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Steven Freeman added an answer to this question
Steven Freeman

Steven Freeman at

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Customers won't go out of their way to give feedback when things are running smoothly, but often there is still a lot of room for improvement and feedback to be received.

Ongoing and regular communications both ways reminds your customers that you care and provides that window to continue the flow or feedback and constant improvement.

Sonja Ceri added an answer to this question
Sonja Ceri

Sonja Ceri, CMO at

The best way to start any research is, to begin with, your goals. First, outline clearly what you are aiming to achieve with your research. This will ensure your research has a clear scope and direction. 
Some broad areas of research are outlined below. 
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