Social media is a website or app that allows people to network socially online, interact and share a common interest, and consume social media content. In its infancy, social media was about communication
Social media is a website or app that allows people to network socially online, interact and share a common interest, and consume social media content. In its infancy, social media was about communication and social interaction, but as usage grew, many people now use social media as their main platform for reading news and events, run a business and stay in touch with friends and families.
Some of the most popular and best social media platforms are:
How does social media differ from other communication platforms for businesses?
The most important difference is that social media is built to be interactive. Unlike radio, TV and print, where the viewers passively absorb the content, social media allows the public to respond and engage immediately. Social media has become an essential marketing and advertising avenue that small businesses can’t afford to ignore.
What are the pros and cons of social media marketing?
Social media marketing lets small businesses reach their audience directly and gauge their response precisely. This is an incredibly powerful tool for feedback and gives market researchers huge insight into the type of people who are consuming the products and services, and how best to market them.
Furthermore, social media usage is growing every year worldwide. Popular channels like Facebook has billions of users, which can be segmented to their age, sex, location and interests. This makes social media ads like Facebook advertising, Instagram advertising and LinkedIn advertising effective marketing platforms.
However, businesses need to accept that they are not in full control of conversations on social media. Social media provides a platform for criticisms and complaints, which means businesses may need a social media manager to address negative social media reactions. Notably, a small business without a social media presence can still receive online criticism and bad reviews. Therefore, it is better for a business to be a part of the conversation, rather than shy away from it.
What is Facebook advertising?
Facebook is a free-to-use platform that serves advertisements to their users. Small businesses can use Facebook advertising to target people based on their age, location, interests and other profile information. The ads show up in various locations throughout Facebook and can cost from a few cents per click or impression.
What is content marketing?
Content marketing is a type of marketing that uses valuable, relevant and timely content to educate and nurture your target audience and customers until they become loyal fans of your brand. The content types cover everything from social media and websites to magazines and tv shows.