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Andrew Snell

Director at Coaster Group

Member Since June 2013

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293 FOLLOWERS

Andrew brings a range of skills and experience not often found together. Working simultaneously across different industries and disciplines he has a unique view of the business landscape. He has high level experience in marketing and public relations strategy and delivery, live production and technical management and design and has worked in and with many high profile SMEs. Andrew founded and runs Coaster Group and is a keen, serial entrepreneur - making ideas real is his passion.

Andrew Snell answered a question

From $1000 a Week to a $500K Season in Less Than 2 Years

Industry: Tourism Location: ACT Duration: December 2013 - Current (ongoing retainer) Challenge: A mountain-based tourist attraction just outside Canberra was taken under new management in mid D...

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Andrew Snell answered a question

Yee Trinh, Cofounder at SavvySME

Asked this question - Growing and scaling

What is the biggest difference between successful small businesses and successful chains/franchises?

How does one make the jump from being a successful business owner to being a successful...

The Importance of the Title

Let's be clear - It's been a while since I've ranted and this is going to be a good one, but bear with me, I promise there is a point to it all. SO: PR isn't dead, and content marketing isn't new. W...

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You have to follow through.. seriously.

I've said it before, but I'll say it again because I keep seeing it. Build your profile, be an expert and a thought leader. But follow through on what you say. Please. Being in business is hard, ...

Read more

If you don't engage, it doesn't count

Everyone does media. In some way, every business now has some form of a media presence, whether bought, owned or earned. It may be advertising, social media or editorial, whatever the case, it is ne...

Read more

Sometimes it has to be a person

There are a lot of things we are able to do today without needing to interact with another person. From banking, to ordering food, booking travel (or just about anything) and managing a raft of othe...

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Be better for yourself than your customer

  Just about every business falls in to one trap at some point in its life - delivering its own service for the business in a substandard way. The business doing for itself what it provides its c...

Read more

Your customer doesn't care about your brand

Controversy Time. Branding is dead. As a concept and as a moniker it has had its day - looking at branding in the traditional, advertising derived sense is holding businesses back.  The value of ...

Read more

From $1000 a Week to a $500K Season in Less Than 2 Years

Industry: Tourism Location: ACT Duration: December 2013 - Current (ongoing retainer) Challenge: A mountain-based tourist attraction just outside Canberra was taken under new management in mid D...

Read more

The Importance of the Title

Let's be clear - It's been a while since I've ranted and this is going to be a good one, but bear with me, I promise there is a point to it all. SO: PR isn't dead, and content marketing isn't new. W...

Read more

You have to follow through.. seriously.

I've said it before, but I'll say it again because I keep seeing it. Build your profile, be an expert and a thought leader. But follow through on what you say. Please. Being in business is hard, ...

Read more

If you don't engage, it doesn't count

Everyone does media. In some way, every business now has some form of a media presence, whether bought, owned or earned. It may be advertising, social media or editorial, whatever the case, it is ne...

Read more

Sometimes it has to be a person

There are a lot of things we are able to do today without needing to interact with another person. From banking, to ordering food, booking travel (or just about anything) and managing a raft of othe...

Read more

Be better for yourself than your customer

  Just about every business falls in to one trap at some point in its life - delivering its own service for the business in a substandard way. The business doing for itself what it provides its c...

Read more

Your customer doesn't care about your brand

Controversy Time. Branding is dead. As a concept and as a moniker it has had its day - looking at branding in the traditional, advertising derived sense is holding businesses back.  The value of ...

Read more

Competition - the three sided coin

There are different camps when it comes to how business owners think of competition. I’m very firmly in one - competition is good for business, in fact, it’s great. Most people see competition ...

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Step, pivot, repeat

There are many, many cliche terms thrown around start-up businesses. Some of them are obvious in their meaning, others not so. At the same time, while some are simply rhetoric, others should form a ...

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Bring your point home

Every business has a point to make to each and every one of its audiences. Whether internal or external, customers or communities, your business needs to be making its message clear. The first stag...

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Andrew Snell answered a question

Andrew Snell answered a question

Yee Trinh, Cofounder at SavvySME

Asked this question - Growing and scaling

What is the biggest difference between successful small businesses and successful chains/franchises?

How does one make the jump from being a successful business owner to being a successful...

Andrew Snell answered a question

Liz edgecombe, owner at sheoak trading pty ltd

Asked this question - Branding

Should I re-brand my business as a "house of brands" or "a branded house"?

hi we have been trying to work out our best brand strategy for growth of our herbs and spices...

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