Offline and Direct Marketing


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Rob Jennings added an answer to this question
Rob Jennings

Rob Jennings, Director at

Tradies are on their phones all day long. Whether it is answering phone calls, booking a sub contractor, finding prices on materials and all the rest. So concentrating SEO efforts (or Adwords) on local geographical specific mobile search means you aren't wasting time and money.

Narine Poghosyan added an answer to this question
Narine Poghosyan

Narine Poghosyan, Community Manager at

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I have used several services including Elastic Email, Mailchimp, SendInBlue, Mailshake, and Hubspot.
If you want to generate much interest there are several key points to remember before choosing sending automated emails.

  • Get personal, use their first name when contacting
  • Choose an interesting subject line
  • Write the message as short as possible
  • Follow-up to them 

In case you want to get more options to understand who are your subscribers, I would suggest using Hubspot.

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Beau Ushay added an answer to this question
Beau Ushay

Beau Ushay, Owned Media & Marketing Specialist at

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The key is to not think of them as disparate practices. The words 'online', 'digital' or 'traditional' are redundant if you're focused on the meaning of the operative part of the practice - marketing.

Focus on finding who your best customers are, why they buy and why they should buy from you. Once you have a clear idea of the answers to these questions, you'll be well placed to start looking for where they spend their time and how you can influence their behaviour.

Brian Dorricott added an answer to this question
Brian Dorricott

Brian Dorricott, Business Specialist at

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Before you even start putting your pitch together, take a look at the potential client and see what they are doing. By understanding what is driving them to do what they are doing you can put together the pitch to nail the problem they have. Only if this nails the problem would I suggest you go to the effort of creating the solution.

Saves $100K and lots of time.