Offline and Direct Marketing
As online marketing has grown, marketers have come to term traditional and direct marketing as ‘offline marketing’. This term captures all marketing techniques which do not utilise the internet as
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Market face-to-face at trade shows, seminars, conferences and networking events.
Amplify your presence and increase awareness with smart PR strategies.
Create or customise brochures, pamphlets, flyers and other printed handouts to market your business.
Identify market gaps, target market and key differentiators that will make your brand stand out from the pack.
Increase sales or leads through SEO, social media, content marketing, email, ads, PR and online marketing.
Use social media for branding, building a fanbase, and acquiring sales and leads.
Win new customers for your business with the help of sales professionals.
Invest in a customer retention strategy and get sales professionals to execute your plan.
Deploy a door-to-door army of sales professional, adhere to the laws and learn to increase conversion.
Design and manage all types of ad campaigns covering print, outdoor or digital ads.
Rope in customer service professionals for your business.
Use visual content such as videos, infographics and ebooks to amplify your content marketing campaigns.
Build a campaign to mail your promotional materials direct to customers and prospects.
Apply SEO in your content marketing to increase hits and shares, and improve search engine ranking.
Solutions for telemarketing including strategy, software, tools and manpower.
Create or customise business signages, banners, posters and other promotional materials.
Create content to increase brand awareness, educate your customers or get sales and leads.
Looking at doing some tailored marketing towards Tradies for my virtual PA services. Any low-cost ideas? I think I need to go 'old school' with a bit of offline marketing as SEO and social media...
9.88K views
Rob Jennings, Director at We Push Buttons
Tradies are on their phones all day long. Whether it is answering phone calls, booking a sub contractor, finding prices on materials and all the rest. So concentrating SEO efforts (or Adwords) on local geographical specific mobile search means you aren't wasting time and money.
Your marketing strategy is incomplete without incorporating offline strategies. Networking, speaking engagements and trade shows are old-school tactics that still work brilliantly. Print media is...
661 views
Newest trends in marketing have taken over the old school and experts often give up the outdated and obsolete marketing methods, trying to concentrate on up-to-date marketing toolboxes.These...
901 views
Narine Poghosyan, Community Manager at SavvySME
I agree with Tom we need balancing the old and the new for the best result.
I was just wondering if you've found success with them. I'm not talking millions here, just if they generated much interest?
739 views
Narine Poghosyan, Community Manager at SavvySME
I have used several services including Elastic Email, Mailchimp, SendInBlue, Mailshake, and Hubspot.
If you want to generate much interest there are several key points to remember before choosing sending automated emails.
Market face-to-face at trade shows, seminars, conferences and networking events.
Amplify your presence and increase awareness with smart PR strategies.
Create or customise brochures, pamphlets, flyers and other printed handouts to market your business.
Identify market gaps, target market and key differentiators that will make your brand stand out from the pack.
Increase sales or leads through SEO, social media, content marketing, email, ads, PR and online marketing.
Use social media for branding, building a fanbase, and acquiring sales and leads.
Win new customers for your business with the help of sales professionals.
Invest in a customer retention strategy and get sales professionals to execute your plan.
Deploy a door-to-door army of sales professional, adhere to the laws and learn to increase conversion.
Design and manage all types of ad campaigns covering print, outdoor or digital ads.
Rope in customer service professionals for your business.
Use visual content such as videos, infographics and ebooks to amplify your content marketing campaigns.
Build a campaign to mail your promotional materials direct to customers and prospects.
Apply SEO in your content marketing to increase hits and shares, and improve search engine ranking.
Solutions for telemarketing including strategy, software, tools and manpower.
Create or customise business signages, banners, posters and other promotional materials.
Create content to increase brand awareness, educate your customers or get sales and leads.
What are the common factors that make traditional marketing such as print advertising, direct mail, telemarketing a better choice than online marketing?
781 views
Beau Ushay, Owned Media & Marketing Specialist at Ushay Consulting Group
The key is to not think of them as disparate practices. The words 'online', 'digital' or 'traditional' are redundant if you're focused on the meaning of the operative part of the practice - marketing.
Focus on finding who your best customers are, why they buy and why they should buy from you. Once you have a clear idea of the answers to these questions, you'll be well placed to start looking for where they spend their time and how you can influence their behaviour.
You come up with a brilliant idea for a campaign for a large public company. Something they're not *asking* or advertising for. But something you're pretty sure they'd engage you to work on for them,...
1.78K views
Brian Dorricott, Business Specialist at Meteorical
Before you even start putting your pitch together, take a look at the potential client and see what they are doing. By understanding what is driving them to do what they are doing you can put together the pitch to nail the problem they have. Only if this nails the problem would I suggest you go to the effort of creating the solution.
Saves $100K and lots of time.
We are often asked how many telemarketing calls our call centre agents make in a day/week/month. Here's the answer! Let's talk about the magic formula behind making a telemarketing success. Is...
710 views
Your product launching event can be just as a grand as a corporation's by following these four tips, the first of which is setting the right scene for your launch. By hosting a launch, you're...
2.16K views
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As online marketing has grown, marketers have come to term traditional and direct marketing as ‘offline marketing’. This term captures all marketing techniques which do not utilise the internet as a platform. Offline marketing is a broad field made up of a number of different strategies and channels and it requires the combined input of many different specialists, from designers, to writers, to printers, media outlets and distributors. Market research is typically the first part of this process and direct marketing can be used to gather data to further this end.
Offline marketing strategies utilize offline media channels to reach an audience and attract customers. These campaigns can include any number of the following:
Offline marketing is one of the best ways to reach local audiences. While the costs can be higher per reader than online marketing, the audience is clearly targeted. In many cases, businesses can plug into an established platform like a state or national newspaper or radio station, which puts them alongside their competitors and gives them credibility.
Offline marketing is also the only way to reach people during certain parts of the day. If marketers want to communicate with commuters, the only real option is standard radio advertising. Similarly, local businesses can generate interest right around their premises by using signs or communicate with people while they read their day’s news through the paper.
Direct marketing revolves around reaching out to the audience individually to communicate with them in a more personal way. There are multiple channels to conduct direct marketing through, which includes:
Direct marketing is distinguished from other forms of marketing, because the audience can respond immediately - whether it is by sharing their opinion over the phone, telling a door-to-door salesman or replying to an email.
Direct marketing produces an immediate response and therefore it’s a fantastic way to get immediate feedback on the marketing messages a business puts out. This makes measuring marketing success easier and contributes to the effectiveness of later marketing efforts. By speaking to their audience one-on-one marketers can be more personal and work to address individual concerns. Direct marketing efforts also give marketers more space, as they are not sharing their advertising platform with other businesses. This makes it ideal for longer sales messages.
The final benefit of direct marketing is the ability to catch qualified contact details for future marketing. By establishing which individuals are open to receiving further communications, companies can build a database of qualified prospects who will be receptive to new offers.
Because there are many different forms of offline and direct marketing, there are many different professionals who go into producing the material. They are not all necessary for every form, but they include: