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Darnelle O'Brien

Director at The K.I.S.S Marketing Agency

Member Since January 2015

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Darnelle’s business philosophy is to “Keep It Simple”. Together with her team, Darnelle executes clever marketing solutions for K.I.S.S clients. One of her great passions is content. She writes delicious content for clients and shares her influence and knowledge through the K.I.S.S weekly blog, which is syndicated to a global audience of 2 million+ unique visitors a month.

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Official FAQ
Official FAQ, Inquisitor at SavvySME

Social Media

What's the best social media marketing strategy for a professional service business?

Traditionally, we’ve found Facebook, Twitter, and LinkedIn to be great platforms to connect with professional service based business audiences. Facebook is great for engaging with community as well as sharing team culture like photos and brand messaging. LinkedIn and Twitter are perfect channels for sharing newsworthy and information based content.But as always, we recommend creating a tailored marketing strategy to support each individual business objective and audience, prior to diving into multiple marketing channels. There is no cookie cutter answer for the right social strategy, so it’s imperative to have an understanding of your audience and business objectives, prior to launching any platforms. And remember: keep it simple! 

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Darnelle O'Brien answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Social Media

What's the best social media marketing strategy for a professional service business?

Traditionally, we’ve found Facebook, Twitter, and LinkedIn to be great platforms to connect with professional service based business audiences. Facebook is great for engaging with community as well as sharing team culture like photos and brand messaging. LinkedIn and Twitter are perfect channels for sharing newsworthy and information based content.But as always, we recommend creating a tailored marketing strategy to support each individual business objective and audience, prior to diving into multiple marketing channels. There is no cookie cutter answer for the right social strategy, so it’s imperative to have an understanding of your audience and business objectives, prior to launching any platforms. And remember: keep it simple!