Craig Reardon profile image

Craig Reardon

Contributor at

Member Since September 2013

St Kilda, VIC, 3182

SHARE

6 FOLLOWERS

The E Team is a unique player in the Australian web services industry. While there is nothing new in providing world class websites, email marketing solutions, search engine marketing and more, what is different is the way we do it. We are probably the world's first 'independent webmasters' which means we source the best solutions for our clients then assist them with establishment, maintenance, support, training and ongoing development as required.

Craig Reardon answered this question

Jayson Rodda
Jayson Rodda, Head of Digital Marketing at Find Your Ideal Customers

Sales and Marketing

What is better - SEO, Google Adwords or social media?

Thanks Jayson, but I disagree on your three key areas.  As much as the marketing tactics change, the marketing fundamentals remain and the key one here is that of the 'marketing mix'.

This marketing mix (choice of marketing tactics) is different for every single business because each differs in budget, market, skills, strategy and a range of other factors - though there is some uniformity within industries.
As much as I'm an online marketing advocate (as well), the traditional media will still drive traffic more than online media if you have the budget and message.   
The three you mention are now very important, but they should be considered alongside traditional media rather than instead of.  :)

No results found.

Craig Reardon answered this question

Jayson Rodda
Jayson Rodda, Head of Digital Marketing at Find Your Ideal Customers

Sales and Marketing

What is better - SEO, Google Adwords or social media?

Thanks Jayson, but I disagree on your three key areas.  As much as the marketing tactics change, the marketing fundamentals remain and the key one here is that of the 'marketing mix'.

This marketing mix (choice of marketing tactics) is different for every single business because each differs in budget, market, skills, strategy and a range of other factors - though there is some uniformity within industries.
As much as I'm an online marketing advocate (as well), the traditional media will still drive traffic more than online media if you have the budget and message.   
The three you mention are now very important, but they should be considered alongside traditional media rather than instead of.  :)

TOPICS FOLLOWED

Online Business

Online Business 9293 FOLLOWERS

Sales and Marketing

Sales and Marketing 8691 FOLLOWERS

Information Technology

Information Technology 7604 FOLLOWERS

Startup

Startup 6844 FOLLOWERS

Business Management

Business Management 11017 FOLLOWERS

Ecommerce

Ecommerce 7527 FOLLOWERS

Selling Online

Selling Online 7586 FOLLOWERS

Social Media

Social Media 7673 FOLLOWERS

Web Design

Web Design 7500 FOLLOWERS

Web Development

Web Development 7540 FOLLOWERS

Web Hosting

Web Hosting 7405 FOLLOWERS

Customer Acquisition

Customer Acquisition 6930 FOLLOWERS

Graphic Design

Graphic Design 6863 FOLLOWERS

Video Production

Video Production 6846 FOLLOWERS

Advertising

Advertising 6982 FOLLOWERS

Branding

Branding 6995 FOLLOWERS

Market Research

Market Research 6897 FOLLOWERS

Digital Marketing

Digital Marketing 7045 FOLLOWERS

Public Relations (PR)

Public Relations (PR) 6899 FOLLOWERS

Website

Website 6244 FOLLOWERS

Cloud Computing

Cloud Computing 6158 FOLLOWERS

App Development

App Development 6141 FOLLOWERS

Hardware and Software

Hardware and Software 6124 FOLLOWERS

IT Support

IT Support 6132 FOLLOWERS

Product Development

Product Development 6454 FOLLOWERS

Startup Branding and PR

Startup Branding and PR 6485 FOLLOWERS

First 100 Days

First 100 Days 6454 FOLLOWERS

Bootstrapping

Bootstrapping 6422 FOLLOWERS

Research and Innovation

Research and Innovation 6460 FOLLOWERS

Customer Retention

Customer Retention 7366 FOLLOWERS

Importing

Importing 7259 FOLLOWERS

Business Growth

Business Growth 7378 FOLLOWERS

Market Trend

Market Trend 7328 FOLLOWERS

Business Partnership

Business Partnership 7340 FOLLOWERS

Lifestyle and Health

Lifestyle and Health 7344 FOLLOWERS

Risk Management

Risk Management 7319 FOLLOWERS

Franchising

Franchising 7264 FOLLOWERS

Business Coaching

Business Coaching 7381 FOLLOWERS

Business Planning

Business Planning 7406 FOLLOWERS

New Business Ideas

New Business Ideas 6510 FOLLOWERS

View more