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Jef Lippiatt added an answer to this question
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Jef Lippiatt

Jef Lippiatt, Owner at Startup Chucktown

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Hey @Jane Jones that is a great question. I actually mentor startups on this topic all the time. I can’t give everything away from my proprietary approach, but I will say that many entrepreneurs overestimate their large competitors and don’t consider their small competitors enough.

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Hatty Bell

, Community Manager at

Really interesting response, it sounds like you have a lot of experience in this field. Do you think being agile and perhaps more flexible in business is key in the current situation?