Video Production
Media production covers a wide range of related fields which come together to create communicative, informative or entertaining media across many different mediums. This includes creating film, audio,
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Can anyone recommend any good apps to make explainer videos and slideshows?
498 views
Geoff Crain at Kingstar Media
Hi Michelle,
The best software to use for an explainer video is loom. It allows you to record your screen and provide a live explainer video at the same time.
The software is free and very easy to use. I highly recommend it.
Geoff Crain at Kingstar Media
Video is the main focus of our partner's marketing & advertising strategy.
If a brand or product is looking to advertise on social media, video ads are required to drive revenue at scale.
At Kingstar Media we have created a made-for social video strategy that focuses on the following:
Has anyone in the construction industry used video as part of your marketing strategy? In what ways can construction videography drive more business?
125 views
Beau Ushay, Owned Media & Marketing Specialist at Ushay Consulting Group
The first thing to do is not think of the medium first (video), but rather - who are you trying to reach? Be really, really specific about who this is and what drives them.
Then, once you know that - how can video content give those people something they care about?
If you answer the first question, the second one is much easier.
Also, check out a business I worked with in this space looking to do just what you're asking:
https://www.thisisconstruction.com.au/
In your experience of small business video production, would you recommend going with a video agency or an independant or freelance videographer?
195 views
Lisa Creffield, Founder at Videography & Writing
This may depend on budget and what you want, as well as how much support you need. Are you looking to create a very "glossy", Cannes-award-winner with a six figure budget to match? Or are you looking for regular social content that will mainly go on YouTube and Facebook?
There is a lot of overlap between independents and agencies in terms of what each can offer. It's probably best to get an idea of some of the work they have done before and what their specific capabilities are.
Some things to consider are:
The services you need
Your time and flexibility
To give an example, I work as an independent videographer and my background is in TV news as a reporter and videojournalist. Because of this, my top skills include being able to carry out an interview, from drawing up the questions to ensuring that we get the right messaging in the answers. I can storyboard and scriptwrite, so when I'm interviewing, I know what soundbites we'll need for the final production and I make sure I get them. This is great for customer case studies. But I don't currently offer drone photography and I'm not an experienced 3D animator. So if someone approaches me wanting these elements, I'll usually refer them to a different videographer or agency.
My final piece of advice is that most video today is very ephemeral. All productions should be good quality, but frequency and timeliness are paramount in our world of endless streams of content and short attention spans. If I see companies making one key mistake, it's taking too long over a single production: typically making it too long and going through endless approvals, whereas they could probably have produced several videos with the same material in half the time.
Hatty Bell , Community Manager at SavvySME
Great insight @Lisa Creffield ! Your final point really stood out to me. Again it's remembering where the video will be placed. Video's for social need to be good quality, but they can be a little bit more natural right?
Can anyone advise how I should go about creating short videos to promote my products? Are there video apps or tools I can use or should I outsource to a video producer?
882 views
Hatty Bell, Community Manager at SavvySME
Would love to hear your thoughts on this too @Lisa Creffield @Beau Ushay
Does anyone have any tips when it comes to outsourcing affordable and high-quality video production?
101 views
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Media production covers a wide range of related fields which come together to create communicative, informative or entertaining media across many different mediums. This includes creating film, audio, print media, animations, web material and and more. Media production professionals work together to create everything from the concept to the finished product.
A media production company will consist of a management team who organises and schedules projects for the creative department. The management team usually consists of the directors who run the company and account directors or managers who liaise with clients and write briefs for creative. The creative team actually produces the work, which incorporates a broad range of mediums and therefore needs a varied set of skills. A media production company’s creative department might consist of writers, designers, filmmakers, editors, sound engineers, foley artists, animators and developers.
The account managers or account directors work with the clients to understand the goals of the media to be produced. Their role is to create a brief that the client agrees with and which guides the style, content and purpose of the content that is being created. This brief is executed by the creative team, which is typically put together as needed by the account managers. Some media types will only require the input of one creative team member, but others will require many.
Media production companies can also organise staff, production, distribution, and sometimes marketing. As a media production company’s services become wider, the line between a media production company and an advertising agency becomes blurred.
The goal of media production is to meaningfully connect with the audience and communicate the message. Often these messages have a commercial purpose, like advertising a product, but they can also be simply for entertainment or support of a cause. In any case, each piece of media has an intended purpose and a good media production company works to achieve that purpose effectively.
Successful media production companies use precise planning and management of the media production process. The field is very competitive, so companies that excel at minimising costs and staying on budget tend to survive longest, though creating content that is professional and meets the needs of the client is essential.
Media producers do not usually involve themselves in market research, media booking, campaign management or ongoing marketing analysis. There is also often a difference in the purpose of the media being created. Advertising agencies specialise in commercial media products that are designed to raise sales and attract customers. Media production companies may create advertising material, but their services are not confined to that medium and they may make content which is instead for entertainment, for education or to advance a particular cause or message.