Daniella Pozzolungo profile image

Daniella Pozzolungo

Marketing Director at

Member Since May 2018

Brisbane, QLD,

SHARE

36 FOLLOWERS

I'm a digital marketing strategist, and co-founder of PupDigital. I help businesses with their digital marketing strategy development and implementation. I've got over 5 years experience working with Google Adwords and Facebook ads, and can help your business succeed with these platforms. I provide a holistic approach, so can look after all the elements that become part of your PPC strategy, including landing pages, email marketing and lead magnet development.

Qualified skills

Social Media
Advertising
Copywriting and Content Marketing
Adwords

Daniella Pozzolungo answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Lead Generation

How to do lead generation on Facebook?

There are a few ways to generate leads on Facebook.  We've had strong success with Facebook and Instagram ads for our clients. When you set up Faceook ads, you are able to advertise on Facebook, Instagram, Messenger and the Audience Network (typically mobile apps).  There are a variety of ad formats to test when looking at lead generation.  It is recommended that you have the Facebook Pixel set up on your site so you can track conversions.  If you do, you'd want a Facebook campaign with the Conversions objective. If you don't have the pixel, you can still send traffic to your site using the Traffic objective.  This is not recommended as you wont really be able to track anything else that happens on the site from Facebook. An other alternative is using Facebooks Lead Generation ads, which keep the user on the Facebook platform.  When users see the ad, they are prompted to fill out a form directly within Facebook, and you then download these leads from your Page settings. Another campaign type we've had success with is the Messenger campaigns.  With this campaign type when people see your ad, they are prompted to send you a Facebook message.  This can be really successful as people do want an instant response to enquiries.  I would recommend this only if you are quite active with the page and responding to messages.Organically, engaging with relevant Facebook groups and constantly adding value to your network is recommended for lead generation.  This is the best way to build credibility and build a relationship with your audience.LinkedIn is a good social media channel for B2B lead generation.  Using yoru personal profile to be seen as a subject matter expert is the easiest way to improve your exposure and enhance your existing relationships.  Using connection growth to meet potential customers can also be effective.  Finally, you can advertise through LinkedIn to generate leads too.We've had success with all of the above strategies for our clients at PupDigital and if you needed any help, we'd love to assist.

Daniella Pozzolungo answered this question

For a small business, is Facebook worth the time and effort?

Hi Oliver,yes it 100% is, however there's so many things you need to consider. First start with what you want to achieve with the platform. Is it to generate new clients, nurture a community or just show that you are 'relevant' and active?  Then you also need to consider whether advertising on the platform will help you achieve these goals.The Facebook algorithm underwent significant changes earlier in 2018 which means it is now even harder to get organic visibility on your Facebook page posts.  Unless you are creating really engaging content that results in comments on your post, your visibility will be very low.  You also need to consider if you are starting out and have low likes (and a low audience), then posting 3 times a week is going to be a waste of your time.Focus on quality over quantity, and invest in ads to get your exposure out to build brand awareness and a solid warm audience.  Happy to chat in more detail on strategies if you like :)ThanksDaniella

Digital Marketing

Leads to Customers - 13 Email Marketing Campaign Ideas

Email marketing works wonders for a lot of businesses that have an established client base with their mailing list. But overtime your email marketing efforts can become dull and you might find yourself stuck in search for new campaign ideas. Email marketing campaigns should vary and provide value, as well as be consistent to show your subscribers that you have not forgotten about them. Introduct...

Daniella Pozzolungo answered this question

Mary Grace Macatangay
Mary Grace Macatangay, Influencer Relationship Manager at SavvySME

Digital Marketing

How much does Google AdWords cost?

It really depends on your industry as well as how big of an audience you want to target.  The mimimum I would invest is $20-$30/day, for a search network campaign, however with that you want to make sure you are generating enough relevant clicks and traffic to your site (at least 5 clicks a day).  If your budget is limited, you could also try to narrow down your geographic target, OR reduce the number of keywords so you get more data on each one. Better to allocate more budget to small number of keywords, than spread your budget so thin on heaps of keywords.  Adwords is all about the data, so you can make better decisions the more you have.  Have 100 clicks on one keyword is better than having 1 click on 100 keywords as you'll be better able to make a call on whether it's working for you.  Hope this helps and feel free to PM me to discuss further :)

Digital Marketing

Leads to Customers - 13 Email Marketing Campaign Ideas

Email marketing works wonders for a lot of businesses that have an established client base with their mailing list. But overtime your email marketing efforts can become dull and you might find yourself stuck in search for new campaign ideas. Email marketing campaigns should vary and provide value, as well as be consistent to show your subscribers that you have not forgotten about them. Introduct...

