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Cate Scolnik
Top 10% Social Media

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Member Since April 2018

Canberra, ACT, 2601

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Sales and Marketing
Social Media
Advertising
Digital Marketing
Marketing Services & Consultants

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Cate Scolnik answered this question

George Siosi Samuels
George Siosi Samuels, Creative Director & Founder at Siosism

Digital Marketing

Do you use video in your online marketing? Why or why not?

Anything in digital marketing has to come back to what you're trying to achieve.Video is great but it won't make a difference unless you know how to use it. You can use it to position yourself an authority in your field or to help people get to know, like and trust you and your business.You can use it to create a warm audience that you can then retarget with a strong call to action. BUT. You need to know how to create the right sort of video, at the right length, with the right messages, and on the right platforms.YouTube videos can be longer, but Facebook videos need to be 30 seconds to 2 minutes max. Although you can have longer ones if you're using the video to weed out the really motivated buyers from the also-rans.Personally, I use video to help people get to know, like and trust me. I use it for my clients to entertain and engage people, and get them to know, like and trust the business.I also use for advertising, to build an audience I can retarget. The essential thing is to have a goal and create a strategy that will support that goal. Sometimes videos perfect for that, but there's always more than one way to skin a cat! ;-)

Cate Scolnik answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Digital Marketing

Do you know any good online or digital marketing courses?

There are loads but it depends on what you're after. If you want to become a great marketer yourself you can't beat ANY of Cat Howell's courses. Facebook Ads That Convert (FATC) will make you one of the best FB marketers and advertisers in the business (and keep you u to date with everything that changes).I keep up to date with FATC.  And I've just started her Incubator course to grow and scale my business, plus she has The Academy where she teaches how to build a multiple six-figure business (and beyond).Digital Marketer also has some great courses although the style of them doesn't "speak" to me as much as Cat's do. :-) 

Cate Scolnik answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Social Media

What questions should you ask when choosing a social media agency?

Here's one I prepared earlier (as they say in the classics ;-) ).10 Questions to ask before you engage a social media manager If you’re considering hiring a social media manager to represent your business online, you need to be sure you’re making a good investment. Before engaging a social media manager for your business, you want to ask: 1) What services do you provide and how does your process work? Do you schedule posts or provide them for me to post? Do you manage audience interaction, or do you expect me to do that?2) What are some of the results you've achieved for your clients? Can you give me links to some of the pages you currently manage? (If they do advertising, ask for ROI data on that too)3) How do you work with your clients? (How do you get know the business, the target audience, the brand, the ideal customer?)4) What clients get the best results from you? Why? (ie my clients get the best results when they have a blend of organic and paid strategies because it’s more powerful than just organic.)5) How often will you be posting? (It's different on each platform, but the minimum viable product on Facebook is 3 times a week if you have less than 10,000 followers. Make sure you’re happy with what you’ll receive for the price)6) How will you build my business? What strategies do you use? (You're looking for clear strategies that make sense, someone who knows what they're talking about, and can talk about previous/existing clients)7) How do you communicate with your clients? How often and by what mechanisms (ie Skype, in person etc)8) How often do you report? (ie I send my clients a short weekly email with a couple of key pieces of data and information on activities undertaken, and I provide a full report monthly in PDF format)9) How do you communicate what posts are scheduled (ie I give my clients a dashboard they can log into any time and view their scheduled posts, along with previous posts)10) What do you expect from your clients during this process? (ie What I need from my clients is an understanding of their business goals, their brand, their direction, and any changes in goals and direction. I also ask for images for spontaneous posts, and usually supply a list of suggested photos / videos etc they can provide over time). Every social media manager will do things differently, but you want someone with a clear process and proven track record who can TRUST.

Cate Scolnik answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Social Media

Can you still get leads or sales from Facebook without boosting post or buying ads?

Yes you can, although it depends a bit on which business you're in.I bring in regular business for a removalist in Canberra - I've been working with her for nearly 2 years. We post 3 times and week and have an organic outreach strategy in place, which is where most of her leads come from.So, what's upstream from a removalist? Real estate agents. So once a week I comment (as the removalist) on a bunch of posts from real estate agents. I do this on about a dozen real estate pages, and every few months I change the agents so we're reaching new people.This system works really well for tradesmen and cleaners and mortgage brokers, who also get a lot of business from real estate agents.You can try it with any industry. Just reach out to businesses that are likely to refer you clients, or become clients, and are active on Facebook. Interact with them in a positive, friendly way, just as you would if you were networking.:-)

Cate Scolnik answered this question

For a small business, is Facebook worth the time and effort?

