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Ashleigh Betvardeh
Top 10% Search Engine Optimisation (SEO)

Campaign Statistician at

Member Since October 2013

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I am currently working at Click Click Media as the Campaign Statistician. Click Click Media is an online marketing solution for all businesses, with a combined 30+ years industry experience. I am an AdWords account manager that utilises my mathematical background to increase conversions.

Search Engine Optimisation (SEO)

4 google tools to create a successful adwords campaign

Google AdWords has many tools available to help build and develop your AdWords campaign effectively. The structure of your AdWords campaign is imperative; when developing the campaign, issues such as budget and cost-per-click need to be considered. There are four main tools that need to be used to setup, improve and diagnose your AdWords campaign.   The four main tools are: Keyword Planner: t...

Ashleigh Betvardeh answered this question

Amanda Hamilton-Attwell
Amanda Hamilton-Attwell, Managing Director at Business DNA (PTY) Ltd

Digital Marketing

What is the best way to tell customers about changes to contact details?

Hi Amanda, 

I am not sure if you are currently do this, but if you have newsletter/email campaign, that you can send everyone in your CRM about your number and website would probably the best and fastest way.  Also, make sure you update and post it on  all your social pages as well. 

Hope this helps! 

Cheers,

Search Engine Optimisation (SEO)

5 Useful Strategies for your AdWords Campaigns

When running an AdWords campaign, it may be difficult to analyse how the campaign is going after a short period of time. In saying this, it is paramount to think of strategies that you can use to develop a successful AdWords campaign. It is important to record the strategy changes you make, and not to make more than one each month (unless you are dealing with enough traffic volume to justify sho...

Search Engine Optimisation (SEO)

5 strategies to think of when looking at mobile devices on google adwords

In the last few years, the increased reliance that the general population have had on their mobile phones has been undeniable, whether it is their mobile phone and/or tablet. Mobile phones have moved on from ‘calls’, to downloading games, and more importantly surfing the Internet. Since the Blackberry revolutionised the mobile by market by allowing people to access their e-mails remotely, an...

Search Engine Optimisation (SEO)

Display marketing: what is re-marketing in google adwords?

Re-marketing allows advertisers on Google AdWords to have their advert reappear to consumers that have not made a conversion on their website. Remarketing has the power to give advertisers the ability to re-engage customers that were interested in their offer. With the ability to reach and recapture 80% of the people that have abandoned your website, it is no wonder why re-marketing is considere...

Search Engine Optimisation (SEO)

What is the difference between google adwords and search engine optimisation (SEO)?

When it comes to online marketing, and Google’s search engine, there are two ways for your website to rank. There is an organic and paid method of ranking your website. This article will discuss the differences between AdWords and SEO, along with their main traits.  What is Google AdWords? Google AdWords is referred to as pay-per-click, this means advertisers do not pay for the amount of time...

Search Engine Optimisation (SEO)

5 ad-extensions for bricks-and-mortar advertising on adWords

When using AdWords as an advertising platform, ad- extensions are optional add-ons that can be used to include additional content within your advert; they appear underneath or above the two description lines. The two description lines are seen in each advert (for ideas on writing compelling description lines, feel free to follow this link). Currently, there are eight ad-extensions available for...

Search Engine Optimisation (SEO)

The differences between adwords express and adwords

When it comes to Google’s search network, advertisers have two options: AdWords Express and AdWords. AdWords is a standard campaign, which has the ability to advertise anywhere and is able to use the display network. Whereas, ‘AdWords Express’ is managed automatically: advertiser needs to write an advert, choose a category, and decide on a budget. Advertisers using AdWords Express do not c...

Ecommerce

How e-commerce stores can develop marketing promotions for their adwords campaigns?

E-commerce stores can use Google AdWords to successfully market their products to customers who are searching for them.  The degree of success you can achieve when advertising an ecommerce store depends solely on the sites ability to convert visitors into actual product sales. There are many ways to improve your conversions on AdWords, and one of the best ways is to run promotions alongside you...

Ashleigh Betvardeh answered this question

Jayson Rodda
Jayson Rodda, Head of Digital Marketing at Find Your Ideal Customers

Sales and Marketing

What is better - SEO, Google Adwords or social media?

