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David Ligtenberg

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Member Since April 2019

Bundaberg, QLD, 4670

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Qualified skills

Sales and Marketing
Search Engine Optimisation (SEO)
Web Design
Web Development
Web Hosting
Graphic Design
Digital Marketing
Website
Marketing Services & Consultants
Search Engine Optimisation (SEO)

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David Ligtenberg answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Online Business

What to look out for when hiring a digital agency to build your website?

Overall ensure you are both a good fit and that the agency you engage is invested in your success. You want your engagement with your digital agency to be a partnership, as a website will not be successful on its own. Your website needs attention and strategy to deliver results for your business. How to determine if you are a good fit: Don't just ask for a quote via email (sure send this) but if they don't request a consultation or catch up call to understand your needs take them off your list. Every business is different and we all have different goals, so find a company that wants to spend the time to get to know you. Be open about your marketing budget or figures (only to those companies you feel you can trust. eg: Aussy based businesses that have been around for a while or businesses that have a physical office are a good start ). An agency that acts as your advisor will not sell to you but give your recommendations based on what your goals are and not just give you a $10,000 website if all you need is a landing page with some paid advertising to generate leads. Also, we all have a budget in mind, so being open about this will allow the agency to quickly identify if you are a good fit. For example, some agencies only take on website project above 50k+. As a business owner, you want results and need to know if your investment gave you an ROI. Ask the agency how they will track your website performance. You don't just want vanity metrics, you need data that drives better decisions based on results. If the agency you are talking about just says, we will put Google Analytics on there and that's it, they may not be a great fit. In saying that, you also don't want an agency that says all the correct things but can not deliver. So if you like everything else about the Digital Agency you are considering, see if they mind having another specialist involved and/or if they recommend anyone. If they're open to collaboration from other agencies or specialist, it's also a great sign they have your best interest at heart. Make sure you like the work they are doing for their current clients. They may not always show all their recent work on their website, so ask if they can send you some recent examples (Ideally from your industry). Your website design will be your online storefront, so if you don't like the web designs they are delivering for current clients, nothing will change this. Some agencies will offer a 100% design satisfaction (eg: no extra fee if they need to go back to the drawing board), which is a sure sign your agency is super confident in their design abilities and ensures you will get what you want and need.  Also, recent work shows the level of skill their current team can deliver on, as teams can change, so you don't want to be looking at work from 1yr ago. Any further questions, feel free to connect on LinkedIn or drop me a line on our company website. Kind regards, David. 

David Ligtenberg answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Online Business

What’s the cost to build a Shopify, Squarespace, Wordpress or Magento store?

It really depends on what your goals are for the online store. For example, if you want to use a theme out of the box and just change your logo, some minor store changes and have some colours updated, then it's going to be relatively cheap, say in the $500  - $1500. In most cases, an online store requires much more work if you want it to deliver results. As a starting point it's good to determine: Who is your target marketing What products are you sellingWho are your online competitors What's unique about your productsHow many products and categories will you need to start withHow is shipping going to be handledWhat payment gateway/s will you use/need. Will inventory management be neededDo you have professional photos or will they be needed Find some websites that have the look and feel you are after. This will help the company you are talking with, quickly scope your needs and provide an accurate cost. Security needs - EG: Shopify is a great option since this get's handle but it's important to have a good partner to support you with this as no platform is 100% perfect. What other systems do you need to integrate eg: CRM, POS etc. This alone can impact which platform you go with. How are you going to drive traffic to the website - SEO (organic rankings), Paid advertising etc. For this, an ongoing monthly budget needs to be determined. These questions will help determine how sophisticated your online store should be and how much custom work is needed to help you meet your goals. A store backed with some strategy, smart features and good design will normally be above $7000 and it can easily be much more than this. For example, we have a Shopify Kickstarter program that is in the $7000 - 10,000 range. Often online stores though can easily be $10K - $20,000 range but it's important your investment is tied back to your growth goals and needed results. Once you know this you can then justify your needed investment. I hope the above helps and all the best with your online store. Also, feel free to reach out if you want a friendly chat about this or just message me on LinkedIn. Cheers, David. 

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David Ligtenberg answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Online Business

What to look out for when hiring a digital agency to build your website?

Overall ensure you are both a good fit and that the agency you engage is invested in your success. You want your engagement with your digital agency to be a partnership, as a website will not be successful on its own. Your website needs attention and strategy to deliver results for your business. How to determine if you are a good fit: Don't just ask for a quote via email (sure send this) but if they don't request a consultation or catch up call to understand your needs take them off your list. Every business is different and we all have different goals, so find a company that wants to spend the time to get to know you. Be open about your marketing budget or figures (only to those companies you feel you can trust. eg: Aussy based businesses that have been around for a while or businesses that have a physical office are a good start ). An agency that acts as your advisor will not sell to you but give your recommendations based on what your goals are and not just give you a $10,000 website if all you need is a landing page with some paid advertising to generate leads. Also, we all have a budget in mind, so being open about this will allow the agency to quickly identify if you are a good fit. For example, some agencies only take on website project above 50k+. As a business owner, you want results and need to know if your investment gave you an ROI. Ask the agency how they will track your website performance. You don't just want vanity metrics, you need data that drives better decisions based on results. If the agency you are talking about just says, we will put Google Analytics on there and that's it, they may not be a great fit. In saying that, you also don't want an agency that says all the correct things but can not deliver. So if you like everything else about the Digital Agency you are considering, see if they mind having another specialist involved and/or if they recommend anyone. If they're open to collaboration from other agencies or specialist, it's also a great sign they have your best interest at heart. Make sure you like the work they are doing for their current clients. They may not always show all their recent work on their website, so ask if they can send you some recent examples (Ideally from your industry). Your website design will be your online storefront, so if you don't like the web designs they are delivering for current clients, nothing will change this. Some agencies will offer a 100% design satisfaction (eg: no extra fee if they need to go back to the drawing board), which is a sure sign your agency is super confident in their design abilities and ensures you will get what you want and need.  Also, recent work shows the level of skill their current team can deliver on, as teams can change, so you don't want to be looking at work from 1yr ago. Any further questions, feel free to connect on LinkedIn or drop me a line on our company website. Kind regards, David. 

David Ligtenberg answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Online Business

What’s the cost to build a Shopify, Squarespace, Wordpress or Magento store?

It really depends on what your goals are for the online store. For example, if you want to use a theme out of the box and just change your logo, some minor store changes and have some colours updated, then it's going to be relatively cheap, say in the $500  - $1500. In most cases, an online store requires much more work if you want it to deliver results. As a starting point it's good to determine: Who is your target marketing What products are you sellingWho are your online competitors What's unique about your productsHow many products and categories will you need to start withHow is shipping going to be handledWhat payment gateway/s will you use/need. Will inventory management be neededDo you have professional photos or will they be needed Find some websites that have the look and feel you are after. This will help the company you are talking with, quickly scope your needs and provide an accurate cost. Security needs - EG: Shopify is a great option since this get's handle but it's important to have a good partner to support you with this as no platform is 100% perfect. What other systems do you need to integrate eg: CRM, POS etc. This alone can impact which platform you go with. How are you going to drive traffic to the website - SEO (organic rankings), Paid advertising etc. For this, an ongoing monthly budget needs to be determined. These questions will help determine how sophisticated your online store should be and how much custom work is needed to help you meet your goals. A store backed with some strategy, smart features and good design will normally be above $7000 and it can easily be much more than this. For example, we have a Shopify Kickstarter program that is in the $7000 - 10,000 range. Often online stores though can easily be $10K - $20,000 range but it's important your investment is tied back to your growth goals and needed results. Once you know this you can then justify your needed investment. I hope the above helps and all the best with your online store. Also, feel free to reach out if you want a friendly chat about this or just message me on LinkedIn. Cheers, David. 

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