Digital marketing is an umbrella term for any form of marketing that involves the internet and an electronic device. Digital marketing involves an array of digital channels including email, social media and paid search. With the ability to capture and use data, digital marketing provides businesses with a wealth of insights and better audience segmentation compared to traditional marketing.
Joel Warren, Designer & Strategic Marketter at Wiild Interactive
Start with building a community, rather than focusing on deals. I'm no expert in this but would love to be. I listened to this podcast recently which had some great ideas about this: https://mixergy.com/interviews/be-true-brand-you-w... My take aways and how they could apply to your situation: It'll come ... expand
Start with building a community, rather than focusing on deals.
I'm no expert in this but would love to be. I listened to this podcast recently which had some great ideas about this: https://mixergy.com/interviews/be-true-brand-you-w...
My take aways and how they could apply to your situation:
Bring people together in a similar niche/industry
Engage them so they feel like they are part of something
Put things out like the deals you you want to sell and get feedback on what the community thinks of it
Create more deals based on feedback from the group
It'll come down to what value you can provide the community? Online deals are a dime a dozen and why should anyone care about a new deals community?
Take your time, research, find people that you can add real value and see what you can do to gather than engage with those people before pushing your own agenda - make it authentic.
Best of luck, I can see amazing success in these styles of business - but only if they are adding real value - which is the million dollar question everyone is looking for.
If you want to increase your site traffic, SEO and content promotion is the best way to accomplish it. SEO is all about the content you create and how you promote it. Without the necessary promotion, your website or blog will just get lost in the mix. No matter what niche market you are in, it’s extremely ... expand
If you want to increase your site traffic, SEO and content promotion is the best way to accomplish it.
SEO is all about the content you create and how you promote it. Without the necessary promotion, your website or blog will just get lost in the mix.
No matter what niche market you are in, it’s extremely important to know your audience and what type of content they want. This will help with SEO and ranking for long tail keywords that your audience is likely typing into Google.
Also make sure you niche down as much as possible, as this is where you are going to find opportunity and be able to potentially establish your site as an authority and trusted resource for information.
If you want to improve your site’s SEO and make your content better than what’s currently out there, it’s all about the content creation and content promotion plans you have for your site. These are the two most important things to remember.
CONTENT CREATION - Only create great content that provides real value and is better than what’s currently already out there. Google your competition, see what type of content they have, then create something better and be sure to include stats and visuals when possible.
CONTENT PROMOTION - With over a billion active websites and blogs online, there is already way too much content out there. Without the necessary content promotion, your site is just going to get lost in the mix. You need to continually promote your content to new audiences.
To better explain all of the above and how you can use such methods to increase traffic on your own site let’s cover the many components that go into a great marketing and branding plan to grow a website or blog. Not only will content creation come into play, it’s also how much effort you put into your content promotion as well.
In the world of blogging, this can be done in a number of ways.
We are currently using the following methods to increase traffic, backlinks and exposure to our sites:
High quality blog content, case studies and tutorials
Social media to connect with new audiences and share blog content The creation of shareable content like infographics
Guest blogging and article contributions on other sites
Creating expert round ups of other top bloggers and industry influencers
Getting interviewed on other podcasts and running a podcast of our own
If you implement these tips into your own marketing and content creation efforts you should see continued success.
Online marketing is a term that means different things to different people so it can includee social media, online advertising, interactive promotions, guerrilla marketing, analytics, SEO, SEM, content, etc. There are so many tools in the marketing toolkit today but I think it is redundant ... expand
Online marketing is a term that means different things to different people so it can includee social media, online advertising, interactive promotions, guerrilla marketing, analytics, SEO, SEM, content, etc. There are so many tools in the marketing toolkit today but I think it is redundant to say digital marketing because truly everything has a digital element since everyone is accessing and interacting with your brand online, through their phone or via the website at some point. In the old days there was print, TV, radio, direct mail and outdoor those were your only options but today technology runs our lives so everything is digital eventually. If online is not part of your strategy then you would not be relevant so digital marketing is marketing in 2020. As far as digital goes I am a big fan of SEO, social media especially LinkedIn and Content Marketing.
Driving traffic to a website is a crucial aspect of online marketing, and there are several strategies that can be employed to achieve this goal. Here are some effective ways to increase traffic to your website: Search Engine Optimization (SEO): Optimizing your website's content and structure for ... expand
Driving traffic to a website is a crucial aspect of online marketing, and there are several strategies that can be employed to achieve this goal. Here are some effective ways to increase traffic to your website:
Search Engine Optimization (SEO): Optimizing your website's content and structure for search engines is an excellent way to drive more traffic to your site. This includes keyword research, on-page optimization, building quality backlinks, and improving website speed.
Social Media Marketing: Utilizing social media platforms such as Facebook, Instagram, Twitter, and LinkedIn can help drive traffic to your website. By creating engaging content and posting regularly, you can attract followers and increase visibility.
Content Marketing: Creating high-quality, relevant, and informative content can attract more visitors to your website. This includes blog posts, videos, infographics, and other types of content that are valuable to your target audience.
