Digital marketing is marketing through channels that require the Internet and digital devices such as digital TV and smart home devices. Examples of digital marketing are social media, search engine, email and online marketing. Digital marketing offers a wealth of data and better audience segmentation compared to traditional marketing.
What are the best digital marketing ideas for small business?
The best digital marketing ideas for a small business are about highlighting your expertise, authenticity and unique values as a genuine small business on popular platforms where your target audiences are. This covers social media, digital content, email marketing, SEO and digital ads, especially pay-per-click (PPC)
What is a digital marketing strategy?
A digital marketing strategy is a set of strategies for all stages of a buyer's journey, from brand awareness to converting prospects and retaining customers using digital channels. It should be based on market research and data and align closely with your business goals.
What are the types of digital marketing?
There are many types of digital marketing including: