Starting a business requires a significant amount of research, time and care, but even if you do it perfectly it can all fall down if you don’t ensure you are equally well-versed in the day-to-day and
When times are quiet or downturns loom, is your attitude to limit your spending as much as possible or double down on advertising to outfox your competitors?
Great question @Tom Valcanis . It's so easy to feel disappointed when business is quiet. We feel the need to push forward and continue building at all times. It's natural, but part of being a small business owner is not giving up. Doubling down on your marketing during quiet times is definitely a good way to go. I don't think it necessarily needs to come with any spend. Marketing is time-consuming so even small efforts, like preparing your content to use at a later date or reworking your strategy, are going to benefit you in the long run.
What are your thoughts @Luat Duong @Jef Lippiatt @Steve Gray @Steve Gray @Steve Osborne @Erik Bigalk @Rod Wills @Marguerita Cheng @Mehvish Patel @Laura Rike @Kas Szatylowicz ?
With JobKeeper and other COVID support measures ending, I recently read a quote from Kirsten Farmer (partner at law firm Mills Oakley) that says, "Regrettably, there's going to be an inevitable loss...
I agree with the author of that article. I think it's super important to speak to experts as soon as possible - preferably when you're not in "survival" mode but it is what it is. If you're at that point of struggling.. you have to speak to your accountant, a business consultant or a liquidator.
There are options available but it's not necessarily easiest to see when you're down in the dumps.
That's also why SavvySME was built.. for you to be able to seek out the peer and expert advice in challenging times. Not to turn this into a sales pitch.. but SavvySME can help connect you with the experts you need. Submit a job here: www.savvysme.com.au/service. We'll introduce you to suitable experts.
Or if you're not at that point where you feel ready to speak to an expert.. share your experience and challenges in the community and hear from your peers in the community. You can do so anonymously if you're not comfortable sharing in a public forum. (www.savvysme.com.au/question)
Would be keen to hear from any businesses struggling at the moment and what you're doing to get through this period.
Automation has helped businesses improve and become more profitable across many industries. From managing reservations and bookings to saving time on tedious data entry, automating tasks frees up...
I recently read an article in the CEO Magazine about green practises in business and the following got me thinking: "How Apple, the first US$2 trillion company in the US, is striving to carbon...
2020 was one of the toughest years to date for small businesses. For those that were able to survive, it wasn't done without struggle. Lockdowns and uncertainty about when things would get back to...
For businesses looking to boost the productivity of their team, can anyone recommend a software to do this? I'm looking for the most easy-to-use platforms.
It's a bit difficult to recommend some specific tools. Primarily because "the best" and "most easy-to-use" aren't always synonymous. Are you looking for certain features or a specific category of tool?
Some things to keep in mind. Productivity tools is a pretty broad category that usually consists of the following types of software:
Most likely you'll need a combination of at least some of these to be the most productive. We had a really great guest post on our blog by a small business owner, Ayomide Joseph, where he lists specific use cases of his top 10 favorite free business tools: https://www.ganttic.com/blog/10-free-business-tools-for-startups
It breaks down these categories and offers some nice insight for other business owners.
Also be on the lookout for specific features. Because certain things can make or break the way you use these tools. Here’s a few software features that increase productivity:
Shareability - Depends on the tool, but you should think about who needs access. Is this mostly for management? Or are you creating something that needs to be shared with your team? Or even amongst outside entities, such as clients or freelancers? Whoever needs access, the issue then often comes back to price.
Use - How is it deployed? And how long will set-up take? Cloud-based is probably your best bet. It’s quick, easy, and can be accessed from anywhere. Especially since remote work won't be going away anytime soon. And even when we do return to the workplace, it's likely there will be many who implement a more hybrid approach with some people working remotely while others remain in the office. So not only do you need something that can be accessed remotely, but you also need to consider how it can help with the management of new ways of working.
Integration - Because you (probably) won’t be using just one piece of software, it’s better to connect your tools together. Not only does this cut down on the time of manually transferring and reproducing data, but it cuts down on human error. Many tools come with native integrations, but also keep in mind aspects such as APIs or Zapier accessibility. That way, as you grow as a business, you’ll have the option to sync your new tools down the line.
At the end of the day, the best productivity tools boils down to your individual needs. More expensive isn’t always better, but it’s also not the best idea to cut corners on something that you need everyday.
Have you pivoted your products, services or business model? What strategies have you developed to keep your business running and thriving throughout these uncertain times?
I've been encouraging clients to start either preparing or applying for the myriad of local, state and federal grants that are available now or will be available in the coming year. Think about where there will opportunities based on the year we've just gone through.
The ones that come to my mind are mental health, job creation (including recruitinment and training), buisiness resilliance. and digital services.
If you are in one of these industries already, then position yourself to be more visible, so that when grant applicants are seeking proposals, you'll be at the forefront.
To get started, visit the Australian government's grant finder website and find out the type of criteria they look for https://business.gov.au/Grants-and-Programs
Every industry has been impacted differently in recent months. How is your business seeing through this period? Whether you're in accounting, law, marketing, PR or otherwise, we'd love for you to...
For me as a marriage celebrant, it was a bit of a shock at the beginning of the lockdown as we really didn't know what we are facing, as well as weddings were limited to only 5 people for some time, then 10, 20 and we can now see how it's slowly opening up for outdoor venues - at least in NSW.
So I actually used this situation to develop the option of the small wedding at my place in my backyard garden, of course, following the Covid regulations, as they change. Surprisingly enough this alternative actually worked for many couples. Whether it was because of the mandatory regulations, or because couples actually liked the idea of avoiding the big demanding wedding scenario and going with a small intimate wedding ceremony.
At least this way, I could offer couples a nice alternative option to tie the knot.