Hey, 

Just been looking through, and whether or not which on is 'expensive, all depends on the ROI and whether or not it is working for you. Regardless, with PPC, having a well built campaign can get you far! If you have a strategy coming into AdWords, for example a promotion, then you may see that it can actually work.    

Search Engine Optimisation (SEO)

The importance of your landing page experience on adwords

‘Landing page experience’ refers to the functionality of your website page that your AdWords traffic is directed to, in terms of relevance and navigation. Google aims to have relevant content for their customers, and this is why Google assess the landing page in the quality score (QS). As discussed in the previous article, QS is Google’s evaluation (a score out of 1-10) based on how well G...

Ashleigh Betvardeh answered this question

Jayson Rodda
Jayson Rodda, Head of Digital Marketing at Find Your Ideal Customers

Sales and Marketing

What is better - SEO, Google Adwords or social media?

Hi Jayson, choosing the right online marketing strategy depends heavily on your goals and budget. If it is for direct response, and quickly then AdWords, after running an AdWords account, you can use those keywords in SEO - which is a long-term strategy. However, the main issue depends on the landing page/website and whether or not is aimed at converting. 

Sales and Marketing

Rethinking your text adverts for google’s search network

If you have ever run an AdWords campaign on Google’s Search Network, you will understand the importance of the click-through-rate (CTR). CTR calculates the number people that click on your advert. Basically, your CTR is one of the main factors Google uses to determine the relevance of your campaign. If for instance you have a low CTR, compared to advertisers competing on the same keywords as y...

Sales and Marketing

Google’s Display Network: An Effective Advertising Platform Exclusively for SME’s

Google’s Display Network allows businesses to advertise on websites that have partnered within Google’s network. This means websites have opened in to allow other websites to advertise on their page. Google’s Display Network allows businesses to advertise using text adverts, images and videos in different sizes. According to Double Click Ad Planner, Google’s Display Network reaches over ...

Digital Marketing

Best Ways to Use Google AdWords for Small Business

Online advertising is one of the best tools every small business needs to utilise because of the very many benefits it provides. Google AdWords for small business can work wonders for your product or service. No other tool has as many advantages and allows you to chase your customers online as best as Google AdWords for small business does. Over the last decade, small business online marketing ...

Search Engine Optimisation (SEO)

4 google tools to create a successful adwords campaign

Google AdWords has many tools available to help build and develop your AdWords campaign effectively. The structure of your AdWords campaign is imperative; when developing the campaign, issues such as budget and cost-per-click need to be considered. There are four main tools that need to be used to setup, improve and diagnose your AdWords campaign.   The four main tools are: Keyword Planner: t...

Search Engine Optimisation (SEO)

5 Useful Strategies for your AdWords Campaigns

When running an AdWords campaign, it may be difficult to analyse how the campaign is going after a short period of time. In saying this, it is paramount to think of strategies that you can use to develop a successful AdWords campaign. It is important to record the strategy changes you make, and not to make more than one each month (unless you are dealing with enough traffic volume to justify sho...

Search Engine Optimisation (SEO)

5 strategies to think of when looking at mobile devices on google adwords

In the last few years, the increased reliance that the general population have had on their mobile phones has been undeniable, whether it is their mobile phone and/or tablet. Mobile phones have moved on from ‘calls’, to downloading games, and more importantly surfing the Internet. Since the Blackberry revolutionised the mobile by market by allowing people to access their e-mails remotely, an...

Search Engine Optimisation (SEO)

Display marketing: what is re-marketing in google adwords?

Re-marketing allows advertisers on Google AdWords to have their advert reappear to consumers that have not made a conversion on their website. Remarketing has the power to give advertisers the ability to re-engage customers that were interested in their offer. With the ability to reach and recapture 80% of the people that have abandoned your website, it is no wonder why re-marketing is considere...

Search Engine Optimisation (SEO)

What is the difference between google adwords and search engine optimisation (SEO)?

When it comes to online marketing, and Google’s search engine, there are two ways for your website to rank. There is an organic and paid method of ranking your website. This article will discuss the differences between AdWords and SEO, along with their main traits.  What is Google AdWords? Google AdWords is referred to as pay-per-click, this means advertisers do not pay for the amount of time...

