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Andrew Hutchinson

Writer/Consultant at www.andrewhutchinson.com.au

Member Since August 2014

Doreen, VIC, 3754

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88 FOLLOWERS

I'm a freelance writer, content creator and social media consultant from Melbourne, Australia. I'm an internationally published author, an award-winning blogger, a Hootsuite Ambassador for the APAC region and one of the 'Best Thinkers' on leading social media news website Social Media Today. If you need help with content, content marketing, social media marketing or SEO, get in touch - www.andrewhutchinson.com.au

Qualified skills

Copywriting and Content Marketing
Branding
Digital Marketing
Speaking and Presenting
Journalists
Marketing Services & Consultants
Media Information & Or Services
Press Cuttings & Media Monitoring Services

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Reputation

Search Engine Optimisation (SEO)

What Google Wants – An Overview of SEO and Why it’s Crucial for Your Business

The honest truth on Search Engine Optimisation (SEO) is that SEO is pretty difficult to understand. Or maybe’ difficult’ isn’t the right word, but ‘complex’, there’s a lot to get your head around, so much so that even people with a pretty good handle on tech can have a hard time articulating some of the specific intricacies and causes. I always appreciate a post that’s able to exp...

Social Media

6 Reasons Why You Cannot Afford to Avoid Social Media Marketing

We’ve all read our share of ‘why social media is important’ articles. We know the pitch, the numbers, the trends. We all know that it’s not a fad and it’s something there we should, at the least, be looking into, right? Given that, I thought what might be worthwhile is to take a look from the other side, to analyse the reasons against social business. Why are you not active on social? Wh...

Market Trend

The State of Social Business in Australia

Earlier this year, Sensis released their annual Yellow Social Media Report, analysing the state of social business within the Australian market. It’s the most comprehensive report of its kind, with researchers gathering feedback from 800 consumers, 1,800 SMEs and 150 big businesses from across the nation. It gives them a wide range of insights on how social is being used, from approach to appl...

Social Media

3 Steps to Establish Your Brand's Twitter Presence

While many brands have a presence on the big three social networks - Facebook, Twitter and LinkedIn – most are still not utilising the platforms to best potential. There’s an abundance of opportunities arising from social media, connections to be made, business to be generated, but knowing where to start can difficult. How do you use twitter for business? What people do you follow? What’s a ...

Search Engine Optimisation (SEO)

What Google Wants – An Overview of SEO and Why it’s Crucial for Your Business

The honest truth on Search Engine Optimisation (SEO) is that SEO is pretty difficult to understand. Or maybe’ difficult’ isn’t the right word, but ‘complex’, there’s a lot to get your head around, so much so that even people with a pretty good handle on tech can have a hard time articulating some of the specific intricacies and causes. I always appreciate a post that’s able to exp...

Social Media

6 Reasons Why You Cannot Afford to Avoid Social Media Marketing

We’ve all read our share of ‘why social media is important’ articles. We know the pitch, the numbers, the trends. We all know that it’s not a fad and it’s something there we should, at the least, be looking into, right? Given that, I thought what might be worthwhile is to take a look from the other side, to analyse the reasons against social business. Why are you not active on social? Wh...

Market Trend

The State of Social Business in Australia

Earlier this year, Sensis released their annual Yellow Social Media Report, analysing the state of social business within the Australian market. It’s the most comprehensive report of its kind, with researchers gathering feedback from 800 consumers, 1,800 SMEs and 150 big businesses from across the nation. It gives them a wide range of insights on how social is being used, from approach to appl...

Social Media

3 Steps to Establish Your Brand's Twitter Presence

While many brands have a presence on the big three social networks - Facebook, Twitter and LinkedIn – most are still not utilising the platforms to best potential. There’s an abundance of opportunities arising from social media, connections to be made, business to be generated, but knowing where to start can difficult. How do you use twitter for business? What people do you follow? What’s a ...

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