Direct marketing refers to all marketing techniques which do not utilise the internet as a platform. It generates an immediate response and is a fantastic way to get feedback on the marketing messages your business puts out.
Looking at doing some tailored marketing towards Tradies for my virtual PA services. Any low-cost ideas? I think I need to go 'old school' with a bit of offline marketing as SEO and social media...
every worksite ive ever been to has a radio. its not the cheapest, but with the right frequency mapping and channel selection you would quite happily hit your target. and a lot of it.
Your marketing strategy is incomplete without incorporating offline strategies. Networking, speaking engagements and trade shows are old-school tactics that still work brilliantly. Print media is...
Newest trends in marketing have taken over the old school and experts often give up the outdated and obsolete marketing methods, trying to concentrate on up-to-date marketing toolboxes.These...
I was just wondering if you've found success with them. I'm not talking millions here, just if they generated much interest?
I have used several services including Elastic Email, Mailchimp, SendInBlue, Mailshake, and Hubspot.
If you want to generate much interest there are several key points to remember before choosing sending automated emails.
What are the common factors that make traditional marketing such as print advertising, direct mail, telemarketing a better choice than online marketing?
The key is to not think of them as disparate practices. The words 'online', 'digital' or 'traditional' are redundant if you're focused on the meaning of the operative part of the practice - marketing.
Focus on finding who your best customers are, why they buy and why they should buy from you. Once you have a clear idea of the answers to these questions, you'll be well placed to start looking for where they spend their time and how you can influence their behaviour.
You come up with a brilliant idea for a campaign for a large public company. Something they're not *asking* or advertising for. But something you're pretty sure they'd engage you to work on for them,...
Before you even start putting your pitch together, take a look at the potential client and see what they are doing. By understanding what is driving them to do what they are doing you can put together the pitch to nail the problem they have. Only if this nails the problem would I suggest you go to the effort of creating the solution.
Saves $100K and lots of time.
SMS marketing is often forgotten, but perfect for travel businesses where customers demand instant communication. Use text messages for notifications before, during and after travel through...
We are often asked how many telemarketing calls our call centre agents make in a day/week/month. Here's the answer! Let's talk about the magic formula behind making a telemarketing success. Is...