Definitely! But only if you know what you're doing, and you do it right.You have to post a minimum of 3 times a week (or every second day), and you need to interact strategically with other businesses. It also helps to advertise, although you don't need a massive budget.But all the small businesses I help get results from their social media, and find it worthwhile. 

Cate Scolnik answered this question

Wendy Huang
Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Sales and Marketing

Does Facebook really help drive sales in my business?

Facebook is a great place to provide helpful marketing (hence the freebies). It's a social platform, so hard sell advertising and post don't work nearly as well as helpful content.The key is to provide content that your ideal customer WANTS to read, to interact strategically with other business, and to advertise effectively.Facebook can also be a great convincer. If someone is looking for services and they see your website, say, and then look at your social media then that feed can be the thing that convinces them to buy from you.I have a number of businesses that I help with social and some of them don't advertise at all, but they still get growth AND they know that Facebook brings in business regularly. If you're a local business you may have to ask people what made them call your, or how they found you, but I know it drives sales in the businesses I help. So, yes it really does drive sales in your business - if you do it right. ;-)

Cate Scolnik answered this question

Which email marketing service is the best?

Which is the best depends on what you need to achieve, and your budget!Active Campaign is great if you want a much cheaper alternative to InfusionSoft or Ontraport, and it's pretty user friendly. But MailChimp is often a great place to start.Whatever you do, DO NOT TOUCH Agile. Horrible. Buggy. Terrible. This blog post has a useful comparison of 10 different services: https://moneyconnexion.com/autoresponders-and-email-marketing-tools.htm

Cate Scolnik answered this question

Can you increase your traffic with minimal investments?

You have to invest something - but it can be your time instead of your money.Organic social media strategies can be very effective - I have several businesses who regularly get business through organic social strategies I use. But you need to know what you're doing, and have a clear strategy in place.A website that's optimised for SEO is also important! ;-) 

Cate Scolnik answered this question

How much do Facebook ads cost?

Hey Maria,As Paula says, it depends. While boosted posts can increase your reach, they're not a targetted advertising campaign although they can benefit local businesses.I prefer to create advertising campaigns in the Facebook Ad Manager so I can get a specific outcome (like drive traffic to a website,). In terms of cost I often start with $20 a day, but it depends on the geography (ie targetting a city vs targetting a country / internationally).I also do rapid fire testing over about a week, to confirm what's getting the best outcomes and then focus on the best results.Does FB Advertising work for any business, yes pretty much. The biggest variable is how experienced your advertiser is and whether they've achieved results in similar industries before.  

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Cate Scolnik answered this question

George Siosi Samuels
George Siosi Samuels, Creative Director & Founder at Siosism

Digital Marketing

Do you use video in your online marketing? Why or why not?

Anything in digital marketing has to come back to what you're trying to achieve.Video is great but it won't make a difference unless you know how to use it. You can use it to position yourself an authority in your field or to help people get to know, like and trust you and your business.You can use it to create a warm audience that you can then retarget with a strong call to action. BUT. You need to know how to create the right sort of video, at the right length, with the right messages, and on the right platforms.YouTube videos can be longer, but Facebook videos need to be 30 seconds to 2 minutes max. Although you can have longer ones if you're using the video to weed out the really motivated buyers from the also-rans.Personally, I use video to help people get to know, like and trust me. I use it for my clients to entertain and engage people, and get them to know, like and trust the business.I also use for advertising, to build an audience I can retarget. The essential thing is to have a goal and create a strategy that will support that goal. Sometimes videos perfect for that, but there's always more than one way to skin a cat! ;-)

Cate Scolnik answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Digital Marketing

Do you know any good online or digital marketing courses?

There are loads but it depends on what you're after. If you want to become a great marketer yourself you can't beat ANY of Cat Howell's courses. Facebook Ads That Convert (FATC) will make you one of the best FB marketers and advertisers in the business (and keep you u to date with everything that changes).I keep up to date with FATC.  And I've just started her Incubator course to grow and scale my business, plus she has The Academy where she teaches how to build a multiple six-figure business (and beyond).Digital Marketer also has some great courses although the style of them doesn't "speak" to me as much as Cat's do. :-) 

Cate Scolnik answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Social Media

What questions should you ask when choosing a social media agency?

