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Chris Pentago
Top 10% Integrating Online and Offline

Marketing Consultant

Member Since January 2014

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Chris is father, husband and all-round computer geek who had privilege to watch technology rising from its bare beginnings and powering life as we know it today. Worked as a software architect and developer for some of the biggest brands. He often write papers on BigData and emerging enterprise mobility technologies.

Sales and Marketing

Internet Marketing vs. Traditional Marketing: How to Decide Which One to Use

Internet marketing offers a personalized and targeted type of marketing approach, allowing you to reach your audience easily and then measure your results at any time. Traditional marketing can be more difficult to use because many established brands take up most of the available space; but go engage your audience directly and you can find success. Which should you choose? That all depends on wh...

Business Management

Cost cutting ideas for your small business

A large number of small business operators are faced with the challenge of coming up with ways to cut down their running costs, particularly during tough economic times. There are many ways through which small business owners can cut down cost without having to sacrifice their efficiency. While trying to significantly increase profitability is key to survival in today’s business environment, sma...

Startup

10 most common startup obstacles

According to statistics from US Census Bureau, an estimated 76% of small businesses operating in the year 1992 were still up and running until the year 1996. Moreover, based on US Department of Labor findings, only 17% from the small businesses in the year 1997 closed due to bankruptcy issues. So if you are planning on setting up your own small investment, most definitely you wouldn’t want t...

Sales and Marketing

20 creative and fruitful strategies for marketing your small/medium business

The growing competition in the market, regardless what industry your company belongs, would literally demand you to extract every creative juice in yourself for its marketing. Growing your brand and bringing in customers can be quite a handful of a job, especially if you are not equipped with the best and tried-and-tested marketing strategies. In businesses, marketing is the sole and most efficie...

Taxation

Australian smb's get tax break write-off

For medium to small businesses, having a tax break for their business operations would mean a lot to the owners. In Australia, there is this legislation that came effect in July 2012, which basically offers an additional incentive of $5000 to small businesses like you that buy motor vehicles. These cars can either be brand new or even used as according to Taxation Office (ATO), small businesses...

Sales and Marketing

Internet Marketing vs. Traditional Marketing: How to Decide Which One to Use

Internet marketing offers a personalized and targeted type of marketing approach, allowing you to reach your audience easily and then measure your results at any time. Traditional marketing can be more difficult to use because many established brands take up most of the available space; but go engage your audience directly and you can find success. Which should you choose? That all depends on wh...

Business Management

Cost cutting ideas for your small business

A large number of small business operators are faced with the challenge of coming up with ways to cut down their running costs, particularly during tough economic times. There are many ways through which small business owners can cut down cost without having to sacrifice their efficiency. While trying to significantly increase profitability is key to survival in today’s business environment, sma...

Startup

10 most common startup obstacles

According to statistics from US Census Bureau, an estimated 76% of small businesses operating in the year 1992 were still up and running until the year 1996. Moreover, based on US Department of Labor findings, only 17% from the small businesses in the year 1997 closed due to bankruptcy issues. So if you are planning on setting up your own small investment, most definitely you wouldn’t want t...

Sales and Marketing

20 creative and fruitful strategies for marketing your small/medium business

The growing competition in the market, regardless what industry your company belongs, would literally demand you to extract every creative juice in yourself for its marketing. Growing your brand and bringing in customers can be quite a handful of a job, especially if you are not equipped with the best and tried-and-tested marketing strategies. In businesses, marketing is the sole and most efficie...

Taxation

Australian smb's get tax break write-off

For medium to small businesses, having a tax break for their business operations would mean a lot to the owners. In Australia, there is this legislation that came effect in July 2012, which basically offers an additional incentive of $5000 to small businesses like you that buy motor vehicles. These cars can either be brand new or even used as according to Taxation Office (ATO), small businesses...

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