Pay-Per-Click Advertising: Running paid search and display campaigns on search engines and social media platforms can help you reach more potential customers and increase website traffic.
Email Marketing: Building an email list and sending regular newsletters and promotional offers can drive traffic to your website.
Influencer Marketing: Collaborating with social media influencers or bloggers in your industry can help increase brand awareness and drive traffic to your website.
By implementing these strategies, you can drive more traffic to your website and increase your online presence.
This Complete Guide to Digital Marketing is a great resource for anyone looking to learn what digital marketing is all about.
Whether you’re a new business wanting to grow your online presence or an advanced digital marketer looking to refresh your skills, this guide shows you what’s what in the world of digital marketing.
The essence of marketing has always been about understanding and connecting with the right audience—at the right time and in the right place.
And where are we spending a lot of time nowadays?
You know it: the internet.
While this isn’t very surprising, what might surprise you is the amount of time we’re spending online. According to the latest Digital 2019 report, we spend 6 hours and 42 minutes online every day—which equates to 100 days every year.
The internet has changed how consumers interact with businesses and purchase products, and it’s safe to say that marketing your business online is a pretty big deal.
Let’s get into it.
Digital marketing, online digital marketing, internet marketing… we’ve all heard of these buzzwords, but what exactly does digital marketing mean and how does it work?
What is digital marketing?
Digital marketing is an umbrella term for any form of marketing that promotes or sells products and services through online and digital channels such as email, search engines, social media and mobile apps.
In a nutshell, the definition of digital marketing is simply marketing designed for today’s world. With the ability to capture and use data (and many other great things the Internet provides), digital marketing offers businesses with a wealth of insights and better audience segmentation compared to traditional marketing.
If you’re new to digital marketing, it can feel a bit overwhelming to learn about the various digital channels and tactics used to market businesses online. So, we’ve broken things down to see how digital marketing works.
What is the difference between online and digital marketing?
Digital marketing and online marketing are often used interchangeably, but there’s little difference between the two. Online marketing is simply a sub-category of digital marketing that refers to marketing delivered through the internet.
Digital marketing refers to any marketing that requires an electronic device and encompasses a much broader range of digital channels. Don’t worry about using the wrong term, there’s only a subtle difference.
How is digital marketing different from traditional marketing?
Marketing has evolved over time to find better ways to connect businesses with their audience. Think about the last time you purchased something important…
No matter what it was, the chances are you began your search online to research and compare the best options available.
It’s not a case of digital being better than offline marketing because both are important when they’re used in the right ways. Do you know the saying about putting your eggs in one basket? The key is to explore a mixture of different marketing techniques to find what works best for your business.
Here are some of the key distinctions between digital and traditional marketing:
Digital Marketing
Traditional Marketing
Using digital channels and devices such as online marketing, social media, emails, search engines, mobiles, digital TVs and radios.
Using traditional channels and methods such as newspapers, magazines, flyers, brochures, posters, telephone or telemarketing, door-to-door marketing, events, outdoor billboards, TV and radio.
Easier to accurately measure the reach, effectiveness, ROI and other metrics. You can find data in real-time too.
More difficult to accurately measure the reach, effectiveness, ROI and other metrics.
Cost-effective to advertise. Pay-per-click (PPC) ads can start from a few cents per click.
Less cost-effective to advertise especially for TV and radio advertising.
More opportunity for interaction with the targeted audience and personalisation for the audience.
More limited in interaction with the targeted audience and may lack personalisation for the audience, especially for print, TV and radio.
Easier to receive feedback over digital channels
Harder to receive feedback over traditional channels and tools.
Easier to automate, especially social media, email and other online marketing.
Harder to automate.
How does digital marketing help small businesses?
The simple truth is that all businesses can benefit from digital marketing, regardless of the size, industry or what it sells. That being said, there’s even greater potential for startups and small businesses to leverage digital marketing.
Digital marketing provides small businesses with cost-efficient ways to highlight their expertise, authenticity and unique business offering. The number of potential customers a small business can attract online is much larger than the customers they could attract locally, or via traditional and expensive channels like newspaper adverts.
Digital marketing levels the playing field and provides equal opportunity for small businesses. By having an online strategy, the market isn’t restricted to large corporations. Small businesses can compete with established businesses by engaging with targeted audiences through digital channels.
Digital marketing gives small businesses the channels and tools to build brand awareness from the get-go. It can be difficult getting your brand out there in the early days of business, but by delivering on what you promised and sharing this via social media and testimonials, you’ll nurture relationships and turn loyal customers into brand ambassadors.
What are the benefits of digital marketing?
Having a strategic digital presence can help your business in many ways. Here are just a few of the benefits:
Digital marketing is cost-effective with higher ROI. With a range of paid and organic channels to choose from, you don’t have to have a huge budget to market your business to potential customers. To advertise on the Google search engine, businesses should expect to pay an average of $1 - $2 per click at a minimum.
