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Brett Elliott

Enterprise Strategy Consultant at

Member Since May 2014

Crows Nest, NSW, 2065

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Senior enterprise planner with experience across a range of industries, Brett provides authentically innovative, cap raise, deal architecture and growth strategy ensuring ambitious enterprises, their clients and teams achieve their highest potential.

Insight driven, Brett leverages his background in strategic planning, communication planning, campaign planning, project management and finance to innovate, optimise and promote healthy growth activity in business. Experience incl. 17 yrs in APAC

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Brett Elliott answered this question

Do I need a business plan?

I have written over a dozen business plans and offer documents for emerging enterprises.In my opinion, a business plan is a sales document. (It might sound strange but hear me out...)You need to sell yourself on the idea of the business; developing conviction in, and commitment to your enterprise, its principals, its structure, and processes, as well as be comfortable with the risk profile for you as the founding sweat equity partner. If you are the business owner and director, you are the principal stakeholder that needs to be sold on the enterprise you are undertaking. If you are sold on the business and 100% committed the roll out process outlined in your business plan, you can sell it to other stakeholders, which may include sweat equity partners, investors, and early stage customers.They aren't necessarily going to want to read your business plan, but you will need to be able to answer the key questions a well-written business plan will provide.A business plan provides a structure to flesh out all the nuances of the enterprise, test assumptions, reduce risks, and zero in on challenges and opportunities. It also provides the foundation thinking from which your website, sales tools and branding material are drawn from. It will also provide essential content for your offer document (if raising capital by selling equity).However, as a business owner, particularly if early stage, your focus is going to be sales, so don't let the writing of a business plan become a form of procrastination that holds you back from getting out there and sellnig your product or service.

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Brett Elliott answered this question

Do I need a business plan?

I have written over a dozen business plans and offer documents for emerging enterprises.In my opinion, a business plan is a sales document. (It might sound strange but hear me out...)You need to sell yourself on the idea of the business; developing conviction in, and commitment to your enterprise, its principals, its structure, and processes, as well as be comfortable with the risk profile for you as the founding sweat equity partner. If you are the business owner and director, you are the principal stakeholder that needs to be sold on the enterprise you are undertaking. If you are sold on the business and 100% committed the roll out process outlined in your business plan, you can sell it to other stakeholders, which may include sweat equity partners, investors, and early stage customers.They aren't necessarily going to want to read your business plan, but you will need to be able to answer the key questions a well-written business plan will provide.A business plan provides a structure to flesh out all the nuances of the enterprise, test assumptions, reduce risks, and zero in on challenges and opportunities. It also provides the foundation thinking from which your website, sales tools and branding material are drawn from. It will also provide essential content for your offer document (if raising capital by selling equity).However, as a business owner, particularly if early stage, your focus is going to be sales, so don't let the writing of a business plan become a form of procrastination that holds you back from getting out there and sellnig your product or service.

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