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David Bradbury

Founder & CEO at

Member Since March 2013

Melbourne, VIC, 3186

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27 FOLLOWERS

Serial entrepeneur across the digital channels. Started in the digital world with uBid in 2000, which we sold and is now Grays on line. Last venture was a digital agency which I sold to a NASDAQ listed marketing services company in 2010.

Founded Selector Pty Ltd in July 2013, with a mission to help consumers select the best products and services for their needs, first site launched in November: www.creditcardselector.com

Reputation

David Bradbury answered this question

Neil Steggall
Neil Steggall, Partner at Wardour Capital Partners

Research and Innovation

Is near enough good enough for SMEs?

Neil Hi, From a digital perspective, the Minimal Viable Product (MVP) approach to development encourages us to avoid perfection like the plague, and classifies it absolutely as a waste of effort and $$.

David Bradbury answered this question

What are your experiences with outsourcing the development of your digital platform offshore?

I ran an RFP late last year with the mission to identify and engage with an offshore development company, we are now 5 months into the development of a Comparison Platform and the report card is as good as I could expect. So what did I learn from this process in terms of the key success factors:

1. As you would for an Australian RFP write a detailed document focusing on questions which are going to give clear relevant insights on the vendors. I found a 2 stage RFP to work best where I started with a list of about 10 who responded to a short RFP focused on their business, which I cut to a short list of 5 who then responded to specific questions about the project.

2. Use local associations as a means of selecting your initial RFP list for example, The Association of Ukrainian IT Outsourcing Companies

3. As part of the RFP ensure you ask tight questions on the processes and technologies they propose to use to overcome the challenges of managing a project remotely. If you are not familiar with the tools they are suggesting ask to see demos. These tools will be critical to keeping abreast of how the project is going, how the time you have booked with the vendor is being used and what the schedule looks like going forward.

4. Consider which universities the vendors are located close to, are these universities top tier for Software engineering? As it will be these institutions which will be feeding them the talent. Often looking at the regional as opposed to main city vendors will be rewarding.

5. Linked in is a great resource to cross check credentials and identify Vendors who operate in the same country/region, as you'll find the good ones tend to have employees who have worked across a number of the companies which allows you to gain a view of the landscape and breadth of companies available.

6. Once you have reached a short list interview the team by Skype, do not just speak with the New Business Manager/team, ensure you speak with the project manager who will be managing your project and the lead software engineer. This allows you to check English language ability and also their understanding of the project 1st hand.

7. Ask to speak with referees, if possible identify projects on their web site which have similarities to yours and request calls with those as opposed to the vendor feeding you whom they'd like you to speak with.

8. Once you have identified the winner of the RFP, award them a small test project, which maybe a small piece of the larger project. This approach will allow you to access how you work together, the quality of the work and if the vendor lives up to the RFP responses

9. Have the code developed during the test project audited by an onshore resource to ensure its up to scratch.

Trust this helps.

 

Investor Funding and Capital

Bootstrapping – does it make you a better entrepreneur?

Following of form my article earlier this month What have I learnt from bootstrapping my latest venture, 6 months in? I have spent some time reflecting on how the experience of bootstrapping this latest venture has helped me nurture some key areas of expertise which I'd not wholly tapped into prior to this period of bootstrapping. Every entrepreneur faces this question are pretty much the sam...

Investor Funding and Capital

What have I learnt from bootstrapping my latest venture, 6 months in?

I am now 6 months into my 3rd start up which feels like a good time to share my experience of financially bootstrapping my latest startup, which I believe has lead me to become a better, stronger entrepreneur, and in turn create a business with a real chance of long term success. This venture is my 3rd start up, having sold the 1st two, the hat trick is visible on the horizon, though still s...

David Bradbury answered this question

Heidi Sheridan
Heidi Sheridan, Business Owner at Guava Virtual Marketing

Starting a Business

What are the best software packages for startup small business?

To ensure we have clarity of thought around our business we have found a one page business planning tool very useful, which uses a sticky notes approach to building a business plan. It provides a robust structure for capturing your business plan on a single page, and because of its single page approach it brings discipline to the process where focusing on the key features of your plan is imperative for success.  In summary its a great tool which enables you to map, test, and iterate your business ideas in an easy to use App. More details can be found here: http://www.businessmodelgeneration.com/toolbox

David Bradbury answered this question

Can anyone recommend a good cloud based customer support app?

Michaela hi and thanks for your feedback. We have opted to go with desk.com from salesforce  as it has some unique features we are interested in deploying and the API looks really user friendly. We intend to trial it for 3 months and then re access. Ill keep you in the loop on how we go.

thanks again, David 

David Bradbury answered this question

Jeffrey Joel
Jeffrey Joel, MD at Auspac Trading NSW PL

Team Management

Apart from a pay rise, how else can you reward your staff?

Jeffery Hi,

Had a further thought today whilst feeling a little under the weather, offer a free flu jab to all employees. I believe you can get a doctor to visit your workplace and get it sorted on site. It's a win win with the employees getting the treatment for free and the company assisting with a hopefully Flu free winter.

Here's one the companies that offer the service on site at your offices: http://www.medimobile.com.au/melbourne.php

Regards

David

 

David Bradbury answered this question

Have you successfully ranked on Google Page 1 with .co domain?

Sandy and James many thanks for your thoughts and insights.

The domains I am contemplating developing sites for are all highly searched for terms in the arena which my new venture will be operating, so no surprises when I tell you that the .com and .com.au domains have been taken. To Skeeve's point above its frustrating that the majority of these domains are one page parking sites, with owners simply waiting for an easy sale of the domain.

Once we have developed the .co sites and optimized I'll report back here on what we achieved, including screen grabs of ranking positions :)

On a final point I am surprised that none of the "SEO experts" engaged in this discussion, particularly as it provided a genuine opportunity for them to showcase their work.

David Bradbury answered this question

Cherie Gillette
Cherie Gillette, Business Development at Australian Accountants

Advertising

What is the best way to advertise spare offices for rent?

We have used a range of sites with good success when we have had over capacity on our offices.

First one is Australian in Front, listing cost is just $5: http://www.australianinfront.com.au/market/

Second is focused on creative space: http://www.creativespaces.net.au

Third and in agreement with Chris above, Gumtree was surprisingly good and competitively priced.

We found the sub leasing worked best when the company or individuals sub leasing had an affiliated business to ours, that way we both benefited way beyond the commercial leasing arrangement.

David Bradbury answered this question

Nick Chernih
Nick Chernih, Founder at LinkBuildSEO

Digital Marketing

Are you getting value from your email list?

Nick hi, sure content is important but if your list quality is sub standard you are always going to be fighting a losing battle. I'd initially focus on your approaches to acquiring list members, where quality trumps quantity, so look to recruit based on a sound proposition which your content will honour across the future relationship. In the seo arena think about developing quality white papers which are available on sign up to your newsletters. Finally on the subject of newsletters, they can become a liability, as one feels compelled to issue the monthly communication. My thoughts would be only publish when you have quality content, not when the newsletter publication date comes around.

David Bradbury answered this question

Trevor Hartshorne
Trevor Hartshorne, Director at Rothlake Business Services

Accounting

What word do you use when searching on Google an Accountant?

If you are an established business you'll be working on a particular accounting software, myob, xero Et al, so I'd be including whichever software you are using in your search, as any bookkeepers and accountants del exclusively with software partners. So.example "bookkeeper Sydney xero"

David Bradbury answered this question

Henrik Larsen
Henrik Larsen, Director at IePlus Pty Ltd

Outsourcing

How do you best evaluate the skills of offshore developers?

Henrik Hi,

Having just appointed an OS development company to build a new Software application, here's my learnings:

Issue a detailed RFP for your project, requesting key points of information in the response, to include: Recent clients, recent sample work, detailed profiles of the team members who will work on your project, number of projects the vendor currently has in progress, what is the value of these projects, how many other new projects will the vendor be starting during the period of your development. 
As part of the RFP provide a detailed scope for your project and request that the vendors responding to the RFP work up circa 5 pages of the site (best you identify the 5 pages, so you can compare the results easily later)
Ask the vendors to write some code against a brief so you can access their approach and audit their coding capability.
Speak with references, if possible ensure some of these references have used the vendor for projects of a similar size to the one you are looking to place.
Request for confirmation of accreditations, e.g. Microsoft Gold partner, and ensure you cross check these with the partner.
Request a copy of the contract the vendor will be expecting you to sign if you appoint them. Key points to look for in the contract are around ownership of the final source code and how this will be transferred to you, with no copies retained by the vendor.
 

That's hopefully given you some direction, my advice would be stick with it as you are likely to generate significant savings. On the project I"m currently outsourcing the cost will be circa 30% of what Australian development teams where quoting on alike for like basis.

David Bradbury answered this question

Jeffrey Joel
Jeffrey Joel, MD at Auspac Trading NSW PL

Team Management

Apart from a pay rise, how else can you reward your staff?

Jeffery Hi,

Yes agree with colleagues above, but we also have to be practical, as creating bespoke rewards for each employee is probably not sustainable. I have found consistency, as opposed to size of a one off effort, to be the key to success. So one off's don't deliver the results you are seeking.

Here's some kick start ideas I have used to good effect:

Give every employee an extra days holiday on their birthday
Profit share works very well, and is of course directly related to performance
Gift of equity, needs to be hurdles to achieve this, but if coordinated well this works superbly for both employee and employer. This is most appropriate to key staff members whom you wish to retain in the business long term.
Gifts relevant to the employees lifestyle: We have used itunes cards and Gold Class cinema passes in the passed which worked really well as small surprise rewards. We simply gave them out to all employees at our Friday drinks as a simple thanks for a good week/month.
Hope this helps

David

David Bradbury answered this question

Brent Hall
Brent Hall, CEO at HelloMedical

Accounting

Should I use an accounting firm or independent contractor?

Having navigated through this challenge I can offer the following thoughts based on what worked for my business. Initially its important to provide a profile of the business so you can match your requirements against this.

The business

Issued between 50-100 invoices per month 
Operated PAYG for 10 employees
Paid circa 10 debtors per month
Used MYOB live accounts
We executed payroll, debtor payments, monthly bank statement reconciliation and invoice generation via an internal resource (admin assistant) Each Quarter we employed a qualified MYOB book keeper to finalize the quarter end and submit our BAS statement. This usually took about 3-4 hours each month. Our book keeper was known by our Accountant which I'd strongly recommend.

At the year end we engaged with an accountant to prepare our Report and accounts.

We found this approach delivered 3 key outcomes:

By managing the day to day accounting activities internally we gained a good on going understanding of how we where performing and monitored the key financial levers in the business.
We kept our fees down to an efficient level
We became conversant with MYOB so we could run reports to more fully understand the key financial performance indicators in the business
 

 

 

Investor Funding and Capital

Bootstrapping – does it make you a better entrepreneur?

Following of form my article earlier this month What have I learnt from bootstrapping my latest venture, 6 months in? I have spent some time reflecting on how the experience of bootstrapping this latest venture has helped me nurture some key areas of expertise which I'd not wholly tapped into prior to this period of bootstrapping. Every entrepreneur faces this question are pretty much the sam...

Investor Funding and Capital

What have I learnt from bootstrapping my latest venture, 6 months in?

I am now 6 months into my 3rd start up which feels like a good time to share my experience of financially bootstrapping my latest startup, which I believe has lead me to become a better, stronger entrepreneur, and in turn create a business with a real chance of long term success. This venture is my 3rd start up, having sold the 1st two, the hat trick is visible on the horizon, though still s...

David Bradbury answered this question

Neil Steggall
Neil Steggall, Partner at Wardour Capital Partners

Research and Innovation

Is near enough good enough for SMEs?

Neil Hi, From a digital perspective, the Minimal Viable Product (MVP) approach to development encourages us to avoid perfection like the plague, and classifies it absolutely as a waste of effort and $$.

David Bradbury answered this question

What are your experiences with outsourcing the development of your digital platform offshore?

I ran an RFP late last year with the mission to identify and engage with an offshore development company, we are now 5 months into the development of a Comparison Platform and the report card is as good as I could expect. So what did I learn from this process in terms of the key success factors:

1. As you would for an Australian RFP write a detailed document focusing on questions which are going to give clear relevant insights on the vendors. I found a 2 stage RFP to work best where I started with a list of about 10 who responded to a short RFP focused on their business, which I cut to a short list of 5 who then responded to specific questions about the project.

