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Adam Bean

Marketing Superintendent at

Member Since November 2013

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If you don’t understand how Social Media can boost your business, or you just want to do it better, let’s talk.Keynote event speaker, social media coach, author & beach bum

Business Management

Tier one your days are done

There is a massive shift set to take place in the construction game, and it's the tier one companies that are right in the firing line. Now they could avoid this if they boxed smarter, they could but I doubt they will. Why? Because it would take a CEO (or someone else with that type of title) to go out on a limb and show some serious Kahunas. Long story short, CEO’s just aren’t produced wi...

Branding

Love them or hate them, INXS had culture

“Don’t ask me, what you know is true what you know is true, Don’t have to tell you, I love your precious heart” INXS Year after year INXS smashed out awesome rock songs and it showed in the massive following that they had. They had a consistent behavior. Some of it good, some of it, well I’ll let you use your imagination. One thing you cannot take away from the INXS boys is that they...

Leadership

The naughty chair

“All of the best Supervisors spent more time outside the headmasters office, then they did in the class room”  Beanie You will not comply, will you? Nup not a chance in hell! This was a recent conversation between myself and my SPE (Senior Project Engineer) if you haven’t already guessed, my part is the bit in bold. My SPE laughs every time I tell my so called superiors (or whoever it ...

Video Production

But video is expensive and hard to do isn't it?

Today I am going to smash two misconceptions for you. Video is expensive to create. Video is hard to do. Just a few short years ago maybe the thinking that making video was hard was true. But not anymore, so let’s get into. Let’s tackle the price thing first. If you have never heard of Video Scribe before, then you are going to love this. Video Scribe is an incredible easy platform to use....

Leadership

Why big corporations have no idea about culture

Picture this A middle aged man or woman is dressed in a suit sitting sipping a latte at Jimmy’s in the in Queen St Mall.  A Hipster struts in, Apple Mac laptop, iPhone and iPad at the ready. The suit says to the Hipster, our organization needs to create a culture. What can you do for us? The Hipster (who has no real idea of how to create a culture) spits out a spiel something along these li...

Training and Development

Have you given up on your marketing before you even graded to a yellow belt

Sunday just gone I graded to my yellow belt in Karate. For those that don’t know the yellow belt is your first colored belt, so it’s kind of a big deal. Why is it a big deal you ask? Well lets take a look at these statistics… 50% of people drop out of Karate before they grade for their yellow belt . And guess what? I was very nearly one of those 50% There are a number of reasons that I ...

Customer Retention

True colours, why my foul mouth makes my biz more money than anything else!

I have a confession to make. Actually if you know me you will laugh, because it is hardly a confession. I have a foul mouth. In fact if my Mother ever heard me talk it would literally make her cringe. Here is the thing though: I don’t want clients like my Mother. Now don’t get me wrong she is a wonderful lady and I have the utmost respect for her, she is just not the type of person that ...

Business Management

10 dirty rotten tricks the best marketers use that they don't want you to know, part two

If you missed the first five you can either read the post here => Dirty Rotten Tricks, or get up to speed via the video below. For those that are already up to speed, let's crack on. Here are the other 5 dirty rotten tricks.     Number Six Is using education based marketing because you are not tied to the fear of keeping so called “Trade Secrets”. What is a trade secret in this da...

Leadership

Peer pressure trumps new years resolutions every time

“Greatness is a lot of small things done well, stacked up on each other.” Ray Lewis Does this sound familiar? It’s New Years day. All of the chaos from Xmas is done and dusted, and you feel ready to take on the world again. So it’s time to make a few New Years Resolutions. However there is a problem with this scenario which is? You never actually completed any of the resolutions from l...

Sales and Marketing

Ten dirty rotten tricks the top marketers use, that they don't want you to know about!

In the video above I use one of the dirty rotten tricks straight up. Can you guess what it is? More importantly do you know why I did it? I did it because statistics tell me I only have about eight seconds to grab your attention. If I fail to achieve that, odds are you are going to lose interest and head off to do something else like. Check your Facebook status, twitter feed, stop the kids fro...

Sales and Marketing

Design, spelling, punctuation whatt really matters when it comes to marketing?

You hear it all the time, You must get on top of this in your business (insert whatever the person is selling) or the whole world is going to fall apart, you family will all contract a hideous disease and you will end up living in a cardboard box. Trouble for you is, it can be exceptionally hard to work out exactly what is important when it comes to marketing your business. After all everyone m...

