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Allan Bennetto

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Member Since December 2013

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Full time Founder, part time Bootstrappr. Love the surf, snow, startups, technology, music, arts, design, mobile and food. And lots of it.
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Customer Retention

12 quick cheap marketing tips for all businesses that work

Today’s market is tough.  Competition has never been more intense and it’s getting harder to earn revenues and gain customers in today’s economy.  It’s easy to cut corners while trying to minimize costs when marketing on a budget.  Often times, these mistakes can lead into disaster.  So what can your business do if you have a tight budget? Here are some tried and tested cheap market...

Business Planning

Why You Really Need A Business Plan

Why do we have architects and engineers?   It’s simple really. Every great man-made structure, from history’s biggest wonders such as the pyramids of Giza and Angkor Wat, to today’s modern marvels such as the Burj Kalifa and Taipei 101 was only possible due to great planning and engineering. The same applies to businesses. So what do you have to gain from taking the time to formulate yo...

Graphic Design

What does your logo say about you?

There’s a reason why businesses can spend up to millions of dollars just to come up with the right logo.   Think about today’s most iconic businesses and chances are, you’ll have their logo imprinted in your mind.  When you think of Apple Inc. for example, chances are, you’ll have the image of an apple with part of it bitten-off.  The name IBM will instantly conjure that iconic, bloc...

Human Resources

Why recruiters are more important than you think

A wise man once said: “a company is only as great as its employees”.  You might be the greatest leader ever, or your company might have the best invention known to man, but if your employees are not up to the task, then you stand a higher risk of failing. Finding and selecting employees isn’t as simple as it used to be.  Before the internet happened, all you had to do was to post an ad ...

Business Planning

9 Tips and Tricks To Avoid Failure to Business Forecasting

Being a small business owner is a hard task because you're responsible for much more than you think. Good management and staff are not the only keys to success, you also be good at business forecasting.  As a business owner you should always be one step ahead and to know what that one step is, you need business forecasting. Do you want to improve your business forecasting skills? Well, you stum...

Intellectual Property

Trademarks, what is the point?

In my last article, I touched on the importance of your intellectual property and various ways for you to protect them in order to maintain the advantages they bring to you over your competition.  These days, patents seem to be getting a lot of attention particularly in the technology space.  We’ve got software companies suing each other and some technology giants suing each other across the...

Intellectual Property

5 Tips To Protect Your Intellectual Property

When it comes to your business, one of your most precious assets is your intellectual properties.  A strong IP portfolio can be the foundation of your business.  It will be what sets you apart from your competitors.  It will be what gives you the edge in acquiring customers. A diverse IP portfolio can also protect you from litigation.  If you have been following the technology industry new...

Hardware and Software

2014 tech trends that would benefit small businesses

2014 is just getting started and already it’s shaping up to be an exciting year in terms of technologies for small businesses.  So what are we all looking forward to this year?  Read on to find out. Big Data will be simpler and easier for small businesses to implement Big Data has been a powerful tool wielded by mostly large companies in order to drive their marketing strategies and drive ...

Outsourcing

Benefits of Outsourcing and the Other Side of It

No matter the functions of your small business, you need people working with and for you in order to get things done and keep the business running. Outsourcing work has become one of the most popular ways to find those people and get all the advantages. But with the benefits of outsourcing there also come some disadvantages. Find out if outsourcing services will work for your business by reading...

Business Partnership

Match making for business partners

Finding the right people to work with you on your business venture can be challenging.  Some have put it as similar to getting married, which is very true. Finding the right partner (or partners) is essential if you are to surmount the various challenges your business is bound to face. While some businesses can definitely be run by a single person, many businesses will require the expertise an...

Startup

Setting a solid foundation for your business

I love the ocean and in particular love surfing. Although the sport is free, there is a lot of expensive equipment that is required including your board (or boards!), fins, wetsuits, boots (for those in Victoria anyway) etc. Yet despite all of this expensive hardware, the most important piece of equipment is your $4 block of wax. Surfboard wax is a sticky wax residue that gets applied to all bo...

Information Technology

5 top enterprise software companies of 2013 and how they can help you in 2014

Running a business can be tough, but with the right tools, you can streamline your operations and focus on things that matter.  Here are some of this year’s top performing business applications that you can use  on your desktop or mobile device to help you with your day-to-day operations. Productivity Evernote lets you take notes, organize and store information so that you’ll never have ...

New Business Ideas

5 Tips On How To Choose a Business Idea That's Right

In order to start a new business you need to decide on what kind of business you're starting in the first place. So your number one step is to choose small business ideas for you and narrow them down to the right one. But how exactly can you do it? Well, if you're wondering if there are particular tips and tricks for that... you're right. There are. Take a look at these 5 tips in how to choose a...

Information Technology

Making the most of the holidays with a digital detox

It’s no secret, today’s smartphones and tablets make us more productive.  Or at least they seem like they do.  They’re always connected so we can get instant notifications of emails and social network messages.  They let us run our businesses while on the go. But all of that productivity and convenience comes at a cost. Latest studies show that while we tend to be able to do more from ...

New Business Ideas

10 tips to help you come up with a great business idea

Whether simple or revolutionary, at the heart of any good business is a great idea.  Often times, arriving at these ideas is the real challenge in getting a business started.  So how do all these people find the inspiration to come up with that magical idea?   Here are some tips to help you out. Wake up your brain You can’t come up with an idea if you don’t get into the proper frame of m...