2. Use local associations as a means of selecting your initial RFP list for example, The Association of Ukrainian IT Outsourcing Companies

3. As part of the RFP ensure you ask tight questions on the processes and technologies they propose to use to overcome the challenges of managing a project remotely. If you are not familiar with the tools they are suggesting ask to see demos. These tools will be critical to keeping abreast of how the project is going, how the time you have booked with the vendor is being used and what the schedule looks like going forward.

4. Consider which universities the vendors are located close to, are these universities top tier for Software engineering? As it will be these institutions which will be feeding them the talent. Often looking at the regional as opposed to main city vendors will be rewarding.

5. Linked in is a great resource to cross check credentials and identify Vendors who operate in the same country/region, as you'll find the good ones tend to have employees who have worked across a number of the companies which allows you to gain a view of the landscape and breadth of companies available.

6. Once you have reached a short list interview the team by Skype, do not just speak with the New Business Manager/team, ensure you speak with the project manager who will be managing your project and the lead software engineer. This allows you to check English language ability and also their understanding of the project 1st hand.

7. Ask to speak with referees, if possible identify projects on their web site which have similarities to yours and request calls with those as opposed to the vendor feeding you whom they'd like you to speak with.

8. Once you have identified the winner of the RFP, award them a small test project, which maybe a small piece of the larger project. This approach will allow you to access how you work together, the quality of the work and if the vendor lives up to the RFP responses

9. Have the code developed during the test project audited by an onshore resource to ensure its up to scratch.

Trust this helps.

 

David Bradbury answered this question

Heidi Sheridan
Heidi Sheridan, Business Owner at Guava Virtual Marketing

Starting a Business

What are the best software packages for startup small business?

To ensure we have clarity of thought around our business we have found a one page business planning tool very useful, which uses a sticky notes approach to building a business plan. It provides a robust structure for capturing your business plan on a single page, and because of its single page approach it brings discipline to the process where focusing on the key features of your plan is imperative for success.  In summary its a great tool which enables you to map, test, and iterate your business ideas in an easy to use App. More details can be found here: http://www.businessmodelgeneration.com/toolbox

David Bradbury answered this question

Can anyone recommend a good cloud based customer support app?

Michaela hi and thanks for your feedback. We have opted to go with desk.com from salesforce  as it has some unique features we are interested in deploying and the API looks really user friendly. We intend to trial it for 3 months and then re access. Ill keep you in the loop on how we go.

thanks again, David 

David Bradbury answered this question

Jeffrey Joel
Jeffrey Joel, MD at Auspac Trading NSW PL

Team Management

Apart from a pay rise, how else can you reward your staff?

Jeffery Hi,

Had a further thought today whilst feeling a little under the weather, offer a free flu jab to all employees. I believe you can get a doctor to visit your workplace and get it sorted on site. It's a win win with the employees getting the treatment for free and the company assisting with a hopefully Flu free winter.

Here's one the companies that offer the service on site at your offices: http://www.medimobile.com.au/melbourne.php

Regards

David

 

David Bradbury answered this question

Have you successfully ranked on Google Page 1 with .co domain?

Sandy and James many thanks for your thoughts and insights.

The domains I am contemplating developing sites for are all highly searched for terms in the arena which my new venture will be operating, so no surprises when I tell you that the .com and .com.au domains have been taken. To Skeeve's point above its frustrating that the majority of these domains are one page parking sites, with owners simply waiting for an easy sale of the domain.

Once we have developed the .co sites and optimized I'll report back here on what we achieved, including screen grabs of ranking positions :)

On a final point I am surprised that none of the "SEO experts" engaged in this discussion, particularly as it provided a genuine opportunity for them to showcase their work.

David Bradbury answered this question

Cherie Gillette
Cherie Gillette, Business Development at Australian Accountants

Advertising

What is the best way to advertise spare offices for rent?

We have used a range of sites with good success when we have had over capacity on our offices.

First one is Australian in Front, listing cost is just $5: http://www.australianinfront.com.au/market/

Second is focused on creative space: http://www.creativespaces.net.au

Third and in agreement with Chris above, Gumtree was surprisingly good and competitively priced.

We found the sub leasing worked best when the company or individuals sub leasing had an affiliated business to ours, that way we both benefited way beyond the commercial leasing arrangement.

David Bradbury answered this question

Nick Chernih
Nick Chernih, Founder at LinkBuildSEO

Digital Marketing

Are you getting value from your email list?

