Market research is used to establish the current environment your business is operating in and what your current position is in the marketplace. Market researchers are interested in information like the
Plan your finances and strategies by looking at market trends, global and domestic economies and policies.
Plot or improve your buyer's journey by researching general consumer or customer behaviours.
Qualitative market research is a powerful tool to plumb the depths of new territory and discover truths that are normally hidden from easy view. What does a given product category really mean to...
When you think of great business quotes few people will immediately think of Sun Tzu but the great Chinese philosopher, military strategist and author of Art of War knew a few things business could...
In the past, if you had bricks and mortar store you could see your customers and take a guess what they might like and therefore what they are likely to purchase. You could see how they dressed, what...
Perception Marketing has become big business and until recently I had applied little thought to the question of perception versus reality. People apparently now build entire careers around...
Editor's Update 06/07/20: What are some of the best online survey and poll builders? Some of the best free online survey makers include: - HubSpot - SurveyMonkey - Google Forms - Survey Gizmo - Easy...
Customers won't go out of their way to give feedback when things are running smoothly, but often there is still a lot of room for improvement and feedback to be received.
Ongoing and regular communications both ways reminds your customers that you care and provides that window to continue the flow or feedback and constant improvement.
How closely do you follow market and product trends and how important is it for you to stay relevant?
How to conduct a comprehensive market research? What resources would you recommend? Share your tips and experience.
The best way to start any research is, to begin with, your goals. First, outline clearly what you are aiming to achieve with your research. This will ensure your research has a clear scope and direction.
Some broad areas of research are outlined below.
As with any venture, it is vital to understand your customer when beginning a new professional services venture. Create a clear outline of your customer to help direct your business. Some questions to ask include:
An important element to consider is the demand for the services you intend to offer. Research how much demand there is for your offering. Google Trends can be useful for this type of research.