Starting a business requires a significant amount of research, time and care, but even if you do it perfectly it can all fall down if you don’t ensure you are equally well-versed in the day-to-day and
Have you pivoted your products, services or business model? What strategies have you developed to keep your business running and thriving throughout these uncertain times?
I've been encouraging clients to start either preparing or applying for the myriad of local, state and federal grants that are available now or will be available in the coming year. Think about where there will opportunities based on the year we've just gone through.
The ones that come to my mind are mental health, job creation (including recruitinment and training), buisiness resilliance. and digital services.
If you are in one of these industries already, then position yourself to be more visible, so that when grant applicants are seeking proposals, you'll be at the forefront.
To get started, visit the Australian government's grant finder website and find out the type of criteria they look for https://business.gov.au/Grants-and-Programs
Every industry has been impacted differently in recent months. How is your business seeing through this period? Whether you're in accounting, law, marketing, PR or otherwise, we'd love for you to...
For me as a marriage celebrant, it was a bit of a shock at the beginning of the lockdown as we really didn't know what we are facing, as well as weddings were limited to only 5 people for some time, then 10, 20 and we can now see how it's slowly opening up for outdoor venues - at least in NSW.
So I actually used this situation to develop the option of the small wedding at my place in my backyard garden, of course, following the Covid regulations, as they change. Surprisingly enough this alternative actually worked for many couples. Whether it was because of the mandatory regulations, or because couples actually liked the idea of avoiding the big demanding wedding scenario and going with a small intimate wedding ceremony.
At least this way, I could offer couples a nice alternative option to tie the knot.
After COVID-19 caused months of delays, the Federal Budget has finally been released for 2020. In a year of social, emotional and financial turmoil for many of us, we were eagerly awaiting the...
How has your business been affected and what do the next 3-6 months look like for your business?
We handle virtual staging and photograph editing for real estate firms, we noticed a drop in projects but this has turned around with growth in virtual staging projects. We'll be expanding our team as competitors who outsource all their projects seem to be facing difficulties.
Does it need to be difficult and complicated?
"Simple can be harder than complex" - S Jobs
Simple is difficult, looking towards etymology, it means to reduce something down as much as possible. That's why mission statements are helpful with this, Prof Scott Galloway has an amusing criticism of Silicon Valley organisations' mission statements with Yogababble.
Generally, entrepreneurs who cannot explain their business clearly tend not understand what their doing or are hiding something.
You'll have to excuse me clarifying the term, it tends to suffer from misuse.
Gone are the days of flashy packaging. Why? Because today's consumers are much more conscious of their environmental footprint and they seek out brands who demonstrate that they care...
We all have them. What gets to you the most?
Particularly with Covid_19, everyone is using Wifi when they work from home. When you work virtually, reliable fast wifi has never been more important. When the NBN slows down to a crawl, so too does your time management and scheduling plans. Definitely slow, unreliable NBN. Broadband was so much faster and reliable.
Does bigger equal better? Or does a small business have a more personal approach?
Hey @Jane Jones that is a great question. I actually mentor startups on this topic all the time. I can’t give everything away from my proprietary approach, but I will say that many entrepreneurs overestimate their large competitors and don’t consider their small competitors enough.
Big companies have scale, but that doesn’t mean everything they are doing is the best. This is why trying to copy what other companies are doing is an extremely bad idea. If you copy a bad idea on a small scale it can lead to you closing your business before you ever get it going.
Many people also don’t give small businesses enough credit either. To stay in business as a small venture you must have a loyal and hopefully passionate customer base. But again, it is harder for these ventures to pull off marketing and advertising efforts to match a big competitor.
Small size gives you agility. You also don’t have to worry about losing all your business by trying something different (big businesses usually avoid that type of risk). But remember, not all risk is bad if it is calculated.
One of the biggest temptations a budding venture must avoid falling prey to is complacency. Because if they are not careful they will switch from thinking agilely to the status quo of big corporations and they may lose their innovative edge as their business grows.
There are plenty of books and case studies that cover companies that made bad decisions and companies that have really excelled. As someone that consults as a Product Developer and Business Strategist I spend a lot of time looking into these issues and how to help my clients navigate accordingly.