Nick hi, sure content is important but if your list quality is sub standard you are always going to be fighting a losing battle. I'd initially focus on your approaches to acquiring list members, where quality trumps quantity, so look to recruit based on a sound proposition which your content will honour across the future relationship. In the seo arena think about developing quality white papers which are available on sign up to your newsletters. Finally on the subject of newsletters, they can become a liability, as one feels compelled to issue the monthly communication. My thoughts would be only publish when you have quality content, not when the newsletter publication date comes around.

David Bradbury answered this question

Trevor Hartshorne
Trevor Hartshorne, Director at Rothlake Business Services

Accounting

What word do you use when searching on Google an Accountant?

If you are an established business you'll be working on a particular accounting software, myob, xero Et al, so I'd be including whichever software you are using in your search, as any bookkeepers and accountants del exclusively with software partners. So.example "bookkeeper Sydney xero"

David Bradbury answered this question

Henrik Larsen
Henrik Larsen, Director at IePlus Pty Ltd

Outsourcing

How do you best evaluate the skills of offshore developers?

Henrik Hi,

Having just appointed an OS development company to build a new Software application, here's my learnings:

Issue a detailed RFP for your project, requesting key points of information in the response, to include: Recent clients, recent sample work, detailed profiles of the team members who will work on your project, number of projects the vendor currently has in progress, what is the value of these projects, how many other new projects will the vendor be starting during the period of your development. 
As part of the RFP provide a detailed scope for your project and request that the vendors responding to the RFP work up circa 5 pages of the site (best you identify the 5 pages, so you can compare the results easily later)
Ask the vendors to write some code against a brief so you can access their approach and audit their coding capability.
Speak with references, if possible ensure some of these references have used the vendor for projects of a similar size to the one you are looking to place.
Request for confirmation of accreditations, e.g. Microsoft Gold partner, and ensure you cross check these with the partner.
Request a copy of the contract the vendor will be expecting you to sign if you appoint them. Key points to look for in the contract are around ownership of the final source code and how this will be transferred to you, with no copies retained by the vendor.
 

That's hopefully given you some direction, my advice would be stick with it as you are likely to generate significant savings. On the project I"m currently outsourcing the cost will be circa 30% of what Australian development teams where quoting on alike for like basis.

David Bradbury answered this question

Jeffrey Joel
Jeffrey Joel, MD at Auspac Trading NSW PL

Team Management

Apart from a pay rise, how else can you reward your staff?

Jeffery Hi,

Yes agree with colleagues above, but we also have to be practical, as creating bespoke rewards for each employee is probably not sustainable. I have found consistency, as opposed to size of a one off effort, to be the key to success. So one off's don't deliver the results you are seeking.

Here's some kick start ideas I have used to good effect:

Give every employee an extra days holiday on their birthday
Profit share works very well, and is of course directly related to performance
Gift of equity, needs to be hurdles to achieve this, but if coordinated well this works superbly for both employee and employer. This is most appropriate to key staff members whom you wish to retain in the business long term.
Gifts relevant to the employees lifestyle: We have used itunes cards and Gold Class cinema passes in the passed which worked really well as small surprise rewards. We simply gave them out to all employees at our Friday drinks as a simple thanks for a good week/month.
Hope this helps

David

David Bradbury answered this question

Brent Hall
Brent Hall, CEO at HelloMedical

Accounting

Should I use an accounting firm or independent contractor?

Having navigated through this challenge I can offer the following thoughts based on what worked for my business. Initially its important to provide a profile of the business so you can match your requirements against this.

The business

Issued between 50-100 invoices per month 
Operated PAYG for 10 employees
Paid circa 10 debtors per month
Used MYOB live accounts
We executed payroll, debtor payments, monthly bank statement reconciliation and invoice generation via an internal resource (admin assistant) Each Quarter we employed a qualified MYOB book keeper to finalize the quarter end and submit our BAS statement. This usually took about 3-4 hours each month. Our book keeper was known by our Accountant which I'd strongly recommend.

At the year end we engaged with an accountant to prepare our Report and accounts.

We found this approach delivered 3 key outcomes:

By managing the day to day accounting activities internally we gained a good on going understanding of how we where performing and monitored the key financial levers in the business.
We kept our fees down to an efficient level
We became conversant with MYOB so we could run reports to more fully understand the key financial performance indicators in the business
 

 

 

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