Radio Advertising

According to an article by Yes Marketing study, the average cost of advertising for a 30-second radio slot on Nova 96.9 in Sydney is $425; however, the cost can change depending on the time and day your ad is set to air. The best place to get started is by contacting Nova 96.9 directly through one of their mediums here. 

 The advertising cost for ABC radio channels are: 

You can learn more about the rates at ABC here.

What is a download to own? 

Download to own is when listeners can download the radio conversation they’re listening to for a later date. In ABC’s plan currently there looks like there’s no difference in cost between paying for advertising on a downloadable playlist, whether it’s free to download or not.

Reach

You do have the ability to have a wider reach with ABC. It reaches a wide audience extending beyond Australia’s borders. 

The ABC does charge a minimum campaign fee.

According to Yes Marketing, the average cost of advertising for a 30-second radio slot on Nova 100 in Melbourne is $450; however, that can change depending on the time and day your ad is set to air. You can reach out to Nova 100 representatives here.

How much does it cost to produce a radio ad?

When you produce a radio ad, the cost can vary from a few hundred dollars or less to several thousand depending on factors such as the cost of music, voice actors, and editing. There are generally three approaches for small businesses producing radio ads:

1. DIY. If you're confident in your ability to write a script, all you need to do is hire a voice actor to bring your commercial to life! This is the cheapest way of producing a radio ad and, in some cases, may only cost you $5. However, even if you aren't comfortable writing a script, you can hire a scriptwriter for a small additional fee, and you're on your way!

2. Hire an agency. This option can cost you anywhere from $300 to $4000, but it may be the wiser decision for you if you aren't familiar with producing marketing material. Be sure to look for credible radio ad agencies with a stellar reputation.

3. Partnering with a radio station. Radio stations often offer package deals for producing and placing your ad for you. Taking this hands-off approach is best for those who don't want to worry about hiring voice actors or scheduling ad slots; radio stations will handle it all for you. Pricing for this time-saving approach is quite costly but can be more affordable than you think, especially when you don't want to worry about your radio campaign's day-to-day operations.

According to an article by Yes Marketing study, The average cost of advertising for a 30-second radio slot on 2GB in Sydney is $450; however, that can change depending on the time and day your ad is set to air. These estimates may change over time.

Hi, thanks for your question! 

The main goal to make a jingle catchy is to make it recognisable and memorable. 

To do this it must have a simple hook that is clear and concise, its melody should be catchy to yourself and your audience. You'll know youv'e got a catchy song when you cant get it out of your own head!

It should have a strong message and a clear Call to Action (CTA). 

Lastly it should be uplifting and postive to the audience. 

The ideal jingle should be between 10-30 seconds to be effective. 

Oh and lastly it probably should be sung by a professional singer.. as it will be more catchy that way!

A jingle is a very effective way of increasing brand recall and keeping it. I myself remember radio jingles from nearly 20 years ago! 

Hope this helps!

While there isn't a set approach when advertising on FM radio, there are some things you can do to get the best possible return on investment. Following these best practices will help you get the most out of your FM radio advertising campaign: 

1. Get your ad placed as early as possible in ad breaks on radio programs.

2. Pick a radio station (and time slot) with the same demographics as your ideal audience.

3. Combine catchy jingles and restating key selling features for the best ad results.

4. Be vocal when asking about additional features or freebies stations may offer.

5. Don't buy advertising slots at full price! Negotiating is a fundamental part of radio advertising, and discounted prices are standard. So make sure you ask for a discount!

Hi thanks for your question!

According to the Radio Advertising Bureau to write great copy for radio you need to:
1. Find out what the client wants
2. Ask the client what's biggest thing they would like to feature, what is their demographic and what do their existing customers like about them. Make sure you take notice of what their image for their brand is, their business statements and their overall image. 
3. Once you have all of that, check out your clients competition and compare your client to them. Make sure in your ad copy you define the difference of your client to competitors 
4. Now you have all the research combine it all together to create a positve ad copy for your client. Make sure the copy is straightforward and contains an active voice and a call to action
5. Consider if music and sound effects are appropriate
6. Consider if you want to add a real life element, like a conversational style ad
7. Work out if humour can be applied in a appropriate context
8. Write for conversational pace and read it aloud several times. 

And there you have it. 
Hope this helps.... Happy writing!

According to an article by Yes Marketing study, The average cost of advertising for a 30-second radio slot on 3AW in Melbourne is $500; however, that can change depending on the time and day your ad is set to air. This price is subject to change over time.

How much does it cost to run a 15-second radio ad?

According to Yes Marketing, you can expect to pay 75% of what you pay for a 30-second radio ad. So if a station like Triple M charges $375 for a 30-second ad in Melbourne, you can expect the price for a 15-second ad for Triple M to be around $281.25.

What should the length of my ad be?

The length of your ad should be as long it needs to be to get your message across; however, 30-second advertisements may give you the best return on investment.

How much should I spend on my ads?

According to Radio Result, the typical business spends around $10,000 a week running a radio campaign in urban areas and $2,000 to $5,000 a week for campaigns regionally. 

This does depend on a few factors:

1. How many advertising slots you purchase.

2. Where you're advertising. 

3. When and what time you are advertising.

4. If potential discount packages are offered.

Yes, I agree with Charlotte. Podcast is rising in popularity and presents a fantastic option for advertising. Podcast listeners can be more “loyal” than radio audiences as podcast shows delve deep into a subject matter compared to radio shows, which can be more generic. More and more Australians are turning to podcasts during their commute and downtime.

There are always podcast advertising opportunities, make sure you pick the right podcast show that is a hit with your target audience. Another option is Spotify advertising, an alternative to radio advertising.

According to Yes Marketing, the average cost of advertising for a 30-second radio slot on Fox FM in Melbourne is $625. This price might be due to change. You can get in contact with representatives from Fox FM here.

According to Radio Results, the amount a radio station will charge you for an ad depends on three factors:

1. Ad length. The typical radio ad is 30 seconds long; however, you can buy 15, 60, and even 90-second ad slots. Businesses can expect to pay around $900 a week for a routine 30-second advertisement schedule in smaller markets and approximately $8,000 for heavily-populated areas like Sydney and Melbourne.
2. When your ad is played. The timing of a radio ad might be more important than the timing of any other advertisement medium. That's because of the number of drivers commuting to and from work in the morning and early evenings. As expected, these two time periods are the most sought after and command the highest price tag. It's standard to pay $20 per 1000 listeners during these periods and $10 to $15 outside these periods.
3. The day of the week your ad is played. Like the highly sought-after morning and early evening time slots, the cost of advertising during the middle of the week tends to be higher. That's because more people tend to be driving/ listening on Tuesdays, Wednesdays, and Thursdays, as opposed to weekends. While the budget-conscious business might think it's best to advertise on off-peak days, the return on investment will definitely not be as high.
4. Bulk discount packages. In our experience, many radio stations or radio advertising agencies will offer you bulk discount packages for advertising slots. This is a common practice and something you should strongly consider when advertising on the radio. That's because the more often your advertisement is played, the more opportunities consumers have to learn about your brand. Consistency is a key factor when radio advertising, and buying bulk discount packages will help you do that at the lowest price possible.

I ran radio ads many years ago for a service business.  Found the ROI was not good.