-by.
Online advertising: A popular option for many small businesses, online ads are cost-effective and highly versatile, with many innovative options and a data-driven and targeted approach. Platforms with massive audiences are Google Ads, Facebook, Instagram and LinkedIn Ads.
Digital advertising: This is advertising on any digital devices such as digital TVs, wearable apps, smart home devices and others.