Chloe Constantinides profile image

Chloe Constantinides

Co-Founder | Creative Director at Dapper Apps

Member Since February 2016

Perth, WA, 6000

SHARE

19 FOLLOWERS

I have an extensive background in tech, marketing and communications.

Qualified skills

App Development
Hardware and Software

Reputation

Chloe Constantinides answered this question

Which email marketing service is the best?

I would suggest looking at Mailchimp and Campaign Monitor. We find most of our clients are happy with either of these platforms. At the end of the day, it comes down to your individual needs and personal preference.First work out how many subscribers you will have as this will greatly impact your pricing. Mailchimp allows free accounts for 2,000 or fewer subscribers which makes it a great choice for many businesses.If you're talking much bigger numbers, Mailchimp currently offers up to 50,000 subscribers for $240 AUD per month, whereas Campaign Monitor is $999 AUD per month. So Mailchimp appears to be the cheaper option generally.Also consider if you need to integrate with an existing software such as Salesforce for example.Templates are quite easy to setup and work with, even for the technically-challenged! One problem some people have with MailChimp is the logo placed at the bottom of emails.For our own business, we've started using Autopilot. We were lucky to sign up when this was only $5 a month (prices have since gone up), however we are getting value out of it so far. You can take a tour here https://autopilothq.com/tour.html

Chloe Constantinides answered this question

What is the pixel thing with FB Ads and who has actually used them and put them on their websites?

Hey Hannah,It's advertising tracking essentially. I'm not sure if you've ever used Google Analytics, but it works in a similar way in terms of measuring the actions of visitors to your website - after clicking through from your FB ad.I've used them a number of times. One example is trying to get new customers to sign up for a promotion. If we run Facebook ads, we want to know how many of those people have clicked through and successfully converted into a registration. By implementing the Facebook pixel, we can clearly see the conversions and subsequently optimise our advertising.Facebook can then serve your ad to people most likely to convert and you can measure what you're spending with far more accuracy.Regards,
Chloe

Chloe Constantinides answered this question

What are some blogs and sites a new start-up should send press releases to?

If you don't have an established brand or a high profile investor as you've mentioned, it can be hard to get PR. Start with smaller local publications and work your way up. Once one place has published your story, you generally can get a nice flow-on effect from there.I agree with checking out sites like HARO or also SourceBottle - let the journos come to you and get your brand/company out there as much as possible.Check out sites like:www.startupnews.com.auwww.startupsmart.com.auwww.startupdaily.netwww.startupaus.org

Chloe Constantinides answered this question

What is the best way to attract young marketing talent for your small organization?

Write engaging copy in your recruitment ad that actually speaks to them. Marketing people are generally more outgoing personalities, sociable and with creative flair. You're essentially competing with advertising agencies so have a look at how they attract them.Run your ads on marketing/advertising blogs such as Campaign Brief. Look beyond Seek. Also advertise your job on social media.Think about what young people want - work-life balance (maybe offer flexi-time), a creative working space, a social atmosphere, being part of something they can be proud of (delivering quality work, corporate social responsibility efforts, working for a reputable company).

Chloe Constantinides answered this question

How do I measure customer interest in the planning stage of a startup?

Hi Vikas,I agree with much of Steve's comments. Talking to people is the best way to ascertain if your idea has legs. If people get excited by your concept, and start elaborating on your idea or making suggestions on what you could do with it, it may suggest you're onto something conceptually.Have a clear idea of your target market and get out there as much as possible.Ask people for honest answers. There are meetup groups in most cities these days that allow you to engage with other entrepreneurs and share advice with one another.I would suggest mixing your face-to-face interviews with online surveys. Ask people if they'd use the product or service, how much they would pay for it, how often they would use it, etc.Further to this, I would suggest a few things:Start a Facebook page, create some content and drive interest. See if people get excited and if you can gather a following.Create a landing page for your business (just set up a cheap one) to give your concept some credibility.Ask for expressions of interest and collect a database either through social media or on your website. This means when you go live, you've got an audience ready to market to.It may also be worth looking at Kickstarter or GoFundMe also.

No results found.

Chloe Constantinides answered this question

Which email marketing service is the best?

I would suggest looking at Mailchimp and Campaign Monitor. We find most of our clients are happy with either of these platforms. At the end of the day, it comes down to your individual needs and personal preference.First work out how many subscribers you will have as this will greatly impact your pricing. Mailchimp allows free accounts for 2,000 or fewer subscribers which makes it a great choice for many businesses.If you're talking much bigger numbers, Mailchimp currently offers up to 50,000 subscribers for $240 AUD per month, whereas Campaign Monitor is $999 AUD per month. So Mailchimp appears to be the cheaper option generally.Also consider if you need to integrate with an existing software such as Salesforce for example.Templates are quite easy to setup and work with, even for the technically-challenged! One problem some people have with MailChimp is the logo placed at the bottom of emails.For our own business, we've started using Autopilot. We were lucky to sign up when this was only $5 a month (prices have since gone up), however we are getting value out of it so far. You can take a tour here https://autopilothq.com/tour.html

Chloe Constantinides answered this question

What is the pixel thing with FB Ads and who has actually used them and put them on their websites?