Business Management

Tier one your days are done

There is a massive shift set to take place in the construction game, and it's the tier one companies that are right in the firing line. Now they could avoid this if they boxed smarter, they could but I doubt they will. Why? Because it would take a CEO (or someone else with that type of title) to go out on a limb and show some serious Kahunas. Long story short, CEO’s just aren’t produced wi...

Branding

Love them or hate them, INXS had culture

“Don’t ask me, what you know is true what you know is true, Don’t have to tell you, I love your precious heart” INXS Year after year INXS smashed out awesome rock songs and it showed in the massive following that they had. They had a consistent behavior. Some of it good, some of it, well I’ll let you use your imagination. One thing you cannot take away from the INXS boys is that they...

Leadership

The naughty chair

“All of the best Supervisors spent more time outside the headmasters office, then they did in the class room”  Beanie You will not comply, will you? Nup not a chance in hell! This was a recent conversation between myself and my SPE (Senior Project Engineer) if you haven’t already guessed, my part is the bit in bold. My SPE laughs every time I tell my so called superiors (or whoever it ...

Video Production

But video is expensive and hard to do isn't it?

Today I am going to smash two misconceptions for you. Video is expensive to create. Video is hard to do. Just a few short years ago maybe the thinking that making video was hard was true. But not anymore, so let’s get into. Let’s tackle the price thing first. If you have never heard of Video Scribe before, then you are going to love this. Video Scribe is an incredible easy platform to use....

Leadership

Why big corporations have no idea about culture

Picture this A middle aged man or woman is dressed in a suit sitting sipping a latte at Jimmy’s in the in Queen St Mall.  A Hipster struts in, Apple Mac laptop, iPhone and iPad at the ready. The suit says to the Hipster, our organization needs to create a culture. What can you do for us? The Hipster (who has no real idea of how to create a culture) spits out a spiel something along these li...

Training and Development

Have you given up on your marketing before you even graded to a yellow belt

Sunday just gone I graded to my yellow belt in Karate. For those that don’t know the yellow belt is your first colored belt, so it’s kind of a big deal. Why is it a big deal you ask? Well lets take a look at these statistics… 50% of people drop out of Karate before they grade for their yellow belt . And guess what? I was very nearly one of those 50% There are a number of reasons that I ...

Customer Retention

True colours, why my foul mouth makes my biz more money than anything else!

I have a confession to make. Actually if you know me you will laugh, because it is hardly a confession. I have a foul mouth. In fact if my Mother ever heard me talk it would literally make her cringe. Here is the thing though: I don’t want clients like my Mother. Now don’t get me wrong she is a wonderful lady and I have the utmost respect for her, she is just not the type of person that ...

Business Management

10 dirty rotten tricks the best marketers use that they don't want you to know, part two

If you missed the first five you can either read the post here => Dirty Rotten Tricks, or get up to speed via the video below. For those that are already up to speed, let's crack on. Here are the other 5 dirty rotten tricks.     Number Six Is using education based marketing because you are not tied to the fear of keeping so called “Trade Secrets”. What is a trade secret in this da...

Leadership

Peer pressure trumps new years resolutions every time

“Greatness is a lot of small things done well, stacked up on each other.” Ray Lewis Does this sound familiar? It’s New Years day. All of the chaos from Xmas is done and dusted, and you feel ready to take on the world again. So it’s time to make a few New Years Resolutions. However there is a problem with this scenario which is? You never actually completed any of the resolutions from l...

Sales and Marketing

Ten dirty rotten tricks the top marketers use, that they don't want you to know about!

In the video above I use one of the dirty rotten tricks straight up. Can you guess what it is? More importantly do you know why I did it? I did it because statistics tell me I only have about eight seconds to grab your attention. If I fail to achieve that, odds are you are going to lose interest and head off to do something else like. Check your Facebook status, twitter feed, stop the kids fro...

Sales and Marketing

Design, spelling, punctuation whatt really matters when it comes to marketing?

You hear it all the time, You must get on top of this in your business (insert whatever the person is selling) or the whole world is going to fall apart, you family will all contract a hideous disease and you will end up living in a cardboard box. Trouble for you is, it can be exceptionally hard to work out exactly what is important when it comes to marketing your business. After all everyone m...

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