Google AdWords is one of the biggest online advertising platforms. It covers search engine and display ads across Google's websites, network and partners. Google AdWords is a low-cost advertising option for small businesses. It was recently renamed as Google Ads.
Is Google AdWords effective for a small business?
Google AdWords is highly effective if you have done a thorough keyword research, sniffed out your competitors and are targeting people who are closer to buying, hiring or using your services. It is a wise idea to consult a Google AdWords consultant to get the maximum return on your PPC campaigns.
How to use Google AdWords?
This is a generalised way on how to use Google AdWords: