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Charly Leetham

CEO & Founder at Ask Charly Leetham

Member Since April 2013

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Charly Leetham’s goal is to assist small business owners realise the power of the Internet as a channel to market their organisations in an appropriate and cost-effective manner. She helps solopreneurs and small businesses map their business processes and plan their web presence. Charly has a passion for IT and helping people overcome their technology challenges as well as more than 20 years experience in the IT industry, ranging from hands-on technical, to high-level business management.

Qualified skills

Business Planning

Reputation

Charly Leetham answered this question

Wendy Huang
Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Graphic Design

What are the ramifications of using stock images to create a company logo?

Hi Wendy,There are a few things that I believe need to be considered, regardless of whether the designer resides overseas or not. Most of it, in my opinion, revolves around copyright and usage issues.1. Is the image sufficiently modified from the original so it doesn't look like the image used.Sometimes a stock photo is purchased but only part of it used.2. What is the licencing condition for the use of the image.Can it be used for the purpose of creating a logo and in a commercial way.Is it usable for print purposes and if so, how many prints Is it usable for the web and is there a limit on the views 3. Does the designer own the licence and does the licence allow it to be used for client work. In the case that a licence is required for the client work, have they obtained this?Another consideration however, is how the use of a Stockphoto in a logo will reflect on the businesses credibility and market image. If it's obviously a stock photo, I would be hesistant to do that for a client.I hope that helps a little.

Server, Networking and Security

Secure your accounts: use two factor authentication and avoid ransom demands

"Device hacked by Oleg Pliss. For unlock device, you need send voucher code by 100 usd/eur (Moneypack/Ukash/PaySafeCard) to [ email address withheld ] for unlock." Many apple device users woke up to find their accounts held to ransom.  Today, I'm not going to focus on how to recover your devices or accounts, there's enough information around on this already... I'm going to look at how you ...

Web Development

Website woes: html to wordpress, what could go wrong?

With Content Management Systems becoming all the rage for managing a website (and quite rightly so), there are a number of business owners who now want to transfer their old HTML website to a WordPress platform.  More often than not, these business owners find out the hard way that it might not have been as simple as they were led to believe. Here are some tips on what you might expect and wha...

Charly Leetham answered this question

Neil Steggall
Neil Steggall, Partner at Wardour Capital Partners

Digital Marketing

What are your views on the use of webinars?

I think there are a number of things to consider:

IMO Australian's tend to be more cautious (that could be the right word) when it comes to 'being sold' .... and I think that has an impact as to whether businesses will use webinars or not...
As Bridget says, in person events are likely easier to organise (and attend) however, for those who are situated remotely, an online learning environment is a blessing
Access to technology and the cost of that access - using the well known, trustworthy webinar systems can be expensive (particularly when the Aussie dollar tanks).  The other systems around may be cheaper, but they can be more problematic - so the cost to running a webinar becomes a major consideration
Internet access - to be able to run an webinar, high quality internet access is a must and for many Australians, this just isn't available.  I'm in a 'metro' area and my Internet access drops out regularly mainly because I'm too far from an exchange.
Bandwidth costs - even if you've got good Internet, sometimes the cost of the bandwidth to allow you to do a great webinar can be prohibitive.
I use webinars to conduct to training Nationally and Internationally - with the right tool set I can share screens and also 'see' what my attendees are seeing.  I think it's highly effective however, I like to be totally organised. As Trish says, there's a lot to running a successful.

Anyway, just my $0.02 worth. 

 

Web Development

Webfonts can spice up your website

Before I begin, let's start with a quick refresh on websafe fonts and why you want to use them.  Until recently, when you selected a font to use on your website it was important to ensure that it could be displayed on the visitors computers.  This was a function of the browser – and if you chose a font that was not loaded on the visitors computer, the visitors computer would substitute it...

Charly Leetham answered this question

Micha Wotton
Micha Wotton, Head of Development at SavvySME

Website

Which SSL certificates have better conversion rates?

What type of transactions are you trying to secure?  

In my experience, the average consumer doesn't seem to care about 'who' the CA is - in fact, they don't seem know there is more than more.  All they know is that the icon in the address bar should turn green and stay green for the duration of the transaction. They also care that their browser doesn't provide an error or warning that the certificate is not valid.