Here's one I prepared earlier (as they say in the classics ;-) ).10 Questions to ask before you engage a social media manager If you’re considering hiring a social media manager to represent your business online, you need to be sure you’re making a good investment. Before engaging a social media manager for your business, you want to ask: 1) What services do you provide and how does your process work? Do you schedule posts or provide them for me to post? Do you manage audience interaction, or do you expect me to do that?2) What are some of the results you've achieved for your clients? Can you give me links to some of the pages you currently manage? (If they do advertising, ask for ROI data on that too)3) How do you work with your clients? (How do you get know the business, the target audience, the brand, the ideal customer?)4) What clients get the best results from you? Why? (ie my clients get the best results when they have a blend of organic and paid strategies because it’s more powerful than just organic.)5) How often will you be posting? (It's different on each platform, but the minimum viable product on Facebook is 3 times a week if you have less than 10,000 followers. Make sure you’re happy with what you’ll receive for the price)6) How will you build my business? What strategies do you use? (You're looking for clear strategies that make sense, someone who knows what they're talking about, and can talk about previous/existing clients)7) How do you communicate with your clients? How often and by what mechanisms (ie Skype, in person etc)8) How often do you report? (ie I send my clients a short weekly email with a couple of key pieces of data and information on activities undertaken, and I provide a full report monthly in PDF format)9) How do you communicate what posts are scheduled (ie I give my clients a dashboard they can log into any time and view their scheduled posts, along with previous posts)10) What do you expect from your clients during this process? (ie What I need from my clients is an understanding of their business goals, their brand, their direction, and any changes in goals and direction. I also ask for images for spontaneous posts, and usually supply a list of suggested photos / videos etc they can provide over time). Every social media manager will do things differently, but you want someone with a clear process and proven track record who can TRUST.

Cate Scolnik answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Social Media

Can you still get leads or sales from Facebook without boosting post or buying ads?

Yes you can, although it depends a bit on which business you're in.I bring in regular business for a removalist in Canberra - I've been working with her for nearly 2 years. We post 3 times and week and have an organic outreach strategy in place, which is where most of her leads come from.So, what's upstream from a removalist? Real estate agents. So once a week I comment (as the removalist) on a bunch of posts from real estate agents. I do this on about a dozen real estate pages, and every few months I change the agents so we're reaching new people.This system works really well for tradesmen and cleaners and mortgage brokers, who also get a lot of business from real estate agents.You can try it with any industry. Just reach out to businesses that are likely to refer you clients, or become clients, and are active on Facebook. Interact with them in a positive, friendly way, just as you would if you were networking.:-)

Cate Scolnik answered this question

For a small business, is Facebook worth the time and effort?

Definitely! But only if you know what you're doing, and you do it right.You have to post a minimum of 3 times a week (or every second day), and you need to interact strategically with other businesses. It also helps to advertise, although you don't need a massive budget.But all the small businesses I help get results from their social media, and find it worthwhile. 

Cate Scolnik answered this question

Wendy Huang
Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Sales and Marketing

Does Facebook really help drive sales in my business?

Facebook is a great place to provide helpful marketing (hence the freebies). It's a social platform, so hard sell advertising and post don't work nearly as well as helpful content.The key is to provide content that your ideal customer WANTS to read, to interact strategically with other business, and to advertise effectively.Facebook can also be a great convincer. If someone is looking for services and they see your website, say, and then look at your social media then that feed can be the thing that convinces them to buy from you.I have a number of businesses that I help with social and some of them don't advertise at all, but they still get growth AND they know that Facebook brings in business regularly. If you're a local business you may have to ask people what made them call your, or how they found you, but I know it drives sales in the businesses I help. So, yes it really does drive sales in your business - if you do it right. ;-)

Cate Scolnik answered this question

Which email marketing service is the best?

Which is the best depends on what you need to achieve, and your budget!Active Campaign is great if you want a much cheaper alternative to InfusionSoft or Ontraport, and it's pretty user friendly. But MailChimp is often a great place to start.Whatever you do, DO NOT TOUCH Agile. Horrible. Buggy. Terrible. This blog post has a useful comparison of 10 different services: https://moneyconnexion.com/autoresponders-and-email-marketing-tools.htm

Cate Scolnik answered this question

Can you increase your traffic with minimal investments?

You have to invest something - but it can be your time instead of your money.Organic social media strategies can be very effective - I have several businesses who regularly get business through organic social strategies I use. But you need to know what you're doing, and have a clear strategy in place.A website that's optimised for SEO is also important! ;-) 

Cate Scolnik answered this question

How much do Facebook ads cost?

Hey Maria,As Paula says, it depends. While boosted posts can increase your reach, they're not a targetted advertising campaign although they can benefit local businesses.I prefer to create advertising campaigns in the Facebook Ad Manager so I can get a specific outcome (like drive traffic to a website,). In terms of cost I often start with $20 a day, but it depends on the geography (ie targetting a city vs targetting a country / internationally).I also do rapid fire testing over about a week, to confirm what's getting the best outcomes and then focus on the best results.Does FB Advertising work for any business, yes pretty much. The biggest variable is how experienced your advertiser is and whether they've achieved results in similar industries before.  

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