Paid search is a type of digital marketing that allows you to advertise on major search engines like Google. Learn how paid search works and the benefits for small businesses.
Did you know businesses that have 30 or more landing pages generate seven times more leads than those that have 10 or less landing pages? A well-designed landing page that is relevant to your ads,...
Dynamic search ads (DSAs) work by matching users' search terms to the content provided on your site. It then generates a dynamic headline to match the search term. DSAs can increase the likelihood...
What are the standard monthly rates for an AdWords consultant or PPC agency to manage your Google AdWords campaign? What else is included in their services?
One of the great things about pay-per-click (PPC) advertising is the amount of data you can use to inform your campaigns and decision making. While many of us would agree that the weather and...
Hi everybody, I have a number of clients who are using Google AdWords, so I wanted to get an understanding of people's experience. The feedback from my clients is that some business sectors it works...
Are Bing ads better than Google Ads? Which is better for advertising a small business online?
Has anyone completed the google Adwords training and is it worth getting the Google Ads certification? Or are there any other Google courses you would recommend?
For businesses trying it for the first time, how much does Google AdWords cost? How do you calculate it and how much should you allocate for it?
Hello, like many others have answered, I'll chime in and add a bit more information for you to consider.
Costs per click (CPC) are determined ultimately by how competitive an industry and region is, it costs a lot more for a plumber in Sydney compared to a plumber in Orange in terms of CPC.
Likewise, high value industries such as Lawyers (where they can generate perhaps $10k+ a new client) tend to have higher cost per clicks.
That isn't necessarily always true as Software Companies (particularly in ERP or accounting software) can be charged in excess of $200 per click.
For most busiesses you probably want to factor in at least $2000-3000/month to get started, this allows you to build up enough of a data set to really optimise future months so that you get more out of less.
If you're going to work with a reputable agency (such as Marketix) and not a dodgy agency that tries to offshore everything with lack of local context, you're looking at $600+/month to manage your account for you.
Getting Google Ads right is challenging for most marketers as you need to specialise in the platform and you can go down rabbit holes without really knowing what you're doing.
If you're going to teach yourself, at the very minimum learn about SKAGs (Single Keyword Ad Groups), avoid broad match keywords unless you add a modifier, and focus on improving your QS (Quality Score) across your campaigns and account.