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Ben Adams

Co-Founder at

Member Since March 2018

Sydney, NSW,

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Recently co-founded Marzipan Media after a dynamic career incorporating digital marketing and communications for both private and public sector. Proven experience in growing social communities, developing growth and retention strategies for consumer databases while delivering creative, strategic and effective digital marketing campaigns.

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Official FAQ
Official FAQ, Inquisitor at SavvySME

Social Media

How to choose the best social media marketing expert for your small business?

Finding a good social media manager can be a little tricky. There's so many people who think that using Facebook every day or sharing their dinner snaps on Insta qualify them as an 'expert'. Our advice is to do your research.Ensure they've used social media for business. Running effective paid ads and content creation requires a lot of skill and differs greatly from the way a casual user interacts with their socials. See what client reviews they have, see if the brands they work with align with yours and then meet the person. It's really important to spend a little time with the incoming social manager to ensure tehy understand your brand, your objectives and your tone of voice.   When we take on new clients we like to work as closely as possible with them to set boundaries and expectations. Are you looking for set posts per week, X number of leads, or X% growth. We love it when people are crystal clear in thier minds as to what they need  but can also help identify objectives with our clients if needed. That way everyone is on the same page form the get go.  Making life easier and results stronger for everyone : ) 

Ben Adams answered this question

Mary Grace Macatangay
Mary Grace Macatangay, Influencer Relationship Manager at

Digital Marketing

How much does Google AdWords cost?

Getting started in Adwords need not be expensive, but it really depends on the value you place on each click to your site. The average cost per click can be less than one dollar for a genuine click through but it can scale up to exceed $30 - $50 depending on your industry. We reccomend starting small to test ad placements and targeting. Then scale up to an affordable budget once you're confident you're getting the click through rates you need.  

Advertising

This is How You Should Advertise Your Trade Business

Advertising a construction or a trade business is not as easy as some of the other industries that have a wider social media reach and interest due to their topic. If you want to advertise your construction or trade business you have to be extremely precise - what channels to use, which keywords to target, what audiences to involve and so on. Your website should also be your number one priority ...

Advertising

This is How You Should Advertise Your Trade Business

Advertising a construction or a trade business is not as easy as some of the other industries that have a wider social media reach and interest due to their topic. If you want to advertise your construction or trade business you have to be extremely precise - what channels to use, which keywords to target, what audiences to involve and so on. Your website should also be your number one priority ...

Ben Adams answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Social Media

How to choose the best social media marketing expert for your small business?

Finding a good social media manager can be a little tricky. There's so many people who think that using Facebook every day or sharing their dinner snaps on Insta qualify them as an 'expert'. Our advice is to do your research.Ensure they've used social media for business. Running effective paid ads and content creation requires a lot of skill and differs greatly from the way a casual user interacts with their socials. See what client reviews they have, see if the brands they work with align with yours and then meet the person. It's really important to spend a little time with the incoming social manager to ensure tehy understand your brand, your objectives and your tone of voice.   When we take on new clients we like to work as closely as possible with them to set boundaries and expectations. Are you looking for set posts per week, X number of leads, or X% growth. We love it when people are crystal clear in thier minds as to what they need  but can also help identify objectives with our clients if needed. That way everyone is on the same page form the get go.  Making life easier and results stronger for everyone : ) 

Ben Adams answered this question

Mary Grace Macatangay
Mary Grace Macatangay, Influencer Relationship Manager at

Digital Marketing

How much does Google AdWords cost?

Getting started in Adwords need not be expensive, but it really depends on the value you place on each click to your site. The average cost per click can be less than one dollar for a genuine click through but it can scale up to exceed $30 - $50 depending on your industry. We reccomend starting small to test ad placements and targeting. Then scale up to an affordable budget once you're confident you're getting the click through rates you need.  

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