eCommerce is the term for buying and selling products and services over the internet. eCommerce strategy refers to the techniques and processes businesses put in place to sell their products or services effectively. An eCommerce strategy has to cover how your products or services will be displayed, how potential customers will find your site, how payments will be handled and how you will dispatch the goods or services to them. What is eCommerce? eCommerce (or online shopping) covers the whole process of finding, choosing and buying products online. This requires
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Devise a sound strategy and plan to launch and grow your online business
Get tailored solutions to start and grow your ecommerce business
Develop SEO friendly and engaging copy, blogs and content for your website.
Choose or switch online payment gateways such as PayPal, eWay, SecurePay, AfterPay, etc.
Improve your website or content rankings with on-page and off-page SEO tactics.
Place or improve your ads on Google Adwords to maximise conversions for leads and sales.
Gather data and identify users, goals, requirements, issues and technology to create or redesign a website.
Customise ecommerce plugins like WooCommerce to start selling on Wordpress
Use off-the-shelf solutions such as BigCommerce, Shopify and Magento for your online store.
Build a website according to your specs down to the finest details.
Sell on eBay, Amazon, Alibaba and Etsy, retain customers and build loyalty.
Maximise reach with multiple online marketing solutions such as social media marketing.
Conduct research of the online market before starting an online business.
Use customisable platforms such as Wordpress, Shopify and Wix to build your website.
Advertise online with a variety of solutions such as Google Adwords, Facebook Ads, etc.
Build functionalities for online sales such as inventories, shopping carts, payment and shipment.
Create a winning business strategy for your e-commerce website
Expand to international markets with your e-commerce business.
Design and build a functional and user-friendly website for your business.
Find proven pricing strategies that will influence your customers' buying decisions.
Utilise and dominate local listings whether online or in print form to increase visitors to your website.
Manage product distribution and comply with regulations and standards
Who you use? Any pros/cons and perhaps any bad experiences! Please and thank you!
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Steven Freeman at Evolved Sound
It can work and it can fail like anything. You lose a lot of control compared to stocking and shipping goods directly yourself. Drop shipping adds another layer between you and your customer and the drop shipper is never going to care about your customer to the same level you will within your own business. It's all third party arrangements with mixed results. Depends on what you're selling and who you're partnered with to drop ship which will determine the viability and potential succeess.
Can you list out some useful tips?
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Hi, here are some of the tips to find the right eCommerce development company (https://www.fortunesoftit.com/au/ecommerce-development-company-australia/)
1. Have a look into companies experience
2. Check their portfolios
3. Analyze their projects and field of expertise
4. Get the profiles of developers
5. Check the reviews for the company
6. Always look for the company which provides support and maintenance post completion of the project.
I hope my answer useful
Thanks
Melanie Gray, Managing Owner at MyCL (My Computer Lab)
If you have under 10 items, ecwid is free for the shopping cart side.
'Buy now, pay later, or BNPL as it is often abbreviated, is only a good option if you are financially stable. Because of this, it may not be a viable strategy for smaller businesses if they cannot stay afloat without the customer paying at that time. However, it may not always be a bad idea. Of course it is better for those who can definitely afford it, but its main draw comes from customers liking the idea of not paying right away which is enticing and leads them to buy. This may be beneficial to some small businesses as, even though they won't be paid in full right away, they will have more customers that will close the gap.'
Ethan Taub, CEO, Loanry, Inc
Eloah Paes Ramalho , Community Manager at SavvySME
Thanks for summing this up, Daniel! BNPL has definitely some pros and cons which are worth weighing down when going for that model. This ties very well with what @Rick Hoskins and @Colony Roofers mentioned above. @Yee Trinh , do you find subscriptions are a more "stable" type of BNPL for small businesses?
Daniel N ,
The following is from Ethan Taub: 'Though subscriptions can be useful in some cases, they are easy to be forgotten about by the purchaser. Paying in those small instalments at regular intervals sounds like a great offer but if payments are late for any reason then they could face massive consequences down the line. They should be able to pay when ready as long as they are given a deadline.'
How do these trends translate into practical tips business owners can apply to their marketing?
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Hatty Bell, Executive Assistant at Country Road Group
Would be great to hear your thoughts @Brad Lyons @Philip Brookes @Quentin Aisbett
Which eCommerce platform are you using and would you recommend it?
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Anthony Sapountzis at Aerion Technologies Pty Ltd
Shopify is ideal for starting out and can let you scale to a great size. However, really depends on what sort of customer Journey you want to provide and the scale of what you're selling. Shopfiy can be extended to run as a headless e-commerce platform or there are other solutions to provide a better user experience.
Principal at The Hunter Box
at Studio Culture
Consultant at Thinkedu Pty Ltd
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eCommerce is the term for buying and selling products and services over the internet. eCommerce strategy refers to the techniques and processes businesses put in place to sell their products or services effectively. An eCommerce strategy has to cover how your products or services will be displayed, how potential customers will find your site, how payments will be handled and how you will dispatch the goods or services to them.
eCommerce (or online shopping) covers the whole process of finding, choosing and buying products online. This requires some form of check out, which typically uses credit card payments and encrypted payment processing or a payment gateway.
Internet sales offer a few benefits over traditional sales techniques:
The first part of an eCommerce strategy is customer acquisition, which can be done through:
Once customers find an eCommerce website, they need to be able to find the product they need easily. Most eCommerce stores separate their products into categories and provide search functionality to help visitors locate the product that suits them and their budget best. Common organisation techniques include sorting based on price, on product type, on manufacturer and on how new the product is.
Most eCommerce sites use a ‘shopping cart’, which collects the desired products before purchase so that they can be bought together in a single order. Once a customer is satisfied with their purchases, they will take their shopping cart to checkout where the final price is confirmed and payment is made.
Online payments require a payment gateway. Payment gateways provide the secure link between a website and a bank. When credit card details are submitted to the store, the payment gateway receives them and sends them to the bank for verification. The bank then replies with either accepted or declined. The payment gateway relays this response to the user and the payment is either accepted or not. Payment gateways allow visitors and websites to send and receive money safely, lowering the risk for both parties.
The final part of any eCommerce strategy is delivery and follow-up. Most eCommerce websites include options for both standard and express delivery, with price estimations for what the courier or post costs will be. After the customer completes their purchase and chooses their delivery method, the product is dispatched. Some setups include tracking so that customers can see the status of their delivery in real time. Finally, a strong eCommerce strategy will include some form of follow-up so that customers are remarketed to for special offers or deals.
The cost of hiring a digital agency really depends on the type and scope of the project, how long it will take, the resources you need among other factors. To give you an idea, the hourly rate to hire a digital specialist in Australia ranges from $50 to $200 per hour. Monthly retainers are usually around the $2,000 mark, but again, this can vary based on the services you need.
A digital agency offers more services than a digital marketing agency. Digital agencies offer digital marketing services as well as digital apps and web design, UI and UX, web development and web hosting.