Search Engine Optimisation (SEO)

5 ad-extensions for bricks-and-mortar advertising on adWords

When using AdWords as an advertising platform, ad- extensions are optional add-ons that can be used to include additional content within your advert; they appear underneath or above the two description lines. The two description lines are seen in each advert (for ideas on writing compelling description lines, feel free to follow this link). Currently, there are eight ad-extensions available for...

Search Engine Optimisation (SEO)

The differences between adwords express and adwords

When it comes to Google’s search network, advertisers have two options: AdWords Express and AdWords. AdWords is a standard campaign, which has the ability to advertise anywhere and is able to use the display network. Whereas, ‘AdWords Express’ is managed automatically: advertiser needs to write an advert, choose a category, and decide on a budget. Advertisers using AdWords Express do not c...

Ecommerce

How e-commerce stores can develop marketing promotions for their adwords campaigns?

E-commerce stores can use Google AdWords to successfully market their products to customers who are searching for them.  The degree of success you can achieve when advertising an ecommerce store depends solely on the sites ability to convert visitors into actual product sales. There are many ways to improve your conversions on AdWords, and one of the best ways is to run promotions alongside you...

Search Engine Optimisation (SEO)

The importance of your landing page experience on adwords

‘Landing page experience’ refers to the functionality of your website page that your AdWords traffic is directed to, in terms of relevance and navigation. Google aims to have relevant content for their customers, and this is why Google assess the landing page in the quality score (QS). As discussed in the previous article, QS is Google’s evaluation (a score out of 1-10) based on how well G...

Sales and Marketing

Rethinking your text adverts for google’s search network

If you have ever run an AdWords campaign on Google’s Search Network, you will understand the importance of the click-through-rate (CTR). CTR calculates the number people that click on your advert. Basically, your CTR is one of the main factors Google uses to determine the relevance of your campaign. If for instance you have a low CTR, compared to advertisers competing on the same keywords as y...

Sales and Marketing

Google’s Display Network: An Effective Advertising Platform Exclusively for SME’s

Google’s Display Network allows businesses to advertise on websites that have partnered within Google’s network. This means websites have opened in to allow other websites to advertise on their page. Google’s Display Network allows businesses to advertise using text adverts, images and videos in different sizes. According to Double Click Ad Planner, Google’s Display Network reaches over ...

Digital Marketing

Best Ways to Use Google AdWords for Small Business

Online advertising is one of the best tools every small business needs to utilise because of the very many benefits it provides. Google AdWords for small business can work wonders for your product or service. No other tool has as many advantages and allows you to chase your customers online as best as Google AdWords for small business does. Over the last decade, small business online marketing ...

Ashleigh Betvardeh answered this question

Amanda Hamilton-Attwell
Amanda Hamilton-Attwell, Managing Director at Business DNA (PTY) Ltd

Digital Marketing

What is the best way to tell customers about changes to contact details?

Hi Amanda, 

I am not sure if you are currently do this, but if you have newsletter/email campaign, that you can send everyone in your CRM about your number and website would probably the best and fastest way.  Also, make sure you update and post it on  all your social pages as well. 

Hope this helps! 

Cheers,

Ashleigh Betvardeh answered this question

Jayson Rodda
Jayson Rodda, Head of Digital Marketing at Find Your Ideal Customers

Sales and Marketing

What is better - SEO, Google Adwords or social media?

Hey, 

Just been looking through, and whether or not which on is 'expensive, all depends on the ROI and whether or not it is working for you. Regardless, with PPC, having a well built campaign can get you far! If you have a strategy coming into AdWords, for example a promotion, then you may see that it can actually work.    

Ashleigh Betvardeh answered this question

Jayson Rodda
Jayson Rodda, Head of Digital Marketing at Find Your Ideal Customers

Sales and Marketing

What is better - SEO, Google Adwords or social media?

Hi Jayson, choosing the right online marketing strategy depends heavily on your goals and budget. If it is for direct response, and quickly then AdWords, after running an AdWords account, you can use those keywords in SEO - which is a long-term strategy. However, the main issue depends on the landing page/website and whether or not is aimed at converting. 

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