I predominantly deal with GeoTrust certificates and have used QuickSSL and TrueDevID SSL.  Neither seems to impact on whether a consumer will purchase or not.  That's not been measured however. 

My recommendation is choose one the of main players (GeoTrust, Thawte, Truste etc) and spend the time to make sure your user experience is going to give you a better conversion.

 

Server, Networking and Security

Secure your accounts: use two factor authentication and avoid ransom demands

"Device hacked by Oleg Pliss. For unlock device, you need send voucher code by 100 usd/eur (Moneypack/Ukash/PaySafeCard) to [ email address withheld ] for unlock." Many apple device users woke up to find their accounts held to ransom.  Today, I'm not going to focus on how to recover your devices or accounts, there's enough information around on this already... I'm going to look at how you ...

Web Development

Website woes: html to wordpress, what could go wrong?

With Content Management Systems becoming all the rage for managing a website (and quite rightly so), there are a number of business owners who now want to transfer their old HTML website to a WordPress platform.  More often than not, these business owners find out the hard way that it might not have been as simple as they were led to believe. Here are some tips on what you might expect and wha...

Web Development

Webfonts can spice up your website

Before I begin, let's start with a quick refresh on websafe fonts and why you want to use them.  Until recently, when you selected a font to use on your website it was important to ensure that it could be displayed on the visitors computers.  This was a function of the browser – and if you chose a font that was not loaded on the visitors computer, the visitors computer would substitute it...

Charly Leetham answered this question

Wendy Huang
Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Graphic Design

What are the ramifications of using stock images to create a company logo?

Hi Wendy,There are a few things that I believe need to be considered, regardless of whether the designer resides overseas or not. Most of it, in my opinion, revolves around copyright and usage issues.1. Is the image sufficiently modified from the original so it doesn't look like the image used.Sometimes a stock photo is purchased but only part of it used.2. What is the licencing condition for the use of the image.Can it be used for the purpose of creating a logo and in a commercial way.Is it usable for print purposes and if so, how many prints Is it usable for the web and is there a limit on the views 3. Does the designer own the licence and does the licence allow it to be used for client work. In the case that a licence is required for the client work, have they obtained this?Another consideration however, is how the use of a Stockphoto in a logo will reflect on the businesses credibility and market image. If it's obviously a stock photo, I would be hesistant to do that for a client.I hope that helps a little.

Charly Leetham answered this question

Neil Steggall
Neil Steggall, Partner at Wardour Capital Partners

Digital Marketing

What are your views on the use of webinars?

I think there are a number of things to consider:

IMO Australian's tend to be more cautious (that could be the right word) when it comes to 'being sold' .... and I think that has an impact as to whether businesses will use webinars or not...
As Bridget says, in person events are likely easier to organise (and attend) however, for those who are situated remotely, an online learning environment is a blessing
Access to technology and the cost of that access - using the well known, trustworthy webinar systems can be expensive (particularly when the Aussie dollar tanks).  The other systems around may be cheaper, but they can be more problematic - so the cost to running a webinar becomes a major consideration
Internet access - to be able to run an webinar, high quality internet access is a must and for many Australians, this just isn't available.  I'm in a 'metro' area and my Internet access drops out regularly mainly because I'm too far from an exchange.
Bandwidth costs - even if you've got good Internet, sometimes the cost of the bandwidth to allow you to do a great webinar can be prohibitive.
I use webinars to conduct to training Nationally and Internationally - with the right tool set I can share screens and also 'see' what my attendees are seeing.  I think it's highly effective however, I like to be totally organised. As Trish says, there's a lot to running a successful.

Anyway, just my $0.02 worth. 

 

Charly Leetham answered this question

Micha Wotton
Micha Wotton, Head of Development at SavvySME

Website

Which SSL certificates have better conversion rates?

What type of transactions are you trying to secure?  

In my experience, the average consumer doesn't seem to care about 'who' the CA is - in fact, they don't seem know there is more than more.  All they know is that the icon in the address bar should turn green and stay green for the duration of the transaction. They also care that their browser doesn't provide an error or warning that the certificate is not valid.

I predominantly deal with GeoTrust certificates and have used QuickSSL and TrueDevID SSL.  Neither seems to impact on whether a consumer will purchase or not.  That's not been measured however. 

My recommendation is choose one the of main players (GeoTrust, Thawte, Truste etc) and spend the time to make sure your user experience is going to give you a better conversion.

 

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