Media production covers a wide range of related fields which come together to create communicative, informative or entertaining media across many different mediums. This includes creating film, audio,
In this fast-paced and high-tech day and age, consumers are becoming more and more time-poor. Business owners, brand marketers, and anyone with a message for that matter, are finding it more...
Today I am going to smash two misconceptions for you: Video is expensive to create Video is hard to do Just a few short years ago maybe the thinking that making video was hard was true. But not...
Getting into video but don’t have the looks of a Hollywood star or the physique of Sports Illustrated? Never fear. You'll be pleased to know that being confident on camera doesn't come naturally for...
Many businesses are keen to get into video these days, but the cost can be a barrier. There is some good news for SME businesses on a budget: you can create video content.. for free! There are...
Have you ever watched a film and thought, ‘what was that all about?’ Vanilla Sky creeps into my mind. That’s why when we work with clients, one of the first questions we ask is, ‘what is your key...
What do you want out of a product user review video? I'm getting a Gorillapod for doing on-site interviews and checking out the user review vids to help figure out which one suits my needs... There...
Does anyone have any tips when it comes to outsourcing affordable and high-quality video production?
The best way to get affordable video production is to have a set goal for your creative (ex. drive awareness or drive sales) and source quotes from 3-5 different production companies to achieve it.
Every production (creative) agency is different. Some specialize in brand creative, others for lead gen or performance-focused campaigns. Once you determine what goal the creative will help you achieve, you can research and find a creative agency that best fits the agenda.
Narrow the search to 3-5 agencies and request quotes from each one. Once you receive the proposals you can understand the production costs and see if there are any parts that you can handle yourself.
In our experience, it is easier to have the creative agency handle the heavy lifting. Rather than wasting time and resources in an area that is not our expertise.
In your experience, would you recommend working with a small video production agency to create marketing video content or can I do it myself? When should I create my own marketing videos and when...
In my experience, the recommendation is to work with a production company. This will ensure quality, efficiency and help with ideation.
If a company does not have the internal resources to produce and edit content it will not be able to build quality content affordably. With no experience, the company will not understand how much time or resources should be dedicated to video production. They will not understand if they need to use stock footage or create their own. They will not understand the length or format to shoot the content in. With so many moving parts it is much more efficient to have a production agency handle the production. This will almost guarantee quality.
Ideation is almost more important than the production itself. How will you position the video? What USPs will you highlight? What is the best way to demonstrate the call to action? A production company can help answer all of these questions so that you deliver a clear and concise message to your target demographic.