Hey Hannah,It's advertising tracking essentially. I'm not sure if you've ever used Google Analytics, but it works in a similar way in terms of measuring the actions of visitors to your website - after clicking through from your FB ad.I've used them a number of times. One example is trying to get new customers to sign up for a promotion. If we run Facebook ads, we want to know how many of those people have clicked through and successfully converted into a registration. By implementing the Facebook pixel, we can clearly see the conversions and subsequently optimise our advertising.Facebook can then serve your ad to people most likely to convert and you can measure what you're spending with far more accuracy.Regards,
Chloe

Chloe Constantinides answered this question

What are some blogs and sites a new start-up should send press releases to?

If you don't have an established brand or a high profile investor as you've mentioned, it can be hard to get PR. Start with smaller local publications and work your way up. Once one place has published your story, you generally can get a nice flow-on effect from there.I agree with checking out sites like HARO or also SourceBottle - let the journos come to you and get your brand/company out there as much as possible.Check out sites like:www.startupnews.com.auwww.startupsmart.com.auwww.startupdaily.netwww.startupaus.org

Chloe Constantinides answered this question

What is the best way to attract young marketing talent for your small organization?

Write engaging copy in your recruitment ad that actually speaks to them. Marketing people are generally more outgoing personalities, sociable and with creative flair. You're essentially competing with advertising agencies so have a look at how they attract them.Run your ads on marketing/advertising blogs such as Campaign Brief. Look beyond Seek. Also advertise your job on social media.Think about what young people want - work-life balance (maybe offer flexi-time), a creative working space, a social atmosphere, being part of something they can be proud of (delivering quality work, corporate social responsibility efforts, working for a reputable company).

Chloe Constantinides answered this question

How do I measure customer interest in the planning stage of a startup?

Hi Vikas,I agree with much of Steve's comments. Talking to people is the best way to ascertain if your idea has legs. If people get excited by your concept, and start elaborating on your idea or making suggestions on what you could do with it, it may suggest you're onto something conceptually.Have a clear idea of your target market and get out there as much as possible.Ask people for honest answers. There are meetup groups in most cities these days that allow you to engage with other entrepreneurs and share advice with one another.I would suggest mixing your face-to-face interviews with online surveys. Ask people if they'd use the product or service, how much they would pay for it, how often they would use it, etc.Further to this, I would suggest a few things:Start a Facebook page, create some content and drive interest. See if people get excited and if you can gather a following.Create a landing page for your business (just set up a cheap one) to give your concept some credibility.Ask for expressions of interest and collect a database either through social media or on your website. This means when you go live, you've got an audience ready to market to.It may also be worth looking at Kickstarter or GoFundMe also.

TOPICS FOLLOWED

Online Business

Online Business 9334 FOLLOWERS

Legal

Legal 5933 FOLLOWERS

Sales and Marketing

Sales and Marketing 8727 FOLLOWERS

Human Resources

Human Resources 6734 FOLLOWERS

Information Technology

Information Technology 7685 FOLLOWERS

Startup

Startup 6865 FOLLOWERS

Business Management

Business Management 11128 FOLLOWERS

Ecommerce

Ecommerce 7544 FOLLOWERS

Selling Online

Selling Online 7606 FOLLOWERS

Social Media

Social Media 7686 FOLLOWERS

Web Design

Web Design 7522 FOLLOWERS

Web Development

Web Development 7569 FOLLOWERS

Web Hosting

Web Hosting 7424 FOLLOWERS

Intellectual Property

Intellectual Property 5349 FOLLOWERS

Customer Acquisition

Customer Acquisition 6942 FOLLOWERS

Graphic Design

Graphic Design 6870 FOLLOWERS

Video Production

Video Production 6852 FOLLOWERS

Advertising

Advertising 7000 FOLLOWERS

Branding

Branding 7012 FOLLOWERS

Market Research

Market Research 6907 FOLLOWERS

Digital Marketing

Digital Marketing 7065 FOLLOWERS

Public Relations (PR)

Public Relations (PR) 6906 FOLLOWERS

Recruitment

Recruitment 5446 FOLLOWERS

Leadership

Leadership 5507 FOLLOWERS

Team Management

Team Management 5485 FOLLOWERS

Outsourcing

Outsourcing 5480 FOLLOWERS

Website

Website 6251 FOLLOWERS

Cloud Computing

Cloud Computing 6161 FOLLOWERS

App Development

App Development 6144 FOLLOWERS

Hardware and Software

Hardware and Software 6126 FOLLOWERS

IT Support

IT Support 6134 FOLLOWERS

Product Development

Product Development 6457 FOLLOWERS

Startup Branding and PR

Startup Branding and PR 6491 FOLLOWERS

First 100 Days

First 100 Days 6456 FOLLOWERS

Bootstrapping

Bootstrapping 6422 FOLLOWERS

Research and Innovation

Research and Innovation 6462 FOLLOWERS

Business Growth

Business Growth 7383 FOLLOWERS

Market Trend

Market Trend 7335 FOLLOWERS

Business Partnership

Business Partnership 7341 FOLLOWERS

Lifestyle and Health

Lifestyle and Health 7354 FOLLOWERS

Risk Management

Risk Management 7320 FOLLOWERS

Business Coaching

Business Coaching 7384 FOLLOWERS

Business Planning

Business Planning 7412 FOLLOWERS

New Business Ideas

New Business Ideas 6520 FOLLOWERS

View more

people with similar expertise

Peter Chalmers 16 FOLLOWERS

John Matich 22 FOLLOWERS

Hayden van Roon 13 FOLLOWERS

Elke Wick 6 FOLLOWERS