Sales and marketing is promoting your business through various activities such as advertising, PR, social media and branding to gain leads and sales from them. Some of the different marketing strategies
Sales and marketing is promoting your business through various activities such as advertising, PR, social media and branding to gain leads and sales from them. Some of the different marketing strategies are online marketing, guerrilla marketing and network marketing. Small businesses can hire marketing agencies to market their business and increase sales or leads.
What is the difference between sales and marketing?
While sales and marketing teams work together to achieve business goals, they do work on different areas. Marketing works on reaching target audiences to promote, inform and engage with them, while the sales team will close leads generated by marketing and implement sales strategies to increase revenue.
What are the best marketing ideas for small business?
The best marketing ideas for a small business are those with the biggest impact in the long term with a modest budget. Small businesses can't compete with big businesses in terms of budget, so their marketing strategy should be clever and resourceful.
Highlight your unique value: Whether in your marketing plans, ad campaign or everyday interaction, you should emphasise the unique propositions of your small business, genuineness and customer care. This can and will go a long way towards building a profitable brand.
Work towards word-of-mouth: Word-of-mouth for a small business is powerful marketing using the least amount of resources and money. Some examples are encouraging user-generated content, getting positive reviews out there and implementing referral programs.
Do inbound marketing: The premise of inbound marketing is to help your target customers solve a problem in areas that are relevant to your product or service. Invest in content such as instructional YouTube videos, social media posts and helpful infographics and articles.
Use social influencers: Social media influencers on Facebook, Instagram, LinkedIn, Twitter and Snapchat are good leverage for a small business. Find micro influencers with loyal fans that are the demographics you are targeting.
Utilise face-to-face marketing: Events, pop-ups and speaking engagement are great way to talk to your target market and promote your business. They are low-cost and effective because of the personal touch you get with your audience.
Do smart partnerships: Leverage bigger brands or complementary businesses through smart partnerships and affiliate marketing. Partnerships are a great way to market your business while gaining new customers quickly.
Invest in SEO: SEO is a great way to market your brand on search engines, where consumers are flocking to. Hire SEO experts or agencies to help because this can be a highly technical area to do it yourself.
Do your social responsibilities: Many consumers love businesses who give back to the environment or a social cause dear to their hearts. This is a great way to do good while marketing your brand.
Focus on clever advertising: Plough money on channels where you are getting the highest ROI and ignore the rest. Other forms of advertising can be in sponsorships, outdoor advertising such as murals and vehicles.
How to create a marketing plan for small businesses?
Align your marketing plans with your business goals and then do a thorough research using focus groups, surveys and others to identify where your investment goes the farthest. Map out your budget, resources, deadlines, and always monitor your marketing metrics. Remember to work closely with the sales team for best results.