Sales and Marketing

Sales and marketing is promoting your business through various activities such as advertising, PR, social media and branding to gain leads and sales from them. Some of the different marketing strategies are online marketing, guerrilla marketing and network marketing. Small businesses can hire marketing agencies to market their business and increase sales or leads.

What is the difference between sales and marketing?

While sales and marketing teams work together to achieve business goals, they do work on different areas. Marketing works on reaching target audiences to promote, inform and engage with them, while the sales team will close leads generated by marketing and implement sales strategies to increase revenue.

What are the best marketing ideas for small business?

The best marketing ideas for a small business are those with the biggest impact in the long term with a modest budget. Small businesses can't compete with big businesses in terms of budget, so their marketing strategy should be clever and resourceful.

• Highlight your unique value: Whether in your marketing plans, ad campaign or everyday interaction, you should emphasise the unique propositions of your small business, genuineness and customer care. This can and will go a long way towards building a profitable brand.
• Work towards word-of-mouth: Word-of-mouth for a small business is powerful marketing using the least amount of resources and money. Some examples are encouraging user-generated content, getting positive reviews out there and implementing referral programs.
• Do inbound marketing: The premise of inbound marketing is to help your target customers solve a problem in areas that are relevant to your product or service. Invest in content such as instructional YouTube videos, social media posts and helpful infographics and articles.