Daniella Pozzolungo answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Lead Generation

How to do lead generation on Facebook?

There are a few ways to generate leads on Facebook.  We've had strong success with Facebook and Instagram ads for our clients. When you set up Faceook ads, you are able to advertise on Facebook, Instagram, Messenger and the Audience Network (typically mobile apps).  There are a variety of ad formats to test when looking at lead generation.  It is recommended that you have the Facebook Pixel set up on your site so you can track conversions.  If you do, you'd want a Facebook campaign with the Conversions objective. If you don't have the pixel, you can still send traffic to your site using the Traffic objective.  This is not recommended as you wont really be able to track anything else that happens on the site from Facebook. An other alternative is using Facebooks Lead Generation ads, which keep the user on the Facebook platform.  When users see the ad, they are prompted to fill out a form directly within Facebook, and you then download these leads from your Page settings. Another campaign type we've had success with is the Messenger campaigns.  With this campaign type when people see your ad, they are prompted to send you a Facebook message.  This can be really successful as people do want an instant response to enquiries.  I would recommend this only if you are quite active with the page and responding to messages.Organically, engaging with relevant Facebook groups and constantly adding value to your network is recommended for lead generation.  This is the best way to build credibility and build a relationship with your audience.LinkedIn is a good social media channel for B2B lead generation.  Using yoru personal profile to be seen as a subject matter expert is the easiest way to improve your exposure and enhance your existing relationships.  Using connection growth to meet potential customers can also be effective.  Finally, you can advertise through LinkedIn to generate leads too.We've had success with all of the above strategies for our clients at PupDigital and if you needed any help, we'd love to assist.

Daniella Pozzolungo answered this question

For a small business, is Facebook worth the time and effort?

Hi Oliver,yes it 100% is, however there's so many things you need to consider. First start with what you want to achieve with the platform. Is it to generate new clients, nurture a community or just show that you are 'relevant' and active?  Then you also need to consider whether advertising on the platform will help you achieve these goals.The Facebook algorithm underwent significant changes earlier in 2018 which means it is now even harder to get organic visibility on your Facebook page posts.  Unless you are creating really engaging content that results in comments on your post, your visibility will be very low.  You also need to consider if you are starting out and have low likes (and a low audience), then posting 3 times a week is going to be a waste of your time.Focus on quality over quantity, and invest in ads to get your exposure out to build brand awareness and a solid warm audience.  Happy to chat in more detail on strategies if you like :)ThanksDaniella

Daniella Pozzolungo answered this question

Mary Grace Macatangay
Mary Grace Macatangay, Influencer Relationship Manager at SavvySME

Digital Marketing

How much does Google AdWords cost?

It really depends on your industry as well as how big of an audience you want to target.  The mimimum I would invest is $20-$30/day, for a search network campaign, however with that you want to make sure you are generating enough relevant clicks and traffic to your site (at least 5 clicks a day).  If your budget is limited, you could also try to narrow down your geographic target, OR reduce the number of keywords so you get more data on each one. Better to allocate more budget to small number of keywords, than spread your budget so thin on heaps of keywords.  Adwords is all about the data, so you can make better decisions the more you have.  Have 100 clicks on one keyword is better than having 1 click on 100 keywords as you'll be better able to make a call on whether it's working for you.  Hope this helps and feel free to PM me to discuss further :)

TOPICS FOLLOWED

Online Business

Online Business 9339 FOLLOWERS

Sales and Marketing

Sales and Marketing 8730 FOLLOWERS

Startup

Startup 6866 FOLLOWERS

Business Management

Business Management 11131 FOLLOWERS

Web Design

Web Design 7525 FOLLOWERS

Customer Acquisition

Customer Acquisition 6943 FOLLOWERS

Advertising

Advertising 7004 FOLLOWERS

Digital Marketing

Digital Marketing 7067 FOLLOWERS

Customer Retention

Customer Retention 7370 FOLLOWERS

Home Based Business

Home Based Business 1749 FOLLOWERS

Entrepreneurship

Entrepreneurship 2284 FOLLOWERS

Adwords

Adwords 27 FOLLOWERS

Lead Generation

Lead Generation 20 FOLLOWERS

View more

people with similar expertise

Jef Lippiatt 4.88K FOLLOWERS

Tom Valcanis 26 FOLLOWERS

Cate Scolnik 23 FOLLOWERS

Sonja Ceri 24 FOLLOWERS

Steve Osborne 4.91K FOLLOWERS