Customer Retention

12 quick cheap marketing tips for all businesses that work

Today’s market is tough.  Competition has never been more intense and it’s getting harder to earn revenues and gain customers in today’s economy.  It’s easy to cut corners while trying to minimize costs when marketing on a budget.  Often times, these mistakes can lead into disaster.  So what can your business do if you have a tight budget? Here are some tried and tested cheap market...

Business Planning

Why You Really Need A Business Plan

Why do we have architects and engineers?   It’s simple really. Every great man-made structure, from history’s biggest wonders such as the pyramids of Giza and Angkor Wat, to today’s modern marvels such as the Burj Kalifa and Taipei 101 was only possible due to great planning and engineering. The same applies to businesses. So what do you have to gain from taking the time to formulate yo...

Graphic Design

What does your logo say about you?

There’s a reason why businesses can spend up to millions of dollars just to come up with the right logo.   Think about today’s most iconic businesses and chances are, you’ll have their logo imprinted in your mind.  When you think of Apple Inc. for example, chances are, you’ll have the image of an apple with part of it bitten-off.  The name IBM will instantly conjure that iconic, bloc...

Human Resources

Why recruiters are more important than you think

A wise man once said: “a company is only as great as its employees”.  You might be the greatest leader ever, or your company might have the best invention known to man, but if your employees are not up to the task, then you stand a higher risk of failing. Finding and selecting employees isn’t as simple as it used to be.  Before the internet happened, all you had to do was to post an ad ...

Business Planning

9 Tips and Tricks To Avoid Failure to Business Forecasting

Being a small business owner is a hard task because you're responsible for much more than you think. Good management and staff are not the only keys to success, you also be good at business forecasting.  As a business owner you should always be one step ahead and to know what that one step is, you need business forecasting. Do you want to improve your business forecasting skills? Well, you stum...

Intellectual Property

Trademarks, what is the point?

In my last article, I touched on the importance of your intellectual property and various ways for you to protect them in order to maintain the advantages they bring to you over your competition.  These days, patents seem to be getting a lot of attention particularly in the technology space.  We’ve got software companies suing each other and some technology giants suing each other across the...

Intellectual Property

5 Tips To Protect Your Intellectual Property

When it comes to your business, one of your most precious assets is your intellectual properties.  A strong IP portfolio can be the foundation of your business.  It will be what sets you apart from your competitors.  It will be what gives you the edge in acquiring customers. A diverse IP portfolio can also protect you from litigation.  If you have been following the technology industry new...

Hardware and Software

2014 tech trends that would benefit small businesses

2014 is just getting started and already it’s shaping up to be an exciting year in terms of technologies for small businesses.  So what are we all looking forward to this year?  Read on to find out. Big Data will be simpler and easier for small businesses to implement Big Data has been a powerful tool wielded by mostly large companies in order to drive their marketing strategies and drive ...

Outsourcing

Benefits of Outsourcing and the Other Side of It

No matter the functions of your small business, you need people working with and for you in order to get things done and keep the business running. Outsourcing work has become one of the most popular ways to find those people and get all the advantages. But with the benefits of outsourcing there also come some disadvantages. Find out if outsourcing services will work for your business by reading...

Business Partnership

Match making for business partners

Finding the right people to work with you on your business venture can be challenging.  Some have put it as similar to getting married, which is very true. Finding the right partner (or partners) is essential if you are to surmount the various challenges your business is bound to face. While some businesses can definitely be run by a single person, many businesses will require the expertise an...

Startup

Setting a solid foundation for your business

I love the ocean and in particular love surfing. Although the sport is free, there is a lot of expensive equipment that is required including your board (or boards!), fins, wetsuits, boots (for those in Victoria anyway) etc. Yet despite all of this expensive hardware, the most important piece of equipment is your $4 block of wax. Surfboard wax is a sticky wax residue that gets applied to all bo...

Information Technology

5 top enterprise software companies of 2013 and how they can help you in 2014

Running a business can be tough, but with the right tools, you can streamline your operations and focus on things that matter.  Here are some of this year’s top performing business applications that you can use  on your desktop or mobile device to help you with your day-to-day operations. Productivity Evernote lets you take notes, organize and store information so that you’ll never have ...

New Business Ideas

5 Tips On How To Choose a Business Idea That's Right

In order to start a new business you need to decide on what kind of business you're starting in the first place. So your number one step is to choose small business ideas for you and narrow them down to the right one. But how exactly can you do it? Well, if you're wondering if there are particular tips and tricks for that... you're right. There are. Take a look at these 5 tips in how to choose a...

Information Technology

Making the most of the holidays with a digital detox

It’s no secret, today’s smartphones and tablets make us more productive.  Or at least they seem like they do.  They’re always connected so we can get instant notifications of emails and social network messages.  They let us run our businesses while on the go. But all of that productivity and convenience comes at a cost. Latest studies show that while we tend to be able to do more from ...

New Business Ideas

10 tips to help you come up with a great business idea

Whether simple or revolutionary, at the heart of any good business is a great idea.  Often times, arriving at these ideas is the real challenge in getting a business started.  So how do all these people find the inspiration to come up with that magical idea?   Here are some tips to help you out. Wake up your brain You can’t come up with an idea if you don’t get into the proper frame of m...

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