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Andrew brings a range of skills and experience not often found together. Working simultaneously across different industries and disciplines he has a unique view of the business landscape.
He has high level experience in marketing and public relations strategy and delivery, live production and technical management and design and has worked in and with many high profile SMEs. Andrew founded and runs Coaster Group and is a keen, serial entrepreneur - making ideas real is his passion.
There is one thing every Australian business and business owner will face, especially as they start to do well. Tall poppy syndrome. For some reason we have been brought up for generations to cut the...
Read moreIf there is something the Digital revolution of the last decade or so has taught us, it's that there are very few things people won't pay for. From apps to gadgets, if someone thinks of it, there are ...
Read moreWhatever your start-up is there is almost certainly one thing you have in common with every other one - you have very little. Little money, little time, little resources and in some cases and areas, l...
Read moreA great business and a great marketing strategy still need to fit together to reach the people who are going to pay for the product service. If they don't, neither really works. You can have the gre...
Read moreRunning a business is really just a whole series of decisions you didn’t think you’d have to make, along with a few you would rather not have to at all. No matter what you’re doing you will have...
Read moreThere has always been a place for hobby businesses, especially in the arts and for boutique producers. The world of online retail and e-selling tools has opened that up to a whole range of new micro-b...
Read moreA strange thing happens when a business adds to its products or services. Often by trying to expand and diversify they add a “complimentary” service they fall in to the trap of moving beyond what ...
Read moreEQP Optimsation Solutions Research, VIC 3095
The Hunter Box Moonee Ponds, VIC 3034
Fosca Pacitto Surry Hills, NSW 2010
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