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David Ansett
Top 10% Startup Branding and PR

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Member Since May 2019

South Melbourne, VIC, 3205

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David Ansett answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Graphic Design

What’s the cost to create a business logo and other visual branding for a new business?

If I can add to Justine's answer above; the cost to create a logo may be as low as $79-$100, but the cost to create a brand is more likely to be in the $20,000 - $60,000 range.As with every business investment it's critical to have a clear view of what you are setting out to acheive and the return likely for your investment. A $100 logo (or even a $1000) logo will provide you a graphic device for you to use on business cards and web site to identify your business. A brand identity will provide your business with the strategy to position your brand optimally to the right customers and then a a graphic language that communicates that value proposition in the right way to the right people. The impact of a professionally designed brand is acquisition of clients or customers whi trust your business and value the products or services you provide. This leads to business growth and the ability to build a premium pricing strategy rather than needing to compete on price.Claculating the value of Logo Design Vs Branding for your business is a comparison of the return on investment rather than the cost.

David Ansett answered this question

Is a registered trademark transferable?

Hi Phil, a trademark is a legal ownership of the brand mark which represents the brand, the goodwill associated with the brand and the future potential earnings of any products and services associated with the brand. Having a registered trademark is an indication that your house is in order and should be reflected in a premium for the sale price you can acheive for selling that brand or business.

David Ansett answered this question

Is trademark registration necessary if the logo has been in used for many years?

Hi Phil, again I would agree with Jacqui. Demonstrated use is usually a strong foundation for protection from someone presenting their brand in a manner similar to yours in a way that might confuse the market. However, having worked with clients in this situation, the practical outcome is usually that the cost of the fight is not worth while and they end-up rebranding. Having the brand mark trademarked in the first place will put you in  amuch stronger position to defend your ground. 

David Ansett answered this question

How do I apply for a trademark?

Hi Phil, in our experience the above answer is a clear and neutral guide. We work with many clients applying for trademarks and always recommend hiring an expert at the start of the branding process. The investment is always worth while.

David Ansett answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Startup Branding and PR

What are smart and low-cost PR strategies for a startup?

A great answer from Beau. The only thing I'd add is many of our clients are looking for PR coverage without having anything remarkable to say. The first order of importance is to have something truly interesting for your audience to engage with.

David Ansett answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Sales and Marketing

What are the best shopfitting tips for a store front window?

Hi, the best shop window designs come from understanding your brand. Who is your core customer, what is your value proposition to them and how is that different from your competitors. Once you have clarity on that you can begin brainstorming the right 'messages' for your store front to communicate.When you have that clarity, I suggest searching pinterest for inspiration. The creative part of shop window design is very specialised and the people who are good at it are extremely good. Using Pinterest you can learn from the experts, find inspiration and ideas and then either put it together yourself or talk to a digital/merchandising company to get their help.

David Ansett answered this question

What can a Google AdWords consultant do for my small business?

HI, We've had mixed results with the Google Consultants. My take on it is they earn their income from encouraging you to increase your Adwords spend - which is not the ideal motivation from a client perspective. However, most small businesses are not running a very sophisticated Adwords campaign and so they can help improve what you're doing or set you up. But keep in mind Adwords isn't for every business. You will need to learn how to and invest the time in careful tracking of your spend Vs the results it is providing.

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David Ansett answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Graphic Design

What’s the cost to create a business logo and other visual branding for a new business?

If I can add to Justine's answer above; the cost to create a logo may be as low as $79-$100, but the cost to create a brand is more likely to be in the $20,000 - $60,000 range.As with every business investment it's critical to have a clear view of what you are setting out to acheive and the return likely for your investment. A $100 logo (or even a $1000) logo will provide you a graphic device for you to use on business cards and web site to identify your business. A brand identity will provide your business with the strategy to position your brand optimally to the right customers and then a a graphic language that communicates that value proposition in the right way to the right people. The impact of a professionally designed brand is acquisition of clients or customers whi trust your business and value the products or services you provide. This leads to business growth and the ability to build a premium pricing strategy rather than needing to compete on price.Claculating the value of Logo Design Vs Branding for your business is a comparison of the return on investment rather than the cost.

David Ansett answered this question

Is a registered trademark transferable?

Hi Phil, a trademark is a legal ownership of the brand mark which represents the brand, the goodwill associated with the brand and the future potential earnings of any products and services associated with the brand. Having a registered trademark is an indication that your house is in order and should be reflected in a premium for the sale price you can acheive for selling that brand or business.

David Ansett answered this question

Is trademark registration necessary if the logo has been in used for many years?

Hi Phil, again I would agree with Jacqui. Demonstrated use is usually a strong foundation for protection from someone presenting their brand in a manner similar to yours in a way that might confuse the market. However, having worked with clients in this situation, the practical outcome is usually that the cost of the fight is not worth while and they end-up rebranding. Having the brand mark trademarked in the first place will put you in  amuch stronger position to defend your ground. 

David Ansett answered this question

How do I apply for a trademark?

Hi Phil, in our experience the above answer is a clear and neutral guide. We work with many clients applying for trademarks and always recommend hiring an expert at the start of the branding process. The investment is always worth while.

David Ansett answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Startup Branding and PR

What are smart and low-cost PR strategies for a startup?

A great answer from Beau. The only thing I'd add is many of our clients are looking for PR coverage without having anything remarkable to say. The first order of importance is to have something truly interesting for your audience to engage with.

David Ansett answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Sales and Marketing

What are the best shopfitting tips for a store front window?

Hi, the best shop window designs come from understanding your brand. Who is your core customer, what is your value proposition to them and how is that different from your competitors. Once you have clarity on that you can begin brainstorming the right 'messages' for your store front to communicate.When you have that clarity, I suggest searching pinterest for inspiration. The creative part of shop window design is very specialised and the people who are good at it are extremely good. Using Pinterest you can learn from the experts, find inspiration and ideas and then either put it together yourself or talk to a digital/merchandising company to get their help.

David Ansett answered this question

What can a Google AdWords consultant do for my small business?

HI, We've had mixed results with the Google Consultants. My take on it is they earn their income from encouraging you to increase your Adwords spend - which is not the ideal motivation from a client perspective. However, most small businesses are not running a very sophisticated Adwords campaign and so they can help improve what you're doing or set you up. But keep in mind Adwords isn't for every business. You will need to learn how to and invest the time in careful tracking of your spend Vs the results it is providing.

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