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Don Gregg

Director at Advice 4 Growth

Member Since December 2012

Brighton, VIC, 3186

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17 FOLLOWERS

Experienced CEO and former consultant with The Boston Consulting Group offers Business Strategy Advice and Support to help businesses achieve accelerated revenue and profit growth as well as boost saleable value.

Qualified skills

Business Coaching
Business Planning
Business Consulting

Reputation

Don Gregg answered this question

Wendy Huang
Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Advertising

Has anyone used radio advertising?

Radio can be a great channel to market if you can choose the right station/time to reach your target audience. It reaches people who are listeners and perhaps not great readers of non-audio advertising. It can reach people when they are not distracted by other messages or thoughts. It also partly depends on your business and how your target makes decisions. When I was running a chain of lunchtime food outlets our sales would lift whenever we had a branding campaign on radio - it helped more people to choose our outlets when thinking about where to buy lunch. Radio is also quicker and easier than designing and developing visual advertising. Look for last minute bargains when the stations get desperate to sell unsold air times.

Don Gregg answered this question

How should SMEs identify and treat risks associated with their business?

The best way to manage risks is to brainstorm the range of potential risks, then assess how likely each is to happen and what would be the impact on the business if the risk materialised. Finally have a look at what actions can be taken to reduce the likelihood and/or the impact and assess which are most appropriate to put in place such as procedures or insurance.
Businesses that have a solid business strategy are by definition less risky. The right strategy focuses the organisation on building sustainable profitable relationships with right clients. This is the best way to manage competitive and market risks.

Don Gregg answered this question

How should a small business owner pick a business coach?

There are all kinds of business coaches out there. Choose one that fits your needs and style. Some coaches have more senior management and real business leadership experience which means they are experts at setting overall direction and long term vision and can help with many aspects of business. Others have less more management experience and may have only worked in a narrow set of organisations or industries and may rely on a franchise for knowledge.
The sort of help you need relates to the challenges in your business now and the foreseeable future.  What are your strengths and shortcomings? Hire a coach who can complement your skills. Hire a coach who has experience dealing with the sort of issues you are facing.
Finally, hire a coach who you feel will truly work well with you - one who communicates well with you and will give you honest feedback and input.

Don Gregg answered this question

What’s the difference between a life coach and a business coach?

A business coach helps you with your business - managing better, selecting products and services to offer, which clients to target, operational systems, staff issues, etc. Use them to help you figure out how to make your business better. A life coach focuses on you and your personal goals such as more time with the kids and impacts of your personality on your work and family life. They help you change your ways to give you more of what you personally want in life. So if the issue is the business get a business coach. If it is about your lifestyle and personal goals see a life coach. Either could possibly help you but their focus and approach will be different.

Don Gregg answered this question

When is "critical" for a small business owner to call on a business coach?

A small business owner should seek expert advice and support when they are considering major investments, making key decisions fundamental to the direction and future success of the business or when they are just not sure what path to take. Other drivers could be weak business performance or encountering business complexity and challenges which the owner does not have the experience to confidently address and where the stakes/risk are high.

Don Gregg answered this question

Does anyone have any tips on selling a cafe/restaurant?

I suggest you try to figure out who are some good target buyers and approach them rather than relying on advertisements. Are there staff members on your team who would be interested, other cafe owners or their senior staff, customers who seem to have taken a interest in your business for example? Could you offer to have a staff member pay you over time for example if they lack the capital? And, remember a business is worth more if is robust - that is likely to continue to generate lots of cash well into the future. Reduce the dependency on the owner for successful operation and make sure you are still giving your business your best efforts right until sale day.

No results found.

Don Gregg answered this question

Wendy Huang
Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Advertising

Has anyone used radio advertising?

Radio can be a great channel to market if you can choose the right station/time to reach your target audience. It reaches people who are listeners and perhaps not great readers of non-audio advertising. It can reach people when they are not distracted by other messages or thoughts. It also partly depends on your business and how your target makes decisions. When I was running a chain of lunchtime food outlets our sales would lift whenever we had a branding campaign on radio - it helped more people to choose our outlets when thinking about where to buy lunch. Radio is also quicker and easier than designing and developing visual advertising. Look for last minute bargains when the stations get desperate to sell unsold air times.

Don Gregg answered this question

How should SMEs identify and treat risks associated with their business?

The best way to manage risks is to brainstorm the range of potential risks, then assess how likely each is to happen and what would be the impact on the business if the risk materialised. Finally have a look at what actions can be taken to reduce the likelihood and/or the impact and assess which are most appropriate to put in place such as procedures or insurance.
Businesses that have a solid business strategy are by definition less risky. The right strategy focuses the organisation on building sustainable profitable relationships with right clients. This is the best way to manage competitive and market risks.

Don Gregg answered this question

How should a small business owner pick a business coach?

There are all kinds of business coaches out there. Choose one that fits your needs and style. Some coaches have more senior management and real business leadership experience which means they are experts at setting overall direction and long term vision and can help with many aspects of business. Others have less more management experience and may have only worked in a narrow set of organisations or industries and may rely on a franchise for knowledge.
The sort of help you need relates to the challenges in your business now and the foreseeable future.  What are your strengths and shortcomings? Hire a coach who can complement your skills. Hire a coach who has experience dealing with the sort of issues you are facing.
Finally, hire a coach who you feel will truly work well with you - one who communicates well with you and will give you honest feedback and input.

Don Gregg answered this question

What’s the difference between a life coach and a business coach?

A business coach helps you with your business - managing better, selecting products and services to offer, which clients to target, operational systems, staff issues, etc. Use them to help you figure out how to make your business better. A life coach focuses on you and your personal goals such as more time with the kids and impacts of your personality on your work and family life. They help you change your ways to give you more of what you personally want in life. So if the issue is the business get a business coach. If it is about your lifestyle and personal goals see a life coach. Either could possibly help you but their focus and approach will be different.

Don Gregg answered this question

When is "critical" for a small business owner to call on a business coach?

A small business owner should seek expert advice and support when they are considering major investments, making key decisions fundamental to the direction and future success of the business or when they are just not sure what path to take. Other drivers could be weak business performance or encountering business complexity and challenges which the owner does not have the experience to confidently address and where the stakes/risk are high.

Don Gregg answered this question

Does anyone have any tips on selling a cafe/restaurant?

I suggest you try to figure out who are some good target buyers and approach them rather than relying on advertisements. Are there staff members on your team who would be interested, other cafe owners or their senior staff, customers who seem to have taken a interest in your business for example? Could you offer to have a staff member pay you over time for example if they lack the capital? And, remember a business is worth more if is robust - that is likely to continue to generate lots of cash well into the future. Reduce the dependency on the owner for successful operation and make sure you are still giving your business your best efforts right until sale day.

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