Daniella Pozzolungo profile image

Daniella Pozzolungo

Digital Marketing Strategist at

Member Since May 2018

Brisbane, QLD,

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I'm a digital marketing strategist, and founder of DM Marketing. I help businesses with their digital marketing strategy development and implementation. I've got over 4 years experience working with Google Adwords and Facebook ads, and can help your business succeed with these platforms. I provide a holistic approach, so can look after all the elements that become part of your PPC strategy, including landing pages, email marketing and lead magnet development.

Qualified skills

Business Management
Search Engine Optimisation (SEO)
Social Media
Advertising

Reputation

Top 20%
Business Management

Daniella Pozzolungo answered this question

Anonymous

Asked this question - Social Media

Do you schedule your Facebook posts or not?

Yes I do and you should. I have heard that you wont get as much visibility by using 3rd party apps.  The functionality is there within Facebook natively, so no need to go elsewhere to other apps.

Why you should schedule? It helps keep you planned, organised and consistent.  If you don't plan ahead typically, you might be more likely to post for the sake of posting, without much thought put into it.  I would have a content strategy in place where you have planned content, but also allow the flexibility to add unscheduled, timely posts as you need to.

Daniella Pozzolungo answered this question

Oliver Clarke

Asked this question - Business Management

For a small business, is Facebook worth the time and effort?

Hi Oliver,

yes it 100% is, however there's so many things you need to consider. First start with what you want to achieve with the platform. Is it to generate new clients, nurture a community or just show that you are 'relevant' and active?  Then you also need to consider whether advertising on the platform will help you achieve these goals.

The Facebook algorithm underwent significant changes earlier in 2018 which means it is now even harder to get organic visibility on your Facebook page posts.  Unless you are creating really engaging content that results in comments on your post, your visibility will be very low.  You also need to consider if you are starting out and have low likes (and a low audience), then posting 3 times a week is going to be a waste of your time.

Focus on quality over quantity, and invest in ads to get your exposure out to build brand awareness and a solid warm audience.  Happy to chat in more detail on strategies if you like :)

Thanks

Daniella

Digital Marketing

Leads to Customers - 13 Email Marketing Campaign Ideas

Email marketing works wonders for a lot of businesses that have an established client base with their mailing list. But overtime your email marketing efforts can become dull and you might find yourself stuck in search for new campaign ideas. Email marketing campaigns should vary and provide value, as well as be consistent to show your subscribers that you have not forgotten about them. Introduct...

Daniella Pozzolungo answered this question

Mary Grace Macatangay
Mary Grace Macatangay, Influencer Relationship Manager at

Asked this question - Digital Marketing

How much does Google AdWords cost?

It really depends on your industry as well as how big of an audience you want to target.  The mimimum I would invest is $20-$30/day, for a search network campaign, however with that you want to make sure you are generating enough relevant clicks and traffic to your site (at least 5 clicks a day).  If your budget is limited, you could also try to narrow down your geographic target, OR reduce the number of keywords so you get more data on each one. Better to allocate more budget to small number of keywords, than spread your budget so thin on heaps of keywords.  Adwords is all about the data, so you can make better decisions the more you have.  Have 100 clicks on one keyword is better than having 1 click on 100 keywords as you'll be better able to make a call on whether it's working for you.  Hope this helps and feel free to PM me to discuss further :)

Digital Marketing

Leads to Customers - 13 Email Marketing Campaign Ideas

Email marketing works wonders for a lot of businesses that have an established client base with their mailing list. But overtime your email marketing efforts can become dull and you might find yourself stuck in search for new campaign ideas. Email marketing campaigns should vary and provide value, as well as be consistent to show your subscribers that you have not forgotten about them. Introduct...

Daniella Pozzolungo answered this question

Anonymous

Asked this question - Social Media

Do you schedule your Facebook posts or not?

Yes I do and you should. I have heard that you wont get as much visibility by using 3rd party apps.  The functionality is there within Facebook natively, so no need to go elsewhere to other apps.

Why you should schedule? It helps keep you planned, organised and consistent.  If you don't plan ahead typically, you might be more likely to post for the sake of posting, without much thought put into it.  I would have a content strategy in place where you have planned content, but also allow the flexibility to add unscheduled, timely posts as you need to.

Daniella Pozzolungo answered this question

Oliver Clarke

Asked this question - Business Management

For a small business, is Facebook worth the time and effort?

Hi Oliver,

yes it 100% is, however there's so many things you need to consider. First start with what you want to achieve with the platform. Is it to generate new clients, nurture a community or just show that you are 'relevant' and active?  Then you also need to consider whether advertising on the platform will help you achieve these goals.

The Facebook algorithm underwent significant changes earlier in 2018 which means it is now even harder to get organic visibility on your Facebook page posts.  Unless you are creating really engaging content that results in comments on your post, your visibility will be very low.  You also need to consider if you are starting out and have low likes (and a low audience), then posting 3 times a week is going to be a waste of your time.

Focus on quality over quantity, and invest in ads to get your exposure out to build brand awareness and a solid warm audience.  Happy to chat in more detail on strategies if you like :)

Thanks

Daniella

Daniella Pozzolungo answered this question

Mary Grace Macatangay
Mary Grace Macatangay, Influencer Relationship Manager at

Asked this question - Digital Marketing

How much does Google AdWords cost?

It really depends on your industry as well as how big of an audience you want to target.  The mimimum I would invest is $20-$30/day, for a search network campaign, however with that you want to make sure you are generating enough relevant clicks and traffic to your site (at least 5 clicks a day).  If your budget is limited, you could also try to narrow down your geographic target, OR reduce the number of keywords so you get more data on each one. Better to allocate more budget to small number of keywords, than spread your budget so thin on heaps of keywords.  Adwords is all about the data, so you can make better decisions the more you have.  Have 100 clicks on one keyword is better than having 1 click on 100 keywords as you'll be better able to make a call on whether it's working for you.  Hope this helps and feel free to PM me to discuss further :)

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