Digital marketing is measurable. When you invest time and money into a marketing campaign, it’s important to know if your strategy is working and driving results. Every digital marketing channel and campaign has an analytics system that allows you to monitor key metrics including impressions, clicks, shares, conversions, and much more. If a campaign isn’t working, you can make changes as you go.
Digital marketing allows you to reach people at the beginning of the customer journey. Consumers are increasingly researching and looking for products and solutions for their needs online. Consumers actively seek to learn and educate themselves, and by establishing a strong online presence you can direct them to your product or service to provide them with all the information they need.
What are some examples of digital marketing?
There are many types of digital marketing or digital marketing channels. Here are some examples of the most effective digital marketing channels:
Email Marketing
Email Marketing allows you to segment your customers into different groups based on their preferences and where they are on their customer journey. Email marketing is a great way to send personalised content to drive engagement and traffic, update customers and build brand loyalty.
Social Media Marketing
Social Media Marketing uses social media platforms such as Facebook, LinkedIn and Instagram to build brand reputation and sell or promote a product or service. Social media marketing is a cost-effective way to create brand awareness, increase inbound traffic and create higher conversion rates.
Search Engine Marketing (SEM)
SEM promotes a business or website by increasing its visibility in search engine results pages (SERPs). This is achieved through paid and unpaid efforts.
Search Engine Optimisation
SEO allows businesses to grow the quality and quantity of traffic to their website by improving the organic search ranking on search engine results pages (SERPs). This involves making changes to website design and enriching content with relevant keywords and phrases so that it is user-friendly and aligns with user intent.
Content Marketing
Content Marketing involves the creation and distribution of online content such as blogs, articles, social media posts and videos to targeted audiences. It is a strategic way of leveraging brand awareness, attracting and retaining customers and generating leads and sales.
Pay Per Click (PPC)
PPC marketing is an online advertising model that allows you to buy visits to your site, as opposed to driving traffic organically. A paid ad is visible at the top of a search engine results page (SERP) and a business is only charged when a user clicks on the ad.
Online Public Relations
Any form of PR is concerned with conveying a particular image about a brand or business. Traditionally, this involves newspapers, magazines and establishing relationships with large corporations. Online Public Relations, or Digital PR, takes place via the internet and involves dealing with social media platforms, online forums discussions and blogs.
Affiliate Marketing
Affiliate Marketing is an online advertising model whereby a business pays a commission to a third-party to generate sales, traffic or leads to its products or services.
Video Marketing
Video Marketing involves using video to promote a brand, product or service, and according to Wyzowl State of Video Marketing Survey 2020, 92% of marketers say that video is a key part of their marketing strategy. Why? Because consumers love watching videos. Good video marketing is engaging, builds credibility and encourages consumers to share with their networks.
Digital Advertising
Digital Advertising is a form of advertising that uses the internet to deliver promotional adverts and messages to consumers. This can be achieved through email, social media platforms, websites, search engines and affiliate partnerships.
Every business is unique, and the most effective channels will be different for all businesses. A recent study by Ascend2 shows which channels digital marketers think are most successful.
The key to effective digital marketing is to create a seamless customer journey across all of the channels you use. It’s a bit like a puzzle - by integrating digital marketing channels like websites, SEO, mobile ads and social media to work towards the same objectives.
And how do you do that? With a digital marketing plan or strategy.
What is a digital marketing strategy?
A digital marketing strategy is a series of planned actions using digital channels that help you achieve marketing-related goals across all stages of a customer’s journey, from brand awareness to converting prospects and retaining customers.
A digital marketing strategy is based on thorough market research and data insights into customer channel behaviour and marketplace activity. A digital marketing strategy should ultimately align closely with your business goals and purpose.
What is a digital marketing campaign?
A digital marketing campaign is a multi-parted and coordinated set of actions that are factored into a digital marketing strategy. A digital marketing campaign is objective-based and its assets can be easily measured to track how well it is performing. However, a truly successful campaign is much more than nailing the metrics. It should tell a story and evoke an emotional response from the audience.
Because the digital marketing landscape is constantly evolving, creating a digital campaign is an opportunity to put your creative hat on and engage with your customers in ways that will make your business stand out from the crowd.
Some digital marketing campaigns have been so powerful in their messaging that they have become catalysts for social change, such as Sephora’s We Belong to Something Beautiful campaign that furthers the conversation around creating a more inclusive beauty space.
How do I get started in digital marketing?
So now you know the fundamentals of digital marketing, you may be wondering how to get started.
See our Q&A section below or ask a question and get an answer from an expert digital marketer.
Or you can simply post a project, and we will introduce you to the best matching local digital marketer who can help.
FAQ
How much does it cost to hire a digital marketing agency?
Digital marketing agencies base their fees on an hourly or monthly retainer basis. Hourly fees are usually for smaller or one-off projects, while a monthly retainer is more common for ongoing work.
The hourly rate for digital marketing agencies ranges between $75 to $250 depending on the project requirements, marketing channels being used, etc. A monthly retainer is likely to cost anywhere from $1,000 to $2,000+.
